Best Ajax Union Podcasts (2024)

1
Technologies That Make Your Marketing Work Better 14:49

6M ago14:49

14:49

When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!…

1
Getting Referrals from Your Clients and Prospects 9:44

7M ago9:44

9:44

Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!…

1
Retargeting Your Ideal Clients 10:34

8M ago10:34

10:34

What is retargeting and why is it important? In this episode, Joe and Tami talk about what retargeting is, how it plays a role in your marketing funnel, how to leverage it on your ideal clients, what it costs, some common examples of retargeting, and more!By Ajax Union

1
Cold Email Prospecting vs. Opt-In Email Lists 11:58

9M ago11:58

11:58

What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!…

1
Why Facebook Ads Are Different 10:21

10M ago10:21

10:21

Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!…

1
4 Ways to Leverage LinkedIn to Get an ROI Organically 12:48

11M ago12:48

12:48

If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how …

1
Most Popular Social Media Platforms 19:21

12M ago19:21

19:21

How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each socia…

1
Search Engine Optimization 12:09

1y ago12:09

12:09

If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.…

1
Using PPC and Google AdWords to Test 8:34

1y ago8:34

8:34

If you want to start testing your keywords for your paid and organic strategy, you’re going to need to understand the basics of PPC and Google Adwords. In this episode, Joe and Tami talk all about paid advertising, search engine optimization, how to test keywords, and more!By Ajax Union

1
Understanding The Three Main Traffic Sources For Leads 12:58

1y ago12:58

12:58

Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your…

1
The Purpose of Marketing Analytics 11:14

1+ y ago11:14

11:14

What gets measured gets done! What gets measured gets managed. In this episode, Joe and Tami talk about the importance of marketing analytics, what metrics you should track, what those metrics tell you about your business, and how you can use them to make decisions for your business.By Ajax Union

1
Creating The Right Email Automations 11:58

1+ y ago11:58

11:58

What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your l…

1
Should I Be Using a Webinar To Promote My Business? 13:08

1+ y ago13:08

13:08

Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.By Ajax Union

1
Lead Magnets Your Ideal Clients Actually Want 13:13

1+ y ago13:13

13:13

A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.…

1
How Do Landing Pages Work? 13:44

1+ y ago13:44

13:44

A landing page is a website that is one page that has a specific purpose. In this episode, Tami and Joe talk about what landing pages are, how they’re different from websites, how they’re used, when you should use them, and much more.By Ajax Union

1
Do You Still Need A Website These Days? 13:47

1+ y ago13:47

13:47

Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of you…

1
The Benefits Of a Style Guide and Marketing Briefs 17:51

2y ago17:51

17:51

What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.By Ajax Union

1
The Best Way To Prepare Content For All Your Marketing 14:37

2y ago14:37

14:37

So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways to prepare content for all your marketing. They discuss the importance of creating content per stage in the marketing funnel, understanding your target audience’s pain points, creating strategy briefs, and more.…

1
What Is A Marketing Funnel? 14:39

2y ago14:39

14:39

What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!By Ajax Union

1
Marketing Is About Testing 11:09

2y ago11:09

11:09

Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!By Ajax Union

1
How Do I Know How Much To Invest In Marketing? 16:02

2y ago16:02

16:02

How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before investing in your marketing budget, the five elements of a marketing budget, and one-time vs reoccurring investments!

1
Prospects vs. Leads vs. Qualified Leads 16:48

2y ago16:48

16:48

Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen now!

1
The Difference Between B2B And B2C Marketing 16:31

2y ago16:31

16:31

Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer journey in these industries.By Ajax Union

1
Understanding Direct Marketing Vs. Branding 10:47

2+ y ago10:47

10:47

When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both, how much ROI they generate comparatively, and more!…

1
How to Develop a Marketing Budget for your Business 13:54

2+ y ago13:54

13:54

There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your marketing budget, how to track your marketing expenses, the factors you should consider before setting a budget, and more!By Ajax Union, LLC.

1
Should You Hire An Agency Or Freelancer Or Do It Yourself? 14:16

2+ y ago14:16

14:16

Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!…

1
Do You Have A Lead-in Product? 15:06

3y ago15:06

15:06

Do you have a lead-in product? In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!

1
A Marketing Strategy Is Not A Business Plan 16:56

3y ago16:56

16:56

A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.

