Welcome to "The Human Design for Marketing Podcast," your ultimate guide to elevating your marketing game through the power of human design. Hosted by Yvette Mayer, this podcast is your gateway to unlocking your true potential as a marketer and activating your most magnetic personal brand. Discover how human design can help you elevate your frequency and express your true self, creating more influence, impact, and income. Each episode is filled with practical insights, expert interviews, and ...
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thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business. If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in t ...
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Visibility By Design with Juliette Stapleton | Human Design and Marketing Podcast
Juliette Stapleton
In this podcast, I want to empower you with the understanding and awareness of the energetics within our design and those we are exposed to in our lives and in our businesses, so that you can show up feeling safe, fall in love with expressing yourself through your marketing and attracting your perfect clients into your business through creating a perfectly authentic, aligned with who YOU are visibility.
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Planetary Placements and Marketing Influence, Episode 168
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Send us a Text Message. If you're up to date, we start this episode with results of the challenge set in episode #167 (listen to that one first so you can play along!). Then we pivot into the topic for this week....understanding the influence of each of the planets on your marketing. We go through them one by one, offering insights as to how you ca…
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Why you need a stockist list on your website!
6:44
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Send us a Text Message. IMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store. It also reeks of scarcity mindset and says something about …
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What money blocks are holding you back? With special Guest Clare Wood.
38:34
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Send us a Text Message. "Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. …
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Mastering your Margins and transforming your business with Joey from Growme.
18:53
18:53
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Send us a Text Message. When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and t…
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Leveraging your wisdom & Design for abundance (Money-making with Human Design) I Episode 167
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Send us a Text Message. Get 64 Cosmic Content Codes Guide here (for 10% off - Use special podcast listener coupon code POD10 at checkout) Access your custom Human Design for Marketing Reading (report style) for just $67 USD > here Let's talk leveraging your Design, wisdom & knowledge for exponential abundance. And I'm not talking about the trendy t…
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The Highs and Lows of Building a Brand with Mandi from Cubs & Co.
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29:49
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Send us a Text Message. Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product. Knowing when to ask for help and where to look for expert advice is always tricky too. Mandi from Cubs and Co. was looking to make a ch…
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A business model of freedom with Human Design I Episode 166
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Send us a Text Message. Get 10% off the 64 Cosmic Content Code Guide: Use coupon code POD10 (no space, all caps) at checkout Access your custom Human Design for Marketing Reading (report style) for just $67 USD > Here Let's be honest you started your dream business to be free and flow-y. But is it the case yet? In today's episode of Human Design fo…
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Understanding Human Design and How it Can Help you Market Your Business with Yvette Mayer.
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59:32
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Send us a Text Message. The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯. I could not believe the accuracy of i…
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How I made $5k in two days using Human Design Transits Intelligence - Episode 165
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Send us a Text Message. Use exclusive PODCAST listener coupon POD 10 (without space, all caps) and get your 64 COSMIC CONTENT CODES GUIDE >> HERE✨ Listen to episode 141 which is also about the Transits here. I'm sharing BTS on how Human Design transits helped me launch a successful product to my community and how it was a HOT sale bringing me $$$ i…
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A Human Design approach to regaining motivation after grief: episode #164
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Send us a Text Message. What happens when life throws you a curveball, and your business has to take the back seat? In this personal episode as I recount attending an Australian human design conference, only to be abruptly called back to Sydney due to my father's critical health condition. You'll hear about the difficult days by his bedside, the fr…
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The 8 Different Product Images You Must Have to Convert Browsers Into Buyers.
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15:37
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Send us a Text Message. When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is. A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online vi…
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Stop using FB Ads until you understand this. Why your conversion rate and more are so important.
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18:35
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Send us a Text Message. 1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them insid…
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How much is your negative self talk impacting your business and mental health? With special guest Dr Ben Robbins.
