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The Fearless Launching Show with Anne Samoilov

Anne Samoilov: Product Launch Strategist, Producer, Author, Podcaster

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The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. I help course creators & coaches create successful launches with a simple, streamlined system so they don’t have to depend on cookie-cutter strategies. DM me if you want to chat!
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Set your time free through smarter systems so you can do more of your best work. Free Time launched in 2021 and releases on Tuesdays and Fridays. It's a Webby-nominated business podcast and winner of three W3 awards for best show and best host. Join Jenny Blake, author of three award-winning books—including Free Time: Lose the Busywork and Love Your Business and Pivot: The Only Move That Matters Is Your Next One—to explore our guiding question: How can we earn twice as much in half the time, ...
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Listen/Watch on Youtube: https://www.youtube.com/watch?v=fF9KW5rsLJ8&t If you’ve ever created a funnel, done a live launch, held a sale…and wondered why you didn’t make as many sales as you projected, you may have been missing this one thing—an interactive event. Keep listening to find out how you can create this in your business. Every single laun…
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In today's episode, learn why building an email list is crucial for your online business and how owning your platforms can give you more control. Discover the step-by-step process to transform your email list into a list of leads and set goals for your upcoming launches. Understand the importance of knowing your paid product, identifying your custo…
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Watch the video podcast over on YouTube: https://youtu.be/663Ks2CRwd4 Today’s episode discusses ten critical skills necessary for entrepreneurs aiming to build a sustainable online business. These skills are especially relevant for those who have built their businesses entirely online…however, they are generally apply to any entrepreneur. Stay to t…
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Today’s episode is all about how to engage clients and customers by sharing your unique and a specific process to help them reach their goals even before they become customers. Drawing from the first module of my Fearless Launching program, I’m sharing a strategy for creating a roadmap of your offerings, allowing potential clients to understand the…
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Have you seen the boom of MRR or Master Resell Rights opportunities popping up? If not, listen in as I share my thoughts on buying and reselling products you didn’t create. Is it good or bad for the rest of us who ARE creating programs and educational experiences from scratch? Keep listening and I’ll give you my 2 cents. Watch/Listen over on Youtub…
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Today I'm going to share my personal experience switching my course and business platform from Kajabi to Thrivecart. Here's what you'll learn in today's show: My reasons behind leaving Kajabi, despite having a positive experience The top issues such as the cost and the difficulty of integrating existing content and services. The benefits of Thrivec…
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Watch the full episode and screen share on YouTube: **https://youtube.com/playlist?list=PLEKizO8VZ2xZsa67g4bPznQq__PAyu4zY&si=0oRSxetcGyRgVb5s** Check out Descript for yourself: https://annesamoilov.com/descript Today’s episode explores how I transitioned from using multiple tools for my podcast production to relying MOSTLY on Descript. I wanted to…
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Today, we’re focusing on the challenges and strategies around selling online, specifically for entrepreneurs and business owners who might be starting out or returning after a hiatus. I discuss the importance of shifting from creating free content to selling products and services and guide you through 3 key steps to help you sell more confidently a…
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This episode dives deep into the essentials of list building for online entrepreneurs, exploring why building a targeted list is crucial for selling courses, products, and services effectively. The discussion introduces unique mindset shifts necessary for successful list building, focusing on the quality of leads over quantity. Practical strategies…
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 If you've ever wondered what it looks like behind the scenes to be a full-time business owner, creator, podcaster, entrepreneur, online education, business, and course creator. Then you are in luck. I've seen a bunch of these, and I've listened to a bunch of these behind-the-scenes podcasts lately. So I thought, why not do one now? Today's episode…
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As I round the corner into this ninth year of podcasting and after over 700 episodes, today I’m announcing a pause for both shows. Listen in to hear what factors helped me reach this decision across time, money, energy, depressing industry articles, the pace of both shows’ growth, and mix of additional business factors that make this an important m…
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#womeninbusiness #onlinelaunch #onlinecourselaunch Want to launch your course but not sure how? Today, we're going into part 2 of how to launch your course or coaching program. Here are 3 ways to sell your course - and the great thing is you can use them all, focus on one, and mix them up. There’s a huge misconception that you need to focus on funn…
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“I don’t get on the airplane—and definitely not the stage—unless all invoices are paid in full.” When my friend and fellow keynote speaker Joey Coleman said this to me over coffee, I started drilling him for details: Really?! How do you have the nerve to say that to a speaking client?! How do you avoid caving in to make sure their event doesn’t fal…
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What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around? In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In thi…
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This week: If you’re getting ready to launch a course, coaching program, today’s epsiode is for you. I’m sharing my 6-week launch plan. Last week I shared how to warm up your audience for a launch - but what comes next? Here’s what you’ll learn: 7 Important steps to take before you get to work (download my roadmap to follow along) My 6-week launch …
