The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the medical device and MedTech industries. Hosted weekly by Zed Williamson and Clark Wiederhold.
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Want to grow your practice? The Physician Growth Accelerator is the premier weekly podcast for private practice physicians — delivering actionable, game-changing insights to help you balance the art of excellent patient care with the demands of running a successful practice. From optimizing your practice's operations to harnessing predictable revenue growth to crafting an exit strategy, we've got you covered. Developed and produced by TrackableMed — creators of the popular Medical Sales Acce ...
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I discuss everything you always wanted and absolutely need to know about start, running and growing a private medical practice. I'll also talk about how to leverage your private practice by adding additional providers, satellite offices and ancillary services. And, vertically integrating other medical businesses like adding an ambulatory surgery center, imaging center, physical therapy and more. I will be sharing my 30+ years of experience as a physician and entrepreneur. After being an empl ...
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Are You Ignoring the Health of Your Practice?
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Just like patients ignore symptoms until they become unavoidable, many physicians overlook minor business issues until they escalate into major problems. In this episode of the Physician Growth Accelerator Podcast, Zed explores how these small frustrations are often signs of deeper systemic issues within your practice. He discusses the importance o…
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Strategic Partnerships in Healthcare with Thomas Cunningham
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Every relationship goes through stages, including the relationship between private practice physicians and private equity groups. So what are the red flags you should watch out for? What traits make for a good marriage? We explore the crossroads with Thomas Cunningham, Director of Business Development at Physician Growth Partners. In this week’s ep…
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The Mistake of Focusing on “How to Fix” Practice Challenges
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When frustrated with something in your practice, do you focus on “how” to fix the problem? Or do you seek to understand the system that created the frustrating outcome? In this episode of the Physician Growth Accelerator, Zed explains why understanding “how” is simply not enough to overcome constraints in your medical practice. If you aren’t excite…
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Diagnosing Business Constraints: A New Perspective on Practice Growth
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Every system is perfectly designed to get the result it gets, and understanding this can lead to a sense of freedom. If a process or outcome feels like it should be better, it probably should be. In this episode of the Physician Growth Accelerator podcast, Zed discusses identifying and tweaking the systems that create undesirable outcomes and how p…
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Mastering Mindset and Productivity: Insights from Trevor Crunelle
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23:24
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We hear so much about seeking balance, but sometimes work or life demands more. So how do we prevent burnout and maintain high performance when balance doesn’t seem to be an option? Trevor Crunelle, a coach specializing in mindset and behavior change for driven leaders, suggests that “harmony” rather than “balance” might be the more achievable goal…
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Private Equity or Self-Growth: What’s Right for Your Practice?
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Have private equity firms expressed interest in your practice? Many physicians are being approached and are wondering - what is the best decision? In this episode of the Physician Growth Accelerator, Zed dives into the Private Equity approach and his mindset around what “growth” really means. If you have been approached by Private Equity don’t miss…
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Have you ever had an employee walk out? You might be thinking “Why can’t I just find good employees?”. More than likely, the problem goes deeper than just finding the “right” employee. In this Private Practice Story, Zed dives into a real live example of this and gives actionable insight into how you can avoid this in your practice. Request a Pract…
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MedTech on the Rise: A Revolutionary Tool for Faster Recovery
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Imagine a patient struggling with post-operative recovery, and instead of accepting defeat, they speak up and change the course of recovery forever. That patient helped inspire Shehla Rooney to create a better solution. Today she is Co-Founder and CEO of GoKnee, a company designed to aid the recovery of knee replacement patients. In this week’s epi…
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Should You Hire an APP? A Private Practice Story
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Making the decision to hire a new position is a dilemma many physician business owners deal with. In this Private Practice Story, Zed sheds new light on how practices should look at the opportunity of hiring an APP and when to know it would have a positive impact on your business. Request a Practice Assessment Review: https://www.physiciangrowthacc…
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Dr. Mark McLaughlin on Overcoming Fear and Enhancing Physician Performance
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How often does fear prevent you from making decisions or taking action in high-stress environments? What if a deeper understanding of the brain could help your staff better navigate their roles and responsibilities within the practice? Dr. Mark McLaughlin joins us to offer a compelling framework to overcome fear and enhance performance. In this wee…
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What’s Wrong With My Website? A Private Practice Story
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Have you ever wondered? “Does my website do anything for me?”. If so, you aren’t alone. In this Private Practice Story, Zed discusses a practice that had a beautiful website, but it was alienating 80% of potential patients. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://w…
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What Does the Future Hold for Surgical Robotics? Insights from an Industry Expert
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Imagine a world with consistently precise surgical outcomes. We see firsthand how combining tech and human skills can enhance processes and improve outcomes. So why wouldn’t we bring these capabilities to medical practices? In this week’s episode, sponsored by Alpha Sophia, CTO and Co-Founder of Galen Robotics, Dave Saunders, pulls back the curtain…
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The Key to Unlocking Freedom in Your Medical Practice
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Is what you are experiencing today “what you want”? If you aren’t sure - this episode of the Physician Growth Accelerator Podcast is for you. Zed dives into the concept of freedom within your medical practice by breaking down systems, diagnosing constraints, and prescribing actionable solutions. He explains the shift that allows you to reclaim cont…
