Best Yoram Solomon Podcasts (2024)

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S14E5: Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology? 56:21

3h ago56:21

56:21

In this episode, we’ll dive into the critical question: "Can We Trust Technology?" Join me and my guest, Beth Ziesenis, "Your Nerdy Best Friend," as we dissect recent high-profile tech incidents, including the $54 billion CrowdStrike bug, the AT&T cyber attack affecting 107 million subscribers, and the cyber attack that crippled Dallas' emergency s…

1
S14E4: Expanding the Trust Premium: Insights for Lawyers and Accountants 30:22

3h ago30:22

30:22

As I continued my Trust Premium research, I recently added more professions, such as lawyers and accountants. But I also extended the Trust Premium model, and in this episode, I will share the findings for lawyers and accountants and the extended Trust Premium model.By Yoram Solomon

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S14E3: Finding and Maximizing Your Trust Premium: The Process 33:05

7h ago33:05

33:05

In this episode, we move from theory to practice. Learn how to identify the highest trust premium in your industry and discover the behaviors you need to change to attract high-trust customers. We'll also explore strategies to retain existing customers, even against competitors offering discounts. Using W. Edward Deming's wisdom, "If you can't desc…

1
S14E2: The Importance of Post-Purchase TRUST 30:24

4d ago30:24

30:24

The Trust Premium framework focuses on the value customers see in trusting the salesperson or professional, making them even willing to pay a higher price or fee. So, being trusted by the customer before purchasing is essential. Not only do customers buy from people they trust, but they are willing to pay that premium. But what happens after the pu…

1
S14E1: Make vs. Buy: Should you do things yourself or hire someone to do them? 39:53

12d ago39:53

39:53

Often, when you run your own business, you face the decision of doing something yourself or hiring someone to do it. It is not an easy decision. As a professional speaker, I face that decision on a weekly basis in different functions of my business. Over the years, I developed a three-step process to make those decisions: separate different functio…

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S13E12: "Trust but Verify?" Try "Trust but Specify!" 32:31

29d ago32:31

32:31

Is it good to “Trust but verify?” When you verify, aren’t you showing that you don’t trust? In this episode, I will analyze this management approach. Does it really work? I found a 2004 research article that claimed that the more you verify, even in a high-trust self-managed team, the better the performance is. But I will also discuss what’s missin…

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S13E11: The 3 Principles of Trustworthiness: Relativity, NoBS, and Empathy 28:30

1M ago28:30

28:30

There are many benefits to being trusted. One condition to be trusted is to be trustworthy. It’s still not a guarantee that you will be trusted, but it’s a prerequisite. So, what makes you trustworthy? Over the years, I observed 8 laws of trust, and developed my 6-component relative trust model. Instead of talking about those, today, in this episod…

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S13E10: Do you TRUST God? With Guest Reverend Mike Bronsky 45:02

1M ago45:02

45:02

Who do you trust? In The Book of TRUST, I claimed that there are three entities you trust. You trust yourself, you trust God, and you trust other people. Trusting yourself is the one thing that determines your risk-tolerance level without having to trust anyone else. Trusting other people is what most of my work focuses on. But how about trusting G…

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S13E9: What is TRUST? Why do we Need it? 32:23

2M ago32:23

32:23

This episode will give answers to both questions. It starts with describing the connection between reward, risk, fear, and trust, explaining why we even need trust and how it plays a role in our willingness to take risks to get rewards. Later in the episode, I will provide my own definition of trust, breaking it down into its components. This episo…

1
S13E8: You Get what you Paid for… 30:37

2M ago30:37

30:37

The foundation for the Trust Premium™ concept is that we pay first and get value later, and we must trust the salesperson or professional that they will provide value. The value is no less important than the price because of a few deeply ingrained beliefs such as "You get what you paid for," "There is no such thing as a free lunch," and "If somethi…

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S13E7: TRUST without Respect? Respect without Trust? 25:09

2M ago25:09

25:09

In this thought-provoking episode, we dive deep into the nuanced relationship between trust and respect. Exploring real-life scenarios and expert insights, we challenge conventional wisdom to uncover the intricate dynamics that govern our personal and professional relationships. Discover how trust and respect interact in complex ways, shaping how w…

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S13E6: 3 Ways to Think Differently About TRUST 34:55

2M ago34:55

34:55

I am often asked, “What is unique and different about your approach to trust?” In this episode, I cover that unique approach to understanding trust, emphasizing its relative, reciprocal, and two-sided nature. I challenge the traditional view of trust as a universal and static attribute, illustrating instead how trust is a dynamic interplay that dep…

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S13E5: Start Procrastinating Today! (Oh, right, and how does it relate to TRUST...) 33:36

