Best Yetkin Yuce Podcasts (2024)

1
What's in the Box? The Black Friday Madness - Yetkin Yüce 18:25

2y ago18:25

18:25

Welcome to the special episode of the eCommerce Growth Show! In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce. Teler and Yüce speak abo…

1
Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency 33:09

2y ago33:09

33:09

Welcome to the second episode in the SEO series of our eCommerce Growth Show UK! We speak with Ozan Ketenci of ZEO Agency. Ozan shares insights and approaches to understanding the differences between business and SEO competitors. He emphasizes the importance of starting with a SERP analysis. This episode details the investments in SEO from keywords…

1
Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend 36:30

2y ago36:30

36:30

Welcome to the first episode in the SEO series of our eCommerce Growth Show UK! This episode is the first delivered jointly by Kamal and Segmentify. Speaking with Christopher Hofman, the lead SEO Consultant by IMPACT Extend. Christopher shares a method of understanding your prospects' conversation with Google in a new way and enabling the data by v…

1
How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com 59:08

2+ y ago59:08

59:08

Welcome to the first episode in the fifth series of our The eCommerce Growth Show UK! This episode is the first delivered jointly by Joanne from Checkout.com and Kamal, Segmentify. Speaking with Cas Paton, the founder and CEO of OnBuy.com, the fastest-growing marketplace in the world. Cas, whose career is routed within various online industries, ra…

1
'Orphan Black: The Next Chapter' Season 2 Preview 1:49

3y ago1:49

1:49

Starring Emmy award-winning actress Tatiana Maslany, Realm presents the official continuation of the hit series Orphan Black. 'Orphan Black: The Next Chapter' Season 2 premieres October 29. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…

1
Why is Latin America such a prime market for e-commerce at the moment? 34:06

3y ago34:06

34:06

In the fifteenth vlog of the eCommerce Growth Show, Mario Shiliashki, CEO of Global Payments at PayU, talks to Phill about why Latin America is such a prime market for e-commerce at the moment!By Segmentify

1
Surviving as a Bricks and Mortar Brand during COVID! - Aphrodite Malama 35:32

3y ago35:32

35:32

In the latest vlog of the eCommerce Growth Show, Aphrodite Malama, Head of eCommerce at Mothercare Greece, talks to Phill about how a fundamentally bricks and mortar brand had to adapt to a step change in eCommerce trading in lightning speed when COVID struck!By Segmentify

1
What is "Holistic Growth"? - Chris Nawrocki 32:17

3y ago32:17

32:17

In the fourteenth vlog of the eCommerce Growth Show, Chris Nawrocki, Founder of the Heur consultancy, talks to Phill about "holistic growth" and the importance of knowing your strategy intimately before you start!By Segmentify

1
What are the "3 Stages" of the Content Journey? - Rob Thomas 32:26

3y ago32:26

32:26

In the thirteenth vlog of the eCommerce Growth Show, Rob Thomas, Senior Partner Manager at STYLA, talks to Phill about the "3 stages" of the content journey, and the importance of getting this journey "right" in the light of Core Web Vitals!By Segmentify

1
"Seekers v Customers", Raj De Datta Explains! - Raj De Datta 37:47

3y ago37:47

37:47

In the twelfth vlog of the eCommerce Growth Show, Raj De Datta, CEO and Co-Founder of Bloomreach, talks to Phill about succeeding as an entrepreneur, AI v ML, and introduces his new book, "The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences!”By Segmentify

1
What is the "Apex" B2B Accelerator all about?!! - Alastair Brodie - Tadgh Bowe 43:55

3+ y ago43:55

43:55

In the eleventh vlog of the eCommerce Growth Show, Alastair Brodie and Tadhg Bowe of Monsoon Consulting, tell us all about how they have rolled up their years of B2B experience into the "Apex" B2B Accelerator!By Segmentify

1
What's going on with marketplaces?! - Graham Broguhton 27:57

3+ y ago27:57

27:57

In the tenth vlog of the fourth series of the eCommerce Growth Show, Graham Broughton, Co-Founder of Storesome, talks to Phill about the acceleration of brands adopting their own marketplaces!By Segmentify

1
"Bricks and Mortar" is not dead! - Sophie Wilson 28:54

3+ y ago28:54

28:54

In the ninth vlog of the fourth series of the eCommerce Growth Show, Sophie Wilson, Digital Consultant at Astound Commerce, talks to Phill about the importance of "joining up" the on and offline retail experience!By Segmentify

1
Tim Educates Phill about D2C! - Tim Willis 32:01

3+ y ago32:01

32:01

In the eighth vlog of the fourth series of the eCommerce Growth Show, Tim Willis, Head of eCommerce, South West at Magento agency PushON, talks to Phill about how all things D2C!By Segmentify

