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Pricing College Podcast

Joanna Wells and Aidan Campbell

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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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It's an action-packed episode of the podcast as we have five guests joining us this week as well as a new sponsor announcement and a contest to win a Michael Soroka autographed baseball. Joe sits down with long-time Okotoks Dawgs infielder Aidan Rose while Ian takes us along for his family trip through Saskatchewan to chat with Cory Wouters of the …
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As their farm name suggests, Montana farmers Max Smith and Katie Madden of Winter Kissed Farm focus on growing vegetable crops year-round, especially during the winter seasons. On 15 acres and at 3,500 feet in elevation, they use multiple high-tunnels and caterpillar-tunnels to grow crops and sell them through a CSA, an online store, and to some ar…
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Elizabeth Keen of Indian Line Farm in Western Massachusetts, has been farming for 27 years and began her farm with her husband on land that was the birthplace of the CSA model popularized by Robyn Van En in 1986. Stewarding this important property, Elizabeth started her CSA with 12 member shares in 1997, which has since grown to 250 members, plus s…
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Both Joe and Ian found themselves on the road for Canada Day to take in games in Lethbridge and Medicine Hat, respectively. Joe chatted with Bulls head coach Myles Fletcher (Lethbridge, AB) about being an original member of the LA Bulls and marking the team's 25th anniversary, utilityman Carlin Dick (Abbotsford, BC) about his season so far, and Syl…
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Ellie Goldstein and Dan Bryant of Small Holding Farm in Morganton, North Carolina, were recommended by a fan of the show as young, new, year-round farmers. Ellie and Dan started their farm in 2020 during the early months of the pandemic. Ellie has a background in psychology and works part-time in the mental health field and Dan is a certified arbor…
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We've been meaning to chat with Richie Borysewicz for a while now following this spring's Jays Care "Field of Dreams" funding announcement for Bow Ridge Little League to upgrade the Tuscany Diamonds in Calgary. We finally had that conversation this week about the plans and what's to come. We also sat down with Okotoks Dawgs slugger Nash Crowell abo…
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Aidan Feeney of Fog Town Farm is located on Nantucket Island, 30 miles off of Cape Cod, Massachusetts. Growing up on Nantucket as an outdoor enthusiast and working in landscaping and doing tree work during high school, Aidan became inspired to learn about agriculture and spent time in New York and in Vermont in college working on farms. In 2019, he…
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Plenty of news to get to, including the naming of the Baseball Canada Women's National Team Selection Camp roster, which includes six Albertans. We sit down with Julianna Scott to talk about her selection and what it'd mean to represent the maple leaf. We also chat with Sylvan Lake Gulls pitcher Owen Pote about his dad, Lou, and playing with AHP Ac…
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Nate & Gabrielle of Six River Farm are located just north of Portland, ME. As early apprentices of Paul and Sandy Arnold of Pleasant Valley Farm—also former guests on the show—Nate and Gabrielle are now in their 18th! year of farming. Starting Six River Farm in 2007, on 2.5 acres of leased land, AND utilizing a collective farm model with four farms…
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It's been a fun-filled few weeks around the WCBL ball diamonds with records being set and great performances galore. We check in with a trio of veterans for their perspectives and journeys in baseball. Hear from Brooks Bombers infielder Zander Bretza, Swift Current 57s pitcher Kenny Jinks and Okotoks Dawgs southpaw Graham Brunner on this week's epi…
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Today, I have TWO guests, Emily Von-Trapp of Von Trapp Flowers in VT and Linda D’arco of Little Farmhouse Flowers in NY. Emily and Linda each operate their own cut flower businesses with a focus on wholesale and winter flower bulb forcing AND they collaborate to teach flower farmers how to bring beautiful flowers to bloom during the coldest and dar…
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We get through a ton of news (including a few long-awaited shout-outs to Albertans playing independent pro ball) and then get to the big story of the week: that insane 31-26 wind-driven game between the Lethbridge Bulls and Brooks Bombers. We check in on both sides of the field with Bulls veteran Josh Kabayama and Bombers catcher Will Bomersbach. O…