3M ago33:36

33:36

Often viewed negatively, procrastination is typically associated with last-minute stress and missed deadlines. However, could there be positive aspects to this common habit? Join us as we explore both the potential downsides and the unexpected benefits of procrastination, and consider its impact on creativity, decision-making, and trust dynamics ac…

1
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands 38:00

3M ago38:00

38:00

Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Dis…

1
S13E3: Why People Lie: The Science, Psychology and Consequences 33:47

4M ago33:47

33:47

Last Sunday on McCuistion TV, the second part of a series on lying aired on PBS/KERA Channel 13. Hosted by Jim Cathcart, the episode featured Prof. Christian Hart from Texas Woman's University and me. We discussed topics like cultural differences in lying, salespeople's honesty, the relationship between confidence and trust, and the consequences an…

1
S13E2: Building TRUST in Teams 45:54

4M ago45:54

45:54

The first episode I recorded for The Trust Show podcast was done almost three years ago and was titled “Does (Team) Size Matter (for TRUST)?”. In this episode, I revisited the topic of trust in teams because I get asked about it a lot. In this episode, I’ll talk about the importance of trust in a team. I’ll talk about team size. I’ll talk about bui…

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S13E1: Borrowed TRUST and the Power of Referrals 51:22

4M ago51:22

51:22

In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral exp…

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S12E12: How to Choose a TRUSTED Coach 50:34

4M ago50:34

50:34

Are you considering hiring a coach? The struggle is real! On one hand, a skilled and trustworthy coach can transform your life. But beware—the coaching landscape is teeming with imposters. Tune in as we dissect the chaos, revealing tools to spot genuine coaches who truly have your back. In this episode, I’ll guide you through identifying and screen…

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S12E11: If you TRUST me, does that mean I have to TRUST you? 29:16

5M ago29:16

29:16

Today’s podcast episode delves into the intriguing world of bi-directional trust. Dispelling the myth of symmetrical and reciprocal trust, it reveals that trust is, in fact, asymmetrical. The 4th Law of trust highlights this fascinating phenomenon. Throughout the episode, I will explore why trust doesn’t always follow a straightforward give-and-tak…

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S12E10: Do You Want to be TRUSTED by EVERYONE? 44:03

5M ago44:03

44:03

Join me in this episode as I explore the intricacies of trust, particularly its personal and relative nature. I challenge the myth of being trusted by everyone and pose the question: Can you truly be trusted by everyone? Spoiler alert: No. But fear not! I share practical insights on how to broaden your trustworthiness by showcasing different facets…

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S12E9: Breach of Trust: "Bestselling Authors" and the Death of Professional Integrity 55:21

5M ago55:21

55:21

There is a “shortcut” that some people use to become “Amazon bestselling authors.” This practice is problematic and, in my opinion—unethical. I don’t believe those who do it are intentionally trying to mislead. I think they are caught by the “everybody is doing it” or misguided by someone who doesn’t care about the unethical consequences. There is …

1
S12E8: Fairness, Symmetry, and TRUST 38:38

5M ago38:38

38:38

Symmetry (including fairness) is a component of the “who you are” component group in my Relative Trust™ model. It is the situational component. It’s a given, but it causes us to trust (or distrust) people in a relationship simply based on where they are relative to us. To trust someone, you must be on the same side of “the wall.” There has to be an…

1
S12E7: Trusting the Skies: 3 Stories of Trust in Aviation 36:50

6M ago36:50

36:50

When you fly, you must trust. As a passenger, you must trust the pilot, the plane, and the people who designed, built, maintained, tested, and certified the plane. You must trust God, the weather, birds, and other things outside human control. If you are the pilot, you must also trust yourself and the plane’s instruments. In this episode, I will ap…

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S12E6: Artificial Intelligence, Deep Fake, and TRUST 40:34

6M ago40:34

40:34

You thought ChatGPT was wild? Wait until you hear this episode. Initially, it includes a conversation I held with an artificial intelligence assistant. Not only will her tone of voice blow you away, but she actually has an accent… This episode will discuss the technology that enables artificial intelligence to be human-like. It will continue and di…

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S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST 29:08

6M ago29:08

29:08

After one of my keynotes, someone approached me and asked me for advice. He described a toxic work environment within his team that he couldn’t stand anymore. Should he try to fix it with the team myself? Should he speak to his boss? Should he just leave? What should he do? So, I gave him advice, and decided to share it with you here. No names. Jus…

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S12E4: Broken Promises, Shattered TRUST: Why Don't We Trust Politicians? 49:13

6M ago49:13

49:13

Politicians are among the most distrusted people. It didn’t use to be that way, but it is now. This episode will explain why we rank politicians’ trustworthiness so low using my Relative Trust™ model. The main reasons include the change in their behavior during primaries and after a party nominee was selected, the pledges they make that they know t…

