Best Pricingstrategy Podcasts (2024)

1
Episode #0119 - What is Value Culture? 13:48

1+ y ago13:48

13:48

Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. TIME-STAMPED NOTES: [00:00] Introduction [03:05] Why do not all companies have specialised pricing experts or teams? [4:35] What can Value Culture do? [10:19] What can clients benef…

1
Episode #0118 - Why Pricing Requires CEO And CSuite Backing 20:37

1+ y ago20:37

20:37

Why Pricing Requires CEO and Csuite Backing Aidan: In today’s episode, we want to dig a bit deeper into a topic we’ve covered a couple of times in previous episodes. And that it’s vital, it’s so important that a pricing transformation or a major pricing project has CEO, C-suite backing. And I suppose today we’re going to dig into that. We’re gonna …

1
Episode #0117 - What is different in B2B pricing? 18:28

1+ y ago18:28

18:28

1
Episode #0116 - Q&A On What Optimising The Tail Means 17:35

1+ y ago17:35

17:35

1
Episode #0115 - Discounting And Price Promotions In Retail Or B2C 19:43

2y ago19:43

19:43

1
Episode #0114 - Who do we think listens to our podcast 11:32

2y ago11:32

11:32

1
Episode #0113 - Pricing advice for start-ups 22:33

2y ago22:33

22:33

In today’s episode, we want to explore the world of startups and I supposed at Taylor Wells we got asked or approach by quite a few startup businesses and the early stages of development with questions about pricing advice and pricing strategy and how start-ups should price. And I suppose we just really want to explore some of those ideas today and…

1
Episode #0112 - Can pricing save the cinema and movie theatre industry 24:33

2y ago24:33

24:33

[00:00:00] Aidan: Hello and welcome to another edition of Pricing College with your host Aidan Campbell [00:00:06] Joanna: and Joanna Wells [00:00:07] Aidan: Often at Pricing College, we find new ways to show that we live in the past. And so today we are going to talk about cinemas, cinema pricing, and I predict somebody will say movies are not as …

1
Episode #0111 - What can business learn from gym pricing? 22:46

2y ago22:46

22:46

In today’s episode, we are going to cover something that’s very close to our heart. If you just listen to our podcasts, you may think we are just pricing gurus, but we are also incredibly ripped. And so we’re going to cover, gym memberships and gym pricing. A subject that I think a lot of people, both consumers and businesses can learn from. So I t…

1
Episode #0110 - What is a (CRO) chief revenue officer and what should they know about pricing ? 16:43

2y ago16:43

16:43

#PricingPodcast #PricingCollege #ChiefRevenueOfficer In today's episode, we want to talk about probably a new addition to the C suite, which is called CRO which stands for Chief Revenue Officer. And this is probably a role that we're seeing more in SaaS companies, software as a service, more startups, more tech, probably more in America, I suppose.…

1
Episode #0109 - How to charge creative industries like graphic designing 19:02

2y ago19:02

19:02

In today's episode, we want to ask a question about some of the creative industries and the best way to charge for graphic design creativity, like designing logos. This is a question that somebody asked us recently, so we want to explore it today. We asked this question essentially, a question that a lot of people ask us how do we charge for a part…

1
Episode #0108 - Should you charge more for beer at a stadium than a liquor store? 15:49

2y ago15:49

15:49

In today's episode, we want to look at a news article that appeared today, 8 September 2022. I think it almost suggests that more people should listen to price in college because I suppose fundamentally it looks at some of the most very basic pricing thoughts or strategies that I think that anyone in business or even the media should know. So, I th…

1
Episode #0107 - Paying more to not see ads on streaming services 16:32

2y ago16:32

16:32

In today's episode, we want to cover I suppose it's a concept, but it's also a new story that we saw recently this week, whereby Disney plus up-and-coming young whippersnapper on the streaming market that's eating Netflix's. I suppose they haven't announced it, but they're suggesting that they will introduce two-tiered pricing whereby you pay less,…

1
Episode #0106 - Dynamic pricing in ticket pricing for concerts 18:30

2y ago18:30

18:30

In today's episode, we want to talk about the pricing story that has made the news I guess, the mainstream news media, which is not that common in the world of pricing, and that is related to dynamic pricing for concert tickets. More specifically Bruce Springsteen tickets on a US national tour and the concept that pricing for those tickets has a dy…

