Best Aaron Luminous Podcasts (2024)

1
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business 48:38

9d ago48:38

48:38

We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency. Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on: The challenge of combining two distinct consumer brands - and adapti…

1
How to refresh your brand expression: Nick Levesque, Asana 47:36

4M ago47:36

47:36

Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you? In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression. As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick…

1
The secret art of sound design: Adam Legg 26:35

5M ago26:35

26:35

In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one t…

1
How Fintech firms use design to elevate their brand 56:56

6M ago56:56

56:56

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting. But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many establis…

1
Understanding and embracing neurodiversity: Becca Chambers 43:59

9M ago43:59

43:59

Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor. But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements. Becca has ADHD. She describes it as “a catalyst for my suc…

1
Disruption by design: Christian Flaccus, Celonis 49:27

11M ago49:27

49:27

“I don’t need much sleep. And I love to take on a good challenge.” Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed. He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content …

1
Building an extraordinary brand from scratch: Ari Yablok, Island 55:41

1y ago55:41

55:41

Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup …

1
How great collaboration builds bold brands: Kaite Rosa, Axonius 39:00

1y ago39:00

39:00

Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022. That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, w…

1
How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR 39:53

1y ago39:53

39:53

It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR. We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to build…

1
Brand design in the age of AI: Aaron Poe, Zapier 50:44

1y ago50:44

50:44

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity. Now, as head of Zapier’s brand studio, h…

1
Mastering the art of creative leadership: Matt Price, Checkout.com 49:39

1y ago49:39

49:39

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones. Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agen…

1
How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing 43:56

1y ago43:56

43:56

This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies. And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity…

1
Building and leading an internal newsroom: Meghan Barr, ZoomInfo 45:57

1+ y ago45:57

45:57

Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content marketing?” ZoomInfo certainly believes so. And when the go-to-market software, data, and intelligence compa…

1
How to be an authentic thought leader: Steve Stone, Rubrik 47:03

1+ y ago47:03

47:03

It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”. But this is an episode with a difference. And if you’re involved in anything to do with cybersecurity marketing or thought leadership, then it’s one for you. There ain’t no cybersecurity …

1
Evolving your brand without losing its identity: Andrea Carrillo, Drift 41:11

1+ y ago41:11

41:11

Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift. This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and launched a vibrant and expressive new visual identity last year. So we were stoked when Andrea Carrillo, the firm’s A…

1
Building creativity into product marketing: Shobhana Viswanathan 35:47

1+ y ago35:47

35:47

How can the application of creativity enhance product marketing? If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketing is the unsung hero of B2B tech business growth. All of our guests who have spent time in PMM roles have said that time was invaluable to their succe…

1
The art of design: Nando Costa, Microsoft 44:36

1+ y ago44:36

44:36

Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa. Nando is a Brazilian-American designer with an extensive background in visual design, branding, digital products and animation production. After spending the first part of his career in the agency world, Nando joined Microsoft in 2013, spending t…

1
Soundbite: Alan Cohen on cutting through with cybersecurity marketing 11:12

1+ y ago11:12

11:12

In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you. This is from Episode 24 and our chat with Alan Cohen. During our conversation, he talks about cybersecurity and gives his thoughts on what businesses can do to stand out and make an impact in …

1
Building from scratch: Heidi Joy Tretheway, Garden 41:14

1+ y ago41:14

41:14

Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”. That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a marketing function virtually from scratch, and turning that into a pipeline-building, the revenue-generating machine is one tha…

1
The journey to CMO: Dillon Nugent, Khoros 47:39

1+ y ago47:39

47:39

Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one. Some just aren’t cut out for it. …

1
Cybersecurity special: Mike O’Malley, Noname Security 47:32

1+ y ago47:32

47:32

In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security. Mike joined Noname in the summer of 2022 to lead its marketing team into the next phase of the company’s rapid and impressive growth. Prior to that, he was Senio…

1
Cybersecurity special: Donna Estrin, Estrin Communications 33:23

1+ y ago33:23

33:23

In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. After cutting her comms teeth in the PR agency world, Donna moved into tech, beginning her cybersecurity career handling analyst relations for McAfee. She then helped Neustar transf…

1
Mastering enterprise tech go-to-market: Alan Cohen, DCVC 48:44

1+ y ago48:44

48:44

We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders? Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years. During his early days at …

1
How to build a thriving creative team: Jessica Rosenberg, Webflow 39:40

1+ y ago39:40

39:40

Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech. Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her career really took off through spells at Twitter, Cloudflare, Mural and now Webflow, where she leads the brand design team. Leading teams like Jessica’s…

1
Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp 38:54

2y ago38:54

38:54

It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand around content that entertains. Then she joined Cheddar, a live media company at the intersection of news and technology, as a f…

1
Nailing the fundamentals of effective demand generation: Katie Colbourne, Basware 35:36

2y ago35:36

35:36

Demand generation is more than just a marketing function. It’s a craft. A mindset. A way of life honed and perfected by uber-talented practitioners. Not only that, but with market conditions the way they are right now, effective demand gen is in demand. It’s invaluable to current and future revenues. We touched on demand generation early in this se…

1
Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor 48:56

2y ago48:56

48:56

How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode. If you’ve not come across Robin before, you’ll enjoy his enthusiasm and illuminating insight on marketing, leadership and growth. He’s worked at some amazing tech companies covering Salesfor…

1
Creative leadership in a crisis: Michael Jeter, Zapier 42:08

2y ago42:08

42:08

This episode is pretty special. It’s a story that is truly unique, and one that hopefully isn’t going to be repeated for a long time. We talk to Michael Jeter who is the Creative Director at Zapier. For those of you who don’t know, Zapier is a product that allows you to integrate web applications and automate workflows. Michael joined the business …

