Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year. Show notes: - (00:00) Introduction (01…

In this episode, we speak to Adam Robinson, the CEO of Retention.com and R!B2B. Adam shares his insights on; Bootstrapping versus fundraising for growing a business Content creation and UGC The challenges of growth and churn in SaaS And more...By Attention

Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating a…

Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads." Bruce, a seasoned marketing and sales leader, shares his jou…

In this week’s episode, we talk to Alex Vacca, the Co-founder & COO of ColdIQ. Alex shares his insights on; The future of AI in sales Sales automation best practices Tips for a successful outbound strategy And more...By Attention

Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch. Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation…

Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep …

Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range o…

Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for build…

Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond. Max and Charlie talked about poker math and how to appl…

Max sits down with Mikael Kopteff, CTO at Reaktor. Reaktor is a global technology consultancy that builds digital products for some of the worlds top companies. Their clients include HBO, Virgin Atlantic, Adidas, Metso, Rovio, the Finnish Defense Forces, and more. Since landing a contract with HBO in 2013, Reaktor has grown into a sector leader wit…

Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask t…

In this episode, Anis interviews Jane Van Sickle, the VP of Sales at Bucketlist. Before Bucketlist, Jane led sales at Trulioo and Unbounce. She shares insights on; The value of cross-functional teams Data-driven decision making Comprehensive training for outbound sales And more...By Attention

Max ⁠sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy…

Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B S…

Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI…

In this episode, Anis interviews Mickael Jordan, the Chief Revenue Officer at AgiCap. Before AgiCap, Mickael founded Augment SAS and grew it to a multinational brand. He shares insights on; Adapting to international markets Building effective sales incentives Selling into the C-Suite And more...By Attention

In this episode, Anis interviews Saad Khan, the Director of Sales and Business Development at Aligned. Before Aligned, Saad was instrumental in growing Business Development teams at Enable, Dooly, and Vendr. He shares insights on; The importance of initial manual efforts when developing sales skills signal-led sales the future of the BDR role And m…

In this episode, Anis interviews Austin Huges, Founder at UnifyGTM. Before UnifyGTM, Austin was instrumental in helping Ramp scale to $100M ARR. He shares insights on; Going from Zero to One The importance of resilience for founders Hiring for growth And more...By Attention

In this episode, Anis interviews Florin Tatulea, Founder at Sales Flo. Florin is one of the most respected voices in the start-up world when it comes to sales. He shares insights on; His start in the start-up & sales worlds Outbound strategies The benefits and potential pitfalls of automation Cold-calling techniques…

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Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and what they’ve learned along the way.By Opascope