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Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition of strategy? What is the art behind winning in business? How there is more than technological change to consider in your approach to strategy. Is classical strategic thinkin…
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Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang joins Anna Farmery to talk about Disrupting Digital Business - his new business book published by Harvard Business Press. Ray explains the 9C's behind creating sales success through understanding the basics of digital dis…
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How do we turn our digital communication into high business growth? That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro. What is the difference between content marketing and …
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Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. For a FREE …
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How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business. Why do entrepreneurs struggle to convey their brand?…
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Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes in "participating in a future that melds technology w…
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What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the emerging markets to make the most from our technological…
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Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find  out "not just who you are, but what you stand for, what you’re passionate about, and the difference you’re here to make in this world". We talk about how t…
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Matthew Pollard - a rapid growth 'guru' joins me - Anna Farmery - to talk about his rapid growth sales process. Matthew is described as a "true differentiation, niche marketing, and sales systemization powerhouse" So we need to learn some of his sales secrets! And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Works…
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Heard about the experience economy yet don't really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing. What is the…
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Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers. On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small businesses work from. Â…
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All entrepreneurs are born to be successful? Well in Chelsea Berler's case she was born into a world of food stamps and used that poor background to fuel her business ideas into a multi million dollar business by the age of 30! Anna Farmery interviews this female entrepreneur to find out more.... ÂBy Anna Farmery
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