Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com. It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks…

We're changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.” If you're a listener or subscriber, you’re already member of The Society of Extraordinary Strategists. I share interviews with marketplace leaders, you’ll hear my insights more when we publish, and maybe we will find some new music to celebrate our n…

Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again” Click here to buy "The Secret Society of Success now. If …

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create. Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that…

What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better, and it may be about doing less. Discover why growing your business requires more than good habits. In this episode, I’m talking with Blair Enns from Win Without Pitching…

Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project Rob is the principal of the branding agency Heirlo…

As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story. J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, …

Tom Schwab believes, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” So how do you start that conversation? If you can’t make it through the noise, how will you drive traffic and leads? The answer is not to add to the noise but to speak directly to your dream customers. There is no easier or effectiv…

We all have a problem: We’re addicted to busyness. Busyness is a distraction that erodes our attention, drains our energy, and minimizes our effectiveness. Best-selling author and serial entrepreneur Jordan Raynor shares how we can overcome busyness and redeem our time. Jordan Raynor is a serial entrepreneur and national bestselling author who help…

Brand owners and marketers can learn a lot from... wait for it... recovering ministry professionals. Why are people drawn to brands that demonstrate credibility and trust? We might not have all the answers, but we talk about that question and more in this conversation between Jake Zufelt and Brand Strategist Brian Sooy. Jake is the founder of Weldw…

Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding. People don't understand why differentiation matters. What's the value? Why should someone who works in brand care …

What is brand? What is branding? Why does it matter? This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C. “We believe that the brand is defined by and owned by you. Branding is what we do what I as the owner of the business, it's what I do to influence you.” Andy Starr is…

In this episode of the Everybody Brands podcast, we’re talking with Merrell Sheehan, the Vice President of Marketing, and Cole Godsey, Marketing Manager at Electronic Merchant Systems about how a B2B brand wins trust and earns customer loyalty through exemplary customer service and transparency (with a technique many businesses can do). EMSCorporat…

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11. In Part 2 of this two-part episode, we talk about how any business can crank their brand to…

Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their brands to 11. In part one of this two-part episode, we talk about how businesses in the music world can c…

What is the difference between marketing and branding? It's ridiculous to argue about what's more important, branding or marketing. It's important to understand the difference between branding and marketing so you know how they work together to attract, inspire, and engage customers and create raving fans. In this episode, Brian discusses the defin…

In this special episode of the Everybody Brands podcast, Cleveland businessman and National Director of WEC, Intl., John Murtha and Brian Sooy have a conversation about faith-driven business, entrepreneurship, and why everybody who works is essential. This episode is different from most others on this podcast — you'll learn about Brian's background…

In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds. Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, an…

Take two for the first international Everybody Brands episode with Eddie Biroun, a copywriter who happens to design. Eddie helps businesses attract more leads, create more customers and increase profits through brand building and sales messaging. Eddie has achieved results across 16 different markets, including financial insurance, real estate, aut…

Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how each component relates to one another. Some organizations tend to substitute their mission and vision for th…

Purpose lifts us at the end of the day beyond the tasks we have accomplished and the goals we have achieved to the belief that we have not just added value, but we've achieved something of significance in pursuit of something greater. This is perfect episode for anybody who's in a leadership position. It's perfect right now for organizations who ar…

In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing. Wes Gay is the founder of Wayfinder and a StoryBrand Certified Guide & Copywriter. Wes’ experience as a former pastor gives h…

David Lemley has had a creative and strategic hand in shaping some of the world’s most iconic brands including Starbucks, REI, Pampers, and Nintendo. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to help better-for-you brands win customer’s hearts, minds, and souls. He partners with marketers, investors, …

“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all. IN this conver…

If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen, to understand why your digital strategy needs to be part of your entire organizational structure. All businesses need to be managing their digital resources, but It's like a “spaghetti of things.” What many leaders neglect is …