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Send us a Text Message. Today’s special guest is, Dr. Ben Robbins. I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness. Now I know the wor…
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Building a Digital Online Business (featuring James Wedmore).
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16:23
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Send us a Text Message. Have you ever thought about adding a digital element to your product business? This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started? Having a product business is not the only way to have a business. This could be an option for some of…
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Branding, Customer Experience, and Scholarships with Stefi Kerby from Celia Loves
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27:38
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Send us a Text Message. Have you ever wondered how important branding and customer experience is for your product business? In this episode, I chat with Stefi Kerby from Celia Loves to talk all about customer experience and the scholarships she is part of. We discuss all of the following: 05:11 What Stefi looked for as a judge of the LifeStyle scho…
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How to Use Many Chat in Your Product Business with Sam Bright from Ads for Breakfast
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Send us a Text Message. Have you ever used Many Chat for your product business? Many Chat is an automation tool used to answer questions, respond to customers, etc. It saves you time and gives your customers an instant response. I brought on Sam from Ads for Breakfast to talk more about how she helps businesses use Many Chat! We discuss all of the …
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Your Most Magnetic Messaging is in Your Bodygraph! Episode 163
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Send us a Text Message. What even is messaging? It’s not any piece of content; it’s a consistent story and theme permeating your brand. Your messaging focuses on how you will deliver your value proposition and communicate your brands values. Based on the tone of voice, language, and core message, it’s a specific way to convey your ideas to your ide…
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What Retailers Wish Brands Knew About Working With Them
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25:37
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Send us a Text Message. What is something you wish you could tell your wholesaler? In this episode, I talk about all the things retailers want the brands they work with to know. As a wholesaler, it’s your job to build a long-term relationship with your retailers. Wholesalers: get out your pens and papers to take some notes! I discuss all of the fol…
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Selling the Problem You Solve and 9 more key takeaways from the Ultimate Product Party.
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22:05
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Send us a Text Message. Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your v…
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Affiliate Marketing, Alignment & Vibes, with guest Alicia Bettison episode # 162
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Send us a Text Message. Ever felt like the missing piece of puzzle to your business success was simply understanding yourself better? Alicia Bettison, an intuitive business coach, joins me in this episode to share her story of how Human Design transformed both her personal and professional world big time. Alicia is an alumni of the Frequency Projec…
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Send us a Text Message. You can’t deny the magic of my new Frequency song - I listen to it daily before work to begin my day with an instant upgrade in frequency. Listen to it yourself by heading back to Ep 160 after this one. In today’s episode, I share more about the business slump I faced in mid-2022. We’re going a little deeper into the details…
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Creating an Intentional Business with Nareen Holloway from Marmoset Found
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42:49
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Send us a Text Message. Have you ever wanted to start a product business? But you aren’t sure you’re ready for the business risks or potential copycats? In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found. Nareen has experienced it all - From marketing to stock to work/life balance to copycats. Tune into th…
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Send us a Text Message. A few months back an amazing Sweedish woman popped into my DM and sang to me. You heard that right....she sang to me. And it wasn't just any song, it was a song created for my business, with lyrics that gave voice to my mission.... and its effect on me was wild! Let me explain... Maria, "Heartsong," has a divine gift, is pas…
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The Ups and Downs of Building a Product Business with Megan from Second Scout.
