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The accounting world is changing. Entry-level positions are being outsourced and automated, pushing firms toward advisory services. Results from traditional marketing methods are fading, and great accounting talent is harder than ever to find and keep at your firm. What’s the connection between becoming an excellent client advisor, communicating your firm’s unique value to the world, and keeping your people motivated and fulfilled? The answer: communication strategy that elevates an ordinary ...
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05. How to Explain and Persuade With Just 3 Letters
30:08
30:08
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In a perfect world, we would all explain what we want, people would agree without raising a fuss, AND everyone would go home happy. BUT as it turns out, life isn’t that simple, and neither are people. THEREFORE an amazing communication tool raises its hand and says, “Ooh ooh! I can help with that!” It’s a 3-letter acronym with ideas that are simple…
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04. Tactical Storytelling: Using Brain Control for Good
46:22
46:22
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What if I told you there was a moral, ethical, and scientifically proven way to change the brains of people you’re talking to such that they end up liking you, trusting you, and doing business with you? Imagine being able to do that – potential clients say “yes, I want to work with YOU instead of anyone else”, existing clients and team members say …
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Every moment of every day, our brains are sorting through an insane number of inputs, trying to make sense of the world. As we do, we end up connecting all sorts of meaning to everything we experience, from the most basic object – or number – to the most complex idea. When we discover those connections and even create connections of our own, we hav…
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02. Strategic Story: The Key to All Human Interaction (Yes, Really)
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Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business. It’s time …
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Accounting may have been around forever, but it’s facing changes and pressures like never before. In this episode, Jeff Bartsch details the challenges facing advisors, marketing leaders, and people leaders in the accounting industry – while setting the stage for the ideas that he’s used with his own clients to increase revenue, multiply human-cente…
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