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Write Medicine

Alexandra Howson PhD | CME Writer, Educator, Researcher

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Write Medicine is your weekly shot of powerful, practical tips to transform your CME content from meh to marvelous. Join me, Alexandra Howson, PhD, a medical writing veteran with battle scars (and wisdom!) from the CME trenches. Each week I crack open insightful conversations with industry rockstars on adult learning secrets, killer outcomes frameworks, and the hottest healthcare trends. For medical writers, there's more! Monday Mentor sessions are your personal power-up sessions. I spill th ...
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Today women represent more than 50% of the medical school class, yet only hold 20% of the positions in the C-suite. Women physicians are often deterred from seeking a career in leadership due to the lack of organizational support for work-life integration, gender equity, racial discrimination, and pay equality. Having women in leadership roles not only creates the pipeline for future leaders but also improves the delivery of care to the communities we serve. After 20 years in the healthcare ...
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In this episode of the Women Physicians Lead podcast, Dr. Lisa interviews Dr. Alexandra Howson, a CME writer and educator. Dr. Howson shares her career journey from trauma nursing to academia and CME writing. She discusses the importance of leveraging existing skills for career transitions and highlights the diverse roles available in CME for clini…
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Have you ever faced the ethical dilemma of being asked to work on similar projects for competing clients? As a freelance CME writer, you may encounter situations where multiple clients request your expertise for overlapping projects. This can put you in a challenging position, balancing professional ethics with business opportunities. By listening …
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Are you a physician feeling overwhelmed by the complexities of modern healthcare? Do you struggle to have your voice heard in an increasingly corporate medical landscape? Or perhaps you're a medical professional looking to step into a leadership role, but unsure how to begin? As CME professionals, we work with physicians on a daily basis. But how t…
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Are you struggling to maintain a balanced online presence without feeling overwhelmed by social media? As a freelance medical writer, you likely know the importance of social media as a marketing tool. However, its demands can be incredibly draining, impacting both your productivity and emotional wellbeing. This episode dives into practical strateg…
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In this episode of the Women Physicians Lead podcast, Dr. Lisa shares the success story of a medical director who aspired to become a top leader in her organization. Dr. Lisa outlines the challenges physicians face when transitioning from clinical practice to leadership roles, emphasizing the need for a shift in mindset and skill set. She discusses…
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Are you struggling to create compelling needs assessments that win over supporters in today's evolving medical education landscape? As a medical education grant writer or provider, you know that crafting targeted, data-driven needs assessments is crucial for securing funding and delivering impactful education. However, piecing together the right da…
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Overcome medical writing self-doubt through mindset shifts and peer connections. Are you struggling to gain confidence and overcome self-doubt in your medical writing career? Today in Monday Mentor, we tackle the common challenges CME writers face in today's rapidly changing landscape. From navigating client expectations to proving your value as a …
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In this episode of the Women Physicians Lead podcast, Dr. Lisa delves into the six key traits that distinguish exceptional leaders: audacity, likability, capacity, reliability, loyalty, and integrity. This episode podcast was based on the Pastor Rick Warren's Daily Hope Podcast episode Standing Out at Work where he talked about a bible story of Jos…
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What really happens behind the scenes when a severely injured trauma patient arrives at the hospital? Emergency care providers need to act quickly and coordinate seamlessly with their team when seconds count to save a trauma patient's life. But the high-stakes, chaotic environment can make it challenging to stay calm, avoid errors, and prevent burn…
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In this insightful episode of the Women Physicians Lead podcast, Dr. Lisa explores the pervasive issue of imposter syndrome, particularly among women in leadership positions. She discusses how feelings of self-doubt and fraudulence can undermine success, despite evident expertise. Dr. Lisa shares her personal experiences and the additional challeng…
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Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care. ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care…
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Are you a clinician, researcher or academic transitioning into CME writing? Do you sometimes feel like you're starting over from scratch, despite your wealth of expertise? Are you struggling with self-doubt, isolation, or imposter syndrome as you navigate this new path? If so, you're in the right place. In this episode, we'll dive into the common a…
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In this insightful podcast episode, Dr. Lisa Herbert, a family physician and leadership coach, celebrates National Physician Leadership Month. She underscores the critical contributions of physician leaders in healthcare and advocates for their recognition and development. Dr. Lisa provides actionable advice for healthcare organizations to honor th…
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Are you struggling with feelings of self-doubt in your continuing education career? If you're feeling overwhelmed, anxious, or doubtful about your abilities in continuing education's fast-paced, ever-changing world, you're not alone. In this episode of Write Medicine, Milini Mingo reviews the history of the imposter phenomenon, shares a three-step …
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In this episode, Dr. Lisa Herbert, a seasoned family physician and leadership coach, addresses the critical issue of burnout among physicians. She shares insights from her 25-year medical career, stressing the need for robust leadership skills to combat burnout. Dr. Herbert explores the factors contributing to burnout and its repercussions on healt…