1
See The Whole Picture, Save The Whole Elephant Featuring Nathan Coleman 29:27

6y ago29:27

29:27

“I think it’s important, with anything, that whatever you read, you become. So I try to get a variety of different sources…because one viewpoint that aligns with what you already think is not going to challenge you” Company: The Elephant Pants CEO: Nathan Coleman Website: http://www.theelephantpants.com INC5000 Profile: http://www.inc.com/profile/t…

1
Taking It Personal To Get To The Top Featuring Drew Polin 27:23

6y ago27:23

27:23

Company: OpDecision CEO: Drew Polin Website: http://www.opdecision.com INC5000 Profile: http://www.inc.com/profile/opdecision – 2017 Rank 1032 // 3-Year Growth 415% //Employees 11 // 2016 Revenue $2.1 M Drew Polin is the President of OpDecision, a leading provider of corporate wireless expense management services. OpDecision is the one-stop resourc…

1
Where The CEO's Responsibility Lives Featuring Jeff Sammak 21:00

6y ago21:00

21:00

“To be successful, you need good people. You need them working as a good team and every time you let there be a chink in your armor, it’s the wrong thing to do.” Company: Strata Company CEO: Jeff Sammak Website: http://www.gostrata.com INC5000 Profile: http://www.inc.com/profile/strata-company – 2017 Rank 2709 // 3-Year Growth 127% //Employees 32 /…

1
Renewals is the new business Featuring Pete Lamford 30:34

6+ y ago30:34

30:34

Pete Lamson is CEO of JazzHR, who has raised the bar in the recruiting software industry. JazzHR is the first company to put powerful, yet easy-to-use recruiting software in the hands of startups, growing companies, and even presidential campaigns. Listen to what Pete Lamson did to grab the a spot on the INC5000. Website: http://www.jazzhr.com INC5…

1
Eliminating The Red Tape That Comes With Financial Institutions Featuring Mark De Backer 27:03

6+ y ago27:03

27:03

Mark DeBacker is the CEO of Blue Ridge Financial, a company that provides capital to small businesses with a need to acquire equipment. Blue Ridge Financial prides itself on being able to eliminate the red tape that comes with dealing with financial institutions. They are also make the credit process more efficient and less painstaking for their cl…

1
When to not just do it - Featuring Curt Bashford 23:35

6+ y ago23:35

23:35

Intro: 00:00 We were in the right place at the right time and we got our sales strategy right and got our marketing strategy right. Intro: 00:05 All the while you must tell your story and you must be focused on serving them. It's not really necessarily outcome with the knowledge that you gained while you're facing these issues, we get so caught up …

1
Every Employee On A Commission Plan Featuring George Bresler 20:58

6+ y ago20:58

20:58

George Bresler is the CEO of GB Collects, a commercial collection agency. GB Collects treats its employees like family. They were voted Best Places to work for 8 years in a row! The most successful marketing tactic has been wine dinners, where they don’t talk any business, just build relationships. Let us begin the interview and hear what George ha…

1
Management by Walking Around in the Age of Fitbit Featuring Melode Smelko 18:06

6+ y ago18:06

18:06

Melode Smelko is the CEO of Altrua Global Solutions, a family owned marketing and advertising company that is also in the digital printing business. Altrua is a turnkey solution for digital communications. They are also paperless! Let us begin the interview and hear what Melode shares from her experiences taking over the family business. Additional…

1
Screening, Training, and Support Featuring Jacob Goldman 27:09

6+ y ago27:09

27:09

Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US. Fresh Prints uses Campus Managers, like a sales team on steroids, who are given more autonomy than most companies would give college students. A lot is invested in their recruiting, training and support. Listen to …

1
I work constantly, but it feels like a hobby Featuring Evan Dash 22:23

6+ y ago22:23

22:23

Evan Dash is the CEO of Storebound, a company that helps people bring their inventions to life. They were featured on the INC 5000 as one of the fastest growing companies in the US this year. Storebound helps inventors bring products to market in a way that they weren’t able to in the past. It aligns them with a company that is really able to push …

1
This company's ideal clients are entrepreneurs who will help the community grow and thrive Feat. Jason Saltzman 27:43

6+ y ago27:43

27:43

You have to let the world around you happen. - Jason Saltzman Jason Saltzman is the CEO of Alley NYC, a curated community for creators. Alley NYC is like a coworking space, but with a private membership where members are selected. They are painstakingly methodical in creating value and seeing clients as their ambassadors. Learn More Here: www.ajaxu…

