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Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
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We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.
Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:
- The challenge of combining two distinct consumer brands - and adapting them for a business audience
- Building an agile and motivated in-house agency team
- Keeping the creative spark alive in a corporate environment
- The secret sauce behind his team's "family-like" culture (spoiler: it involves innovation days and breaking down silos)
Get the inside scoop on balancing short-term wins with long-term brand building, and learn how clear communication keeps this massive creative engine humming.
Whether you're a creative leader, senior marketer, or just curious about the inner workings of big tech creativity, this episode is packed with actionable insights and behind-the-scenes stories you won't want to miss.
Tune in for a dose of inspiration and a glimpse into the inner workings of in-house creative teams in the B2B tech world.
00:00 Welcome to the Change Makers
00:51 Introduction to Virgin Media O2
02:12 The Power of Brand Unification
04:01 Clientele and Market Focus
05:27 Building an In-House Creative Team
07:54 In-House vs. Agency Dynamics
14:10 Maintaining Brand Consistency
17:01 Innovation and Engagement Strategies
23:52 Marketing Team Dynamics
24:47 Innovation Day Activities
27:04 Showcasing Internal Work
31:44 Defining Success for the Team
36:45 Building a Creative Culture
39:39 Challenges and Opportunities in B2B
44:57 Conclusion and Final Thoughts
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