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How can you break into the rewarding and lucrative field of continuing medical education (CME) writing? If you're a health professional, academic, science researcher, or vet looking to transition into a career that offers more autonomy, flexibility, and meaningful work, this episode is for you. Discover how to leverage your existing skills and pass…
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Have you ever wondered how gender inequities affect career progression in the world of continuing medical education/professional development (CME/CPD)? In this episode, we explore women's pervasive challenges in CME and CPD, from microaggressions to barriers in leadership roles. Whether you're looking to climb the career ladder or simply gain insig…
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Are you tired of feeling like your freelance medical writing business is running you, instead of the other way around? Many freelance medical writers find themselves stuck in a reactive cycle, pouring all their time and energy into client projects but neglecting the strategic work that will actually move their business forward. They dream of a thri…
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In this episode of the Women Physicians Lead podcast, host Dr. Lisa welcomes Mary Stutts, CEO of the Healthcare Businesswomen's Association. Mary Stutts shares her experiences and insights on advancing women in healthcare leadership. She discusses the importance of diversity and inclusion, addressing the "broken rung," "paper ceiling," and "concret…
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Are you curious about the role of Medical Affairs in Independent Medical Education (IME)? Perhaps you're struggling to demonstrate the value and impact of your programs in a way that resonates with IME teams. IME is evolving. Today’s episode with IME expert Nancy Paynter discusses the pivotal role of IME within the broader scope of medical affairs …
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In this podcast episode, Dr. Lisa Herbert provides guidance on how to move from a state of being stuck to transitioning into a leadership role. She discusses common roadblocks, ways to move from feeling stuck to unstuck, reflecting on one's passion and goals, exploring different pathways in leadership, assessing skills and strengths, embracing chan…
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Are you struggling to keep your clinical audience engaged and invested in your CME content? In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable …
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Are you curious about how artificial intelligence and chatbots are revolutionizing continuing medical education (CME) and transforming the way clinicians learn? As a CME professional, you constantly seek innovative ways to create engaging and effective educational experiences for your clinician audience. Staying up-to-date with the latest technolog…
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Are you tired of feeling overwhelmed and frustrated when searching for relevant studies on PubMed for your medical writing projects? As a medical writer, you know that conducting a comprehensive literature review is crucial for delivering high-quality work to your clients and audiences. However, the process can be time-consuming and challenging, es…
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Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her …
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Are you measuring CME outcomes effectively or just tacking them on at the end? If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices lik…
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Are you struggling to find the most relevant papers for your medical writing projects on PubMed? You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, le…
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In this podcast episode, Dr. Lisa shares a live stream where she discusses life and career transitions for physicians. She recalls previous episodes where she explored topics like moving from clinical work to leadership roles, handling grief during transitions, and effective transition strategies. Dr. Lisa shares insights from an interview with Dr.…
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If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content? As a medical educator or content creator, you may be looking for innovative ways to …
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Are you crafting compelling stories of transformation in your CME needs assessments? As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and perfor…
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In this podcast episode, Dr. Lisa Herbert hosts Dr. Saria Saccocio, the East Region Chief Medical Officer of CareMore Health. We discuss Dr. Saccocio's career transition from family physician to healthcare leader, emphasizing the significance of patient-physician relationships and community engagement. Dr. Saccocio shares her leadership journey, th…
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Are you unknowingly excluding audiences with your medical writing and CME content? As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable. Virginia Chachati, a pharmacist turned me…
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Dr. Lisa Herbert shares how she navigated the challenging waters from clinical medicine to a leadership role. She realized the profound impact this transition had on her personal and professional life. In this blog post, she shares with you the insights and lessons learned along the way, and how you too can make this transformative journey. One of …
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Are you ready to master the art of medical writing and stand out as a CME content creator? As a medical writer, you know that crafting compelling continuing medical education (CME) content requires a unique set of competencies. But what exactly are these essential skills, and how can you develop them to stand out in this competitive field? In this …
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What challenges and opportunities await US-based CME providers looking to expand into Europe? As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexitie…
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Are you trapped in the generalist rut as a medical writer? Discover the power of nourishing your niche in CME writing. Specializing in CME writing can help you crack the client mindset code, build authority, generate higher revenue, and optimize your marketing efforts. This Monday Mentor episode explores how focusing on CME can lead to a thriving m…
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In this episode of the Women Physicians Lead podcast, Dr. Lisa Herbert explores the emotional journey of physicians transitioning from clinical practice to leadership roles. She discusses the stages of grief that can accompany this change, including denial, anger, bargaining, sadness, and acceptance. Dr. Herbert shares her personal experiences, the…
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Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape? Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of A…
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