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Anewgo of New Home Sales

Anya Chrisanthon and John Lee

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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
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David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buye…
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In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and…
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In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving…
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In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-qu…
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legi…
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In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representativ…
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Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the u…
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In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects.…
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Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing reco…
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In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise, we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, …
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Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration …
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In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey. Key takeaways include: Understanding t…
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, sett…
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai, for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing …
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Join Anya Chrisanthon as she sits down with Shari Morton and Ingrid Prince from Shared Drive to recap their experiences at IBS 2024 in Las Vegas. They discuss the emerging role of AI in homebuilding, new ideas and innovations in online sales, and key takeaways from educational sessions. Shari and Ingrid also share highlights from the show floor, Sa…
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Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more adv…
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Michelle Chesnut, Director of Builder Services at Nice (formerly Nortek), joins us to discuss smart home technology and how builders can utilize it to meet buyer demands. We cover the most popular smart home features buyers are looking for, best practices for implementing tech in new construction homes, advice on budgeting and pricing for upgrades,…
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With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo, shares innovative strategies top builders employ – from memorable marketing moments to map…
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Anewgo is developing revolutionary new homebuilder websites that are smart, interactive, and personalized. Our CEO John Lee reveals how Anewgo is future-proofing websites for the AI era. We dive into key features like seamless omnichannel experiences, private buyer portals, and data insights that will transform customer journeys. Sara Williams tack…
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Today's empowered homebuyers demand exceptional online experiences as well as human connection. How can builders and agents effectively engage modern shoppers across digital and in-person touchpoints? Join online sales expert Leah Kaiz Fellows for an engaging webinar on customer-first sales strategies. You'll get insider tips for nurturing leads, p…
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We're joined by Sean Roberts, CEO, and Jessica Brown, Head of Marketing from Villa Homes, California's leading ADU builder. They discuss the major housing supply issues today and how their prefab ADU model provides an innovative solution through faster, high-quality, and affordable housing. We explore common misconceptions about prefab homes, their…
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Self-guided home tours are exploding in popularity among today's homebuyers. We explore how to capitalize on this trend with Barrett Davis, CEO of the self-tour platform NterNow. Learn how to promote tour-enabled model homes, create an immersive on-site experience, and motivate buyers to take action after touring. We also discuss best practices for…
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Elevate your sales game with Roland Nairnsey, Founder of New Home Sales Plus, and Anya Chrisanthon, Chief Communications Officer at Anewgo, in a webinar that explores the game-changing strategy of narrowing down to one-of-a-kind to supercharge your sales now. In the current challenging market, buyers often find reasons to delay decisions, throwing …
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Discover how Utility Connect partners with home builders to offer a complimentary concierge service assisting buyers with essential home setup needs like electricity, internet, and moving logistics. Learn how this value-add provides revenue opportunities for builders while saving buyers time, money, and hassle. To learn more please visit: https://w…
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In this latest episode, host Anya Chrisanthon and co-host John Lee, CEO of Anewgo, discuss the remarkable developments in AI and their implications for the new home sales industry. The conversation touches on the rapid growth of AI, changes in AI business models, the impact of AI on online home buying, and how AI can transform content marketing. Th…
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To watch this episode: https://anewgosell.com/show91 Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing imme…
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This episode discusses the highlights and key takeaways from the Housing Transformation/Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions ar…
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Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timel…
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John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home searc…
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In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throu…
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NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow. Erin LeCorgne is the Business Development Manager for Converge Resources and …
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Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox. We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and co…
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Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key web…
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In this stimulating episode of the Anewgo of New Home Sales Podcast, we're thrilled to welcome Carol Morgan of Denim Marketing. Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to nov…
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In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the…
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🎙️ Join us in this insightful episode as Anewgo's Director of Sales, Sara Williams, engages in an enlightening conversation with Aidan Wollner from Away Digital. Together, they dive deep into the transformative world of interactive design that's reshaping the homebuilding landscape. Discover how interactive design isn't just a game-changer for home…
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In this podcast, we interview John Horwedel, VP of Impact Marketing, about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify ar…
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In this episode, Leah Turner of Melinda Brody and Company joins host Anya Chrisanthon to discuss the importance of maintaining broker relationships and share best practices for engaging with realtors to generate consistent leads. As the Sales Coach & Trainer for Melinda Brody & Company, Leah Turner has worked with thousands of new home sales and re…
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In this episode, we dive into the world of construction management software with the dynamic co-founders of BuilderPad. Join us as we explore how BuilderPad revolutionizes project management for home builders, remodelers, and commercial contractors. Discover how this powerful platform simplifies the entire construction process, from start to finish…
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This episode was originally recorded on September 9th, 2018 and released on the New Construction Marketing Podcast. In this episode John Lee discusses the launch of Anewgo and the future of new home sales. Amazingly, many of his predictions from 2018 already came to fruition. Here are some of the key points we discussed: Why the new home constructi…
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Attention Homebuilder Marketing Teams and Owners! Unlock the secrets of successful Buy Now/Reserve Now implementation in our exclusive webinar featuring Harbor Homes, pioneers in this groundbreaking technology. Join us to gain invaluable insights and discover best practices that will elevate your homebuilding business to new heights. In this webina…
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Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Buil…
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Join us in this exciting episode as we sit down with Jane Meagher, President of Success Strategies, a renowned expert in design studio strategies for the homebuilding industry. With a wealth of experience and a passion for consumer purchase psychology and retail strategies, Jane has revolutionized the way builders approach design studio operations,…
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To watch this video please visit: https://anewgosell.com/show73 Are you a homebuilder looking to connect with high-quality, engaged leads and deliver a personalized buying experience? Look no further than Anewgo Marketplace, the premier online destination for new construction homes. Our platform offers a range of unique features designed to make th…
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In this episode we dive into the topic of auditing an underperforming community. Alisa Poncher-President of Strategic Business Specialists, introduces her unique approach that goes beyond the typical evaluation of pricing or product. Instead, she focuses on what truly matters—the experience customers encounter throughout the entire process of purch…
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In this episode of Anewgo of New Home Sales, John Lee, the CEO of Anewgo, discusses the revolution of AI in the proptech industry. John uses real-life examples of market evolution turned tech revolution, such as Blockbuster vs. Netflix and the taxi industry vs. Uber, to explain how AI will disrupt the top of the sales funnel for new construction. J…
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Today's webinar is brought to you by anewgo.com To learn more about Anewgo Marketplace please reach out to Andrew Poon (andrew@anewgo.com) In today's world, customers value transparency more than ever before. This is especially true when it comes to major purchases like buying a home. However, many home builders still hesitate to provide pricing in…
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In this episode, Cory Charles shares his experience and expertise on how to unleash your inner Super Hero and achieve the impossible in sales, leadership, and life. As the founder of Superhero Mindset, Cory Charles is passionate about empowering individuals and teams to unlock their full potential. He believes that everyone has unique Super Powers …
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In this episode, we sit down with Taylor Humphrey, the Director of Sales and Marketing at Pacesetter Homes, who has been named Sales Manager/Leader of the Year by NAHB and recognized as one of Professional Builder Magazine's 40 under 40. Taylor shares his journey from a project supervisor to a top sales leader, and the lessons he has learned along …
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In this episode, we sit down with Myers Barnes, a legend in the new home sales industry, to discuss critical sales skills and the importance of digital tools in today's market. Myers emphasizes the need to master three key areas: financing, the art of demonstration, and technology. With potential buyers spending up to a year looking at homes online…
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