1
Creative innovation at a global giant: Jessica Bognar, Salesforce 32:59

2y ago32:59

32:59

Ever wondered what it’s like to be a creative leader at a global tech company with over 70,000 employees? Well, so did we. So to find out, Dave speaks to Jessica Bognar, Creative Director – Brand at Salesforce. Salesforce is one of those iconic B2B brands, isn’t it? Less of a company, and more of an empire.Jessica joined the business in 2015, when …

1
Women in creative leadership part 3: Ling Koay, Oneflow 41:18

2y ago41:18

41:18

You know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so good at articulating her thoughts. As well as being kick-ass at her job, she’s a wonderful advocate of diversity and equality. We simply had to have he…

1
Women in creative leadership part 2: Jess Ellis, Slack 33:22

2y ago33:22

33:22

Welcome to the second of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talen…

1
Women in creative leadership part 1: Larissa Schneider, Noname Security 37:45

2y ago37:45

37:45

Welcome to the first of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talent…

1
The importance of empathy in B2B tech marketing: Lindsey Selden, Sumo Logic 42:35

2y ago42:35

42:35

Lindsey Selden is Creative Director, Brand at Sumo Logic - a SaaS analytics company on a mission to ensure its customers’ digital experiences are reliable and secure. Her role at the company encompasses brand, design, user experience, strategy, and marketing. There’s one thing that links all these together: people. Human beings with needs, feelings…

1
Getting the most out of your agency: Wei Kee, Shaped By 48:29

2y ago48:29

48:29

Wei Kee is Client Services Director at…Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But there’s far more to client services than that. Onboarding new clients, making sure existing ones feel nurtured, supported, and valued, ensuring we deliver …

1
Leading a global creative team: Dmitry Shamis, HubSpot 30:55

2y ago30:55

30:55

Dmitry Shamis is Global Head of Creative at a company that really needs no introduction. But if you’re either from Mars or have been living under a rock for the past ten years, then HubSpot is a leading CRM platform that provides software for all kinds of businesses, from start-ups to enterprises. In his role as HubSpot’s Global Head of Creative, D…

1
Why a culture of creativity really matters: Lee Mincy, Gong 37:33

2y ago37:33

37:33

Lee is Director of Brand and Creative at Gong, a revenue intelligence platform used by over 2000 companies including Paychex, PayPal, Hubspot, LinkedIn, MuleSoft, Shopify, Slack, SproutSocial, Twilio, and Zillow. Our conversation comes at an exciting time creatively for Gong, having recently undergone a rebrand and ran a Super Bowl ad! We talk abou…

1
Crossing the sales and marketing divide: Ben Bulpett, SailPoint 41:12

2+ y ago41:12

41:12

In this episode, we speak to a man who has bravely crossed the divide between sales and marketing. So are there similarities? What makes each department tick? How can they get on better? Ben is EMEA Marketing Director at SailPoint, a market leader in identity security for the modern enterprise. He has over 30 years of experience in customer and par…

1
The power of personas: Frida Ahrenby, GetAccept 40:04

2+ y ago40:04

40:04

Frida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing strategy and execution in all markets. Having grown the marketing team from three people to 25 over the past two and a half years, our chat with Frida come…

1
The B2B marketing content conundrum: Ardath Albee, Marketing Interactions 37:22

2+ y ago37:22

37:22

Ardath is CEO & B2B Marketing Strategist at Marketing Interactions. She is a titan in the B2B marketing world with over 30 years of experience in business management and marketing as well the author of two books. It’s a journey that took her from starting as a consultant for her sister's marketing tech platform to now working with enterprise tech c…

1
Balancing brand and creativity: Kathryn Thomas, Box 34:28

2+ y ago34:28

34:28

Kathryn is Director of EMEA Marketing at Box. She has risen through the ranks in the marketing department at Box and has 10 years of experience working in tech marketing in the US and UK. Before joining Box, she worked at Dell EMC and also agency side as a B2B marketing specialist giving her a view of processes and areas she recreated at Box. Box i…

1
Social media for B2B brands: Luke Brynley-Jones, OST Marketing 26:56

2+ y ago26:56

26:56

Luke is the founder and managing director of OST Marketing, a B2B social media agency. With a wealth of experience, Luke is an expert B2B social media strategist. From creating an online community for people with epilepsy to launching his own social networks and even running conferences across the US and Europe, featuring many of the early leaders …

1
Building brave brands: Gwen Lafage, Sinch 47:47

2+ y ago47:47

47:47

Gwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions part of the business, helping to integrate the new companies brought under the Sinch umbrella. Gwen is a brand builder and B2B tech marketing leader at t…

1
Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp 26:12

2+ y ago26:12

26:12

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp. Ramp is disrupt…

1
Creativity in demand generation: Mat Harper, Palo Alto Networks 45:00

2+ y ago45:00

45:00

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his curr…

1
Is tech marketing more creatively brave than ever? (Live panel debate) 52:55

2+ y ago52:55

52:55

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, t…

1
The role of creativity in ABM: Nancy Harlan, UiPath 27:33

2+ y ago27:33

27:33

Nancy Harlan is an ABM leader with a formidable record of success. She’s currently responsible for global ABM and customer marketing at UiPath. Prior to that, she spent eight years building SaaS & data analytics firm Qlik’s ABM function from the ground up into a comprehensive global operation that delivered eye-watering year-on-year revenue growth …

Podcasts Worth a Listen

Aaron Luminous Podcasts

Podcasts Worth a Listen

Quick Reference Guide