show episodes
 
Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photogr ...
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Deliberate Freelancer

Melanie Padgett Powers

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The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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Welcome to The Simple Sales System™️ for Photographers Podcast! My name is Annemie Tonken and I'm the photographer behind the System that has revolutionized the portrait industry, allowing photographers to stop focusing so much time and energy on sales and admin and get back to doing what they love best: making photos! Since 2020, I've been on a mission to share this System far and wide, and now have a community of over 1000 photographers who use and love this system that gives them in-perso ...
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If you’re a photographer or creative who is growing your business, you’re in the right place. You’re in the right place if you’re asking questions like: “How do I make money as a photographer?” “How do I scale my creative business?” “How to I price my photography or creative work?” “What types of marketing are most effective?” “How do I work from home part time while making multiple 6-figures?” “How do I transition into a high end luxury market as a photographer or creative?” “What income st ...
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Photography gives us this amazing way to process the world outside of us and gives us a window into ourselves. The daily practice of taking photographs – of noticing what’s around us – helps us tap into the incredible depth of our shared humanity. Join host Kristyn Miller for weekly episodes with featured guests, where we’ll explore how to make space for creative fulfillment and what we can learn by documenting this life in all its messy magic. Learn more at www.thedocumentedheart.com Follow ...
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What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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show series
 
