In With the New is a show about innovative sustainable brands and the people behind them. Join host Avril Tomlin-Hood for a deep dive into interesting, intimate conversations with business leaders who are not just talking about putting people and planet on par with profit, they are actually doing it. Each episode is brought to you by boa, a strategic digital marketing agency. For more information visit www.weareboa.com/podcast To reach the host email hello@weareboa.com
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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Food Navigator: The Intersection of Health, Sustainability, and Innovation
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Deniz Ataman is the Deputy Editor for Food Navigator USA, a company that prides itself on ensuring consumers have access to education about food and what companies are doing to reduce food waste. Food Navigator USA helps brands become more educated on the need for not only sustainable packaging but clear ingredient lists so consumers are always awa…
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Anytime Spritz: Pioneering Organic Alcohol
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Maddy Rotman and Taylor Lanzet, are co-founders of Anytime Spritz, a regenerative and organic alcohol brand. Maddy and Taylor share their inspiration behind their sustainable canned cocktails, emphasizing ingredient transparency and the principles of regenerative organic agriculture. Learn more here, in the show notes.…
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Sabai Design: The Revolution of Sustainable Furniture
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Phantila Phataraprasit is the CEO and co-founder of Sabai Design, a sustainable furniture company. This episode highlights Sabai Design's mission to offer affordable, eco-friendly furniture, emphasizing their circularity initiatives. The gap between buying cheap, big box store furniture and expensive furniture is what Sabai Design is trying to fill…
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Building a Better World Through Responsible Advertising with Gage Mitchell
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Gage Mitchell is host of the podcast called ‘Brands for a Better World’, and in this episode he is interviewing Avril to discuss the environmental impact of digital advertising as well as to discuss strategies for reducing the carbon footprint of digital campaigns. Learn more here, in the show notes.…
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165 - Ask Great Questions with Karin Hibma Cronan of Cronan
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What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of majo…
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164 - Mission Meets Retail with Alli Ball of Food Biz Wiz
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What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in th…
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163 - Better Snack Options with Ashley Nickelson of B.T.R. Nation
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Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the probl…
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162 - Decarbonize Media with Avril Tomlin-Hood of boa
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While many businesses and individuals are answering the call to be more impact-driven and sustainably conscious, few understand just how damaging their digital footprint is to their endeavors. Today we are joined by Avril Tomlin-Hood, the Founder and CEO of boa - a Vancouver, BC-based media buying agency focused on elevating sustainably-conscious b…
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161 - Sustainable Seafood with Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi
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Sustainable aquaculture may just be the long-awaited answer to responsible food consumption, and today's three remarkable guests are here to explain why this is most certainly the case. Today, we have the pleasure of welcoming three seafood brands to the show – Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi – which are represented by Todd…
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160 - Eat Your Nutrients with Sara Cullen of GEM
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Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holis…
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159 - Celebrity Brands with Samyr Laine of Freedom Trail Capital
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From Goop by Gwyneth Paltrow to Fenty by Rihanna, Casamigos by George Clooney to Feastables by MrBeast, celebrities are increasingly leveraging their influence to launch products and lifestyle brands. But what makes celebrity brands successful? Today’s guest is an Olympian and entrepreneur with a proven track record of successfully launching, manag…
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158 - Curious Creatives with Diana Ingles of Rootlebox
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What if your actions had a ripple effect? Instead of waiting for someone else to be the solution, what if you took charge of your own sphere of influence? Diana Ingles is an Eco-conscious Designer at Rootlebox and she joins the conversation today to discuss her journey to working in sustainable solutions, unpack some of the problems with consumer c…
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Purpose Disruptors: Can the Advertising Industry Transform for a Thriving Future?
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Jonathan Wise, is the co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future. Jonathan shares his personal journey through advertising strategist to what led him to found Purpose Disruptors. Learn more here, in the show notes.
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157 - Growing Organic with Matt McLean of Uncle Matt's Organic
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To stay relevant as a CPG brand, you need to be willing to evolve, and it’s no different in the organic industry. Today, we sit down with Matt McLean, Founder and Chief Uncle of Uncle Matt's Organic, to uncover the journey behind the nation's number-one organic juice brand. Uncle Matt’s Organic has grown from a small family operation to a leader in…
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All Y'alls Foods: A Texas-Sized Success Story in the Plant-Based Protein Industry
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Brett Christoffel, is the founder of All Y'alls Foods, a company producing plant-based protein snacks. Brett shares his personal journey through dietary changes to becoming a vegan and starting his business. Learn more here, in the show notes.By Avril Tomlin-Hood
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156 - Recycled Plastic Yarn with Lauren Choi of The New Norm (Climify)
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Welcome to this special Climify and Brands For A Better World crossover episode, as we sit in on Eric Benson's conversation with Lauren Choi. We all know about those infamous red cups that flood American streets in a plague of crimson litter. But did you know that these same cups - that are considered unrecyclable by many - are recycled to make sus…
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Clean Creatives: The Most Impactful Movement in Marketing
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Duncan Meisel is the Executive Director of Clean Creatives. Clean Creatives offers a pledge for like minded PR and advertising agencies to only partner with companies who have a climate policy or are actively working towards bettering the planet. Learn more here, in the show notes.