40:00
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Send us a Text Message. What would you do if your factory closed down overnight? How would you cope? Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business. Last year, Megan went through a major down and we discuss how she was able to come back from …
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Building A Lifestyle Brand with Alex McCabe from Kip&Co
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Send us a Text Message. Kip&Co is an Australian Lifestyle brand that never stops evolving. From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more. If you have ever wanted to build your own brand or you are doing so right now the…
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5 Ways to amplify your Human Design in Marketing 🔥 ep #159
19:28
19:28
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Send us a Text Message. I've worked with around 40 women in deeply supportive containers at this point through the Frequency Project (my signature Human Design for Marketing program) and privately. Every single woman has had a different experience and outcome. But today, I'm sharing the differentiators that I've observed in what really takes a clie…
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4 Email Automations You Must Have in Your Product Business
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14:19
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Send us a Text Message. Email marketing is a huge game changer for any business, especially product-based businesses. Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more? Today, I share the best email marketing strategy with you for product-base…
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Send us a Text Message. Bumping in and bumping out of markets is A LOT of work. Besides the sales and the sore feet you get, what else is a reason to attend a market? We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as w…
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The real story of 370% YTD growth episode #158
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Send us a Text Message. It sounds unbelievable, but it's 100% true - my income in 2024, is up by 370% YTD. But I'm not here to throw around big numbers without giving you a whole lot of context as well. In this episode I take you through the past almost 18 months, along a journey that started our very difficult at the beginning (in true Gate 3 Pers…
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How Can Female Entrepreneurs Overcome Money Blocks and Self-Imposed Limitations? With special Guest Carla Townsendfrom Money Mindset Hub
59:29
59:29
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Send us a Text Message. How are you sabotaging yourself? Do you even realise you are doing it? Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotagi…
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Valuing Life Force over Hustle; A Personal Reflection: Episode #157
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21:39
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Send us a Text Message. In today’s episode, I'm sharing a personal reflection that came to me during a business retreat this past weekend (mid March 2024). This is not your standard "learn about Human Design for Marketing" episode but I think it offers even more value. In fact for some of you it could be the message you most need to hear right now.…
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Kate Pearson from Bella and Lace shares her brand story and her year of saying yes.
42:13
42:13
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Send us a Text Message. As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the…
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10 VM Mistakes you should avoid in your Retail store or Market stand.
30:04
30:04
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Send us a Text Message. VM (visual merchandising) is a real combination of art and science. It can't just be beautiful. It has to work to sell your products also! I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two! In this episode I dive into 10 common mistakes…
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Bodygraph Secrets for Attracting Abundance, episode #156
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33:52
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Send us a Text Message. The last episode of my podcast literally blew up, which was on finding your ideal clients inside your human design chart. A lot of you found it invaluable and reached out telling me it was absolute gold in decoding the key placements inside your chart for better understanding your clients, your community and how you best att…
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5 Quick Ways You Can Boost Your Website Sales
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Send us a Text Message. Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales. Get more customers (new ones) Get the customers you have to buy more each time (AOV). Get the customers have to buy more often (frequency) Today I am giving you 5 quick…
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Why trade shows? A wrap up of market conditions. And the benefits of attending.
20:29
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Send us a Text Message. I myself love a good trade show. I have just spend 4 days in Sydney at the @life_instyel and @reedexpo trade shows for lifestyle , beauty and fashion products. Why do I love them though? Why do they work and why should you attend? Whether as a buyer or as an exhibitor? They are not a cheap investment in your business so why …
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Your Ideal Clients are inside your Human Design Bodygraph - episode #155
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Send us a Text Message. Important: Enrolment into my signature 8-week program, the Frequency Project is closing tomorrow, Feb 20, 2024. If you’re listening to this episode in real-time, then the time to join is now! Link to sign-up is here: https://www.yvettemayer.co/fpfeb24 In today’s podcast, I’m sharing exactly how to identify your ideal clients…
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Your Human Design Marketing Master Keys Ep # 154
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Send us a Text Message. EXCITING ANNOUNCEMENT: Enrollment into my signature 8-week program, the Frequency Project is open now. This is the container where I coach amazing business women like you to support you in integrating every part of your human design, to bring about the ease, fun and alignment in your marketing and branding. If you’re listeni…
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3 limiting beliefs holding you back from your wildly successful business.
