Best ActiveCampaign Podcasts (2024)

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…

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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

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20m ago24:56

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"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

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The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people 23:53

18m ago23:53

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Tim founded SaaS Group in 2018 using his own money from Eyeo exit to acquire Deploybot. SaaS Group is structured as an LLC and funded all deals with equity until 2020 when they began using debt. In 2024, they sold about 5% of the SaaS Group LLC for $25m implying a value of $500m. They’ve purchased 20 companies over the last 5 years. Their companies…

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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

2h ago21:39

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"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

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What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25 22:28

3h ago22:28

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In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ===============================…

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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

4h ago23:42

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"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

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The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS) 29:16

2h ago29:16

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Alessandro Chesser was one of the leading sales executives at Carta for 7 years. They always talked about helping Founders set up Trusts to preserve wealth - but it never launched. In February of 2022 he left to launch Dynasty and make the Trust process easier for Founders. Why South Dakota? Revocable or Irrevocable? 0% tax or 40% tax? We talk abou…

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How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24 44:43

2h ago44:43

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In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan r…

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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

8d ago14:42

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"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

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The next Mailchimp? Email SaaS Hit $15m Revenue Last Month 22:11

4d ago22:11

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Tyler Denk launched Beehiiv after missing out on the ""Founder Money"" the MorningBrew team made when they exited. Today, his tool helps newsletter creators launch, grow, and monetize. The firm did $1.5m in revenue last month split between SaaS, ad revenue, and kickbacks on cross promoting newsletters. Can they hit $25m ARR this year?…

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The Future of Privacy in Tech Featuring Luke Mulks, Brave Software 26:08

28m ago26:08

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"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…

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Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue 48:46

20m ago48:46

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She bootstrapped to $12m in revenue in under 18 months. Rebecca Shostak launched FloDesk.com in 2017 as an email marketing tool focused on beautiful design for solopreneurs. As of May 2024, 80,000 customers pay $28/mo on average and the firm just launched their second product: Sales funnels. She's done this all with a team of just 50 people - $540k…

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Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand 21:39

3h ago21:39

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“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…

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How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23 33:52

4h ago33:52

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In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The ben…

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The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius 25:07

16d ago25:07

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"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…

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The Inside Story of Beamer Acquiring Userflow to hit $10,000,000 in ARR 16:06

5d ago16:06

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Inside Beamer acquiring UserFlow and creating a $10,000,000 revenue machine. Userflow had no reason to sell with 50% EBITDA margins, 650 customers and completely bootstrapped. How did Beamer, using Camber fund money, get the deal done?By Nathan Latka

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Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22 36:47

7d ago36:47

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In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Mome…

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How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs 27:38

7d ago27:38

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Sam Jacobs launched Pavilion in 2019 to help sales reps learn. Today, he does $11m in annual revenues and has expanded to CEO's, CMO's and other leadership groups. Can they hit $15m in revenue before Dec 2024?By Nathan Latka

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Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule 27:25

12d ago27:25

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"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …

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$5m in ARR? Your CRO Should Be Focused on These 3 Things 22:28

12d ago22:28

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Owner.com is a $20m ARR SaaS for restaurants that had F90 day churn of 30% before Kyle Norton joined as CRO. He fired 4 AE’s, narrowed the ICP focus, and got burn multiple down from 1.2x to 0.8x as they hit $6m in ARR. Today they do $20m. Can they break $25m before Dec 2024?By Nathan Latka

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Event-Led Growth Strategies with Kate Hammitt, Splash 24:21

14d ago24:21

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“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…

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How Chili Piper Used AI to Hit $40m Revenue, Turn Profitable with Co-Founder Alina Vandenberghe 14:10

30d ago14:10

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The idea that AI can save you cost and help you reach profitability might be a good one. Chili Piper hit $40m in revenue and profitability as Alina built AI into more parts of the org. Here's how she did it across customers, ecosystem, and employees.By Nathan Latka

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How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21 38:32

14d ago38:32

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In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03)…

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Driving Success through Data-Backed Content with Dan Morgese, Gong 27:58