1
S12E3: TRUST Attitudes, a few research findings 37:15

7M ago37:15

37:15

Part of my Trust Premium research is more general and relates to our overall attitudes toward trust. In this episode, I will tell you what I found so far about the relationships between risk-taking attitude, perceptions of trustworthiness, willingness to start with trust, and our belief that “you get what you paid for.” Some of my findings are more…

1
S12E2: Timing is Everything, Including in TRUST 33:10

7M ago33:10

33:10

Time is one of the components of my relative trust model. But it has additional roles in trust. You’ve heard that “timing is everything” and that “the early bird gets the worm.” What happens when two peers in an organization cannot resolve a disagreement themselves and must go to the boss? Does it matter who gets to speak to the boss first? The sho…

1
S12E1: Can You TRUST an Artificial Intelligence Avatar 51:22

7M ago51:22

51:22

Artificial Intelligence goes beyond ChatGPT and textual content generation. Today, it can generate lifelike videos of you. Deep fake is a bad usage of those, causing viewers to think they see one person when, in fact, they see a graphic generation of that person. But can it be used for good? We use “Mail Merge” features to customize emails, but how…

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S11E12: Why I Don’t Do End-of-Year Planning 15:54

7M ago15:54

15:54

This is not an episode about trust. Instead, I'm sharing why I don't do strategic planning in the last two weeks of the year. Companies often consider this time downtime because many people take this time off. But is it really the best time for strategic planning? Is there really something so magical about the end of the year and the beginning of t…

1
S11E11: Trust and Authenticity: The Vicious Cycle of Fake Apologies 38:20

8M ago38:20

38:20

Last week, we witnessed another example of the vicious cycle of hurtful actions (or words) and insincere apologies driven by the wrong reasons. This time, it was the congressional hearing about antisemitism with the presidents of three Ivy League universities and the “clarifications” (apologies?) that followed. In this episode, I will discuss this …

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S11E10: TRUST, Negotiations, and Contracts 1:04:23

8M ago1:04:23

1:04:23

There are two types of negotiations: win-win and zero-sum-game (or win-lose). You don’t need trust for the latter, but for win-win negotiations, you do. In this episode, I discuss the two types of negotiations and how trust helps reach the best outcome for both sides in win-win negotiations. It will use the relative trust model components such as p…

1
S11E9: TRUST and Doing the Right Thing When Nobody Watches 37:34

8M ago37:34

37:34

S. Lewis said, "Integrity is doing the right thing, even when no one is watching.” One of the components of my relative trust model, one of the components of the “what you do when you interact with me” group, is Positivity, specifically NoBS. One of the examples of NoBS I gave in The Book of TRUST is when you do something “for show.” When you do th…

1
S11E8: How to Use Trust Premium to Get More Customers and Charge Higher Prices 34:25

8M ago34:25

34:25

Previous episodes discussed the Trust Premium research, but in this episode, I want to explain how it can help you get more customers and get them to pay a premium for what they buy from you, whether it’s products or services. This is far from theoretical. This is how you apply the research. I will talk a bit about the research itself, but then the…

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S11E7: What’s so Special about Trust Habits and Trust Premium? 39:27

9M ago39:27

39:27

A few years ago, I was asked, “why do you need to write another book about trust? What’s so special about it?” When I teach my students entrepreneurship, I tell them that the only way a new entrant to a market can succeed is by doing something different. Unique. And I live that advice. I wouldn’t have started pursuing the topic of trust if I didn’t…

1
S11E6: Hidden Costs of our Leadership Obsession, and what TRUST has to do with it 52:01

9M ago52:01

52:01

An EFMD study found that leadership was the number one topic pursued by more than 90% of corporate buyers of education. Training Industry Inc. believes the leadership development industry is worth over $366 billion globally. SHRM found that 84% of companies rated leadership development as important or very important. We are obsessed with the word l…

1
S11E5: Can You TRUST A Cold Sales Email? 35:36

9M ago35:36

35:36

Today, 56.5% of emails are spam, for which 73% is identity theft, and 36% is marketing/advertising for things we don’t need. The U.S. alone generates 8.6b spam emails every day. You get those emails. Spam folders try to block most of them but occasionally allow false positives (credible emails that get caught up in spam folders) or false negatives …

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S11E4: The Ultimate TRUST Buster: The Truth about BS 56:14

9M ago56:14

56:14

The Trust Premium™ research shows that of all the behaviors that a financial advisor, or a professional in general, demonstrates that can affect the probability that a customer would hire their services or buy from them, the top one was the no-BS component, which received the highest score of 4.01 (on a scale of 1 to 5), and 65% of participants sai…

