Write Medicine is your weekly shot of powerful, practical tips to transform your CME content from meh to marvelous. Join me, Alexandra Howson, PhD, a medical writing veteran with battle scars and wisdom from the CME trenches. Each week I crack open insights via conversations with CME rockstars on adult learning secrets, killer outcomes frameworks, and the hottest healthcare trends. Consider Write Medicine your personal power-up session. I spill the tea on proven techniques for crafting CME c ...
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According to a 2022 article published in Forbes, women still comprise just 25% of healthcare leadership positions. Women in healthcare are often deterred from seeking a career in leadership due to the lack of organizational support for work-life integration, gender equity, racial discrimination, and pay equality. Having women in leadership creates the pipeline for future leaders and improves the delivery of care to the communities we serve. After 20 years in the healthcare field with leaders ...
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Empowering Nurses Through Education: Reducing Burnout, Building Leadership, and Elevating Care
37:13
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37:13How can continuing education transform nursing practice, reduce burnout, and empower nurses to advocate for themselves? Nurses are essential to patient care, yet many struggle with limited access to high-quality education, workplace advocacy, and professional development. As CME professionals and medical writers, we have the power to create learnin…
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Missing Data? How to Keep Your CME Content Evidence-Based
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13:08What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue …
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Follow the Money: The Unexpected Economics of CME
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14:48Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions? As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts i…
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AI, Art & Social Networks in Continuing Education for Health Professionals
19:25
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19:25What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effectiv…
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Don't Be Kodak: Future-Proofing Your CME Strategy
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17:40In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals. Four Major Shifts in CME: Inc…
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Future-Proofing Your CME Writing Biz: Preparing for 2025
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27:18Are you prepared for how AI and private equity will reshape continuing medical education (CME) in 2025? As CME professionals face rapid industry changes, staying ahead of emerging trends is crucial for creating impactful educational content. This episode unpacks the key developments that will affect how you develop and deliver CME programs in the c…
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Is the Human-AI Handshake the Future of CE? With Stephanie Preuss
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25:14Are you struggling to balance high-quality medical education content creation with increasing demands for varied formats and accessibility? As CME/CE professionals face mounting pressure to create more content across multiple platforms while maintaining scientific accuracy, traditional writing approaches are becoming unsustainable. Learn how leadin…
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Uncensored: Fearless CME Writer Questions, Breakthrough Solutions
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15:23Are you turning down lucrative CME writing opportunities because you're unsure how to handle client conversations about pricing, research access, or expanding your services? As a CME writer, you know the challenge of building a sustainable business isn't just about writing skills - it's about making smart decisions about which projects to take, how…
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Embrace Your Voice: How to Optimize the Power of Pause, Timing, and Flow in CME Script Writing
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35:06Do you struggle to transform dense medical information into scripts that sound natural when read aloud in videos or podcasts? As a medical writer or CME professional, you know the challenge of bridging the gap between technical accuracy and listener engagement. Your scripts need to convey complex scientific concepts while maintaining clarity and ho…
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Freelance Like a Pro: Niching, Marketing, and SOPs with Alejandra Viviescas
29:17
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29:17Are you a freelance medical writer struggling to streamline your workflow and grow your business? Do you find yourself overwhelmed by client management, marketing, and the constant need to prove your value? If you're looking to transform your freelance medical writing career from chaotic to confident, especially in the field of Continuing Medical E…
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Savvy Money-Saving Hacks for Thriving Freelance Medical Writers
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11:20Are you a new medical writer feeling overwhelmed by the costs of starting your career? Do you hesitate to invest in expensive resources, wondering if there's a smarter way to begin? You're not alone. Many aspiring medical writers struggle to balance their passion for the field with the financial realities of getting started. But what if I told you …
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Root Cause Analysis: How to Easily Transform Your Needs Assessments
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16:33Is your CME content scratching the surface or truly addressing the core issues in healthcare practice? As a CME professional, you're constantly striving to create educational interventions that make a real difference. But sometimes, despite your best efforts, the impact falls short of expectations. Root cause analysis (RCA) could be the missing pie…