30d ago27:58

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"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…

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The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023 17:39

29d ago17:39

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By Nathan Latka

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Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20 30:14

19d ago30:14

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In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:3…

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Empowering Women in Sales with Alexine Mudawar, Women in Sales 24:13

21d ago24:13

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"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…

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39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook 22:08

1M ago22:08

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Savneet Singh was recruited to take over PAR as CEO in 2019. Since then, he's doubled revenues to $400,000,000, changed the culture, and rapidly expanded the product suite. Why is the market only valuing him at $1.5 billion? Will they hit $500,000,000 before Dec 2024?By Nathan Latka

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Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs 22:51

26d ago22:51

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"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…

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How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year 21:41

1M ago21:41

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Since StackOverflow was acquired by Prosus in June 2021 for $1.8b, most don’t realize the company does over $125m in revenues today. 65% of that revenue comes from recurring revenue SaaS products where customers pay $289,000 per year on average. Will they hit $150m in revenue before Dec 2024?By Nathan Latka

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The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

28d ago26:31

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"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

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Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19 26:23

28d ago26:23

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In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. ================================================== Best Moments: (01:33) Tobi explains the origin of the name "Magnate" and…

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aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy 18:44

1M ago18:44

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aHref's generates $900,000 in revenue per employee (100 FTE's, $100m+ in ARR). They ignore Google Analytics, conversion rates, and didn't hire their first sales rep until $90m in ARR. They're bootstrapped. How do they use content to generate millions of website hits per month? Copy these 5 tactics.By Nathan Latka

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The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

1M ago29:24

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"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

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Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18 26:53

1M ago26:53

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In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself. =============================================================================== Best Moments: (02:06) Brianna and Lloyd discuss the pros and cons…

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CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18 16:24

1M ago16:24

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Clate Mask launched Keap (formerly Infusionsoft) back in 2010 and quickly scaled to $100,000,000 in revenues in 7 years (2017). After that, the company flatlined due to competition and diluted priority. Today, CPO Ammon Curtis is helping turn things around. Learn the M4 test he ran on 705 customers to measure DIY, DFY, DWY onboarding and how this i…

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How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR 25:05

1M ago25:05

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Adam Baker is a 3 time founder currently building DealPad. The firm did $3,700,000 in sales last year without outside funding. Can they hit $7m in ARR before Dec 2024?By Nathan Latka

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Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

2M ago22:11

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"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

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$6m ARR CEO Shares When to Hire First AE, CSM, and VP 19:47

2M ago19:47

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By Nathan Latka

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How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17 36:12

2M ago36:12

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In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands …

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How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue 11:21

2M ago11:21

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By Nathan Latka

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Embrace Weirdness in Branding with David Kavanagh 29:07

2M ago29:07

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"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

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This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16 30:02

2M ago30:02

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In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. =====…

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How This SaaS Product Studio Built 3 Tools and Did $16m in Revenue Last Year 14:43

2M ago14:43

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By Nathan Latka

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Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks 20:44

2M ago20:44

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Gilles Domartini bootstrapped Cleeng to $18m in revenues by focusing on 9 tactics many ignore. His 5 part pricing strategy is new. His organizational efficiency is not-common. Customers use his tool to process 48 million transactions per day adding up to $500m in annual gross billings across 35m user accounts. Will he hit $25m revenue before Decemb…

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Strategies for Genuine Content Marketing with Luke Frazier 28:37

2M ago28:37

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"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

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Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding 21:10

2M ago21:10

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Lemlist has bootstrapped to $23m in ARR using a combination of Product Virality, Acquisitions, and Courses. Chief Product Officer Kévin Moenne-Loccoz tells us how they stacked growth tactics to avoid raising outside capital while still growing revenue fast. Will they hit $30m by December 2024?By Nathan Latka

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Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15 8:59

2M ago8:59

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In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners…

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$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook 19:36

2M ago19:36

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Rytis Lauris bootstrapped OmniSend to $50,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?By Nathan Latka

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ActiveCampaign Podcasts

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