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The accounting world is changing. Entry-level positions are being outsourced and automated, pushing firms toward advisory services. Results from traditional marketing methods are fading, and great accounting talent is harder than ever to find and keep at your firm. What’s the connection between becoming an excellent client advisor, communicating your firm’s unique value to the world, and keeping your people motivated and fulfilled? The answer: communication strategy that elevates an ordinary ...
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We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all a ...
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Establishing a foundation for your personal and professional development. This community and our guests will empower and equip you to be a better leader, enabling you to BUILD a brighter, better future for you and your team
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The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Sparks by Ignium

Ignium Consulting Ltd

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Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your ho ...
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It's time to get to the real reason why good employees are leaving your company, why performance quality is lacking, and why employees are dissatisfied & disgruntled. It's because your company culture hasn't been engaging or impactful... that is until now! The Culture Building like a PRO podcast is your on-demand resource for tips and tools on how to transform your company culture! This podcast helps small business owners & managers overcome common, real-life leadership challenges & create a ...
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In this episode of the Sparks by Ignium Podcast, Phil Rose continues the discussion of storytelling, communication, and creativity with Jeff Bartsch. Jeff shares his journey from music to communication development, emphasizing the importance of understanding audience desires. They explore infusing soul into work, strategic storytelling elements, an…
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In a perfect world, we would all explain what we want, people would agree without raising a fuss, AND everyone would go home happy. BUT as it turns out, life isn’t that simple, and neither are people. THEREFORE an amazing communication tool raises its hand and says, “Ooh ooh! I can help with that!” It’s a 3-letter acronym with ideas that are simple…
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On this episode of the Build Your Success podcast Brianinterviews Blue Collar Entrepreneur Ken Rusk. Ken has spent decades in theconstruction industry helping his employees define and achieve their personaland professional goals. Ken is the author of Blue Collar Cash where heencourages readers to develop a clear plan of what goals they want and tod…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing co…
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Unlocking the Power of Storytelling: Insights from Jeff Bartsch on Creativity & Communication In this episode of the Sparks by Ignium Podcast, Phil Rose discusses storytelling, communication, and creativity with Jeff Bartsch. Jeff shares his journey from music to communication development, emphasizing the importance of understanding audience desire…
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On this episode Brian shares the Voices For Leadershippre-retreat interview with guest speaker Olivia Cream. Olivia shares what toexpect from her presentation: Impactful Storytelling. Listen in to hear howstories create connection, why sharpening your storytelling skills willincrease your influence and much more. Join us for the Retreat: https://ww…
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Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity – both in branding and in life. As a real estate agent known for his authenticity and unique perspective on life and business,…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from rejecting your …
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On this episode Brian shares the Voices For Leadership pre-retreatinterview with guest speaker Velma Knowles. Velma shares what to expect fromher presentation: Your Trusted Signature. Listen in to hear why trust is criticalto relationships, how to use your unique signature to create opportunities andmuch more. Join us for the Retreat: https://www.v…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from approaching you…
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In this episode of Sparks by Ignium, Phil Rose talks to Coach Christie Garcia. The conversation includes a detailed discussion about the impact of ego management on leadership and team dynamics. Christie provides insights into the nature of ego as the unconscious brain and its pervasive influence on communication, stress management, and decision-ma…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their par…
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What if I told you there was a moral, ethical, and scientifically proven way to change the brains of people you’re talking to such that they end up liking you, trusting you, and doing business with you? Imagine being able to do that – potential clients say “yes, I want to work with YOU instead of anyone else”, existing clients and team members say …
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On this episode of the Build Your Success Podcast we have 2Xauthor, The LinkedIn Locksmith and founding author of Collaboration CreatesCurrency. Listen in as YB shares techniques for using LinkedIn effectively, howcollaboration can be the key to your success and much more… https://voicesforleadership.combrianb@buildcs.nethttps://collaborationcreate…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from resisting conne…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from focusing on com…
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In this episode of Sparks by Ignium Phil Rose talks to Laura Gallaher about organisational psychology and its role in understanding and predicting behaviour in the workplace. They discuss the challenges of predicting behaviour in complex adaptive systems and the importance of leaders being open to introspection and self-awareness. They also talk ab…
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Every moment of every day, our brains are sorting through an insane number of inputs, trying to make sense of the world. As we do, we end up connecting all sorts of meaning to everything we experience, from the most basic object – or number – to the most complex idea. When we discover those connections and even create connections of our own, we hav…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds techno…
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This episode features an interview with Jeff Bartsch, amusician and communication expert who shares his journey from playing the piano to working in Hollywood and eventually transitioning into coaching and consulting. Jeff emphasizes the importance of storytelling in leadership, highlighting the impact of overcoming obstacles and the transformation…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from being trendy in…
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Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business. It’s time …
