Learn how to write stories that sell and become the written voice of a business you love.
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Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year? You're in the right place. I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income. My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints. With a focus on simple, actionable steps (as well as tough-love coa ...
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We are a Bid Writing consultancy looking to spread our knowledge on Tenders and how to succeed in Business. This is hosted by Tim our MD who has years of experience securing contracts and running businesses. Stay Tuned to keep up to date.
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Employee of the Myth is a podcast about beloved roots-rockers, Skydiggers. This is a perfect listening companion while walking the dog, washing the dishes or driving to your favourite unspecified destination. Prepare to amaze your friends with your “behind the scenes” knowledge of one of Canada's favourite bands! Season 1 & 2 : Hide Your Light, Bid Your Time (episodes 1-12) Each episode in the first two seasons explores the new album, released in 2023. The conversations aim to place the song ...
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Arvind Lal discusses things about bids, tenders and proposals to help businesses write better bids. We also discuss government opportunities and the best practices for writing bids, tenders and proposals. We will interview experts from various areas related to bids, tenders and proposals to give you insights into the tender process, evaluation and award of contracts.
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A podcast series for those interested in the mechanics of situation comedy. James Cary and Dave Cohen discuss the art of sitcom writing for TV and Radio.
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Game Changers was designed BY government contractors FOR government contractors. The focus of every episode is to give listeners a new tip, trick, or strategy that will help them find and win more contracts. Each episode features Subject Matter Experts (SME), companies that are successfully winning contracts, or nationally recognized professional speakers and authors. The show is hosted by government experts Michael LeJeune from Federal Access and Joshua Frank from RSM Federal. Their award-w ...
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Finish the work week in all-out hysterics with short stories written and read by Thaddeus Ellenburg.
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The Calgary Journal is a vibrant team of next generation journalists. Based out of the Mount Royal University Journalism program, we aim to tell the untold stories of what is current, trending, and happening locally. We’re playful, investigative and always accurate in our writing. Follow us on social media @CalgaryJournal.
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Get the right mortgage so you can build wealth and financial security, whether you’re buying your first home or are an experienced investor. Unlock the secrets and tips you must know to get the best rate and the perfect loan from mortgage expert John Downs from Vellum Mortgage.
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The Bicultural Podcast celebrates cross-cultural identity and gives insight into cultural differences to help you improve business relationships. The Bicultural Podcast is published biweekly and is hosted by Janina Neumann, a bilingual creative, social entrepreneur, and business owner of Janina Neumann Design. Get in touch with Janina from The Bicultural Podcast: hello@janinaneumanndesign.co.uk
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FedBiz’5 is your definitive resource for accelerating government sales. FedBiz’5 is a hard-hitting, 5-minute series of free government contracting podcasts designed to help federal contractors find and win more business. Each episode brings new information and strategies from leading experts to help simplify government contracting and provide you a clear path from registration to award. The FedBiz team has over 23 years of experience in government contracting with over $35.7 Billion in clien ...
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1
Conflict with a client or a writer? Use this approach!
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Send us a Text Message. The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …
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Finding Focus: Dr Angela Caveney's Journey to Serving Her Ideal Audience
39:55
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Send us a Text Message. Today I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. …
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Ep 329: Using FOIA To Gain A Competitive Advantage In GovCon
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In this episode of "Game Changers for Government Contractors," host Michael LeJeune delves into the intricacies of Freedom of Information Act (FOIA) requests. Learn when and how to effectively use FOIA to obtain crucial government contracting information, the types of documents you can request, and the process involved. Michael also provides valuab…
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18 - Jim Cuddy: Appreciating the Journey
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"Blue Rodeo...were at the vanguard of creating a national movement of roots music...that really captured peoples' imaginations in the late 80s early 90s, and continues to this day" — Andy Maize "The thing about community is that there are a lot of opportunities to give...[The] Christmas show from Skydiggers always feels like a gift... like [they're…
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Send us a Text Message. I have my first KDP book on Amazon! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebo…
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1
With so much to do, what should you prioritize?
