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In With the New

Avril Tomlin-Hood

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In With the New is a show about innovative sustainable brands and the people behind them. Join host Avril Tomlin-Hood for a deep dive into interesting, intimate conversations with business leaders who are not just talking about putting people and planet on par with profit, they are actually doing it. Each episode is brought to you by boa, a strategic digital marketing agency. For more information visit www.weareboa.com/podcast To reach the host email hello@weareboa.com
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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Deniz Ataman is the Deputy Editor for Food Navigator USA, a company that prides itself on ensuring consumers have access to education about food and what companies are doing to reduce food waste. Food Navigator USA helps brands become more educated on the need for not only sustainable packaging but clear ingredient lists so consumers are always awa…
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Phantila Phataraprasit is the CEO and co-founder of Sabai Design, a sustainable furniture company. This episode highlights Sabai Design's mission to offer affordable, eco-friendly furniture, emphasizing their circularity initiatives. The gap between buying cheap, big box store furniture and expensive furniture is what Sabai Design is trying to fill…
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Gage Mitchell is host of the podcast called ‘Brands for a Better World’, and in this episode he is interviewing Avril to discuss the environmental impact of digital advertising as well as to discuss strategies for reducing the carbon footprint of digital campaigns. Learn more here, in the show notes.…
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What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of majo…
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What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in th…
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Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the probl…
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While many businesses and individuals are answering the call to be more impact-driven and sustainably conscious, few understand just how damaging their digital footprint is to their endeavors. Today we are joined by Avril Tomlin-Hood, the Founder and CEO of boa - a Vancouver, BC-based media buying agency focused on elevating sustainably-conscious b…
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Sustainable aquaculture may just be the long-awaited answer to responsible food consumption, and today's three remarkable guests are here to explain why this is most certainly the case. Today, we have the pleasure of welcoming three seafood brands to the show – Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi – which are represented by Todd…
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Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holis…
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From Goop by Gwyneth Paltrow to Fenty by Rihanna, Casamigos by George Clooney to Feastables by MrBeast, celebrities are increasingly leveraging their influence to launch products and lifestyle brands. But what makes celebrity brands successful? Today’s guest is an Olympian and entrepreneur with a proven track record of successfully launching, manag…
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What if your actions had a ripple effect? Instead of waiting for someone else to be the solution, what if you took charge of your own sphere of influence? Diana Ingles is an Eco-conscious Designer at Rootlebox and she joins the conversation today to discuss her journey to working in sustainable solutions, unpack some of the problems with consumer c…
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Jonathan Wise, is the co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future. Jonathan shares his personal journey through advertising strategist to what led him to found Purpose Disruptors. Learn more here, in the show notes.
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To stay relevant as a CPG brand, you need to be willing to evolve, and it’s no different in the organic industry. Today, we sit down with Matt McLean, Founder and Chief Uncle of Uncle Matt's Organic, to uncover the journey behind the nation's number-one organic juice brand. Uncle Matt’s Organic has grown from a small family operation to a leader in…
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Welcome to this special Climify and Brands For A Better World crossover episode, as we sit in on Eric Benson's conversation with Lauren Choi. We all know about those infamous red cups that flood American streets in a plague of crimson litter. But did you know that these same cups - that are considered unrecyclable by many - are recycled to make sus…
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What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode, we sit down with Rachel Drori, the visionary founder of Daily Harvest, to delve into the benefits of sustainably sourced frozen food. Daily Harvest is a plant-based meal delivery service that offers a variety of chef-crafted, pre-portio…
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We all know just how difficult it can be to enter the world of CPG, let alone thrive in it. But what may be even harder is knowing when it's time to let go of the brand you've worked tirelessly to build. Today we are joined by the former CEO and Co-Founder of Genius Juice and current Founder and Manager Partner at Genius Dreams, Alex Bayer. In our …
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Sabrina Kon is from Chop Value, a company that recycles chopsticks into various products. Over 80 billion single-use chopsticks are produced and used annually and Chop Value’s main goal is to partner with restaurants worldwide to reuse this waste and turn it into unique pieces of furniture. Learn more here, in the show notes.…
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Beyond simply being delicious, food can be a means to start conversations, cross cultural divides, and even inspire social change. In this episode of Brands for a Better World, you’ll hear from Alison Cayne, Founder of NYC-based Haven’s Kitchen, about how she combined her passion for cooking with her desire to change people’s lives for the better a…
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Amanda Mesluk, is the Senior Sustainability Manager at Flair Airlines. Flair is reducing the amount of emissions released in aviation, through operational efficiency. This includes fleet renewals and fuel efficient aircrafts. With one of the youngest aircraft fleets in the aviation industry, Flair has a 30% less carbon emission footprint then their…
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America has a major sugar problem, which is evident in the fact that the United States consumes more sugar than any other country in the world! To explain how her company is helping to ease this particular pain point across the country, we are joined today by the Founder and CEO of Planet Bake, Kathrin Henon. Kathrin begins by explaining how her Ge…
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Susan Hollingshead, is the advisor to early-stage clean energy companies. Susan shares her role in the B Corp movement and her work in contaminated property redevelopment. Listen in to learn more about Susan’s work with B Corp companies and their goal to make renewable energy better. Learn more here, in the show notes.…