1
The Importance of a Brand "Story" - Sarah Braud 30:56

3+ y ago30:56

30:56

In the seventh vlog of the fourth series of the eCommerce Growth Show, Sarah Braud, Consultant Content Strategist, talks to Phill about how important it is to have a story behind our brands!By Segmentify

1
We're "In Bed" with Our Customers, Let's Look After Them! - Eva Pascoe 26:02

3+ y ago26:02

26:02

In the sixth vlog of the fourth series of the eCommerce Growth Show, Eva Pascoe, Founder of The Retail Practice, talks to Phill about how advanced personalisation really can help us look after our customers better, with more relevant experiences through genuinely real-time machine learning!By Segmentify

1
What to Prioritise in 2021! - Jamie Huskisson 32:17

3+ y ago32:17

32:17

In the fifth vlog of the eCommerce Growth Show, Jamie Huskisson, CEO of JH, talks to Phill about what to focus on in 2021, internally, externally and by leaning on our learnings as we battled in the trenches during an unprecedented 12 months!By Segmentify

1
Maintaining Your CX In The Ever Changing World of Digital Transformation! - Deri Jones 31:35

3+ y ago31:35

31:35

In the fourth vlog of the fourth series of the eCommerce Growth Show, Deri Jones, Founder and CEO of Think Tribe, talks to Phill about how we can rest in bed at night knowing our sites are still providing the optimal customer experience at the same time as driving constant transformation during this unprecedented acceleration of online retail! Tune…

1
It's all about the "authority"! - Chris Thomas 38:07

3+ y ago38:07

38:07

In the third vlog of the fourth series of the eCommerce Growth Show, Chris Thomas, Founder of Yonder Agency, talks to Phill about the importance of "taking authority" in the space that our brands reside! Tune in to hear about the importance of, and how Yonder can help guide brands to gain an authoritative position in their verticals; through passio…

1
What Is "Conversation Marketing"? - Stephen Carl 48:22

3+ y ago48:22

48:22

In the second episode of the fourth series of the eCommerce Growth Show, Stephen Carl, with more than 20 years of experience in our space and Founder of Brooklyn based Digital Marketing agency "Needle Movement", talks to Phill about the growing trend in "Conversation Marketing". Tune in to hear about Stephen's excellent insights about what it is an…

1
What the Heck is EOS?! - Andrew Stevens 31:07

3+ y ago31:07

31:07

In the first vlog of the fourth series of the eCommerce Growth Show, Andrew Stevens, Co-Founder of Commercial Optimisation, talks to Phill about how eCommerce leaders can optimise the realisation of their goals, using the EOS framework to build the right teams from the ground up to succeed! Tune in to hear insights about the fundamental building bl…

1
20 Ecommerce Tips to Prepare for Black Friday - Cyber Monday 40:42

4y ago40:42

40:42

Max Saleh - E-Commerce Personalisation Consultant @Segmentify Alistair Morrison - Head of Business Development @Tribe Brett Lawrence - Business Consultancy Director @Inviqa Chloë Thomas - Author and Podcast Host David Williams - Founder @DHW Digital Gary Hammond - Head of Product @Kooomo James Barlow - UK and IRL Manager @Akeneo Jimmy Hickey - Foun…

1
How Segmentify Helps Scottsdale Golf's "Frictionless eCommerce" Strategy! 39:46

4y ago39:46

39:46

In the fifth vlog of the third series of the eCommerce Growth Show, Abe Rossiter, eCommerce Manager of Scottsdale Golf talks to Phill about how he found his background in accountancy helped him when he found a passion for eCommerce; diving in head first just two years ago, hungry to learn how to further Scottdale's success! Tune in to hear about wh…

1
Using Technologies' Strengths to Build a Best-of-breed User Journey! 36:16

4y ago36:16

36:16

In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear …

1
How Segmentify Contributed to a 300% Increase in Revenue of Celtic's new In-house eCommerce Operation! 36:15

4y ago36:15

36:15

In the third vlog of the third series of the eCommerce Growth Show, John Bruce, eCommerce Manager of Celtic FC, talks to Phill about the critical factors involved in bringing their eCommerce operation back in-house and the part that Segmentify played in contributing to a 300% increase in revenue through the site! Tune in to hear about specific exam…

1
How Segmentify Solved Sephora's Complex Searchandising Needs! 47:32

4y ago47:32

47:32

In the second vlog of the third series of the eCommerce Growth Show, Sedat Firat, eCommerce Manager of Sephora Turkey, talks to Phill about the importance of searchandising for online beauty brands. Tune in to hear about Sedat's excellent insights around the more complex searchandising requirements for eCommerce beauty brands, for example where str…