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Dr. Lisa and Sandra Madhere engage in this edition of the Leading Ladies in Healthcare podcast regarding the vital place that personal branding has for women in leadership positions. Dr. Lisa first addresses the topic and recollects her experience working with Sandra to establish her brand image. Sandra then recalls her personal story and shift fro…
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CME as a Strategic Resource in Quality Improvement with Katie West MSN
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23:26Are you struggling to position your CME program as a strategic asset in your healthcare system? As a CME professional in a hospital or health system, you're likely facing challenges in demonstrating the value of your programs beyond mere accreditation requirements. You know that CME has the potential to drive quality improvement and enhance patient…
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Embracing Visual Trends and Patient Voices: A New Era in Medical Education with Caroline Halford
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37:28Are you a CME professional struggling to create engaging, accessible content that truly resonates with healthcare providers? You know the importance of staying current with medical advancements, but you're finding it challenging to deliver information in ways that stick. You want your educational materials to not only inform but also inspire change…
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Embracing Your Leadership Presence Part 2: Confidence
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21:57In this episode of "Leading Ladies in Healthcare," Dr. Lisa delves into the theme of "embracing a leadership presence" with a focus on confidence. She defines confidence as projecting strength and decisiveness to inspire others. Dr. Lisa discusses traits of confident leaders, such as vision, courage, gratitude, effective communication, and accounta…
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Build Your Medical Writing Portfolio: A Guide for CME Writers
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11:28You've got the writing skills. You're passionate about medical education. But every prospective CME client asks for that elusive portfolio. Sound familiar? If you're an aspiring CME writer feeling stuck in this catch-22, you're in the right place. Today, we're breaking down how to build a compelling CME portfolio from scratch - even if you've never…
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In this episode of "Leading Ladies in Healthcare," Dr. Lisa, a family physician turned executive leadership coach, explores the concept of "leadership presence" for women in healthcare. She emphasizes the importance of authenticity, confidence, communication, and inspiration in leadership roles. Dr. Lisa shares strategies such as understanding core…
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Welcome to the Leading Ladies in Healthcare Podcast!
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4:33Dr. Lisa Herbert, a family physician turned executive leadership coach, introduces her new podcast, "Leading Ladies in Healthcare." She shares her personal journey from clinical medicine to healthcare leadership after experiencing burnout. Dr. Lisa's mission is to empower women in healthcare to thrive and become effective leaders. She reflects on v…
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At The Crossroads of a Career Transition: Navigating the Uncertainty
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21:14In this episode of the Women Physicians Lead podcast, Dr. Lisa Herbert discusses navigating career transitions for women in healthcare leadership. Sharing her own experiences, Dr. Herbert addresses the challenges and introspective questions that arise during such transitions. She emphasizes the importance of having a plan, seeking support, and allo…
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Building Bridges: The Key Role of Influence in Women’s Healthcare Leadership
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17:04In this episode of the Women Physicians Lead podcast, Dr. Lisa discusses "the power of persuasion and influence" for women physician leaders. She emphasizes that influence is crucial for effective leadership, focusing on guiding and inspiring others rather than controlling them. Dr. Lisa addresses challenges like gender biases and self-doubt and of…
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Empowering Your Career Shift: Avoid These 5 Mistakes for a Smooth Transition
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22:15In this episode of the Women Physicians Lead podcast, Dr. Lisa, the host, offers guidance to women physicians navigating career transitions and reinventions. She identifies five common mistakes to avoid: neglecting self-reflection, overlooking financial planning, underutilizing professional networks, ignoring the need for new skills, and failing to…
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The Inspiring Story of Dr. Carlin Barnes: Her Purpose Driven Journey to Leading a Portfolio Psychiatry Practice
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31:50In this Women Physicians Lead podcast episode, Dr. Lisa interviews Dr. Carlin Barnes, a double board-certified psychiatrist specializing in adult, child, and adolescent psychiatry. Dr. Barnes shares her inspiring career journey, highlighting her passion for addressing mental health stigma in African-American communities. She discusses her diverse p…
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Thriving Beyond Medicine: The Steps To Creating a Purpose-Driven Career
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19:16In this episode of the Women Physicians Lead podcast, Dr. Lisa explores the concept of a purpose-driven career and its significance in achieving professional joy and fulfillment. She underscores the connection between clear purpose, personal values, and overall well-being. Dr. Lisa offers practical advice on self-reflection techniques to identify p…
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When Clients Collide: Maintaining Integrity in Freelance CME Writing
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16:40Have you ever faced the ethical dilemma of being asked to work on similar projects for competing clients? As a freelance CME writer, you may encounter situations where multiple clients request your expertise for overlapping projects. This can put you in a challenging position, balancing professional ethics with business opportunities. By listening …
