Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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In the ClearBrand Marketing Podcast we take the mystery out of marketing and help you get more leads and sales with a clear brand and proven marketing tactics. Our goal is to provide you with the best marketing advice based on data. Not opinions. Not guesses. Hard, measurable data.
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Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace. Hosted on Acast. See acast.com/privacy for more information.
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Most small business owners feel overwhelmed and confused about how to market their business so that it grows and stands out from the competition. On The Marketing Domination Show, Digital Marketing Consultant, Agency Owner, & Certified StoryBrand Guide Sean Garner, gives small business owners digital marketing tips, strategies and interviews with industry leaders to show you how to get more customers and leads online and be seen as the clear leader in your industry. Connect with Sean: https: ...
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Welcome to the Business Made Simple Podcast where we are obsessed with helping you become a better business owner by coaching you to build your business like an airplane. The cockpit is your leadership. The body is your management and operations. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast.
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The dream job is dead. So is the endless pursuit of productivity. Now it’s time to work in a completely new way that leaves you feeling purposeful, powerful and satisfied in all that you do. Learn how to set yourself apart by creating with your gifts, making a unique contribution, and finally getting paid to be you. To help you with this Joy Spencer, an experienced and certified Executive Leadership and Storytelling coach uses her C.R.E.A.T.E. framework to take you on your transformative wor ...
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Most business owners are too busy doing work for their customers to make critical improvements to their business. We created The Friday Habit Weekly Review System to show entrepreneurs around the world how to set aside one day every week to improve their businesses so they can stop feeling overwhelmed and make their businesses work for them.
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Nonprofit News, Tech & Marketing Stories
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Exploring the workplace, workforce, and marketplace trends shaping Alabama business.
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Everybody Brands with Brian Sooy
The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.
Insights for clarity in branding, communications, culture, and purpose that help leaders grow brands that people love, with Brian Sooy—Brand Advisor, Author, and Certified StoryBrand Guide
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Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your ...
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Entrepreneurship has been one of the slowest fields to reflect the diversity of the US. Why is that? Join Brittany Cole, Chief Equity & Inclusion Officer at the Nashville Entrepreneur Center, as she explores barriers experienced by founders of color. In each episode, Brittany speaks with incredible Black and Brown founders about how they have overcome obstacles to success and discovered solutions that help level the playing field.
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Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to ...
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When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever. More about Catherine: Catherine is the found ...
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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, ...
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This is a series of Business Coaching sessions for business owners and leaders to support them in growing their businesses, during times of all-Pervasive Change and Crisis.
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Welcome to the Business Journey Podcast where host Rebecca Rice teaches photographers and business owners to navigate their business journey and find a life of financial freedom through a thriving, profitable business. As a wife, mom, and business owner, Rebecca knows the trials of trying to do all the things. It may not always be easy, but it CAN be done! Week after week, Rebecca brings helpful, practical teaching to inspire and equip photographers just like you. She'll cover everything fro ...
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E17: Don’t Make These StoryBrand Marketing Mistakes
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Storytelling marketing can be a game-changer for your business, but only if you do it right. Many small business owners struggle to implement the StoryBrand framework because they don’t really know how to do it correctly. I share the top three mistakes I see, including focusing on the wrong story, misunderstanding the StoryBrand framework, and fail…
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6 Steps To Build A Healthy Business (Stephanie Everett)
1:22:24
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Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead. Learn more …
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E18: Everything You Need To Dominate The Market as a Small Business
23:37
23:37
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Struggling to get your marketing to deliver real results? In this episode, I break down the Marketing Domination Checklist that every small business needs to stand out online. I cover the fundamentals of building a powerful sales funnel, including crafting a clear one-liner statement, designing a website that converts, and utilizing lead generators…
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Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
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The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today …
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Whole Whale Releases 2024 Nonprofit Advertising Study (news)
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Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with …
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#177: Why “Both-And” Thinking is the Future of Leadership
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Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- Leading a business means constantly being pulled between competing demands…
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Doug Ankersen's Isle Dauphine Oysters Feature the Waters in Which They're Raised, Lots of Hard Work, and Doug's Engineering Sensibilities
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The Isle Dauphine Oyster Company was born out of Doug's passion for process, the coastal waters, and Doug's fondness for oysters. A trained engineer, Doug has now created a predictable product that's ready for the big time. That's a part of his pitch when he enters restaurants in Nashville, Birmingham, Atlanta, and New Orleans - they can count on h…
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#195: How to Get Over Your Camera Fears and Be Yourself on Video
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Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For m…
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Secret To Reducing Risk & Maximizing Value Via This *1* Glaring Loophole!