1
Episode #0105 - What we can learn from Rolex pricing 16:32

2y ago16:32

16:32

Today we're going to speak about Rolex watches. Rolex watches are a key topic. I suppose in pricing because they really do show the opposite of cost-plus pricing. They don't use cost-plus pricing, very much value base. Because if they did use cost-plus pricing, they would actually make much less profit than they're making today. But what brought th…

1
Episode #0104 - Are Brands still valuable to consumers in 2022? 16:41

2y ago16:41

16:41

In today’s episode, we want to talk about brands. Are brands still as important in 2022 as they were maybe back in the 20th century? Notes on the time-stamped show: [00:00] Introduction [02:05] Building a brand is associated with your value management system, and it is a continuous process. [04:28] How is your brand connected to your pricing, value…

1
Episode #0103 - The Concept of Building a Pricing Ecosystem 16:30

2+ y ago16:30

16:30

So in today's episode, we want to talk about, the concept of building an ecosystem, thinking about how it can benefit your business, and if you can sell it that way. Notes on the time-stamped show: [00:00] Introduction [01:24] How pricing can be utilised to build new and stickier business models that customers find difficult to leave. [04:53] Busin…

1
Episode #0102 - Can a pricing IT tool fix B2B pricing 15:41

2+ y ago15:41

15:41

In today’s episode, we discussed what are the pitfalls of seeking a pricing tool to run B2B pricing. Notes on the time-stamped show: [00:00] Introduction [01:06] Joanna argues that without a great pricing framework and architecture, businesses cannot expect optimal outcomes from automation. [03:31] The field of pricing have two approaches to techno…

1
Episode #0101 - Is being made in Australia still seen as a value to consumers in manufactured products 13:49

2+ y ago13:49

13:49

In today's episode, we want to do, I suppose a little bit of value discovery, which is a topic we discuss when we get into value-based pricing and what you can charge more for. What is the value-added to your business? Often you hear we are Australian owned, we are Australian based Australian owned and managed. And the question is, is being Austral…

1
Episode #0100 - What moving from free to paying really means. Difference in freemium vs pay model 15:50

2+ y ago15:50

15:50

1
Episode #0099 - What to be aware of with surcharging 11:28

2+ y ago11:28

11:28

This is the last episode before the Easter school holidays in Australia. So, pricing college is not out for the summer. It's not out. We continue with our podcasts as we know how vitally important it is for you to get your pricing info. In today's episode, we want to cover the press recently, and anybody involved in B2B and B2C will be looking at s…

1
Episode #0098 - Why Value-Based Pricing is even more important when inflation is rampant? 15:34

2+ y ago15:34

15:34

In today's episode, we are going to discuss the importance of value-based pricing during inflation. In today's episode, we are, I suppose, going to address the big elephant in the room, which is massive cost increases and massive inflation. On a scale, I think people thought we would never see it again. I read this morning that inflation is at a 30…

1
Episode #0097 - SAAS Pricing and Tiered Pricing options for Online Businesses 16:36

2+ y ago16:36

16:36

In today's episode, we're looking at SAAS pricing and tiered pricing - the good-better-best option. What is the impact of tiered pricing on market segmentation and consumer behaviour? In today's episode, we are surfing the web. We are joining the information superhighway. We're looking at, I suppose the very common method that pricing is shown on m…

1
Episode #0096 - Introduction to Value Culture 7:42

2+ y ago7:42

7:42

Today's episode will be probably a little bit different than usual, as we're going to discuss a new project here at Taylor wells, which we are launching. I suppose, to some extent we've already done a soft launch of it with particular customers. That is our project called Value culture. I let Joanna speak in a minute. But I think just a brief intro…

1
Episode #0095 - Can value based pricing go wrong? 14:52

2+ y ago14:52

14:52

In many of our podcasts, we talk about value-based pricing. How it is the best thing since sliced bread and how everybody should be doing it, or moving towards it. But in today's podcast, we're going to answer a question we received and that is, can value-based pricing go wrong? So the simple answer here is yes, it can go wrong. I'll give you some …

1
Episode #0094 - What white goods price inflation means in 2022 12:21

2+ y ago12:21

12:21

If you are an avid listener to our regular appointments or regular podcast you may be wondering where we were over the last month or two. The answer is we were too busy with Taylor Wells to record a podcast. So I don't know how you coped without us and all our grid pricing information. So here we are back today. We are covering the typical question…

