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The Shop

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The Sports Emmy Award-winning series The Shop is back for Season 7. This unique barbershop experience rounds up some of the biggest names in the game for an unfiltered discussion surrounding sports, music, world events, business, and other cultural moments.
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How do you extract value from the profile and reputation you've built in the marketplace? How can you more effectively package and leverage your knowledge and expertise for greater influence and impact? Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand. You’ve put in the hard yards: now it’s time to capitalise! Let’s dive in! ------------------------------ Follow Trevor on Twitter and/or subs ...
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The crew is back! Paul Rivera and Maverick Carter sit with a star-studded group this week: Johnny Manziel, GloRilla, mgk, Hit-Boy and Alycia Baumgardner Johnny and the guys analyze his legendary college career, the good and the bad, his growth over the years and reminisce on his past working relationship with Maverick. mgk talks about coming up in …
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Amazing guests, unheard stories and fresh cuts. Just another day at The Shop. This week, Maverick Carter and Paul Rivera chop it up with an exceptional group: Simu Liu, Tobe Nwigwe, Baron Davis and Calvin Johnson. Simu talks about his unique journey from being an accountant to starring in one of Marvel’s biggest films — establishing himself as a mo…
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The crew is back! Tap into the latest episode of The Shop with Lena Waithe, Mo Gilligan, Trent Williams, Teddy Swims and the legendary LL Cool J. PR and Maverick talk to Lena about the impact and authenticity of her show The Chi, her approach to writing and evolving as a creative. LL walks the crew through what led to and inspired his upcoming albu…
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We back! Tap back into The Shop with LeBron James, artist & CEO Travis Scott, NFL corner Sauce Gardner, music star Ice Spice, media personality and former all-pro Chad Johnson and MLB all-star Julio Rodriguez. Maverick and Paul talk to LeBron about the one award he hasn't won, the importance of a strong inner circle and why he steered away from pla…
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There’s no better platform than The Shop when it comes to hearing real stories and honest, unfiltered perspectives from the biggest in the game. For episode 2, we sat with CEO and entrepreneur Michael Rubin, 3x All-Pro wideout Davante Adams, comedian and actress Tiffany Haddish and New England Patriots owner Robert Kraft. Hosts, Maverick Carter and…
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In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author,…
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When it comes to hearing unique perspectives, getting insight and new stories from your favorites, there’s no better outlet than The Shop. To kick off season 7, legendary comedian and actor Cedric the Entertainer, Grammy-Award winning superstar Nelly and WNBA icon Becky Hammon sat down for an amazing conversation. Hosts, Maverick Carter and Paul Ri…
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Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change t…
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Most business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. He helps solopreneurs and small business owners generate and convert leads organically on social media. In t…
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As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping t…
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Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Gro…
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In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia’s …
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You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish a…
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Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teache…
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In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the…
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In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are con…
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In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note…
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From Episode 1 to the season finale, The Shop has you covered with the Best Of moments from Season 6! Appearances from sports superstars like 12x NBA All Star Chris Paul & 7x Olympic Gold medalist Allyson Felix to music & entertainment icons in 12x Grammy Award winner Babyface & actor/comedian J.B. Smoove, they all sat down with marketing executive…
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Welcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their pr…
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Welcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal b…
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In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public…
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Lots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder…
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There’s no better outlet that provides knowledge, perspective, and leadership than The Shop. To close out Season 6, 12-time NBA All-Star point guard Chris Paul, rapper & activist Killer Mike, NBA head coach Ty Lue, actor & producer LaKeith Stanfield join marketing executive Paul Rivera, and entrepreneur Maverick Carter. CP3 describes the emotional …
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In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina…
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In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn…
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From humble beginnings, to making their dreams a reality. The Shop is back open with Episode 7 featuring actor Wood Harris, comedian and actor J.B. Smoove, dancehall artist Shenseea, actress Dominique Fishback, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Wood recounts starring in cult classic films like Remember The Titans an…
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In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (…
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In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward Ep 264: [BEHIND-THE-SC…
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The Shop has always been about the hustle. For Episode 6 we’ve got undisputed lightweight champion boxer Devin Haney, rapper Tee Grizzley, actor Amin Joseph, comedian HaHa Davis, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Devin shares how he got put into boxing as a punishment, but wound up being the one doing the punishing,…
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"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing…
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Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more …
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We got 5 on it! Tap back into The Shop with actor and producer Damson Idris, rapper DaBaby, artist Hebru Brantley, gymnast Katelyn Ohashi, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Damson describes the influences that helped shape his character Franklin Saint on the critically acclaimed TV series Snowfall, DaBaby reflects o…
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Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's …
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I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything! For 14 years, J…
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A room full of love, grace, and success. Season 6 Episode 4 of The Shop features legends Teyana Taylor, Babyface, Allyson Felix, Tabitha Brown, Bobby Hundreds, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Teyana shares how she balanced pain and motherhood while filming A Thousand And One and how returning to Harlem allowed her…
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I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand…
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As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with …
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It's time to talk shop with 2x NBA champion and NC A&T golfer J.R. Smith, singer and actress Chloe Bailey, WNBA star and ESPN Basketball Analyst Chiney Ogwumike, producer, director and actor Kenya Barris, marketing executive Paul Rivera, and entrepreneur Maverick Carter. J.R. talks about his growth and mental health struggles during his NBA career …
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When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well…
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Wow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years…
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Grab a seat for Season 6 Episode 2 with agent and founder of Klutch Sports Group Rich Paul, comedian and internet personality Druski, rapper Cordae, businessman and record executive Steve Stoute, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Rich Paul drops some serious knowledge on how he negotiates max contracts and what it a…
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I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard s…
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In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported…
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The Shop is back open for business! Grab a seat at the Season 6 premiere with NFL All-Pro wide receiver Stefon Diggs, undefeated boxer Ryan Garcia, award-winning country music artist Kane Brown, actor & comedian Desi Banks, marketing executive Paul Rivera, and entrepreneur Maverick Carter. Stefon recounts the moment when his teammate and friend Dam…
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If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in term…
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In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252: The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happe…
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Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many …
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Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what …
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In this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?…
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Welcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this i…
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