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In this episode, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategist at Whole Whale, delve into the intricate transition of OpenAI from a nonprofit to a for-profit entity, exploring the broader implications for the nonprofit sector. They discuss the benefits and challenges of leveraging a nonprofit model to attrac…
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Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
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Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today…
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#176: Ian Cron—What Does Your Enneagram Reveal About Your Marketing Style?
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What does the Enneagram have to do with marketing? A lot more than you might think! Your Enneagram type shows how you process information, make decisions, and approach creativity. From perfectionism to overthinking, these innate tendencies directly impact your marketing approach. If you’ve had trouble connecting with your audience or executing a wi…
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089: Avoid These Pitfalls of Creating on Your Job | Natasha Smith
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Do you remember your last big mistake? Wouldn’t it have been nice if someone had been around to steer you clear of the pit before you stepped right in it? We can all wish. While I can’t give this to you in every area of your life I can promise that today’s guest will do it for you in one area. Your job. Specifically, Natasha Smith joins us to share…
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Stop Overthinking Wellness with Ashley Brooke James
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Ashley Brooke James, co-founder of TriLuna Wellness, joins Em Wilder to discuss the importance of building a strong network and the mindset shifts that come with growing a business. Ashley emphasizes the need to stop overthinking wellness and instead focus on simple, achievable steps to prioritize self-care, taking intentional steps towards persona…
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Ron McBay Represents NATO. He Has a JAG Background and He Explains How He Trains Eastern European Countries
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Ron McBay travels to places most of us only fainly know about to represent NATO and train these countries leadership on NATO approved engagement practices. It's very precise content and Ron, trained as an attorney and a background as a JAG, knows it very well. Curious how NATO really works? Want to know what engagement tactics are allowed? Listen i…
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#194: Why Your Business Desperately Needs a Project Manager
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26:51
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You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re …
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We Let An AI Talk About Our GivingTuesday Predictions! 🤑
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Digital Agency Whole Whale Announces Official 2024 GivingTuesday Predictions Digital agency Whole Whale, the publishers of this podcast, have announced their annual GivingTuesday generosity predictions. Based on Whole Whale analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national …
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How To Stay In Business During A Crisis (Fred Loucks)
1:21:14
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Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of …
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E16: 4 Website Mistakes Killing Your Small Business (And How to Fix Them!)
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Many local business owners struggle with websites that aren't driving the conversions they need. In this episode, I share the top mistakes I see local business owners make and offer solutions to help fix them. We cover everything from improving your calls to action and lead generators to optimizing your website copy and its placement. By making the…
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Get Your Podcast Featured in More Media Outlets with Leah M. Forney
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One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. …
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#175: The Financial Therapy You Didn’t Know You Needed
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Money stresses us out. Whether you're a small business owner or just trying to manage personal finances, it can feel like you’re always juggling competing priorities. Should you be saving more? Investing in your business? Can you even afford to? Add in the weight of societal pressures, and it’s easy to see why 73% of Americans rank finances as thei…
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From YouTube How-To Videos to Becoming an International Destination Event - The Incredible Journey of Maymay
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Maymay went on to YouTube from Chilton County, Alabama many years ago out of a desire to create some beautiful paper creations. People watched. Then more people. Then many more people. Now she hosts events online with hundreds of attendees and they travel internationally to come to her hosted events in Chilton County. Social media is her advertisin…
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#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business
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You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your rev…
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People to Fight For and a Cause to Stand For with Brett Baker
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Join business and brand strategist Brian Sooy for a conversation with Brett Baker, founder of VAUSA. VAUSA is a virtual staffing agency with a mission to create meaningful jobs and community for military families by strategically building remote teams for faith and purpose-driven businesses. Highlights from this episode: Visit hirevausa.com to hire…
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Nonprofit Digital Engagement Report Finds Nonprofits Embracing AI & Digital For Program Success 🤖🤖
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Main Topics: Twilio's 2024 State of Nonprofit Digital Engagement Report Independent Sector's push for quarterly economic data on nonprofits Fearless Fund's racial discrimination lawsuit settlement Voting rights restoration for felons in Arkansas KEY PROMOTION: NONPROFIT CONSULTING SURVEY Key Insights: Twilio’s 2024 State of Nonprofit Digital Engage…