1
From $0 to a Trillion Dollars in 10 Years Feat. Reg Harnish 33:07

6+ y ago33:07

33:07

Growth: A rising tide lifts all ships. Revenue or Profit: Every dollar goes back in and we try to break even and have been profitable since year 1. Marketing: Our 2nd employee was a marketing coordinator. Invest 10% of net sales in marketing each year. Analytics: It’s a very nerdy aspect of marketing but it powers the creative side. Stress Manageme…

1
A CEO that knows enough to be dangerous Feat. Laura Kozelouzek 28:45

6+ y ago28:45

28:45

“You build it, and people are going to come.” Why: Goal was always serving the market that we’re in the best possible way that we could. Marketing: “Now the digital presence is probably the most effective and the greatest source of leads.” Sales: Grassroots business development efforts locally to find partnership opportunities. Mistakes: Converting…

1
Building a Business from Legos to the INC.5000 Featuring Russel Goss 22:24

6+ y ago22:24

22:24

“Building is always something I’ve been interested in, from my first Lego set until now.” Why Statement: construction industry especially in the 5 boroughs needs some work,. Architects, designers and contractors don’t really see eye to eye. Our expertise isn’t just in construction. It is with the whole process. Growth: Great group of clients that g…

1
Market, Market, Market and Spend Money Marketing Feat. Ryan Payne 23:30

6+ y ago23:30

23:30

Growth: We do a radio show on AM radio at a prime time slot Sunday at 10am. Marketing: strategic partners who refer business and co-manage the relationship so it is like an outsourced sales team. Mistakes: We definitely fail more than we succeed. Social media like Facebook ads with 0.0% ROI. That’s a sore spot for us where money has been spent into…

1
We Just Come In and Get Stuff Done Feat. Darrin Jahnel 25:51

6+ y ago25:51

25:51

“We are easy and fun to work with. We pride ourselves on having an enjoyable workplace and also being enjoyable to work with for our clients as well.” Growth: Start with little projects and let the clients get hooked Marketing: Sharing our story, documenting our journey, just tell people what we’re doing. Mistakes: Almost all of our business was co…

1
Approach a New Hotel While It's Still a Hole in the Ground Feat. David Cooperberg 17:27

6+ y ago17:27

17:27

"We like to approach the developer when the hotel is still a hole in the ground." Mantra: “Get better, not bigger” Marketing: Specialize in post construction cleanup as a lead-in product to the ongoing housecleaning service Growth: Keep a list of 200 hotels in development at any given time. 20-30 are potential clients. Stress Reduction: Having a st…

1
The Hard Thing About Growing from Start-up to Scale-up Feat. Scott Meyer 30:08

6+ y ago30:08

30:08

“People change jobs every couple of years and they tend to take us with them” Why: We solve the messy problem of managing all the vendors used to build your website and ensuring these partners are working for you and not against you. Growth: Relentless effort and only focused on website monitoring and privacy compliance. Marketing: Established as t…

1
Building the Walmart of Real Estate with Purpose 34:17

6+ y ago34:17

34:17

Why: People want experiences instead of things. Life becomes the experience. Growth: Serve your people so they serve your clients. Then focus on building the brand. Marketing: Hummer wrapping… “We get our voice constantly out there so the people it resonates with want to sign up and be with us” Mistakes: “Business building is surviving your mistake…

1
Episode 5 | The Evolution of Social Media | Elisa Franco | Ajax Union Marketing Podcast | 40:10

8y ago40:10

40:10

Episode 5 features the host Phillip Lanos interviewing Elisa Franco, Ajax Union's Content Strategist. Elisa shares her thoughts on how Social Media has evolved to date and why it evolved in this way. Also, we discuss why any plan suggesting 5 easy steps to thousands of followers is not only a bad idea for you, but a bad idea for any business social…

1
Episode 4 | Branding | Jobeth Fink | Ajax Union Marketing Podcast | 21:22

8y ago21:22

21:22

Episode 4 features the host Phillip Lanos interviewing Jobeth Fink, Ajax Union's Creative Director and her approach to developing a strong and authentic Brand. Also, Jobeth Fink reveals why it's valuable to ask your own team what they believe your company Brand is -- Listen to find out!Ajax Union is a full service digital marketing agency based in …

1
Episode 3 | B2B Lead Gen | Adam Haddad | Ajax Union Marketing Podcast | 13:44

8y ago13:44

13:44

Episode 3 features the host Phillip Lanos interviewing Adam Haddad one of Ajax Union's Marketing Strategists and his approach to B2B Lead Gen. Also, Adam Haddad reveals when it's better to find leads the old fashioned way via networking and when it's time to call in technology and a team of experts.Ajax Union is a full service digital marketing age…

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