A weekly podcast that explores best practices in creating content that connects with and educates health professionals. If your work involves the design, planning, creation, implementation, or evaluation of content in continuing medical education and continuing education for health professionals, this is the podcast for you.
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Write Medicine


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Robust Outcomes Frameworks for Effective CME/CE
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The CME/CE field has increased its focus on outcomes over the last decade. As a result, outcomes reports now involve a more bespoke process, showcasing more detailed targeted data presented in a visually appealing way. Angelique Vinther CHCP is an independent data and outcomes consultant who has specialized in IME reporting for 14 years. She focuse…
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How Clinicians Can Pivot to a Fulfilling Career in Medical Writing
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The content creation process in continuing education for health professionals (CEHP) combines both art and science. As a result, creating content for continuing education attracts people who are synthesizers, information seekers, and creators—like academics, researchers, or health professionals looking for a career change. In EP 46 we explore takin…
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Joint Accreditation: Evolving Best Practices in IPCE
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Diana Durham PhD, FACEHP is an accreditation strategist who has worked in CME/CPD since the 1990s. Diana has served in many leadership roles, including for the Veterans Health Administration, U.S. Department of Veterans Affairs. We talk about the accreditation process in general and the evolution of joint accreditation in interprofessional continui…
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Rapid Publishing in a Era of Transparency
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Medical research has the potential for far-reaching implications for individuals and society. Peer review remains the gold standard to ensure high-quality information. However, traditional journal submission involves an extensive process that is often costly, and time-consuming process. Mark Riotto is the founder and president of The Research Post,…
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Balancing Body Maintenance for Medical Writers
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Sedentary lifestyles pose significant well-being challenges to western cultures. For example, prolonged periods at a desk affect posture, mental and physical health, and stress levels. Those of us working in continuing medical education and continuing education for health professionals are no exception to these risks and we can all benefit from a p…
Storytelling cultivates authentic connections and inspires curiosity in our audiences. At the same time, arousing emotions can enhance the learning experience in professional development and continuing education scenarios, like continuing medical education/continuing education in the health professions (CME/CEHP). Today with Ben Riggs, author, writ…
In this bonus episode of Write Medicine I talk with Ben Riggs about writing voice. Ben is Senior Communication Specialist for Kettering Health and author of Tell Them A Story. He shares insights on three components that contribute to writing voice: level of formality, syntax and use of metaphor. Connect with Ben LinkedIn Resources Riggs B. Tell The…
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Multifaceted Dynamic Patient Cases in CME/CE
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The Accreditation Council for Continuing Medical Education (ACCME) encourages the inclusion of the patient perspective within CME activities. And patient cases are a great way to meet this recommendation. Allison Armagan, Pharm.D. a content and education director specializing in creating interactive patient cases, joins me in this episode to talk a…
Providers of accredited education for health professionals need to demonstrate that education activities have changed learner behavior and healthcare quality for the better. One of the best ways to show positive change is via outcomes reports. In episode 39 of Write Medicine, Medical Writer and Certified CME Professional Andrew Bowser ELS, CHCP tal…
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Fearless Freelance Marketing in CME Writing and Beyond
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Are you fearless in your marketing? If not, I got good news for you. Lori De Milto, author of The fearless Freelancer is talking with me on this episode of Write Medicine. We explore effective marketing for freelance writers and others working in medical communications, the importance of cultivating a freelance mindset, and how to embody grit, resi…
Continuing medical education planning usually includes a needs assessment. But sometimes it’s pretty challenging to get to the root cause of clinical or professional practice gaps, because they are often multifactorial. That’s where root cause analysis comes in. In episode 37 of Write Medicine, Greg Salinas, PhD, President of CE Outcomes, discusses…
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Conscious Communication in CME Content Creation
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Crystal Herron, PhD, ELS founder of Redwood Ink, is an editor, educator and coach. In this episode, she shares her insights into building relationships through supportive, mindful collaboration. Crystal explains how cultivating a gentle and informative manner for feedback promotes longevity with clients. This mindful approach is evident in her info…
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Improving Community Health at the Confluence of QI and CME
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Community health improvement and improving healthcare quality are both Accreditation Council for Continuing Medical Education (ACCME) Accreditation with Commendation criteria. In this episode of Write Medicine, Heather Clemons, MS, MBA, ATC, CHCP shared how she and her colleagues at Sharp Grossmont Hospital, Mesa, California, mobilized quality impr…
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The Future of Learning is Sound: Podcasts in Continuing Healthcare Education
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We're getting a little meta here on Write Medicine—this is a podcast episode on the value of podcasts 😉 Did you know that podcasts are increasing in popularity in continuing healthcare education? As I was researching this episode, I was astounded to see the enormous growth in the number of continuing education podcasts, and the number of clinicians…