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Leadership and Vision in Medicine: Dr. Caleb Masterson's Approach
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In this episode of The Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Caleb Masterson, founder of Provider Autonomy and ENT Center of Alabama. Dr. Masterson dives into his challenges in transitioning from medical training to practice ownership, revealing the strategies and foundation he created to overcome these hurdles. If …
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Connecting Reps Nationwide: The Lobby Medical Sales Network's Impact
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It’s no secret that networking is a powerful tool for creating connections, building credibility, and identifying new opportunities. But with so many professionals building networks, it can be easy to get lost in the vastness of platforms like LinkedIn. So how can we find the right network with ease? In this week’s episode, sponsored by Alpha Sophi…
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From Frustration to Growth: How to Diagnose and Fix Practice Issues
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Imagine telling a patient not to go through with a blood test to uncover what is limiting their health? You would never do that. And at the same time thousands of private practices operate without understanding the health of their business. In this episode of the Physician Growth Accelerator, Zed dives into the vital systems that drive your medical…
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The Culture Cure: Diagnosing and Revitalizing Your Medical Practice
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All private medical practices have a culture. The question is - did you create yours on purpose or was your created from the system you are operating? Many physicians feel like drama, gossip, and frequent bad days are just a part of running a business. On this episode of the Physician Growth Accelerator Zed discusses how owning your culture can cre…
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How Top MedTech Companies Use Behavioral Science to Enhance Sales
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In an increasingly competitive field, medical sales leaders constantly seek tools and tactics to help them get ahead. So how can you optimize your team and elevate results? Mike Zani suggests focusing on the transformative power of behavioral science. In this week’s episode, sponsored by Alpha Sophia, we sat down with the CEO of The Predictive Inde…
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Cognitive Dominance: Dr. Mark McLaughlin’s Guide to Outthinking Obstacles.
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In this episode of the Physician Growth Accelerator podcast, Zed welcomes Dr. Mark McLaughlin, a renowned neurosurgeon and author of "Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear." Don’t miss this conversation as Dr. McLaughlin shares his experiences and the philosophies that have shaped his approach to both neurosurgery and life,…
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The Key to Transforming Satisfied Patients into Practice Ambassadors
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11:29
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For some doctors, reviews come easy. For others, one bad review could put your entire practice at risk. Either way - potential patients are looking. In this episode of the Physician Growth Accelerator Podcast, Zed dives into the Influencer Vital. Are you leveraging the impact that reviews and referrals can have on your practice? If you aren’t sure …
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Cultivating High-Performance Teams in MedTech with Kris Krustangel
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How many medical sales professionals worry more about how their presentation is received than the actual substance of their work? Why do performance aesthetics take precedence over genuine problem-solving and leadership effectiveness? Kris Krustangel, Vice President of Sales at Virtus Medical, delves into the transformative power of self-awareness …
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Why Do Patients Avoid Treatment? And Tips to Overcome…
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Do you ever have patients who don’t make it to treatment, despite being the perfect fit? Why do patients in pain hesitate to take the steps needed to make a change? In this episode of The Physician Growth Accelerator, Zed discusses the Reflection Vital and how you can improve it in your practice. The Reflection Vital is the period in time when trea…
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Creating Clinic Efficiency: Dr. David Canes' Journey from Burnout to Innovation
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Physicians - Have you ever wished you could clone yourself? What if you could create a system that allowed patients to trust you more, increase education, and save you time? In this episode of the Physician Growth Accelerator, Dr. David Canes, Urologist and innovator discusses how he beat burnout by creating a system that allowed him to maximize wh…
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Elevate Your Medical Sales Career: Strategies from a Seasoned Coach
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Dressing for success isn’t just a thing of the past. In fact, with the evolving landscape of the interview process, some tactics hold more weight than ever before. So how do you position yourself for career stability regardless of the transformations taking place around you? In this week’s episode, sponsored by Alpha Sophia, Angie Lambrou, a season…
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From Burnout to Breakthrough: A Urologist's Guide to Practice Revival
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Have you ever felt “stuck” in your medical practice? Do things just have to be this way? In this episode of the Physician Growth Accelerator, Dr. Joe Pazona, Urologist and medical practice owner discusses his journey from feeling unfulfilled to having control of his destiny. Listen to uncover: How reevaluating and adjusting existing practice system…
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The Silent Revenue Killer: Your Patient's In-Office Experience
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Why do patients in pain choose not to move forward with treatment? You know they would greatly benefit but you still find yourself with drop-offs. In this episode of The Physician Growth Accelerator Podcast, Zed discusses the Experience Vital and how it can be silently wasting revenue opportunities in your practice. If you want to help more patient…
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Inside iHLTH: Dr. Eva Imperial's Fight Against Hidden Healthcare Costs
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How often do you receive medical attention only to be blindsided by a huge invoice? Why does the issue only seem to exist in the medical space? And what can we do to promote transparency in the industry? In this week’s episode, sponsored by Alpha Sophia, Dr. Eva Imperial, CEO and founder of iHLTH, shares her motivation for starting an organization …
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The Scary Truth About No-Shows: How Does Your Practice Compare?