1
Episode #0093 - B2B business moving to an equipment as a service 12:46

2+ y ago12:46

12:46

In today's episode, we are going to answer a listener's query which was about companies traditional B2B businesses switching from selling components or machinery to more of equipment as a service system whereby equipment machines etc, whatever it is, is provided on a monthly or weekly or whatever basis it is almost like a joined-up solution. Sounds…

1
Episode #0092 - Dangers of surcharges and breaking down pricing too much. 12:43

2+ y ago12:43

12:43

In today's episode, we want to cover. I suppose we just passed Black Friday last week and I believe Cyber Monday was Monday. I'm sure of my age but I was never aware of these concepts when I was younger but now in retail and especially online retail, they are extremely prominent. So today we want to look at the pros and cons, the good things and th…

1
Episode #0091 - What to say when procurement ask to see your cost base 17:42

2+ y ago17:42

17:42

In today's episode, we want to talk about something that is probably more common than we'd like to admit. A scenario where a procurement team says show me your costs, I want to see your cost so we know that you're not charging too much. So what do you do? Do you show them the costs? or do you in some way fluff around the topic and try and avoid tha…

1
Episode #0090 - Will shoppers pay a bit more for a better retail experience 16:02

2+ y ago16:02

16:02

In today's episode, Joanna and Aidan discuss retail therapy for the upcoming Christmas season and Black Friday. It’s that time of year where we approach Black Friday, and of course the Christmas shopping season. So in today's podcast, we want to take a bit of retail therapy and ask, Will people in a retail environment be prepared to pay a bit more?…

1
Episode #0089 - How inflation impacts price rise strategy in 2021 14:03

3y ago14:03

14:03

In today’s episode, Joanna and Aidan discuss the return of inflation and how it impacts the price rise strategy in 2021. Inflation affects businesses and consumer purchasing power In today's episode, we want to cover something that has been in many news articles in one way or another and that is I suppose the return of inflation which was a monster…

1
Episode #0088 - Mercedes- Benz Fixed Pricing Model 13:15

3y ago13:15

13:15

In this episode of Pricing College - Joana and Aiden talk about the Mercedes Benz fixed pricing model. What it is and how they’re going to execute this in the Australian Market? Hello and welcome to pricing college with your hosts Aidan Campbell and Joanna Wells. You may have noticed that this is our first podcast in quite a while and you might be …

1
Episode #0087 - We take a look at pricing and the murky world of cigarettes 21:56

3+ y ago21:56

21:56

In this episode of Pricing College - we take a look at the world of cigarettes and ask what the Marlboro man can tell us about marketing now he is basically banned. We look at the tax collection role cigarette companies now play. In today's episode, we're going to salute that time-honoured Aussie tradition of having a cigarette break. I think it's …

1
Episode #0086 - Will subsidies boost demand for domestic tourism? 17:12

3+ y ago17:12

17:12

In this episode of Pricing College - we discuss the new Aussie Federal Government plan to boost domestic tourism by subsidising flights by 50%. We discuss is price the major driver of tourism nowadays in a post Covid world - or is it the rationale expectation that your vacation will be ruined by State Governments locking down cities and closing bor…

1
Episode #0085 - What does a cashless society mean for pricing? 17:41

3+ y ago17:41

17:41

In this episode of Pricing College - we discuss what impact a cashless society will have on pricing. Will it mean less focus on budgets and costs, will people spend more or less - and what businesses and industries stand to benefit. In today's episode, we want to discuss the movement to a cashless society. What that will mean for business, for cons…

1
Episode #0084 - Why do so many companies ignore value based pricing? 11:58

3+ y ago11:58

11:58

In this episode of Pricing College - we discuss why so many companies do not practise or invest in value based pricing. We discuss that value based pricing is difficult but very rewarding - and explain that many companies are not developed enough to truly pursue this systematic approach. In today's episode, we want to ask the question, why do some …

1
That's a Wrap on Season 1 2:24

3+ y ago2:24

2:24

And that's a wrap on season 1 of the Jenna Rainey Show! It's been an amazing first year debuting this podcast show with just over 85 episodes and loads of amazing guests. Thanks for listening and for all the stellar reviews. Until next time, come hang out with me on Instagram @jennarainey and on the blog at https://jennarainey.com. I've got a lot o…