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Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education
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Infographics offer a powerful tool in our education armamentarium. We process images much faster than we do text, so visual communication saves time and allows more effective data retention. On this episode of Write Medicine, I'm joined by Bhaval Shah PhD and Karen Roy MSc—co-founders of Infograph-Ed, a company delivering engaging visual communicat…
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Enhance Your CME/CE Provider Portfolio with Podcasts
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Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce. On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and co…
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Between the Cracks: Designing Multidisciplinary Provider Education to Ensure Equitable Patient Care
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Multi-disciplinary education has expanded in the last decade or so as a way to ensure that healthcare teams cooperate, coordinate care and communicate to make care more patient-centered, continuous and reliable. On this episode of Write Medicine I talk with Lorna Lucas, MSM, a healthcare education professional and advocate for equitable healthcare.…
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Meeting the Need for Trustworthy CME/CE Needs Assessments
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Ruwaida Vakil, MSc is a consultant, speaker and a medical writer with expertise in medical communications and continuing medical education (CME). Ruwaida earned her MSc in Immunology at the University of Toronto and the Ontario Cancer Institute. She moved into developing educational content over 21 years ago and is a highly experienced writer of ne…
In this episode of Write Medicine, I'm joined by Don Harting to talk about CME writing competencies. What are the knowledge, skills, and attitudes that those writing CME/CPD content need to develop in order to create content that connects with and educates health professionals? Medical writers often ask CME writers where to find training and how to…
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Straight Talk: CME/CE as an Ally for LGBTQIA+ Health
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According to a 2022 Gallup poll, the percentage of adults in the US who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled in the last decade, and stands at 7.1%. 1 in 5 Gen Z adults identify as LGBT. But health disparities persist among people who identify as lesbian, gay, bisexual, transgender, q…
Jayzona Alberto EdD, MS began her continuing healthcare education career by working on curricula for dentists and other clinicians before transitioning to the Stanford University School of Medicine, where she currently serves as Assistant Director of Continuing Medical Education. Jayzona and her team work with e-learning tools such as animations, a…
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Corralling Content for Multimodal Continuing Healthcare Education
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On this episode of Write Medicine, my guest is Dr. Eve Wilson CHCP, FACEHP (she/her), a medical writer with deep expertise who helped me get started in the field. While Eve is primarily a creator of continuing medical education resources, she also holds a PhD in microbiology, and uses her analytical background to inform her present-day work. As Med…
Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. Lucky then for us. Brian has worked in academic, industry, and is co…
Today we're talking about ghostwriting. Not the ghostwriting that has been loaded with negative associations within medical writing circles for many years but a different kind of ghostwriting. The kind that gets your business to business or business to consumer book out the door. My guest, Wendy Meyeroff, has been ghostwriting for many years and is…
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Making the Match: Building Professional Identity after Residency
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Brenda Thompson is my guest on this episode of the podcast. Brenda has a background in counseling and education and is a longtime professional in the graduate medical education space. For the last year or so, Brenda has been working as a resident and fellow liaison, educating residents who are transitioning into practice about topics such as how to…
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The Utility of Social Media in Continuing Healthcare Education
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Allison Kickel is Founder & President of Bonum CE. I kept coming across Allison at meetings and via LinkedIn posts and knew I wanted to have a conversation with her. She's smart—that goes without saying—as well as funny and warm. Most discernibly she thinks outside of the box and is unafraid to both challenge convention and try new things. It's per…
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Punchline! Humor and Facilitated Learning in Continuing Healthcare Education
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This episode's guest is no stranger to many of you in the world of continuing healthcare education. Lawrence Sherman FACEHP, CHCP is president of Meducate Global, LLC and describes himself as a learning facilitator, a global educator, and an education futurist. He is deeply committed to lifelong learning and to humor as a learning tool. Join us for…
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Story Intelligence: Enabling Learning through the Powers of Story
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We tell ourselves stories in order to live, as Joan Didion wrote in The White Album. We talk a lot about the importance of story on this podcast, and about storytelling as a portal to learning. In today's episode, we get to learn from a storytelling master. Rick Stone, CEO of StoryWork International, has spent a lifetime crafting stories in many se…
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Adult Learning in a Virtual World: Instructional Design and E-Learning
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One of the consequences of the COVID-19 pandemic has been the massive shift from live meetings and education to virtual formats and the longer term implications of this shift is an ongoing conversation in the continuing healthcare education world. The 2020 ACCME Annual Report noted that online activities engaged most learners compared with live cou…
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Mentoring You, Mentoring Me: Reciprocity and Relationship