This episode of the Dangerous Creatives podcast features a podcast swap with Annemie Tonken, Photographer, Business Mentor and Host of the This Can't Be That Hard podcast. If your inquiries have been down lately, and you've been considering a shift in your prices or any other major shift in your business, today's episode is for you. Annemie covers …
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website! Enter KP and Jessie from Ink…
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On this episode of the Dangerous Creatives Podcast, Kristin shares her favorite ways to step into the version of you that you've been dying to be. Summer is the perfect time to have a glow-up as a creative business owner, and these are some amazing ways to help you do just that. If you're letting fear stop you from being the person you know you can…
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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…
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I consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experienced firsthand how those tools can make or break you in business, but because it genuinely brings me joy to watch people get hours (days! weeks!!!) of t…
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Today Kristin shares her pitching secret sauce, so you can learn how to put yourself out there in a more stress-free, authentic way and pull those dream opportunities right into your lap. In this episode, she covers 5 steps to help you pitch with more ease, so you can start making big moves in your creative business today. ⁠SUMMER GLOW UP $100 OFF …
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Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…
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This week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact our creativity and businesses as adults, particularly around things like money and worthiness. Renee Bowen is a photographer and mindset coach for cre…
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Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…
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A real key to being more consistent with your social media marketing is making sure your content (read: videos and photos) is easily accessible to you. Today Dayna and Annemie talk you through tips for creating a content bank; an organized system for storing the videos and photos that you plan to use on social media. Why have a content bank? When y…
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Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an interview with one such student, Mackenzie Romagni. MacKenzie signed up for the Simple Sales Blueprint last year …
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Every year, Kristin hosts amazing Study Abroad trips in dream locations, featuring workshops and cultural experiences with like-minded individuals who are eager to grow as people and creative business owners. Today, we are hearing from Lauren Toomey, who traveled with Kristin to Italy for the Advanced Photography Study Abroad Trip. She was the youn…
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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I will be on summer hiatus from June to September. This episode gives you a quick update about my summer plans and provides a sneak peek into what I’m looking forward to talking about in September. Resources: Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Connect with Melanie on Threads @MelEdits_DC Connect wi…
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Everyone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant. Today's guest is my long time friend Jessica Arden (I even shot her wedding!), who lovingly describes herself as a "hot mess success." Jessica's journey as a photogra…
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Join Kristin on this episode of the Dangerous Creatives podcast as she shares her experiences and tips for designing a life and business you love and living more intentionally. She talks about her favorite methods to create a more generous schedule, building a life and business by knowing your core values and questioning the norms in pursuit of tru…
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Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.” Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creative…
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I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially transformative efforts that some people are willing to make. Both have their place, but there is a point at wh…
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This episode of the Dangerous Creatives podcast features an interview with Kristin from The Tilt and Shift Business Photography Podcast with Bobbi Barbarich. Bobbi is a fellow photographer and coach, as well as a mentee of Kristin's. They talk about the big moments in Kristin's life that led her to where she is, the choices you really have when des…
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In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…
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Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries. She’s also a coach. She’s coached over 100…
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Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But w…
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On this episode of the Dangerous Creatives Podcast, Kristin is joined by Diana Marie of Diana Marie Photography for a live coaching episode. After transitioning into wedding photography during the pandemic, Diana experienced a successful first few years of her business but has since hit a plateau in bookings. Kristin and Diana dive into her sales p…
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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…
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Raise your hand if you've ever asked for referrals from your clients... and gotten crickets. You are not alone! Even though it seems like referring a friend to a photographer you love should be easy, it's actually one of the biggest things we can ask of our clients. So we have to do it properly! Tune in as Annemie and Dayna teach you the Do's and D…
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I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market. Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, …
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On this solo episode of the Dangerous Creatives Podcast, Kristin gives an update on her experience world schooling and homeschooling her son, and how it allows her business to thrive. She shares about curating curriculum, her reasons for choosing this kind of schooling, and how she creates a supportive flow with homeschooling and work.Get 50% off Y…
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Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…
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Today’s guest is Louis Tinsley, a DC-based commercial photographer. Louis has been working in the industry professionally for more than 10 years and sits on the board of the DC chapter of American Photographic Artists, where he runs the annual Photo Assistant Workshop. He also recently joined the Northern Virginia Community College Photography & Me…
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Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, whe…
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On this episode of the Dangerous Creatives podcast, Team Danger (Lauren Gish, Jen Madigan, and Kristin Sweeting) talk about the three phases of business growth. They share the highs and lows, how to get from one to the next, and their own experiences with building and scaling their businesses. Get a Free Month of Kajabi! Ways to Work with Us in 202…
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Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…
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This week, we are joined by Diane Downs! Diane is a CPA, Virtual CFO and Business Coach with a passion for living in the present moment, achieved through macro photography. Diane chats with Kristyn about how participating in a 365-project has helped her value presence in life, the resistance that comes from questioning what matters, and how the pow…
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On this week's minisode, Kristyn reflects on setting and achieving goals. Sometimes we can get so stuck on achieving the goal itself, that we lose sight of whats more important – like WHO you are being on the way to achieving that goal. Kristyn shares some tips and questions she asks herself when attuning her own goals, and how she stays anchored w…
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In the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least. That's why I'm thrilled to welcome Kelsey Christine, a web designer who focuses on serving photographers. Today, Kelsey will guide us through the dos, don'ts, and latest trends in website design for photogr…
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On this episode of the Dangerous Creatives Podcast, we're sharing a peek into the copywriting captions workshop from Danger School. This is a portion of a coaching call within the Danger School community, all about how to harness the power of social media through copywriting and targeting your ideal client. Imagen AI Editing Referral Code HereWays …
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…
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On this week's episode, Kristyn is joined by Annemie Tonken! Annemie has been a professional photographer since 2010, and is now a respected educator and speaker focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses that they love. She's also the host of This Can't Be That Hard, a top-rat…
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Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technol…
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It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me. When necessity forced me to change my approach, I hoped it wouldn't destroy the personal, high-touch brand I'd worke…
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This episode of the Dangerous Creatives Podcast features an Interview with Kristin from the Wildly Creative Podcast with Brooke Schultz. Brooke and Kristin chatted while she was on summer sabbatical, so they talked details about how to make a sabbatical happen, Kristin shares her story and how she found herself in a position of needing to make seri…
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Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…
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In this week's minisode, Kristyn reflects on having to be "on" all the time, and the challenge of being pulled to work while also being pulled to be present. As a photographer, so much of the work involves practicing presence in order to capture what's unfolding before us. And paying attention to the world around us, being here now, practicing mind…
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I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photography - or that they will somehow water down our photography business. Amanda Dudzik turns that notion on its…
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On this episode of the Dangerous Creatives podcast, Kristin is joined by Emma Tessler from Ninety Five Media. They chat the ins and outs of social media in 2024, give some great tips on how to get past the discomfort of showing up, and how to build a community online that leads to sales and growth in your business. Emma Tessler is the Founder + CEO…
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In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…
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This month we are focusing on promoting your lead magnet! What’s that? You still haven’t created one? Welp, this is the month you are going to do that! Annemie created a bonus training for you a few months back that is incredible and walks you through every single step of coming up with an idea, creating the actual document, making your sign-up for…
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Taylor Lenci is a photographer, mama bird, recovering optimizer, and a dear friend. In this week's episode, Taylor and Kristyn chat being a creative while also being a "do-er", the pressure involved in order to get "the shot", and the nuances of navigating both a business and motherhood with a camera in-hand. Visit Taylor's website to learn more ta…
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Today’s guest is Annemie Tonken. Annemie lives in Chapel Hill, North Carolina. She has been a professional photographer since 2010 and is the owner of Megapixie Photography. She also teaches creative entrepreneurs how to run profitable, sustainable businesses they love, by focusing on how they can develop helpful business systems and strategies. An…
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