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155 - Frozen for a Reason with Rachel Drori of Daily Harvest
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What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode, we sit down with Rachel Drori, the visionary founder of Daily Harvest, to delve into the benefits of sustainably sourced frozen food. Daily Harvest is a plant-based meal delivery service that offers a variety of chef-crafted, pre-portio…
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Rose Hartley is Head of Sustainability at Misfits Market, about the company's efforts to combat food waste. Hartley explains their model, educational initiatives, and the impact of their merger with Imperfect Foods. Learn more here, in the show notes.By Avril Tomlin-Hood
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154 - A Smoothie Transition with Alex Bayer of Genius Dreams
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We all know just how difficult it can be to enter the world of CPG, let alone thrive in it. But what may be even harder is knowing when it's time to let go of the brand you've worked tirelessly to build. Today we are joined by the former CEO and Co-Founder of Genius Juice and current Founder and Manager Partner at Genius Dreams, Alex Bayer. In our …
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Chop Value: The Fascinating Process of Upcycling Chopsticks
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Sabrina Kon is from Chop Value, a company that recycles chopsticks into various products. Over 80 billion single-use chopsticks are produced and used annually and Chop Value’s main goal is to partner with restaurants worldwide to reuse this waste and turn it into unique pieces of furniture. Learn more here, in the show notes.…
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153 - Change Through Cooking with Alison Cayne of Haven's Kitchen
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Beyond simply being delicious, food can be a means to start conversations, cross cultural divides, and even inspire social change. In this episode of Brands for a Better World, you’ll hear from Alison Cayne, Founder of NYC-based Haven’s Kitchen, about how she combined her passion for cooking with her desire to change people’s lives for the better a…
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Flair Airlines: Insights into Sustainable Aviation
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Amanda Mesluk, is the Senior Sustainability Manager at Flair Airlines. Flair is reducing the amount of emissions released in aviation, through operational efficiency. This includes fleet renewals and fuel efficient aircrafts. With one of the youngest aircraft fleets in the aviation industry, Flair has a 30% less carbon emission footprint then their…
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152 - Donuts for Health with Kathrin Henon of Planet Bake
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America has a major sugar problem, which is evident in the fact that the United States consumes more sugar than any other country in the world! To explain how her company is helping to ease this particular pain point across the country, we are joined today by the Founder and CEO of Planet Bake, Kathrin Henon. Kathrin begins by explaining how her Ge…
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Exploring the Evolution of Sustainable Business and Clean Energy with Susan Hollingshead
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Susan Hollingshead, is the advisor to early-stage clean energy companies. Susan shares her role in the B Corp movement and her work in contaminated property redevelopment. Listen in to learn more about Susan’s work with B Corp companies and their goal to make renewable energy better. Learn more here, in the show notes.…
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151 - Diverse Foods & Families with David Fullner & Daniel Auld of Kekoa Foods
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Have you ever found yourself in a grocery store, staring at rows of bland baby food jars and thinking, “There's got to be a better way?” Today, we sit down with David Fullner and Daniel Auld to discuss how their company, Kekoa Foods, is revolutionizing the baby food space. Kekoa Foods specializes in producing organic baby food and aims to provide n…
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Pact Collective: Unveiling the Beauty Industry's Sustainable Transformation
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05Carly Snider is the Executive Director of Pact Collective, a non-profit collective uniting the beauty industry to take responsibility for our package waste and work collaboratively toward more circular solutions for beauty. The collection occurs in various ways, including in store collection bins and mail back options as this waste is then upcycl…
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150 - Manifesting & Evolving with Kate Flynn of Sun and Swell
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Sun and Swell is a wholesome food brand that’s on a mission to create a healthier and more sustainable food industry. Today we are joined by Sun and Swell’s Co-Founder and CEO, Kate Flynn, who walks us through the power of manifestation and how the practice has helped to transform all aspects of her life. Kate explains how manifestation works, the …
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149 - Good Stuff Takes Time with Matt Thomas of Brew Dr.