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2 Special Guests Talk about Time Tribbles and AI
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📍 📍 📍 📍 📍 There are, are two special guests that I have brought on to talk about cause writer, AI and the different things it can do as well as this concept that we have been talking about. Called time Tribbles and well, I'll just let these two folks. Talk it out for you. There is one thing, though, I'm going to let you know. Toward the end, if y…
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E15: My Top 5 Marketing Automations for Small Business Owners
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Running a small business is demanding, and automating key marketing tasks can be the game-changer you need. In this episode, I walk through the top 5 marketing automations that have helped my clients save time, secure more leads, and improve customer engagement. From automating lead follow-ups to rebooking no-shows, these strategies will help you g…
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The Value of Referral Partners Through Podcast Guests with Carol Hamilton
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There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making mea…
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#174: Al Andrews—What to Do When Achieving Your Big Goals Leaves You Feeling Empty
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We all strive for success, but at what cost? Climbing the ladder often comes with unexpected challenges. As you work toward your goals, it’s easy to focus on the next milestone, only to realize that collecting more accolades leaves you feeling empty instead of fulfilled. Many high achievers find themselves grappling with stress, isolation, and a lo…
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“I don’t know what story to tell.” “I don’t know how to find personal stories in my life that I can use in my presentations, talks, personal branding, job interviews or elevator pitches.” Have you ever said these words? If so you’re not alone. Many professionals struggle to find stories and use storytelling in their work. But there’s a way to turn …
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Moving Organically with Intention with Dr. Isaac Addae
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Dr. Isaac Addae, the Small and Minority business liaison with the Metro Government of Davidson County, discusses his own journey and the support he receives from family and community. Dr. Addae also talks about his role with Metro and the diverse responsibilities he has in supporting the business community. He offers advice to young business founde…
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#192: Kim Scott—The Hidden Cost of Being Too Nice in Leadership
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What’s the real cost of being too nice? It’s more than you might think. Many leaders, especially small business owners, fall into the trap of “ruinous empathy”, which is the failure to provide essential feedback due to the fear of hurting someone's feelings. Avoiding difficult confrontations might feel like the right thing to do—but it’s actually a…
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New Rules of Real Estate - the Nat's Assn of Realtors Settlement featuring realtor Angelo DePaola
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44:32
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The National Association of Realtors changed home buying rules and they've been in effect about a month. Home buyers will now have a new conversation with their realtor when they go to buy a home. The realtor will need to negotiate a fee with the buyer. Previously it was in the background as the deal went forward with a typical 6% commission split …
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How To Use Trademarks To Protect Your Brand (J.J. Lee)
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J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks. We discuss trademarks, branding, and what a trademark does and doesn't protect. Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/ …
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Internet History Hinges On One Nonprofit 🌐🏛️ (news)
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Nonprofit News Roundup: Internet Archive's Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition Hosted by George Weiner and Nick Azulay of Whole Whale Key Topics Covered: Internet Archive's Legal Challenges: Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyr…
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E14: How to Optimize Your Sales Funnel To Get More Customers
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You've built your sales funnel, filled it with potential customers, now it’s time to optimize it! In this episode, I dive into the essential, often overlooked strategies that transform mediocre funnels into high-converting machines. Discover how to leverage data and smart automation to make sure your funnel's fulfilling its full potential—whether y…
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Amplifying Women's Voices With Podcasting and Empathy with Amy Pons
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Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creati…
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#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing
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28:39
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Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make…
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The Use of Questions as a Fantastic Leadership Skill with Bob Tiede
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Telling people things allows them to disagree with you. Asking them questions allows you to understand their perspective and allows you to align with their ideas before directing them. Bob Tiede is an author of the book Leading with Questions. He and I discuss the power of questions as a leadership tool. Show Sponsors: E3 Termite & Pest Control Roy…
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#191: Tiffany Aliche—Why Financial Freedom Isn’t as Important as You Think (And What to Aim for Instead)
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Many people believe that financial freedom—accumulating enough money to never work again—is the ultimate goal. But for most entrepreneurs, this dream feels out of reach, which leads to frustration and financial stress. The constant pressure to build wealth and achieve financial freedom can leave you feeling like a failure if you don’t hit that big …
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