22:01
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Send us a Text Message. Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS…
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Balancing Blogging and Products with Teresa Kulczycki
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Send us a Text Message. Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast…
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Ep 328: Navigating An Acquisition With A Tribal 8(a)
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In this episode of "Game Changers for Government Contractors," host Michael LeJeune talks with Emil Hinkefent, president of Kaiva, a portfolio of Tribal 8(a) and HUBZone small businesses located in Ivins, Utah. Emil shares his unique journey from managing a family-owned chain of health food stores to leading a rapidly growing government contracting…
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Send us a Text Message. Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcas…
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1
How Self-Worth Impacts Your Business Journey
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Send us a Text Message. I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/…
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Leveraging Your Book to Boost Blog Revenue with Amy Piper
34:22
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Send us a Text Message. Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesl…
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Ep 327: How To Leverage Government Procurement Forecasts
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While forecasts are a crucial tool in the GovCon sales toolkit, this explains why they shouldn't be obsessed over and how to effectively use them to your advantage. Learn the best practices for locating and analyzing procurement forecasts, the key information to look for, and how to approach contracting officers armed with the right data. Enhance y…
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Boost Your Email List with Effective Bundle Collaborations
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Send us a Text Message. Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target…
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In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. The '2-Step Template' uses the 'conversation' aspect to create a chat bot type interaction with a new potential client. This ad format uses multiple messages to attract the attention of your ideal client, then funnel them down the most relevant path. Th…
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1
Could Imposter Syndrome Be a Clue That You’re on the Right Track?
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Send us a Text Message. Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson …
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Send us a Text Message. Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe…
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Ep 326: GovCon Small Business Certifications Explained
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In this episode of "Game Changers for Government Contractors," Michael LeJeune and Ashley Duwel dive into the world of small business certifications essential for government contracting. Ashley, a Federal Sales Strategist, shares her expertise on the various certifications under the SBA, including Woman-Owned, Veteran-Owned, HUBZone, and 8(a) certi…
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1
What product should I be building? (episode 205)
20:11
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Send us a Text Message. I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===…
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"At the end of the day, that's all there is. It's friends and community, or else you're on a desert island all by yourself" — Ron Macey "Ronny came down [to The Spadina Hotel] to check us out. We did our set, and after, I said to Josh, "I don't give a sh•t how he plays, he looks so fantastic, he's in the band". — Andy Maize In the days of classifie…
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In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If things can go terribly wrong for your clients, especially if they make poor choices, then the prediction or warning is a good template to start with. The prediction or warning is essentially a story of change. You open your message by making a predic…
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Why does gratitude matter as a business owner? (episode 204)
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Send us a Text Message. A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook…
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Ep 325: Tips for GovCon Business Developers
18:49
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In this episode, we delve deep into the intricate world of government contract sales, focusing on advanced tactics and strategies tailored specifically for sales professionals targeting the federal government and the Department of Defense (DoD). From navigating complex procurement processes to building long-lasting relationships with key decision-m…
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How to sell featured listings, plus ideas to grow your email list with Abbie Alter (episode 203)
31:40
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Send us a Text Message. Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms. She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you…
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10 Reasons Your Digital Product Might Be Failing (Inspired by NASA)
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Send us a Text Message. There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.…
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In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you work in an industry not generally considered 'marketing savvy', then the Confession Template may be a good starting point. The confession is a specific structural template designed to evoke curiosity and encourage ideal clients to subscribe to yo…
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1
The Key to Building Connections and Trust in Your Business
22:27
22:27
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Send us a Text Message. 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they ma…
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Gary Arndt Guest Hosts the 200th Episode: Was This Podcast the Right Move?
