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E02: The 3 Pillars of A Killer Brand!
Manage episode 424567555 series 1973199
Your Brand consists of three key parts: visual identity, brand persona, and brand script (aka the words you use). In this episode I will show you exactly how to build a solid foundation for your brand.
What You’ll learn:
Simplify Visual Identity: While visual elements like logos are important, they're not the be-all and end-all. Don't overthink it—focus on creating a design that resonates with your audience.
Craft Your Brand Persona: Take the time to really understand your target audience and create a brand persona that speaks directly to their needs, desires, and aspirations.
StoryBrand Framework: Use the StoryBrand guide to craft a clear and compelling brand message that positions your customer as the hero.
👉 P.S. When you are ready, here are a few ways I can help…
- Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/
- FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport
- 1-on-1 Marketing Coaching & Consulting: https://www.seangarner.co/
- Done-For-You Complete Marketing Funnel: https://www.seangarner.co/contact
- ⏰ Timestamps ⏰ 00:00 INTRODUCTION 02:02 TAKE YOUR TIME WHEN BUILDING YOUR BRAND 03:38 VISUAL IDENTITY 09:51 BRAND PERSONA 13:56 BRAND SCRIPT 18:23 BRAND SCRIPT EXAMPLE 31:23 ACTION STEP OF THE WEEK
66 episodes
Manage episode 424567555 series 1973199
Your Brand consists of three key parts: visual identity, brand persona, and brand script (aka the words you use). In this episode I will show you exactly how to build a solid foundation for your brand.
What You’ll learn:
Simplify Visual Identity: While visual elements like logos are important, they're not the be-all and end-all. Don't overthink it—focus on creating a design that resonates with your audience.
Craft Your Brand Persona: Take the time to really understand your target audience and create a brand persona that speaks directly to their needs, desires, and aspirations.
StoryBrand Framework: Use the StoryBrand guide to craft a clear and compelling brand message that positions your customer as the hero.
👉 P.S. When you are ready, here are a few ways I can help…
- Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/
- FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport
- 1-on-1 Marketing Coaching & Consulting: https://www.seangarner.co/
- Done-For-You Complete Marketing Funnel: https://www.seangarner.co/contact
- ⏰ Timestamps ⏰ 00:00 INTRODUCTION 02:02 TAKE YOUR TIME WHEN BUILDING YOUR BRAND 03:38 VISUAL IDENTITY 09:51 BRAND PERSONA 13:56 BRAND SCRIPT 18:23 BRAND SCRIPT EXAMPLE 31:23 ACTION STEP OF THE WEEK
66 episodes
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