19:02
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Send us a Text Message. Ahh Mindset ...I have heard some people audibly sigh when they hear it mentioned. But call it what you will the way you speak to yourself, the beliefs you hold and the way they impact your actions can also impact your business and your levels of success. In this episode I discuss the importance of mindset in business. How yo…
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Client case study: aligned marketing in action 🔥, episode 153
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26:54
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Send us a Text Message. Register now for the Influence Activation live class! This week, I'm trying something new, sharing a client case study that is a behind-the-scenes look at aligned marketing for incredible results 📈🚀. You will hear about Tricia Camacho, an incredible Costume Maker and Pattern Making teacher. Tricia and I have worked together …
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Spiritual Business Coach Ashu and adding spirituality, human design and manifestation into your daily business practices.
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44:09
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Send us a Text Message. How much spirituality do you incorporate into your daily business practices ? Is it something you want to do more of, are you exploring this side of yourself and how it can help you in your business? The past few years I have really started exploring this area so much more. From tarot readings, to crystals to daily journalin…
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The Magic in Your Personality Sun Gate Ep # 152
28:23
28:23
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Send us a Text Message. ANNOUNCEMENT: The waitlist for the next round of our Frequency Project is open now. The Frequency Project is my signature program, an eight-week deep-dive into understanding how to apply Human Design to create more magnetic marketing. The training and support is designed so that you're integrating every part of your human de…
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Trusting the Process, Embracing Collaboration by Design Ep # 151
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Send us a Text Message. In this episode I take you on my personal journey toward being more open to partnering with other business owners and growing my team. In reality, my shift towards openness to these partnerships came from contemplating my Gene Keys (Prosperity Sequence). Doing this work, in 2023, I discovered a block related to trust, a very…
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On making big business decisions, informed by Human Design, ep #150
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Send us a Text Message. Embarking on a new chapter can be as exhilarating as it is daunting. For me, saying goodbye to my signature high ticket offer, the Momentum Mastermind was a poignant moment in my entrepreneurial journey. As you tune into the latest episode of the Human Design for Marketing podcast, I share the raw and personal story behind t…
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Supercharging Instagram Impact and Sales with Human Design ep #149
26:20
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Send us a Text Message. Want to skyrocket your Instagram impact and supercharge your sales? Your secret weapon is 100% your Human Design. In this episode, I share how to grow your Instagram impact, by amplifying your authentic energy (aka Human Design!). As always, we jump into Marketing best practices and fuse these with Human Design intelligence.…
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10 ways to boost sales this holiday season with different offers you can try.
12:43
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Send us a Text Message. When you think of an offer or a promotion do you only revert to price discounts? There are so many different things you can offer you customers to get them excited, get them adding to cart and hopefully increasing their LTV with you. Whether it is a gift with purchase, a special bundle offer or adding in priortiy shipping. H…
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5 things you never knew you needed to know about Wholesale.
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Send us a Text Message. You don't know what you don't know right. IKYYK. After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. Want to increase sales or even get some sales from Wholesale listen in to this episode for some insights to help you in that domain. Want even more insights? Come along ot my FREE…
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Insider Lessons from a $28k Launch Episode 148
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Send us a Text Message. In today’s episode, I'm taking you behind the scenes of the recent Frequency Project Minimind launch. I'll break down the numbers, the energy, and how unexpected twists can turn a launch into pure magic. Listen in for the magical lessons on; How mindset is everything and how our frequency attracts others into our circle What…
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An inside look at private 1 on 1 Product-based Business Coaching.
9:23
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Send us a Text Message. Have you ever wondered what a Business Coach actually does or if they are right for you ? I am a Product-Based business Coach so specifically work with product-based businesses on how to grow, scale and build a sustainable profitable and thriving Retail store or Brand. Someone asked me the other day if I could come in and…
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The Frequency of Attraction - Episode #147
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Send us a Text Message. In today’s episode, I talk about all things “frequency” and how to fine-tune it to achieve effortless growth in your marketing and business. You’ll learn the strategy of attracting vs chasing and activating your magnetism for maximum results using minimal/aligned force (action). I discuss the relevant energy of gate 34, the …
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