1
What It's Really Like Being an Influencer with shutthekaleup 56:25

3+ y ago56:25

56:25

Being an influencer might not be what you think! In this episode, I invited my good friend—and one of my favorite people to follow on Instagram—to be on the show. It's Jeannette Ogden from @shutthekaleup! Jeannette's account is all about nutrition, wellness, fitness, and mom-things. We talk about what it's like to work with brands, how to get colla…

1
Episode #0083 - The future of the recorded music industry 23:47

3+ y ago23:47

23:47

In this episode of Pricing College - we look at the recorded music industry and the pricing model. We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era. What can bands and artists do? This episode is about recorded music. The business and pricing model in the recorded music industry. Interestingly, …

1
Why Having an E-mail List Saved My Business 14:52

3+ y ago14:52

14:52

Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers. Let that process for a minute. Email marketing is HUGE. So why you should have an email list? What is my favorite strategy? How did it save my business? Tune in and find out. Episode show notes: https://jenn…

1
3 Tips for Growing a Stationery Business 13:32

3+ y ago13:32

13:32

This one's for all you designers out there who want to start—or grow!—a thriving stationery business. I started my business 8 years ago as a stationery designer and after 5 wonderful years of amazing clients, I decided to shift my focus and sell the company. During those 5 years I learned SO much. I had no formal training or experience so I basical…

1
Episode #0082 - Cruise pricing strategy in 2021 18:52

3+ y ago18:52

18:52

In the first episode of 2021 - we discuss cruise ship promotions in early 2021. Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful - and if you do - will it be the way you remember? Aidan and Joanna discuss promotions, overbooking, revenue management and if people are just buyin…

1
E-Commerce Sites: How to Write Product Descriptions 20:46

3+ y ago20:46

20:46

Did you know that there is a whole lot of strategy involved in writing descriptions for your products or services so that it reaches more eyes? And it applies to a wide range of e-commerce platforms including Etsy, Shopify, SquareSpace, Creative Market...anywhere you list your products (or services in some cases!). So in this episode I want to give…

1
How to Make a Living with Your Ideas with Jeffrey Madoff 38:31

3+ y ago38:31

38:31

Have you thought about taking your hobby or side gig and making a living out of your creative creative? Do you have doubts, concerns, fears about taking the leap? You're not alone. I've been there and my guest on this episode has some insights and inspiration to share. Jeffrey Madoff is the founder of Madoff productions in New York City. His compan…

1
7 Steps to Build a Brand 7:30

3+ y ago7:30

7:30

Curious about how to build a brand but don't know where to start? And what's the difference between a business and a brand? These days with websites and social media, so much of our business is visual. That's why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details). In t…

1
What I Wish I Knew About Owning a Business Before I Started 16:32

3+ y ago16:32

16:32

Especially as a new business owner, mistakes, bumps, obstacles...they're inevitable. It's all part of the entrepreneurship journey. In this episode, I reflect on my last 8 years of owning a business and what I would tell 23-year-old Jenna... ...the 23-year-old Jenna who's sitting at her kitchen table late at night after a long day at the cubicle, p…

1
How to Set Goals and Hit Them 17:16

3+ y ago17:16

17:16

Do you set goals for your life or business? And here's an even bigger question...do you typically hit those goals? Because I know a thing or two about setting goals and not hitting them...or forgetting them...or changing my focus (thanks, ADD). But it can happen! Life happens and pivots are common—sometimes even essential. Over the years, I've lear…

1
Before You Hit Publish on a Blog, Do This First 10:23

3+ y ago10:23

10:23

Do you have a blog? If you're thinking, Who the heck has a blog anymore?, then I urge you listen to this previous episode where I explain why it's so important! If you do have a blog, I want to let you in on 4 insider tips to help expand your audience. Episode show notes: https://jennarainey.com/publishblog/…

1
The Importance of an Email List 15:32

3+ y ago15:32

15:32

The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers? If you're still scratching your head and asking, "Why start an email list? Email is dead!"...…

1
What It's Really Like Working with Your Husband with John Rainey 59:40

3+ y ago59:40

59:40

Do you work with your spouse or partner? Or are you thinking about working with your significant other on a business venture? John Rainey (my husband) will be the first to tell you that while it's not always easy, it can definitely be worthwhile. John started working full-time at Jenna Rainey HQ a year and half ago and he is the content KING. He's …

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