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Accounting may have been around forever, but it’s facing changes and pressures like never before. In this episode, Jeff Bartsch details the challenges facing advisors, marketing leaders, and people leaders in the accounting industry – while setting the stage for the ideas that he’s used with his own clients to increase revenue, multiply human-cente…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from relying on comp…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection. Jeff Bartsch is a visionary storyteller and f…
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It’s no secret how powerful stories can be. But how impactful can storytelling be in the workplace when used strategically? In this episode, Jeff Bartsch helps simplify how leaders can use strategic storytelling & story alignment to increase employee engagement! Jeff Bartsch is a visionary storyteller, communication strategist, and founder of Story…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from relying on moti…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and imp…
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Welcome back to the Build Your SuccessPodcast. I'm your host Brian, and in this episode, I interview Wes Dove, an experienced coach, trainer, and author. Wes shares insights from his latest book, "What's Killing YourProfitability? It All Boils Down to Leadership." Wes discusses theimportance of leadership in driving profitability and offers strateg…
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Yesterday January 15, 2024 was the 15th anniversary of the Miracle on the Hudson. This podcast replay is a conversation with Dave Sanderson, who was the last passenger to exit the plane ahead of Capt. Sully, Dave assisted with evacuating all passengers out of the plane and onto the wings. Dave is the author of Moments Matter. Please listen, subscri…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 – providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces. The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and …
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In this first guest episode of 2024 we talk to Sam Bishop. Sam has over 10 years experience working with elite performing athletes and professional sports teams and so this conversation covered many areas of his experience and how that translates to the world of ‘business’. Sam Bishop and Phil delve into the topics of managing energy, dealing with …
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On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of build…
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In this episode of Sparks by Ignium Phil Rose talks to… Phil Rose. Yes, the other Phil Rose is also a coach, author and business leader. I first met Phil while I was running many years back. Phil was, among other things, organising a 10K cross country run at the time. I later learned that we both did similar things, and even ended up working for di…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand. Levi Lascsak is a real estate agent, video creator, author, …
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Welcome back to the Build Your Success Podcast. I'm your host Brian, and in this episode, we're going into an inspiring comeback story with Stephanie Stuckey, an attorney and former Georgia State Representative, who breathed new life into her family's business, a beloved roadside retail chain. Today, Steph shares with us the emotional rollercoaster…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data. Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Sinc…
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Welcome back to another episode on the Build Your SuccessPodcast! In today's episode, I have a special guest, Daniel Hammond, ManagingPartner at Customer Driven Leadership, LLC. Daniel shares his journey from a military veteran to a business interrogator,and how he's utilized his experiences to become a transformational leader. We also discuss the …
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies. Becky Lawlor is the Founder and Ch…
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On this episode Brian interviews LaDawn Townsend CEO of NextSeason Collective about her recent article in Inc. Magazine. LaDawn shares tipson how to reduce stress in stressful positions, what it means to be authenticin leadership, recognizing and embracing your gifts and much more during thisinterview. Contact Brian: brianb@buildcs.net https://buil…
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In this fascinating conversation Phil and Max delved into the themes of purpose, customer centricity, and self-organization in business, discussing how they can help rekindle passion and engagement in business leaders and their teams. The conversation emphasized the importance of building the human side of business and creating a movement for posit…
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Welcome back to another episode on the BuildYour Success Podcast! In today's episode, I have a special guest returning for part two, Mikel Bowman. In this episode, Mikel and I talk about the importance of being close to the problems on a job site and how it can lead to effective leadership and problem-solving. Learn more about transforming a job si…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences. Lori Haller is an extremely in-demand creative strategist, speaker, author, and co…
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Welcomeback to another episode on the Build Your Success Podcast! In today's episode, Ihave a special guest, Mikel Bowman, President at the Bowman Legacies.In this episode, Mikel and I talk about leadership, mental health, and personaldevelopment in the context of the construction industry.Learn more about the importance of leaders getting involved…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from assuming you kn…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration - both creatively and strategically - for B2B branding to yield better results for your brand. Shachar Meron has 20 years of e…
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On this episode Kyle Nurminen shares how communities can bring new life to old buildings by developing makerspaces for workforce development. These community collaborations are a win win for society as a whole. Listen in to hear these innovative ideas. brianb@buildcs.net Build Consulting Services - Mulberry, FL - Brian Brogen (buildcs.net)…
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We’re continuing with the #LeaderSHIFT series on the podcast this week. These episodes are very direct & to the point, where we'll talk about the different challenges leaders tend to face & how to shift into becoming an influential leader who leads a healthy culture & engaged team! In this episode, I’m sharing how you can shift from being closed of…
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In this episode of Sparks by Ignium Phil Rose talks to Rachel Treece, host of the “Flex in the City” podcast, which aims to showcase human leaders in the financial services industry and make it a more attractive sector for younger people. Rachel is also founder of the Henka Institute and FTS Global. Rachel shares how she got into the financial serv…
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands. Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt U…
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