1
How Segmentify Helped Inish Pharmacy Convert 75% of Baskets for their Eco Friendly Customers! 42:20

4y ago42:20

42:20

In the first of the new vlogs we've introduced for the third series of the eCommerce Growth Show, our customer, Paul O'Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen on your favourite channel f…

1
Join Tash and Richard with Phill and Chloë as they discuss how to maximise sales in this year's "bumper peak" season! 39:49

4y ago39:49

39:49

In this "bonus" technology episode, Tash Jones, European Channel Manager of SmartFreight and Richard Davies, Director of Utordo, give us their expert advice on getting the most out of this year's "bumper" peak season; spreading the risk of your shipping strategy and consolidating back end systems!By Segmentify

1
Henry Daas, 30 year veteran serial entrepreneur and leadership coach, tackles the million dollar question - "how to tackle Amazon and Google"! 56:07

4y ago56:07

56:07

In the final episode of the second series of the show, Henry Daas, 30 year serial entrepreneur, finance expert and business coach, all wrapped up in his consultancy "Daas Knowledge", tackles the ultimate question: "how do we handle the monoliths of eCommerce - Amazon and Google?". Plug in for a fascinating discussion around strategies to consider w…

1
Join Simon Calvert talks about working with Philip Green! And, how enterprise omni-channel brands can maximise profitability! 35:41

4y ago35:41

35:41

In our twenty-fifth episode of the second series of the eCommerce Growth Show, Simon Calvert, Owner of Future Today Retail and seasoned Omni-channel Director, leans on over 30 years of on and offline retail experience with enterprise brands as he shares his insights on how they can optimise their profitability, covering the importance of attributio…

1
Let's get creative! Kevin Urrutia tells us his inspirational story and explains how to take your content to the next level! 41:21

4y ago41:21

41:21

In our twenty-fourth episode of the second series of the eCommerce Growth Show, Kevin Urrutia, Founder of Voy Media, draws on his frontline experience building multiple brands, as he shares his insights on how you can lean on tried and tested methods to speed up the realisation and success of your creative content!…

1
“Hacking the incentive”! The inspirational Josh Boone talks about tea, his journey and navigating through culture changes in business! 55:31

4y ago55:31

55:31

In our twenty-third episode of the second series of the eCommerce Growth Show, Josh Boone, Owner of Pure Web Results in Dayton, Ohio, shares some of his story with me; focussing on his experience of working with leadership to navigate through the inevitable culture changes as businesses grow - exploring the angles from leadership themselves, as wel…

1
Ian Hammersley, CEO of Smartebusiness reveals the key to scaling an eCommerce business! 35:47

4y ago35:47

35:47

In our twenty-second episode of the second series of the eCommerce Growth Show, Phill is joined by Ian Hammersley, CEO of Smartebusiness and shares how they are successfully able to help brands scale using their tried and tested framework, leaning on more than 16 years of experience!By Segmentify

1
Empowering in-house digital marketing teams and agencies - John Readman talks about Modo25's BOSCO platform 44:19

4y ago44:19

44:19

In our twenty-first episode of the second series of the eCommerce Growth Show, John Readman shares what his company, Modo25 is doing to empower the world of digital marketing, supporting eCommerce teams and agencies with their predictable marketing platform "BOSCO" and providing work for orphans in Uganda at the same time!…

1
Join David Williams with Phill as he discusses what the shape of retail is going to look like in the future! 39:37

4y ago39:37

39:37

In our twentieth episode of the second series of the eCommerce Growth Show, David Williams, Owner of DHW Digital and seasoned eCommerce Director, leans on over 20 years of on and offline retail experience with enterprise brands as he shares his insights on what the shape of retail is going to look like in the future and how to prepare for it!…

1
James Hayes of Parcelhub gives us his experience of how COVID has affected eCommerce! 36:58

4y ago36:58

36:58

In our nineteenth episode of the second series of the eCommerce Growth Show, James Hayes, Business Development Director at Parcelhub, shares his unique insights into how COVID has affected eCommerce, including how it has become more important than ever to gain control over failed deliveries and the role that managed services has to play in compleme…

1
Emily and Asher from Tug discuss how to use paid media to increase acquisition and retention! 40:00

4y ago40:00

40:00

In our eighteenth episode of the second series of the eCommerce Growth Show, Emily King and Asher Gordon from Tug share their advice on how to optimise ROI on paid media spend for both acquisition and retention.By Segmentify

