From living in different countries, career shifts, adventure sports, relationships, agile parenting, vegetarianism, listeners will get an insight and tips for navigating life’s journey with a unique home grown solution, the Maverick formula. Today more than ever before, the Maverick formula gives everyone something practical to be ‘Life ready’ and ‘Life content’ just like the Ordinary Maverick. Join me, your host, Ajey Bhardwaj, an ordinary Maverick, who faces the same challenges and wants t ...
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In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.
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A podcast dedicated to expose the inner workings of ambitious tech companies in the emerging world. Latest episodes hosted by Kevin Aluwi, CEO and Founder of Gojek.
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Ashish Sinha, in conversation with thought leaders from business and product space. Expect candid conversations and notes from him on startups, life and everything in-between. This season is done in partnership with BigIdeas app, a microlearning platform that enables you to get big ideas from world's best non-fiction books, podcasts and videos - across a variety of topics. Get it here https://bigideas.onelink.me/oCN2/get
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
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Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life.As a teenager he printed business cards but, after accidentally blowing up his broth…
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Life experiences that one hopes never repeats but yet it leaves an indelible imprint in your mind? Unlocking the power of the human spirit can be the most life changing experience. Kindness is reciprocal. You give it and you receive it, no questions asked and with no expectations of any return. Would love to get your feedback !…
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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Names are defining. We know and understand people, things, animate, inanimate through names. A name brings a visual to mind, an immediate understanding of what and who the person or object is and some history and background. But names can be confusing. For example, what does pudding mean to you? Join me on this podcast as I share some fun memories …
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[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
26:48
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
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In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the pow…
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[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
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In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and…
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Connections...such a powerful word. We, humans are powered through connections. Think about it, our entire life, our very meaning is in connections. From the time we come into this world we are connected. Research has shown that the more connected we are, the more we thrive. On todays podcast we have a special guest Avantika. Avantika belongs to th…
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[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
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In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional j…
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[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector
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In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce…
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[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
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In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importan…
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Trending streaks, Bed rotting, cozy cardio
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We live in a digital, social media, connected world in which we’ve encountered the statement, something or someone is trending. Join me on this podcast to hear more about trends like bed rotting, cozy cardio, silent walking and the pros and cons including practicing mindfulness as a core component of the Maverick formula. Would love to get your fee…
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[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
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In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before…
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[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
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In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.Daniel is a highly skilled …
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Shane Parrish: Outcome vs. Ego, Mental Models, Parenting, Decision-making skills
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Welcome to BigIdeas - a show where I bring to you, big ideas from some of the world’s best thinkers across a diverse set of topics ranging from AI to mental health, science to philosophy. Today, my guest is Shane Parrish. Shane Parrish is widely known for creating Farnam Street, a blog, podcast and learning community. He is also the author of sever…
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Glad to announce the launch of new season of the podcast - in which I bring to you big ideas from world's best thinkers, doers across a range of topics - AI to mental health, science to philosophy! If you have guest or topic suggestions - do let me know.
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[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content
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In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and comm…
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[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology
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In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a…
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Do you spend a considerable part of your morning, your day on doing what is termed as ‘Doomscrolling’? So what is Doomscrolling ? Join me on this podcast as I share more on this topic and also ways as a maverick to overcome the same. Would love to get your feedback !By Ajey
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[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
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In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses.Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-…
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[Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands ...
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In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights int…
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Indicators and trends, interesting and intriguing, right? Well, what about who or what is determining these trends…even more interesting. Join me on this podcast as I speak about bellwethers and trends sharing some of my personal favorites and a recommendation for the new year. Would love to get your feedback !…
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[Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives
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In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for…
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[Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management
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In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space wi…
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Illusions are fascinating and intriguing. Some are deliberately set up and some happen naturally. Illusions can help keeping dreams alive. They are timeless and history has seen it’s share too. Misericords are one such example from the 14th and 15th centuries. Join me on this podcast as I share some of our experiences with illusions and more about …
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[Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry
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In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve c…
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[Greatest Hits] VP of Customer Experience at Resy: Eddie Christian - The 100% Commitment Approach to Building a Thriving Customer Success Career
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This episode of How I Grew This is handcrafted by our friends over at: fame.soBy Eddie Christian, Mada Seghete
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VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
31:18
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management Foundations
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In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizatio…
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CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
26:48
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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Ever had an experience of losing a night? I did and it was a never to be forgotten one. It led me to learn and be more aware. Life is a blend of experiences, memories and journeys. Join me on this podcast as I share some of my learnings and glimpses from a whiskey tour from a recent holiday. Would love to get your feedback !…
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Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
25:07
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human Experience
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Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI.In this episode of How I Grew This, Miguel Navarr…
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[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
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In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.Anthony is the VP of Growth at Acorns. He has been in growth and …
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Rejuvenation Reinvigoration – food for the soul!
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The very definition of health includes physical, mental, emotional and spiritual but often the focus is on the physical and the other elements are relegated to the background. We often get into a rut, a monotony of sorts, and that affects our mental health and well being. Join me on this podcast as I share an interesting tidbit about the sea slug (…
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[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
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Ashish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft.In this episode, Ashish fondly shares warm anecdotes from his current and past …
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[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
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Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly preva…
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There is something very fascinating about fishes and that extends to fish tanks. Have you heard of aquascaping and virtual aquariums? What can we learn from fishes and how can it be applied in our lives? Join me on this podcast as i share more on the same ! Would love to get your feedback !
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[Greatest Hits] VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth
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Morgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology.Given the size of the Shopify bra…
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Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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We all are familiar with the term debts. And I am sure we’ve all experienced paying back debts or loans at different times, with different conditions etc. Join me on this podcast as I share with you my take on debts and I call it the "Life's soft debts" where one builds the debt bank and increases ones happiness quotient. Would love to get your fee…
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[Greatest Hits] VP of Product at Bonusly: Andrew Brinkman - How to Build and Scale a Top-Rated Product
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Instructions on how to rate and review How I Grew This on Apple Podcasts can be found here.By Andrew Brinkman, Mada Seghete
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[Greatest Hits] Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
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Jayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing ga…
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[Greatest Hits] Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
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Our guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innov…
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[Greatest Hits] Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital
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Growth and product are a completely different beast when you sell physical products and not software. Despite those challenges, our next guest Ramneek Khurana has grown Lenskart to help India’s vision problem. Ramneek went to Georgia Tech and expected to go to a major consulting firm, but he took some advice that led him into physical products as h…
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Memories give us life changing moments, but what about tangible memories ? Join me on this podcast as I share my personal experience and a take on bringing those happy, not so happy memories back, and specially the tangible ones. Would love to get your feedback !By Ajey
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[Greatest Hits] Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace
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On this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenu…
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[Greatest Hits] Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops
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Noa Gutterman is the Director of Marketing at VSCO. Before this VSCO, she spent six years in the digital marketing game in various roles.Noa runs VSCO’s marketing function and in the ten months since joining she has hired four team members, built up the entire lifecycle and product marketing functions and refreshed VSCO’s paid acquisition strategy.…
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