Scaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman
Manage episode 429660267 series 3579312
Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business.
(00:00) From PwC to PreHype: The Path to Founding For Them
(02:29) Finding the Right Problem and Ideation Phase
(05:21) Validating the Idea and Early Customer Research
(07:06) Hacking Product Development
(18:18) Building and Scaling the Community
(23:43) Balancing Creative Vision with an Operational Mindset
(34:01) A Renaissance Human: How Kylo Diversified Their Skills
(41:22) Crossing the Chasm and Navigating Growth Chapters
(46:46) The Future of For Them
14 episodes