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Do you have no-shows, reschedules, or cancelations in your medical practice? Why does this happen? In this episode of the Physician Growth Accelerator Podcast, Zed discusses the Bias Vital and the impact an unhealthy vital can have on your business. If you feel like you don’t have control over minimizing no-shows in your practice - this episode is …
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The Influence Stress Has on Your ENT Practice’s Success
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How does your stress impact your medical practice? How is your medical practice influencing your stress? On this episode of The Physician Growth Accelerator podcast, Zed reveals key insights from our recent 100 ENT Physician Survey. The survey revealed the primary stress levels among Otolaryngologists and the difference in the problems physicians w…
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Breaking the Mold: How Grit and Resilience Transform Medical Sales Careers
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33:52
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Burnout plagues us all at some point in our professional lives, but it’s not always easy to identify, or overcome. So how can you master your profession if you’re unable to master your own feelings? It requires grit and resilience. In this week’s episode, sponsored by Alpha Sophia, Danielle Cobo, a transformational speaker, bestselling author, and …
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You are Missing Out on New Patients (and what YOU can do about it)
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The ability for your practice to reliably and systematically convert a patient in need to an appointment is a direct measure of the capacity of success you can achieve. It is an often overlooked reason for practice struggles. In this episode of The Physician Growth Accelerator Podcast, Zed dives into the Conversion Vital and how it is the most comm…
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A Physician’s Guide to Data-Driven Business Diagnosis and Action
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How does your practice leverage data? Does it feel like you are going down a rabbit hole or truly uncovering the problem you want to solve? In this episode of The Physician Growth Accelerator, Zed talks about the unintended consequences of being too reactionary with data and a new approach that can shift your efforts to being far more productive. L…
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Building Digital Trust in MedTech: The MTV Approach
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In the dynamic world of MedTech, where innovation is the lifeblood of progress, Jay Pendleton, founder of MedTech Voice, offers a compelling perspective on the power of storytelling in building trust and driving success. In this week’s episode, sponsored by Alpha Sophia, Jay underscores the importance of authenticity and digital trust in a landscap…
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Ancient Wisdom for the Modern Physician's Mindset
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7:14
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How does your mindset affect daily life? The truth is your mindset influences every aspect of your life. At work, at home, and beyond. In this episode of The Physician Growth Accelerator Podcast, Zed uncovers how we unintentionally end up on cruise control, going down a path we never intended to, simply because we allow our behavior to be driven by…
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How to Love the Uphill Battle in Business and Life
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Do you ever find yourself dreading “uphill” moments? In this episode of The Physician Growth Accelerator Podcast, Zed talks about his perspective on the “uphill” moments and how he recognized a difference between those who embrace them and those who avoid them. Listen to uncover… How our brain protects itself from difficult moments Ways you can red…
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From Idea to Asset: How Patents Propel Medical Device Startups
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The long and tedious patent process has become an outdated source of delay for innovators across the globe. With today’s technology, you can protect your innovations faster than ever. So when should you pursue a patent? And how can startups thrive in this rapidly evolving space? In this week’s episode, sponsored by Alpha Sophia, Bao Tran, founder o…
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From Plateau to Peak: Transforming Your Medical Practice
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Have you experienced a “Growth Plateau”? Even when you invest in new technology or a new team member you never seem to make it to the next level. In this episode of The Physician Growth Accelerator, Zed explores why private medical practices often hit growth plateaus and key insights on how to overcome them. Listen to uncover… Understanding the con…
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Unconventional Wealth Building Strategies for MedTech Sales Reps: A Conversation with Lane Kawaoka
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We all strive for financial freedom, but are we approaching it the right way? What if the traditional path is no longer the most effective path? Lane Kawaoka, author of “The Wealth Elevator” asked himself these same questions before challenging the status quo. In this week’s episode, sponsored by Alpha Sophia, Kawaoka joins us to share his journey …
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Letting Go to Grow: Hire, Fire, and Retain the Right Employees
