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248: Four Brand Personas, Biggest Mistakes, and Best/Worst Clients with Adam Chaloeicheep
Manage episode 388295132 series 2897178
Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you donât even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled.
Today, returning guest Adam Chaloeicheep and I are picking up where we left off in episode 259: Has your Business Brand Become a Liability, diving into Together Agencyâs four personas of clients who are ready to do brand work, the three types of clients that are deal-breakers for Adam, and the perils of navigating the brand strategy process with a CEO who is in the midst of a spiritual awakening.
Be sure to check out our previous conversations, 045: Behind the Free Time Brand with Adam Chaloeicheep and 247: Has your Business Brand Become a Liability? How to Know When Itâs Time for a Tune-up.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
đ 4 Brand Stages
- Blank CanvasâYou have a business idea and nothing else. A branding exercise is helpful at this stage because youâre getting down, on paper, the core of what this business is and how itâs showing up in the world. Itâs a really nice opportunity to align from the very beginning in a brand-forward way, from the name, to the strategy, to the identity.
- Jeckyll/HydeâYour brand has only gotten you so far, and now itâs holding you back. Youâve got some traction, got something really special, but you are losing out on bigger opportunities and need that rebrand to launch your business to the next phase.
- FrankensteinâPiecemeal elements from different contractors, but no cohesive strategy. You have a brand that is cobbled together, and no one on the team is feeling inspired by it. Itâs confusing, not inspiring and everyone hates working with it because thereâs no clear way in how to use it.
- Tune-upâThe foundational strategy is strong, now there is an opportunity to see what is out of date, what elements can be refreshed or tightened up.
đ Permission
âJudge the crap out of anything you want for five minutes!â
â Do (or Delegate) This Next
Adam says, âIf youâre feeling spiritually lost, go figure that out before starting the brand strategy process.â
đ Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Go Together Agency, Instagram, LinkedIn
- Together Portfolio Feature: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Missing Missy, Worst Client Comments Turned Into Posters
- Jennyâs Substack: Rolling in Dđ¤Śđťââď¸h
đ Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
đ§ Related Episodes
- Free Time: 045: Behind the Free Time Brand with Adam Chaloeicheep
- 247: Has your Business Brand Become a Liability? How to Know When Itâs Time for a Tune-up
- 005: Brand Obsessed with Emily Heyward
- 003: Liberate Your Life Force with Christine Arylo
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
đ Check out full show notes and share with friends: https://itsfreetime.com/episodes/248
Learn more about your ad choices. Visit megaphone.fm/adchoices
285 episodes
Manage episode 388295132 series 2897178
Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you donât even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled.
Today, returning guest Adam Chaloeicheep and I are picking up where we left off in episode 259: Has your Business Brand Become a Liability, diving into Together Agencyâs four personas of clients who are ready to do brand work, the three types of clients that are deal-breakers for Adam, and the perils of navigating the brand strategy process with a CEO who is in the midst of a spiritual awakening.
Be sure to check out our previous conversations, 045: Behind the Free Time Brand with Adam Chaloeicheep and 247: Has your Business Brand Become a Liability? How to Know When Itâs Time for a Tune-up.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
đ 4 Brand Stages
- Blank CanvasâYou have a business idea and nothing else. A branding exercise is helpful at this stage because youâre getting down, on paper, the core of what this business is and how itâs showing up in the world. Itâs a really nice opportunity to align from the very beginning in a brand-forward way, from the name, to the strategy, to the identity.
- Jeckyll/HydeâYour brand has only gotten you so far, and now itâs holding you back. Youâve got some traction, got something really special, but you are losing out on bigger opportunities and need that rebrand to launch your business to the next phase.
- FrankensteinâPiecemeal elements from different contractors, but no cohesive strategy. You have a brand that is cobbled together, and no one on the team is feeling inspired by it. Itâs confusing, not inspiring and everyone hates working with it because thereâs no clear way in how to use it.
- Tune-upâThe foundational strategy is strong, now there is an opportunity to see what is out of date, what elements can be refreshed or tightened up.
đ Permission
âJudge the crap out of anything you want for five minutes!â
â Do (or Delegate) This Next
Adam says, âIf youâre feeling spiritually lost, go figure that out before starting the brand strategy process.â
đ Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Go Together Agency, Instagram, LinkedIn
- Together Portfolio Feature: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Missing Missy, Worst Client Comments Turned Into Posters
- Jennyâs Substack: Rolling in Dđ¤Śđťââď¸h
đ Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
đ§ Related Episodes
- Free Time: 045: Behind the Free Time Brand with Adam Chaloeicheep
- 247: Has your Business Brand Become a Liability? How to Know When Itâs Time for a Tune-up
- 005: Brand Obsessed with Emily Heyward
- 003: Liberate Your Life Force with Christine Arylo
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
đ Check out full show notes and share with friends: https://itsfreetime.com/episodes/248
Learn more about your ad choices. Visit megaphone.fm/adchoices
285 episodes
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