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Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit down with Matt Thomas, Founder of Brew Dr., to delve into the world of kombucha brewing. We discuss how his kombucha company originally started as a tea company, the motivation behind launching his kombucha brand, and the shifts that th…
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148 - The Brand is the Product with Christopher Gavigan of The Honest Company
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What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should be one and the same and therefore equally important! Christopher is the founder of multiple businesses and initiatives, including The Honest Company and Prima – wellness brands that are centered on health and sustainability –…
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147 - Not Potato Chips with Betty Lu of Confetti Fine Foods
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Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused …
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146 - Inclusive Baking with Kimberle Lau of Bake Me Healthy
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How can we bake a better world, one delicious bite at a time? Join us as we delve into the world of sustainable and inclusive baking with plant-based baking mama Kimberle Lau, Founder of Bake Me Healthy. Bake Me Healthy is a company that specializes in providing baking mixes crafted with clean, plant-based ingredients. It is more than just a baking…
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145 - Be Willing to Lose Everything with Adam Hiner of Pacha
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Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial la…
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144 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods
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No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdle…
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143 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks
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Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more abo…
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Forests Unveiled: Navigating Climate and Biodiversity Challenges with the Forest Stewardship Council
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Monika Patel is Director of Communications and Marketing at the Forest Stewardship Council (FSC) of Canada. FSC is all about promoting sustainable forestry, ensuring responsible sourcing, as well as adherence to environmental and social standards. Learn more here, in the show notes.By Avril Tomlin-Hood
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142 - The Keys to Success with John Foraker of Once Upon a Farm
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To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling An…
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Sway: Turning the Tide on Plastic with Seaweed
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Julia Marsh, is the CEO of Sway, a company creating sustainable seaweed-based packaging solutions. In this day and age, plastic is used in a so many products and has become a big issue in the world of sustainability. Julia shares the benefit of Sway and how it tries to combat the use of plastic in packaging through the use of seaweed. Recently, the…
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141 - Organic Trade Shows with Jamie Lamonde of Kindship Group
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When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading…
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My Forest Foods: Pioneering a Delicious and Regenerative Future with Mycelium Meat
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Eben Bayer and Sarah-Marie Cole are the co-founder and CMO of My Forest Foods. A company specializing in meatless meat products made from mycelium. Listen in to learn more about My Forest Foods approach to creating better products and changing the way people view plant based foods. Learn more here, in the show notes.…
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140 - Feel Good Snacks with Laurel Orley of Daily Crunch
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There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest…
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139 - Future Proof Foods with Adam Maxwell & Kelsey Tenney of Voyage Foods
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Are you ready to sink your teeth into the future of food? In this episode, we are joined by Adam Maxwell, CEO, and Kelsey Tenney, VP of R&D, from Voyage Foods, to discuss future-proofing the food industry with sustainable and delicious alternatives. Voyage Foods is a food technology company on a mission to create a future where sustainability, acce…
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Unboxing the Future: Boox's Mission to Transform E-commerce Packaging
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Matt Semmelhack, CEO and co-founder of Boox, talks about how companies making environmentally friendly products don't always use sustainable packaging when it comes to getting that product to the consumer. That's were Boox comes in to create zero waste shipping solutions for e-commerce. Learn more here, in the show notes.…
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138 - Super Kale with Lisa Curtis of Kuli Kuli
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Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is a formidable opponent! While working with women farmers in West Africa, Lisa Curtis was introduced to the profound healing and energizing powers of moringa. Out of that experience, Lisa created Kuli Kuli, a Certified B Corp th…
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Beni: Redefining Resale Shopping with AI-Powered Convenience
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Sarah Pinner is the co-founder and CEO of Beni, an AI-powered search engine for finding resale items. Beni aims to simplify the process of buying second hand items and promotes sustainable fashion. Having alternative ways to purchase clothing is a great way to save money and contribute to a better environment. What makes Beni unique is the browser …
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137 - Peace Out Plastic with Kelly Perkins of Spinster Sisters
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Plastic pollution is a significant environmental issue with far-reaching impacts. The beauty and personal care industry alone generates around 120 billion units of packaging annually. Today’s guest has a vision to change that. Kelly Perkins is the Founder and CEO of Spinster Sisters, a B Corp-certified women-owned plant-based water and plastic-free…
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Evanesce: A Plant-Based Packaging Solution to Revolutionize the Food Industry
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Douglas Horne is the founder of Evanesce, a company that creates sustainable packaging solutions. Doug and Avril discuss Evanesce's innovative plant-based, fully circular food and beverage packaging technology. Many companies use harsh chemicals to develop compostable or recyclable products, but not Evanesce. Evanesce is different because their pro…
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136 - Pitch to Win with Kat Weaver of Power to Pitch
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Have you ever wondered what sets thriving entrepreneurs apart? The secret lies in a single skill: effective pitching. In today’s episode, we sit down with Kat Weaver, Chief Executive Officer at Power to Pitch, to discuss mastering the art of pitching for startups. Power to Pitch is a dynamic platform that equips founders with the tools and knowledg…
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VegTech Invest: Investing in the Future of Food (Part 2)
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In this special follow-up episode of In With the New, Avril speaks with Elysabeth Alfano to get practical tips and advice for impact investing. Elysabeth discusses her company, VegTech Invest, and its unique Exchange-Traded Fund (ETF) that allows anyone to invest in plant-based innovation and why this is a better option for most people. Learn more …
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135 - Upcycling Experiences with Will Nitze of IQBAR
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Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to you…
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