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Would you confidently rehire all of your team members today? For many business owners, the answer is no, but that doesn’t always lead to swift action. In this episode, Zed dives into the common dilemma of holding onto staff for too long and the repercussions this can have on the overall health of the business. Listen to uncover… Strategies for effe…
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Earning Trust and Rapport: The Power of Persuasion with Mark Wigginton
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All paths lead to growth… if you can stop running from yourself. But what does it really take to stop searching and start living? Mark Wigginton, certified professional coach, sales strategy advisor, and founder of Focusing on Results unlocked his full potential when he decided to change his focus. In this week’s episode, sponsored by Alpha Sophia,…
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Why does low performance happen? There are reasons why our brains allow for lower performance as time goes on. Join Zed as he walks through proven techniques for setting standards that will have your team performing at their peak. Listen to uncover… The concept of 'drift to low performance' and how it manifests in your practice Strategies for setti…
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Building a High-Performing ENT Team: Staffing Strategies That Drive Revenue
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Specialty Spotlight! In this episode of The Physician Growth Accelerator Podcast Zed leverages his experience of working with hundreds of ENT practices. From culture to leadership, Zed covers several topics that can help you transform your otolaryngology team into a high-performing staff that drives revenue for your business. Listen to Uncover: Unc…
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An Army Veteran’s Powerful Leadership Advice
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Driven leaders strive for excellence and require the same from their teams, but is demand for results void of open communication the most effective way forward? Or is there an approach that promotes organizational success alongside personal growth? In this episode, sponsored by Alpha Sophia, Jevon Wooden, an ICF-certified coach, business consultant…
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Do you feel like the same problems happen over and over again in your practice? In this episode of the "Physician Growth Accelerator" podcast, host Zed Williamson dives deep into the recurring problems that plague private medical practices. Zed guides listeners through a methodical approach to diagnosing and addressing the root causes of practice i…
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MedTech Marketing Blunders: Tales from the Industry Trenches
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Sales and marketing are supposed to collaborate in the pursuit of a shared goal. But there are many tales of lacking respect in the industry. Salespeople grind daily only to have marketers change the narrative around how to close more deals. So how can MedTech companies unleash a more collaborative approach that generates more revenue? In this week…
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The most common staff based issue among medical practices is in-office drama. Most Physicians feel it is unavoidable, this is simply not true. In this episode of the "Physician Growth Accelerator," Zed Williamson challenges the notion that such issues are just an inevitable part of the workplace, arguing instead that they are symptoms of deeper sys…
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Unlocking Growth: The Digital Marketing Revolution in MedTech
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Artificial intelligence has been around much longer than people realize. However, as early adoption meets mass adoption, why is the medical device industry still hesitant here? Perhaps the industry requires an outsider’s perspective to revolutionize how we operate. In this week’s episode, sponsored by Alpha Sophia, cofounder and CEO of Cite Medical…
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Reasons Patients Avoid Treatment. Tips to Uncovering Patient Bias
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You have seen it before: a patient who would highly benefit from the treatment solution you offered does not get treated. Why? For physicians, the decision of treatment is a logical one. For patients, it’s all about emotion. In this episode of the Physician Growth Accelerator Podcast, Zed discusses the biases behind why patients stay in pain rather…
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Unlocking the Secrets to Strategic Talent Management in Healthcare
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Finding highly qualified candidates with impressive experience can be exciting for a growing practice. But hiring the wrong person can be costly. So how can MedTech companies optimize hiring practices to ensure alignment and success from start to finish? In this week’s episode, sponsored by Alpha Sophia, we met with Darwin Shurig, founder and CEO o…
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Overcome Reimbursement Challenges: Mastering Your Practice's Economics
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Do you feel like you are at the whim of shifting reimbursements? You can’t just change your prices when reimbursements decline. Many physicians feel like this is something they just have to deal with. On this episode of the Physician Growth Accelerator Podcast, Zed discusses how you can take back control of your schedule and reduce the painful impa…
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