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Laura Mae Martin has a fascinating role as the Executive Productivity Advisor at Google in the Office of the CEO—one that she helped create six years ago (with big thanks to Jenny Wood for introducing us!). ****She coaches Google’s top executives on the best ways to manage their time and energy and sends out a weekly productivity newsletter that re…
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While the title of this episode, The Framework Framework™ is tongue-in-cheek, I’m pulling this out of the BFF bonus vault because it’s one of the community’s favorites. I’m sharing the first steps to how you can set up a framework to help bolster your IP and your business; either by scaling through programs like certification and licensing, and to …
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Let’s talk about your pre-launch strategy and more specifically how to warm up your audience before you launch. This is one of the most important phases of your launch but people often think it’s your launch or the webinar, but it’s how you get there, it’s how you encourage people to check you out. In this episode, you’ll learn some easy ways you c…
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What do you do when you lose your biggest client? If you haven’t already, listen to part one for some answers—264: What to Do When You Lose Your Biggest Client— and save these links for a rainy day :) The next time you’re going through something challenging in your business, remember: you are not alone! I hope you find comfort through the voices of…
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What do you do when you lose your biggest client? That was my Spotify search query for podcast episodes on this topic in the summer of 2023. It came up empty—there was not a single podcast episode on this topic. Of course not. Who wants to admit out loud and in their archives that they've lost their biggest client? In the past, I probably wouldn't …
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Are you trying to connect with you audience? Are you worried that what you’re doing is just not enough to turn them into buyers? Listen to today’s episode for reminders of what it takes to connect and captivate your audience. You'll learn 5 shifts, reminders and actions you can take immediately to finally crack the code on what it will take to conn…
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“I am great in the early, messy days and I know that about myself, so I designed my business around serving others in that stage.” In this conversation with business strategist (genius!) Michelle Warner, we cover the three growth stages most relevant to tiny business owners, how to fix broken business models, validating product-market-founder fit, …
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“Things today are waaayyyyy better than Things have ever been. Cavemen had sticks. In the Middle ages they had typhoid. We have iPhones and Hermann Miller chairs and shoes with air in the soles. Inside the soles! How do they get the air inside the soles??? We are living in the Golden Age of Things, in the Golden Empire of Things.” —Shalom Auslander…
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Are you worried you don't have enough hours in the day to create all the content you need to market your business? Well, I've got a content strategy so simple you might not even call it a strategy. If you joined me last week for the 12-month Marketing Map and you created your own map for the year, then you'll want to take out your map while we work…
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If you’re anything like me, you may find conducting online launches for your programs or events exhausting and sometimes even cringe-inducing. Thankfully, today’s guest, Anne Samoilov, is here to help! Anne is a long-time expert in the space who has helmed product launches for Laura Roeder, Marie Forleo, and Jonathan Fields. Today, we’re talking ab…
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“Whenever you have a choice of what to do, choose the more interesting path." In honor of our upcoming Free Time x Long Game IRL event in Miami on February 1 and 2 (it’s not too late to join!), today I’m bringing you a favorite episode from the earliest days of the Free Time pod. In this conversation with Dorie Clark—aka “DC”—one of my closest frie…
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Today, I'm walking you through a simple 10-minute process to help you map out your marketing for the next 12 months. Here are some additional resources below to help you plan your launches and marketing activities for the coming year: https://annesamoilov.com/pwm https://annesamoilov.com/mapmaker https://annesamoilov.com/voxer-coaching https://anne…
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Season 7 is here and the Fearless Launching Show is going back to what we love to talk about most - LAUNCHES! This season I'll be sharing a range of topics to help you improve your online launches and sales--everything from social media, course creation, launch boosters, and AI to my favorite tools and how to use them during your launch. Take a lis…
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Before you post anything, ask: Why am I posting this? Is this within my brand guardrails? Even still, you may find yourself in hot water someday, and it’s important to think through how you will respond (and the pop-up team you will assemble to help) in advance. Today, we’re breaking down the tricky art of crisis communications and apologies with A…
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What’s on your business owner to-do list? Here’s a peek at mine, full of items large, small, and existential. This is another crossover from Rolling in D🤦🏻‍♀️h, a recent essay that was an unexpected runaway hit—the most popular to date in the six months since I started on Substack. I had no idea (as usual) whether it would resonate or not when I hi…
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“We don’t want our time to be spread thin like peanut butter on a slice of toast. You will have greater impact when you concentrate your efforts on work that is closely tied to winning—however you define it.” Are you working in a frustration factory? If so, it’s important to recognize that not all friction is created equal. Some is good, to slow do…
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I'm so excited to bring you a listener submission today from Renee Rubin Ross about my summer Voxer coaching pop-up. I've done these two summers in a row now, and I've learned so much every subsequent time. In this episode, I’ll share the structure, systems, and pricing that help me create a joyful asynchronous program that keeps our calendars free…
