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Scaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman
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Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business.
(00:00) From PwC to PreHype: The Path to Founding For Them
(02:29) Finding the Right Problem and Ideation Phase
(05:21) Validating the Idea and Early Customer Research
(07:06) Hacking Product Development
(18:18) Building and Scaling the Community
(23:43) Balancing Creative Vision with an Operational Mindset
(34:01) A Renaissance Human: How Kylo Diversified Their Skills
(41:22) Crossing the Chasm and Navigating Growth Chapters
(46:46) The Future of For Them
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