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Over the last 14 years, Ray Tyler of Rose Creek Farms has been passionate about developing growing systems to successfully grow and sell certified organic produce fifty-two weeks a year in western Tennessee. Along with his wife Ashley and six homeschooled children, he is committed to creating a family-focused farm that allows for a sustainable and …
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We have a fantastic show lined up for you with great guests and tons of news to get to. We recap the week with the headlines then catch up with Edmonton Prospects head coach Jordan Blundell about the team's return and what he expects this summer, then we're joined by a trio of prospects who hope to make an impact in the WCBL. Innisfail product and …
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The 2024 Western Canadian Baseball League season is finally here. 12 teams will be vying for the right to hoist the Harry Hallis Trophy in the middle of August, 7 in Alberta and 5 in Saskatchewan. There are plenty of storylines to get to heading into the season, including the potential of a three-peat for the Okotoks Dawgs, the entrance of the bran…
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What a weekend it was in Lethbridge for the Canadian College Baseball Conference World Series. While the weather left something to be desired, the action on the field had a little bit of everything, especially in the final between the University of Fraser Valley Cascades and the Okanagan College Coyotes. In the end, the Cascades pulled out the 10-9…
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The US college season is wrapping up and the summer baseball season is about to begin, so we have a lot to get to both in the news and with our guests. This week, we chat with Edmonton Collegiate Hawks hurler Halen Knoll about this weekend's CCBC championships and the season so far. Then we head back south to hear the inspiring story of Spruce Grov…
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It's been a little like drinking out of a fire hydrant lately with the amount of news to talk about each week. We do our best to get through it before we sit down with Valley City State University shortstop Jaden Babiuk (St. Albert) to chat about being named Second-Team All-Conference and heading to the Medicine Hat Mavericks this summer, Prairie B…
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We have a full lineup of news to get to, but the big story of the week has obviously been the performances of Dawgs Academy and Okotoks Dawgs alum Matt Wilkinson. The highlight was a no-hit, six-inning gem for Cleveland's Single-A affiliate, the Lynchburg Hillcats, on April 25 and after five starts, he sports an ERA of 0.35 and 46 strikeouts in jus…
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The University of Calgary Dinos are facing some stiff competition in their quest to repeat as CCBC champions. We sit down with veteran Aiden Szautner to get inside the clubhouse after the first weeks of the season. We also chat with Dawgs Academy alum Jacob Wrubleski about his stellar freshman season at Chandler-Gilbert Community College. And we al…
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From the outstanding performance of Matt Wilkinson to a Canadian Baseball Network College Player of the Week nod for Logan Grant, there was no shortage of storylines we followed this week. So we go through a lengthy news rundown before getting to two guests from the Canadian College Baseball Conference. We start off with Prairie Baseball Academy in…
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The warm weather is back which is making it feel like baseball season now. We get through a ton of pro and college news headlines, then chat with Edmonton Collegiate Hawks veteran Rejean Bourget (Bonnyville/St. Francis Xavier), UBC Thunderbirds freshman Kyle Yip (Calgary/Vauxhall Academy) and Baseball Canada Junior National Team invitee Eric Hartma…
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Baseball season is in full swing with MLB and the minor leagues getting underway. We get caught up on the CCBC as well and chat with Calgary's Ryan Dousett, who is with Okanagan College, then sit down with AHP Academy alum and Indian Hills Community College standout Cole Huebner and Dawgs Academy prospect Tim Piasentin, who is one of many players w…
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Not only is it Opening Weekend in Major League Baseball, but the Canadian College Baseball Conference kicks off this weekend as well with all games happening in BC. The University of Calgary Dinos are the defending champions, but both the Prairie Baseball Academy Dawgs and Edmonton Collegiate Hawks are hot on their tails. We get the inside scoop on…