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“It wasn’t about being better than others, it was being ourselves, and true to our ideals in our work.” That’s just one of many gems from today’s guest, Birch Coffee co-founder Paul Schlader, who says, “I don’t accept anything less than absolute excellence.” In this conversation we talk about how he stands out in the New York City noise by hiring f…
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Today is a crossover episode from the Pivot podcast celebrating eight lessons learned from over eight years of podcasting. The Free Time podcast is now approaching its third birthday—I launched it on March 21, 2021—a year prior to the book coming out. I encourage you to grab your copy if you haven’t already, or even better—🎁 give the gift of free t…
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“’Something I always say: at the very least, do it for the plot. Do it for the story. Be bold in life, mostly because not being bold is boring as hell.’ Margot tipped her head back in glittery laughter and I felt my chest expand in hope.” That’s just one of many glittering conversations that the main character of Jamie Varon’s debut novel, Main Cha…
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”In a society that glorifies titles, visibility, reach, and the grind, taking a beat to opt out of all that isn’t easy,” today’s guest Mel Dizon writes in the origin story to her pop-up Substack. Mel shares how she defines an accidental sabbatical; the energetic urgency and pent up ambition that let her know it was time to leave her job; the permis…
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Just because you use pretty words that sound nice doesn’t mean they are effective. Although we know what we do because we do it all the time; it’s hard to separate that from what your audience wants and experiences. Thankfully, today’s guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear M…
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The phrase is emblazoned at WeWorks across the globe: in large neon lights across lobby walls, bedecking laptops via swag stickers, and printed in playful cursive on the mugs that facilitate bottomless free coffee—with the addition of always in small print at the top. But what becomes of the adage to do what you love when the company blasting it ev…
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Today's episode walks you through my process of reflecting on the 25 episodes of the podcast, how I'm changing things up in 2024, and why it prompted me to dig into my plan for the new year. We'll also talk about some of my go-to tools, courses, and workshops that helped me create my digital and physical plan for success. Here are the main steps me…
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“The biggest breakthroughs came from the random side projects that I had no expectation would turn into anything.” Josh Kaufman is a longtime friendtor (13 years and counting!) who I admire for his streamlined approach to running his business in a way that supports family life and creative solitude. In our last conversation we spoke about releasing…
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I can hardly believe it's our final refocus session of 2023. Today's shorter-than-short refocus session calls you to reflect on one important thing that may have happened or that was your reality in 2023. Listen now and then let me know your answer to the question I pose in this week's call to set your focus for the week. Resources: Launch Planner …
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Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you don’t even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled. Today, returning gues…
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Today's strategy episode is kind of part 2 of this week's Refocus Session all about making offers. If you didn't listen to that episode, click here now and listen to that first: https://youtu.be/pcgTv3tyZpw In today's episode, you'll learn the 3 main categories where you can plant the seeds of you offer and make sure people know who you are and wha…
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Has your business brand become stale, perhaps to the point of being a liability? After a few years, especially with major pivots, you may run the risk of losing clients and credibility. Sometimes it’s time for a tune-up and fresh tires, and sometimes, it’s time for a whole new brand engine. As today’s returning guest, my good friend and part of the…
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In today's refocus session, I'm sharing a new approach to making offers. Instead of waiting and waiting to ramp up, to build the launch runway with all the free content, what if we sped things up a bit? Listen to hear how you can start making more revenue in your business and also have complete clarity that what you're offering is the right offer f…
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What do you do when a business area becomes energetically draining, or the income isn’t flowing? Today’s guest has many intuitive superpowers, and one of them is “following the data points of truth.” In this episode, Erin Weed and I discuss why you shouldn’t just stick with something that is no longer aligned; the tragic event that launched her jou…
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Today, I'm taking you behind the scenes and letting you in on the process of creating a "brand new" program! I'm using air quotes because really I'm pulling together a few programs into a self-paced brand-new offering. Plus, I need your help! Are you working toward the launch of a course or coaching program and need some extra support? Are you worr…
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How can you get paid for who you are, not just what you do? Today’s guest, Terry Rice, is teaching us his Golden Link Strategy for creating a steady stream of potential clients, without giving them (or you) “the ick” through cold outreach misfires. He also shares speaking and marketing tips he pulled from one of his mentors, Daymond John, how he re…
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Today's Refocus Session shares a process I use OFTEN but I also often need to be reminded to do this...and that is CUT down my to-do list. Is it easy for you to make a neverending to-do list for the week? Is it pages and pages long? Here's the process I used today in the car to think about the week ahead. If you need more white space in your life a…
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“What am I pretending not to know?” There is tremendous power in asking better questions, whether it comes to ideal day design, creating systems in your business, or teaching someone how to help tame your inboxes. Today’s conversation with Claire Giovino covers all that ground and more. We talk about what qualities make email so vexing for many bus…
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