1
James Gurd, Founder of Digital Juggler, shares his expertise on all things replatforming! 43:35

4y ago43:35

43:35

In our seventeenth episode of the second series of the eCommerce Growth Show, Phill is joined by James Gurd, Founder of Digital Juggler as he leans on his 17+ years experience to share his advice on how to ensure success when replatforming. Please share his podcast with your network and get in touch if you need support with this!…

1
Dean Grimshawe, Business Development Director at FoundIt!, discusses the importance now more than ever learning how to cope with change! 34:52

4y ago34:52

34:52

In our sixteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Dean Grimshawe, Business Development Director of FoundIt! Dean leans on his experience as a business leader and life coach as he shares his experience of how we can manage change effectively in order to maintain focus on all our goals during lockdown!…

1
Ecommerce and SEO - Is it a dark art? 32:26

4y ago32:26

32:26

In our fifteenth episode of the second series of the eCommerce Growth Show, eCommerce SEO expert and Co-owner of Reddico, Carl Hendy shares some of his 14 years of working for brands including John Lewis, Marks and Spencer and ASOS. Join Carl with Phill this week as he shares some of his secrets on the relationship between eCommerce and SEO.…

1
Lisa Luxford, ex-eCommerce Director and certified Life Coach, discusses the value life coaching can bring to our lives, with a particular focus on alcohol. 40:40

4y ago40:40

40:40

In our fourteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Lisa Luxford, who recently took the decision to develop her Life Coaching business, training with The Happiness Explorer, after many years in eCommerce. Lisa shares her experience of the value that being coached brought to her life, particularly focusing…

1
Sinem Yazici, Strategic Partnerships Lead at Byrd Technologies shares her tips and tricks when it comes to optimising your fulfilment strategy! 34:57

4y ago34:57

34:57

In our thirteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Sinem Yazici, who recently returned to Hamburg from London, who shares her expertise when it comes to optimising your eCommerce fulfilment strategy, particularly in the light of the current season!By Segmentify

1
The story of Findlay Hats - from a trip down the rapids to a 7 figure international eCommerce brand! 41:20

4y ago41:20

41:20

In the twelfth episode of the second series of the eCommerce Growth Show, Jimmy Hickey, Founder of Findlay Hats, shares his inspirational story of how his company was founded and grew into a successful, international brand!By Segmentify

1
What exactly is a "PIM"? 37:36

4y ago37:36

37:36

In this episode, Chloë Thomas of eCommerce Masterplan and Phill co-host James Barlow, UK and IRL Manager for Akeneo to explain what a PIM is and how it helps eCommerce businesses grow!By Segmentify

1
Actionable Tips for Google Shopping with Josh Duggan 31:16

4y ago31:16

31:16

In the tenth episode of the second series of the eCommerce Growth Show, Josh Duggan, Co-Founder of Vervaunt, discusses the main principles and things to know about Google Shopping. Join Josh with Phill as he discusses top tips for optimising accounts, measuring and monitoring performance, the introduction of Smart Shopping, pros and cons, as well k…

1
What should eCommerce retailers be doing right now as lockdowns begin to be relaxed? 39:19

4y ago39:19

39:19

In the ninth episode of the second series of the eCommerce Growth Show, join Matt Wilkinson, Head of eCommerce at Arlo & Jacob with Phill as he discusses the importance now, more than ever, of the disciplines associated with conversion centred design as business starts to return post lockdown.By Segmentify

1
Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail! 44:19

4y ago44:19

44:19

In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of "virtual stores" to improve omni-channel strategies!…

1
How CPG brands can optimise acquisition and retention from senior buyers as a result of the global lockdown! 25:04

4y ago25:04

25:04

In our seventh episode of the second series of the eCommerce Growth Show, Phill is joined by Natalie James, Founder of eConceptConsulting as she shares her tips on optimising the customer journey for the new cohort of senior buyers that has grown in the wake of the global lockdown. Please share her podcast with your network and do get in touch with…

1
Join Rachel Pryde with Phill as she discusses the opportunity for smaller D2C brands during COVID! 38:36

4y ago38:36

38:36

In our sixth episode of the second series of the eCommerce Growth Show, Phill is joined by Rachel Pryde as she shares her 7 years of experience working for brands and as a Senior Marketing Consultant at Practicology, particularly focussing on how D2C brands can get the best out of the current situation surrounding COVID.…

1
Let's help Mohit Verma find his next role as he shares best practices working for Flipkart and Dineout in India! 35:11

4y ago35:11

35:11

As discussed in our May newsletter, we're supporting those who have been affected by COVID in our community. In our fifth episode of the second series of the eCommerce Growth Show, Phill is joined by Mohit Verma, who moved to London just five months ago from India! He shares best practices that he gathered there during his eight years of experience…

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