1
S11E3: The Trust Premium™ for Financial Advisors is 41% 35:56

10M ago35:56

35:56

My new ground-breaking survey found that customers are willing to pay 41.0% higher fees when they work with a financial advisor they trust more than a financial advisor they trust less. That’s trust premium. Last week, I received the first results from my first group of panel surveys, which I used to assess the trust premium of financial advisors. …

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S11E2: The Best Salesperson I Ever Met: With Guest Theresa Benson 45:07

10M ago45:07

45:07

While the Trust Premium™ research project is ongoing, it seemed like a good idea to interview the best salesperson I have ever worked with, which is precisely what this episode is about. Theresa Benson was the account manager for Apple (yes, that Apple) while we both worked at Texas Instruments. From the first time I met her, it struck me how the A…

1
S11E1: Trust Premium: The Research Begins Now 44:09

10M ago44:09

44:09

In this episode, I'm excited to introduce a game-changing project: Trust Premium. Traditional sales methods no longer cut it in a world saturated with spam and cookie-cutter sales techniques. Customers now buy from people they trust. Period. My initial research revealed that customers are even willing to pay a premium of nearly 30% for trust. Imagi…

1
S10E12: Ethics, Laws, Values, and TRUST (Revisited) 49:54

11M ago49:54

49:54

Recently, I was invited many times to deliver keynotes on the topic of ethics, and specifically my take on the relationships between laws, ethics, values, and trust. Season 9, episode 10 covered the issue, but since then, I had an opportunity to continue and evolve my take on this topic enough to warrant an episode revisiting it. In fact, this is a…

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S10E11: Why Don’t They TRUST HR: The Day that Forever Changed America’s Culture 33:24

11M ago33:24

33:24

I truly believe that the HR department is ideally positioned to build trust in the company. I really do. But the first step for HR to be building trust in the organization is for HR to be trusted by the employees. Unfortunately, they are not. A study showed that 75% of employees don’t trust that their HR leader cares about their needs , and only 9%…

1
S10E10: Unlocking Talent: The Ultimate Guide to Hiring Trustworthy Employees 48:55

11M ago48:55

48:55

When I delivered a keynote about building trust in remote and hybrid work scenarios, I said, “if you can’t trust your employees to work from home, unsupervised, you have the wrong employees.” Someone then asked me, “how do you hire trustworthy employees?” When we interview employees, we typically focus on their technical and professional capabiliti…

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S10E9: Blue Angels, Top Gun Maverick, and TRUST: With Guest Scott ”Intake” Kartvedt 46:06

11M ago46:06

46:06

Do Blue Angels pilots have a death wish when they fly a 30,000-pound jet at 400+ mph and keep 12” from wingtip to canopy? Not really. Are they not afraid? What is the level of trust required to do all of that? Should there be a sign on the wingtip missile rail that says “if you can read this, you are too close?” In this episode, my guest is Scott “…

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S10E8: Win with TRUST, not Low Price: How to sell more, raise prices, and increase loyalty 40:55

11M ago40:55

40:55

Several things happened to me lately that made me focus on one of the branches of that work. At a conference I was speaking at, senior executives approached me and said, “That’s all great, but can we sell more with trust?” To me, the answer was clear, “of course you can! And not only can you sell more with trust, but you can even command higher pri…

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S10E7: What Horses Can Teach us About TRUST: With Guest Addison Gagliano 44:50

12M ago44:50

44:50

When talking about trust, I typically talk about people trusting people. But in this episode, I’ll talk about trust between people and horses, and not only that, but actually what we can learn from this relationship about trust between people. My guest today is Addison Gagliano. She trains kids to ride and horses to be ridden. She teaches the horse…

1
S10E6: What does “Resume Gap” have to do with TRUST? 33:47

12M ago33:47

33:47

Sometimes a candidate would have a gap in their resume. A few years that are accounted for. There could be many reasons for that gap. Should a hiring manager ask about it? It is none of their business? This episode gives advice to both a hiring manager and to a candidate on how to address that resume gap in a way that builds trust, and doesn't kill…

1
S10E5: Building Trust in the Spotlight: How to Become a Trusted Professional Speaker 53:09

12M ago53:09

53:09

I applied my relative trust model and trust habit process to many different jobs, roles, and relationships, but somehow I never applied it to my own profession: public speaking. In 2020, I gave a speech at the Meeting Professionals International (MPI) annual conference. When I prepared for that, I found a few interesting things: one, I found a CNBC…

1
S10E4: TRUST, Influence, and Bridging the Political Divide 34:20

1y ago34:20

34:20

You are influenced only by people you trust, and you can influence only people who trust you. When you don’t try to build trust, you will not be able to influence. Or be influenced. This episode discusses the link between trust and influence. It will explain why the political divide we have today prevents us from reaching win-win compromises and ho…

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