40:07
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Send us a Text Message. You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joi…
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In this episode, we sat down with Marsha Lindquist to dive deep into the concept of "Bid Less, Win More," exploring why targeting fewer but more strategic opportunities can lead to higher success rates and profitability. Marsha shares invaluable insights on focusing on core competencies, understanding government customers, and crafting winning pric…
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1
Consider a Quiz for Your Next Universal Lead Magnet
12:48
12:48
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Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…
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In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several 'signature success stories', then the results-led template may be an effective way to capture the attention of your ideal client. The results-led approach is perhaps the most direct 'hook' you can use in your conversation ad. In effe…
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16 - Josh Finlayson, Part 2: Collaborator / Consigliere
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Whether it's creating Skydiggers classics with his long-time musical compadre Andy Maize, co-writing songs with heavy-hitters in Nashville, or composing music for television, Josh Finlayson places a high value on being a collaborator. In Josh's words, "...no one has the best ideas always. Anyone can have the best idea at any given moment, and to re…
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Finding Clarity: Turning Life's Inflection Points into Opportunities
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Send us a Text Message. I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://…
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Ep 323: The GovCon Pipeline Cliff and How to Avoid It
18:23
18:23
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In this episode, Michael LeJeune addresses the common issue of an empty pipeline and shares actionable strategies to avoid the dreaded "pipeline cliff." Learn how to maintain a steady flow of opportunities by implementing the Rule of 300, which emphasizes daily prospecting and building a long-term pipeline. Discover the importance of consistently a…
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Send us a Text Message. How are you feeling in the chaos? Fine? That's not good enough friend... so how to we get you to "great?" Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometim…
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1
What Gets Measured Gets Done – So What Should You Measure?
28:13
28:13
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Send us a Text Message. Love this question for Leslie in our facebook group, asking me about what KPIs are worth following now. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes…
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In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you're work is mission-driven then you may want to test the purpose-led template... The 'purpose-led' template leads with your mission and purpose as the 'hook' of the message. In Simon Sinek's terminology, you're tapping into WHY you do what you do,…
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1
How would you start a brand new website based the way blogging has changed?
27:13
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Send us a Text Message. Stephanie is a member of our Facebook Group and asked a question about starting a blog in the midst of the Google craziness. We're covering that in today's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipete…
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1
MidJourney: Tips for using AI to create images for your blogging business
26:43
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Send us a Text Message. MidJourney is an app that allows you to create AI images for your website, printables, books, etc. I also reference a "scavenger hunt" that I created with MidJourney. You can see that here. Can you use these images in products that you sell? Can they be copyrighted? What prompts can help you get the look you want? All that i…
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Ep 322: Transforming Government Contracting with the Power of AI
28:22
28:22
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Join Michael LeJeune and Kim Koster, VP of Product Marketing at Unanet, as they delve into the transformative potential of AI for government contractors. With over two decades of experience in the GovCon industry, Kim shares practical insights on how small to midsize contractors can start leveraging AI tools like ChatGPT and Jasper to enhance produ…
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15 - Josh Finlayson, Part 1: Under the Influences
37:48
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Before becoming a co-founder of Skydiggers, guitarist/singer/songwriter Josh Finlayson developed a deep love of folk, country and roots music. While listening with admiration to Doc Watson, Chet Atkins, Gordon Lightfoot, Ian and Sylvia Tyson and others on his Dad's record player (or in the family station wagon), his connection with the music bloome…
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8 Accessibility Considerations For Your Newsletter & Website
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Send us a Text Message. Are your newsletters inclusive? Can your color-blind, dyslexic and neurodivergent followers enjoy your content? Here are 8 considerations for your newsletter and your website. Color Contrast Checker: https://polypane.app/color-contrast/#fg=%23107db5&bg=%23fff&level=aaa&format=hex&algo=WCAG2&filter=protanonopia Grab ALL the f…
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77 The Problem-Led Template (LinkedIn Conversation Ads)
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Over the next few episodes I'll be exploring specific templates from my LinkedIn Ads Conversation Ad Template Pack. The first and most important template is the problem-led approach... When you're a true expert in your field, it's desperately easy to skip or skim over the problem and write about the solution. The trouble is, clients only want to he…
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