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02. Strategic Story: The Key to All Human Interaction (Yes, Really)
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Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business.
It’s time to pull back the curtain on the key to understanding all human interaction – and it’s right in front of you every day.
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💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.
00:00 The framework that explains it ALL
02:40 They didn't know what they had...
06:56 How Jeff learned about Story
12:46 How Jeff moved from Hollywood to coaching accountants
16:47 Inside baseball: what's happened in this episode so far
21:44 The journey matters
22:42 Story: familiar and tactical
24:49 Story at the strategic level
30:02 Crafting a strategic story for the transportation industry
36:05 What's in the next episode
💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.
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