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The Art of Short-Form CME: Tweetorials and Social-Media-Based Content
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If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content?
As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how you can adapt your educational content for platforms like X/Twitter while maintaining the quality and accreditation standards of traditional CME.
Julie Merten PharmD is my guest, a clinical pharmacist at the forefront of medical writing and CME content development at Chimeric Medical Communications. In today's episode, she shares her strategy for distilling complex medical topics into bite-sized educational content. We'll explore how to take a full clinical data paper, sharpen the key messages, and deliver them in a way that not only educates but engages and fosters interaction. What is the role of imagery, ethical considerations, and the importance of tapping into the right medical niches?
Join us to learn more about crafting compelling short-form CME and take your content to the next level on social media!
Takeaways
1. When creating short-form content for social-media-based CME, keep the scope narrow and focused. If a topic is too complex, consider breaking it up into multiple threads or supplementing with other formats like expert videos.
2. Invest time in creating high-quality, engaging visuals that are optimized for mobile viewing. Infographic-style images and square aspect ratios work well for tweetorials.
3. Emojis, design elements, and questioning techniques are practical tools to hook an audience and convey information quickly. If you adopt these stylistic elements, be aware of cultural interpretations and maintain factual accuracy and appropriateness for mobile consumption.
Connect with Julie
Email: merten.julianna@chimericmed.com
Chimeric Medical Communications, LLC
Timestamps
00:00 Introduction
02:29 Introducing Julie
04:02 What a Tweetorial is and how it works
05:27 How long threads have been around
06:53 Crafting a Tweetorial tutorial
08:11 Assessing learner engagement on Tweetorials - how people respond and sign up for them
10:56 Creating private communities on X
11:57 Looking at the interaction of learners in a Tweetorial
13:01 Some of the challenges when creating this short-form content
14:33 Teaching and learning considerations with short-form content
15:45 All about emojis
18:01 Moving from long-form to short-form content
19:55 Figuring out what the key messages are
21:10 The scope for patient cases and tutorials
21:40 Ethical concerns
23:16 Considerations on how Tweetorials are assessed
24:01 Evaluating outcome metrics for Tweetorials
25:42 Finding CME on X as a learner
27:08 Key skills to develop for creating effective accredited education content for social media
31:40 Final thoughts on trying short-form content
32:37 Where to connect with Julie
33:21 Tips for creating short-form content for social media-based CME
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