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We last chatted with Kyle Bloor on Episode 220 of the show as he was in the midst of a great season at Tennessee Wesleyan University, where he ended up going 3-0 with 7 saves in 21 appearances including one start, posting an ERA of 5.04 and 40 strikeouts in 30+ innings of work. Bloor had dreams of going pro, heading to Falmouth of the Cape Cod Leag…
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While the snow is flying outside here in Alberta, several Western Canadian baseball products are soaring at US college programs. We go through a few of the highlights before we're joined by St. Albert Minor Baseball and Dawgs Academy alum Max Hartman (Washington State University), Olds native and St. Joseph's Academy product Jaxon Zanolli (UMary) a…
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In an unexpected twist, both guests this week aren't just chasing their baseball dreams, but they are also pursuing educational ventures in engineering. Dawgs Academy grad Ben Hoshizaki is into his sophomore season at Chandler-Gilbert Community College, where he is leading all Canadians in US college programs in stolen bases. We chat with him about…
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Andrew Albers spent 13 seasons in professional baseball, including parts of five years in the Majors with the Minnesota Twins, Toronto Blue Jays and Seattle Mariners. The North Battleford, Saskatchewan product was also a fixture of the Baseball Canada roster, playing in several major events including the Pan Am Games, Baseball World Cup and the 202…
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We had originally planned to head south to Vauxhall Academy of Baseball for their annual banquet and awards last Saturday. Then I ended up catching yet another cold, then Mother Nature dumped a ton of snow on us, rendering us immobile to take in the celebrations. However, we have been able to catch up with a few of the honoured guests from what was…
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It’s hard to believe but it’s been 25 years since the Lethbridge Bulls joined what was then the Saskatchewan Major Baseball League. That decision changed the trajection of the league, which would later become the Western Major Baseball League and is now known as the Western Canadian Baseball League. Take a trip down memory lane with coach Todd Hubk…
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The US college baseball season is well-underway and several Albertans are getting themselves into the headlines with great performances at all levels. We take a look at some of the best over the past week, then we catch up with Calgary Babe Ruth product and Lindsay Wilson College veteran Cohen Achen as well as Fort McMurray Minor Baseball and Dawgs…
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We have an announcement to make: we are expanding and have officially launched Saskatchewan Dugout Stories. To mark the occasion, Dugout Stories co-founder Ian Wilson joins us for a bit of context behind our decision and what he's most excited for. Then we get a "state of the game" conversation with Baseball Sask's Greg Brons.…
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We're doing things just a little differently this week. With just two weeks left until pitchers and catchers report in MLB, we thought we'd take a look at the expectations of Canada's team, the Toronto Blue Jays, through the lens of three people with ties to Alberta. Sportsnet broadcast and former MLB catcher Buck Martinez was here recently as part…
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Dozens of coaches spent last weekend at Webber Academy, just outside of Calgary, for the Blue Jays Academy National Coaches Clinic. They learned about how they can get the most out of their teams through drills, practices and even game-planning with several high-profile guest speakers including former Blue Jays Pat Borders, Devon White, Buck Martin…
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This one isn't just for our listeners in Alberta. Baseball Canada released its 2023-2028 Strategic Plan in November, and while it might not mean a lot to some, there are a lot of interesting pieces to it, including how the organization plans to grow the sport across the country, evaluating the possibility of a 15U and 23U National Team, and the pot…
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Welcome to the first episode of the 2024 season! While we've seen Old Man Winter return with a vengeance, it's easy to start dreaming about the upcoming summer baseball season. It actually starts with the preparation being done by coaches, aided this year by Blue Jays Academy bringing its annual National Coaches Clinic to Webber Academy in Calgary …
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Greetings and salutations, friends! We hope 2024 is off to a great start for you and yours. It's that time of year again where we get things set up for the upcoming year, and we're excited to announce that the first episode of the 2024 season of Alberta Dugout Stories: The Podcast will arrive on Thursday, January 11. We also have some big plans for…