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Have you ever found yourself in a grocery store, staring at rows of bland baby food jars and thinking, “There's got to be a better way?” Today, we sit down with David Fullner and Daniel Auld to discuss how their company, Kekoa Foods, is revolutionizing the baby food space. Kekoa Foods specializes in producing organic baby food and aims to provide n…
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05Carly Snider is the Executive Director of Pact Collective, a non-profit collective uniting the beauty industry to take responsibility for our package waste and work collaboratively toward more circular solutions for beauty. The collection occurs in various ways, including in store collection bins and mail back options as this waste is then upcycl…
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Sun and Swell is a wholesome food brand that’s on a mission to create a healthier and more sustainable food industry. Today we are joined by Sun and Swell’s Co-Founder and CEO, Kate Flynn, who walks us through the power of manifestation and how the practice has helped to transform all aspects of her life. Kate explains how manifestation works, the …
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Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit down with Matt Thomas, Founder of Brew Dr., to delve into the world of kombucha brewing. We discuss how his kombucha company originally started as a tea company, the motivation behind launching his kombucha brand, and the shifts that th…
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What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should be one and the same and therefore equally important! Christopher is the founder of multiple businesses and initiatives, including The Honest Company and Prima – wellness brands that are centered on health and sustainability –…
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Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused …
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How can we bake a better world, one delicious bite at a time? Join us as we delve into the world of sustainable and inclusive baking with plant-based baking mama Kimberle Lau, Founder of Bake Me Healthy. Bake Me Healthy is a company that specializes in providing baking mixes crafted with clean, plant-based ingredients. It is more than just a baking…
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Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial la…
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No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdle…
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Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more abo…
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Monika Patel is Director of Communications and Marketing at the Forest Stewardship Council (FSC) of Canada. FSC is all about promoting sustainable forestry, ensuring responsible sourcing, as well as adherence to environmental and social standards. Learn more here, in the show notes.By Avril Tomlin-Hood
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To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling An…
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Julia Marsh, is the CEO of Sway, a company creating sustainable seaweed-based packaging solutions. In this day and age, plastic is used in a so many products and has become a big issue in the world of sustainability. Julia shares the benefit of Sway and how it tries to combat the use of plastic in packaging through the use of seaweed. Recently, the…
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When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading…
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Eben Bayer and Sarah-Marie Cole are the co-founder and CMO of My Forest Foods. A company specializing in meatless meat products made from mycelium. Listen in to learn more about My Forest Foods approach to creating better products and changing the way people view plant based foods. Learn more here, in the show notes.…
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There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest…
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Are you ready to sink your teeth into the future of food? In this episode, we are joined by Adam Maxwell, CEO, and Kelsey Tenney, VP of R&D, from Voyage Foods, to discuss future-proofing the food industry with sustainable and delicious alternatives. Voyage Foods is a food technology company on a mission to create a future where sustainability, acce…
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Matt Semmelhack, CEO and co-founder of Boox, talks about how companies making environmentally friendly products don't always use sustainable packaging when it comes to getting that product to the consumer. That's were Boox comes in to create zero waste shipping solutions for e-commerce. Learn more here, in the show notes.…
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Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is a formidable opponent! While working with women farmers in West Africa, Lisa Curtis was introduced to the profound healing and energizing powers of moringa. Out of that experience, Lisa created Kuli Kuli, a Certified B Corp th…
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Sarah Pinner is the co-founder and CEO of Beni, an AI-powered search engine for finding resale items. Beni aims to simplify the process of buying second hand items and promotes sustainable fashion. Having alternative ways to purchase clothing is a great way to save money and contribute to a better environment. What makes Beni unique is the browser …
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Plastic pollution is a significant environmental issue with far-reaching impacts. The beauty and personal care industry alone generates around 120 billion units of packaging annually. Today’s guest has a vision to change that. Kelly Perkins is the Founder and CEO of Spinster Sisters, a B Corp-certified women-owned plant-based water and plastic-free…
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Douglas Horne is the founder of Evanesce, a company that creates sustainable packaging solutions. Doug and Avril discuss Evanesce's innovative plant-based, fully circular food and beverage packaging technology. Many companies use harsh chemicals to develop compostable or recyclable products, but not Evanesce. Evanesce is different because their pro…
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Have you ever wondered what sets thriving entrepreneurs apart? The secret lies in a single skill: effective pitching. In today’s episode, we sit down with Kat Weaver, Chief Executive Officer at Power to Pitch, to discuss mastering the art of pitching for startups. Power to Pitch is a dynamic platform that equips founders with the tools and knowledg…
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In this special follow-up episode of In With the New, Avril speaks with Elysabeth Alfano to get practical tips and advice for impact investing. Elysabeth discusses her company, VegTech Invest, and its unique Exchange-Traded Fund (ETF) that allows anyone to invest in plant-based innovation and why this is a better option for most people. Learn more …
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Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to you…
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