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Navigating a Career in Medical Writing and Continuing Medical Education (CME): Insights from Alexandra Howson PhD
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31:42In this episode of the Women Physicians Lead podcast, Dr. Lisa interviews Dr. Alexandra Howson, a CME writer and educator. Dr. Howson shares her career journey from trauma nursing to academia and CME writing. She discusses the importance of leveraging existing skills for career transitions and highlights the diverse roles available in CME for clini…
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From Burnout to Brilliance: Dr. Lisa Herbert’s Framework for Leadership Development
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27:43Are you a physician feeling overwhelmed by the complexities of modern healthcare? Do you struggle to have your voice heard in an increasingly corporate medical landscape? Or perhaps you're a medical professional looking to step into a leadership role, but unsure how to begin? As CME professionals, we work with physicians on a daily basis. But how t…
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Streamline Your Social Media: Essential Tips for Freelance Writers
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7:35Are you struggling to maintain a balanced online presence without feeling overwhelmed by social media? As a freelance medical writer, you likely know the importance of social media as a marketing tool. However, its demands can be incredibly draining, impacting both your productivity and emotional wellbeing. This episode dives into practical strateg…
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The PEAC Program Success Story: Coaching a Medical Director from Clinician to Visionary Leader
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17:56In this episode of the Women Physicians Lead podcast, Dr. Lisa shares the success story of a medical director who aspired to become a top leader in her organization. Dr. Lisa outlines the challenges physicians face when transitioning from clinical practice to leadership roles, emphasizing the need for a shift in mindset and skill set. She discusses…
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Competencies, Gaps, and Grants: Your Roadmap to Compelling CME Needs Assessments
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29:18Are you struggling to create compelling needs assessments that win over supporters in today's evolving medical education landscape? As a medical education grant writer or provider, you know that crafting targeted, data-driven needs assessments is crucial for securing funding and delivering impactful education. However, piecing together the right da…
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Master the Mindset Shift: How to Thrive as a CME Writer
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12:24Overcome medical writing self-doubt through mindset shifts and peer connections. Are you struggling to gain confidence and overcome self-doubt in your medical writing career? Today in Monday Mentor, we tackle the common challenges CME writers face in today's rapidly changing landscape. From navigating client expectations to proving your value as a …
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The Leadership Edge: Six Traits That Set You Apart
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13:58In this episode of the Women Physicians Lead podcast, Dr. Lisa delves into the six key traits that distinguish exceptional leaders: audacity, likability, capacity, reliability, loyalty, and integrity. This episode podcast was based on the Pastor Rick Warren's Daily Hope Podcast episode Standing Out at Work where he talked about a bible story of Jos…
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Trauma Surgery Training: Simulations, Continuing Education, and Preventing Burnout with Stephen Cohn
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29:34What really happens behind the scenes when a severely injured trauma patient arrives at the hospital? Emergency care providers need to act quickly and coordinate seamlessly with their team when seconds count to save a trauma patient's life. But the high-stakes, chaotic environment can make it challenging to stay calm, avoid errors, and prevent burn…
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Breaking the Illusion: Imposter Syndrome in Women Leadership
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21:41In this insightful episode of the Women Physicians Lead podcast, Dr. Lisa explores the pervasive issue of imposter syndrome, particularly among women in leadership positions. She discusses how feelings of self-doubt and fraudulence can undermine success, despite evident expertise. Dr. Lisa shares her personal experiences and the additional challeng…
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Elevate your CME Game: Insider Secrets from Kristen Dascoli to Transform Education Programs
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47:22Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care. ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care…
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Building Confidence as a New CME Writer: Strategies for Success
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10:52Are you a clinician, researcher or academic transitioning into CME writing? Do you sometimes feel like you're starting over from scratch, despite your wealth of expertise? Are you struggling with self-doubt, isolation, or imposter syndrome as you navigate this new path? If so, you're in the right place. In this episode, we'll dive into the common a…
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Elevating Excellence: Honoring Physician Leaders in National Physician Leadership Month
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15:12In this insightful podcast episode, Dr. Lisa Herbert, a family physician and leadership coach, celebrates National Physician Leadership Month. She underscores the critical contributions of physician leaders in healthcare and advocates for their recognition and development. Dr. Lisa provides actionable advice for healthcare organizations to honor th…
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