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We started the year with two pros (Damiano Palmegiani and Adam Macko), so why not finish the 2023 season with two more, in the form of Wetaskiwin's Matt Coutney and Manitoba's Tristan Peters. Coutney, who attended St. FX Academy and Old Dominion University, just wrapped up his first full pro season in the Los Angeles Angels system, while Peters, wh…
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Zoe Hicks laughs when you ask her about where she’s from. Among her answers: Manitoba, Saskatchewan, Red Deer, Austria, Calgary, back to Manitoba, then off to US college and has now spent the last couple of winters back in Calgary. This last summer was a whirlwind though, as she played first base for Canada at the Women’s Softball World Cup, then t…
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It was a celebration fit for every Alberta community from Acme to Youngstown and from border to border to border to border. Baseball Alberta held its annual general meeting and awards banquet last weekend in Edmonton to talk about the year that was, look ahead to the upcoming year, and of course, hand out some hardware. We sit down with 18U 'AAA' P…
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What a week it was for Alberta's baseball scene, which started on the night our last episode dropped. For those who might have missed it, Calgary's Michael Soroka was involved in a blockbuster deal between the Atlanta Braves and Chicago White Sox. Our Ian Wilson stops by for some analysis and thoughts on the trade, as well as Alberta's connections …
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We recap what has been a busy couple of weeks on the local baseball scene, including Matt Lloyd being named Baseball Canada's Men's National Team Most Valuable Player, Fort McMurray being named hosts for more national tournaments, a local look at the Arizona Fall League and a multitude of college commitments. Then we get to our guest, and the mere …
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It was only supposed to be a one-year deal to try playing baseball internationally. Yet, here we are, six years later, and Levi Moon is still traveling the world playing the game he loves. The Red Deer product has had a fascinating journey in the game, starting at home before becoming part of the first Badlands Academy team in Oyen. He went onto pl…
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When you think baseball in Central Alberta, one family name is synonymous with the game: Northcott. And while he may too humble to admit it, Harold Northcott is an Alberta baseball legend. The Clive, Alberta native had a storied playing career which took him to Eastern Oregon University, where he helped the Mountaineers set team records for wins in…
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Plenty of big news items coming out of the Western Canadian Baseball League this week, with the biggest being the announcement that Okotoks will host the 2024 All-Star Game. Our Ian Wilson caught up with WCBL president Kevin Kvame and managing director of corporate sponsors and marketing Mark Stiles to talk about the selection process, while Dawgs …
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It started as a simple question our Joe McFarland posted on Twitter/X shortly after Nathan Flewelling (Innisfail) picked up the Home Run Derby crown at the Canadian Futures Showcase and Simon Baker (Cochrane) at the Canadian Futures Showcase: does Alberta punch above its weight when it comes to baseball in Canada? It elicited a number of replies, D…
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Plenty of catching up to do on this week's episode and all three guests were fantastic. Hear from Dawgs Academy (via Quebec) product and Oregon State commit Leo Cote about his great summer, former Baseball Alberta Midget-AAA Player of the Year and Sylvan Lake Gulls catcher Ben Prediger and Vauxhall Academy/University of Washington alum and head sco…
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Welcome to October and the start of the MLB playoff race, which is also an unofficial sign of the local scene starting to slow down. We chat about some of the headlines we're watching, then welcome a trio of athletes to the show. We hear from AHP Academy product Reece Hemmerling as he starts his sophomore season at Barton Community College, Basebal…
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Alberta took centre stage at the annual Canadian Futures Showcase in Toronto, with Innisfail's Nathan Flewelling taking home the Home Derby crown while Cochrane's Simon Baker was named Showcase MVP. Reporter Zach Worden caught up with them both, then joins us to recap what was a big week of baseball at Rogers Centre. Then we sit down with Sherwood …
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