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My guest on episode 16 of Write Medicine is Greselda Butler, a health education professional who works at Otsuka. Greselda lives her passion for educating and leading others toward their passion. IN this episode, we talk about mentoring—what is is, its benefits for both mentor and mentee, and how to find and structure mentoring opportunities. Resou…
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Cultivating a Craftsman Mindset in Continuing Healthcare Education
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Anne Jacobson MSPharm, CHCP is an independent writer who has been specializing in healthcare professional education since 1999. We recorded our conversation in May 2021. For Anne and many colleagues in continuing healthcare education, the last 18 months or so has been a time of taking stock and reflection on what we want the next phases of our care…
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Humanizing Learning—Getting into the Skin of Your Learners
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My guest is Dr. Elizabeth Franklin, Associate Professor in the School of Health Related Professions at the University of Mississippi Medical Center. Elizabeth teaches research, communications, and health policy for the doctorate in health administration degree program. Elizabeth shares her considerable knowledge about online learning and interprofe…
Karen Overstreet EdD, RPh, FACEHP, CHCP, Vice President, Scientific and Educational Affairs for Medical Learning Institute, Inc. is here to talk about her journey into educating health professionals and some of the things she thinks are important to support effective communication in the education field. These include: * Skills you need for staying…
Hello and welcome to Write Medicine. I’m your host Alex Howson and I use She/her pronouns. I wanted to jump in and introduce myself to those of you who may be new to the podcast and also share a summary of topics that you might have missed and season season one so that it’s easy peezy to go back and download those episodes for your library. If you …
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Addressing Clinician Burnout Through Mindfully Designed Education
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As a yoga teacher who loves to share tools like mindful movement, breath awareness, and stillness to help people cultivate rest and resilience in their lives, I’m beyond delighted to share episode 12 of Write Medicine with you. My guest is Donna Gabriel, the Senior Director of Global Education at Med-IQ. Donna is currently pursuing doctorate in Min…
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The Power of Multimodality Simulation in Continuing Healthcare Education
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Martin Warters MA Ed. Tech, CHSE is Head of Education Development Management at Pfizer. Today he shares his expertise on how we can leverage simulation technology in clinical learning and continuing healthcare education. He talks about the power of narrative design to buttress the patient's story, and how to creatively craft pathways for effective …
Adrienne Stevens, EdD, MBA, Vice President and Head of Scientific Strategy at Healio Strategic Solutions shares how her passion for dance, and her interest in the mechanics of movement, physical therapy, anatomy, and physiology has translated into a career as a medical communicator. Dance requires precision, and that’s what Adrienne practices in he…
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Zoom Fatigue, Instructional Design, and Relatable Content
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Introduction Amanda Kaczerski, ATC, MS, CHCP is Vice Principal of Educational Strategy at the Academy for Continued Healthcare Learning. We first met at the beginning of 2020, feels like 100 years ago now, when we both co-presented as faculty in a prep course for the Alliance's CHCP exam. I'm delighted to have her on the show today, we're going to …
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Entertainment and Edge in Education for Health Professionals
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Introduction Monique Johnson MD is the Medical Director at Physicians' Education Resource and has more than 20 years in the CME field. Monique shares some of the challenges clinicians face when they're in the healthcare industry, why she's passionate about having better education within this field, and how to overcome common structural barriers in …
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We’re Going to Make Mistakes. What’s Your Contingency Plan?
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Summary Steve Powell DHA is the CEO and Founder of Synensys Global and is a recognized leader in performance improvement. He has led programs in the US Navy, commercial airline industry, and the healthcare industry for more than 30 years and is passionate about patient safety, quality control, and patient-centered care improvements. Steve shares wh…
Introduction Today my guest is Nina Taylor, Vice President of Learning and Education at American Society for Radiation Oncology. I first met Nina Taylor in 2018 at an Alliance Quality and Innovation Summit in Park City, Utah. She and Andrew Chacko, who was a guest in episode 2 of Write Medicine, were presenters in a session on designing innovative …
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Transformational Learning in Medicine and Beyond
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Regina Sih-Meynier is an authentic leader with expertise in developing and executing strategic plans for Medical Affairs. She is passionate about ensuring patients receive the best available healthcare and she leverages her intuitive sense, her ability to identify problems, and her creativity to create systems and processes to solve those problems.…
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Writing Medical Case Studies: The Details Matter
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Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need …
Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medica…
My conversation today is with Dr. Andrew Chacko, a psychiatrist and leader in healthcare innovation. Andrew uses his medical experience to teach others how to become design thinkers using cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. He is passionate abou…
Audrie Tornow is Managing Partner at Excalibur Medical Education. We talked about the role of creativity, intentionality, and failure in designing education content for clinicians in healthcare. 01:27 Introductions with Audrie Tornow 02:31 Audrie talks about her beginnings and journey into medical education: No one majored in CME… 04:34 Does anyone…