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164 - Mission Meets Retail with Alli Ball of Food Biz Wiz
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What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in the competitive retail market. Known for her impact on the food industry, Alli has empowered countless emerging food brands through her Retail Ready® program and award-winning podcast. In our conversation, we dive into the critical elements consumers want in mission-driven brands, the potential pitfalls of over-investing in a company's mission, and how purpose-driven values can enhance brand loyalty. Discover why aligning packing, product, and purpose is essential for brand success, how to craft a successful sales pitch, why transparency is fundamental for consumers, and much more. Join us to learn how to transform your brand's mission into a powerful tool for growth and loyalty in the retail market with Alli Ball of Food Biz Wiz!
Key Points From This Episode:
- How sustainable and innovative retail brands communicate their value.
- Alli explains the omnichannel nature of the retail industry.
- How mission-driven brands fit into the traditional retail space.
- Attributes that are becoming a top priority for consumers.
- Recommendations for learning about trends in the wholesale space.
- Why you should never base a sales pitch on certifications.
- Hear about the mission-driven red flags that retail buyers avoid.
- The disconnect between what consumers value and buying behavior.
- Differences between direct-to-consumer and direct-to-retailer sale pitches.
- Common mistakes mission-driven brands make in marketing a product.
- Core concepts of the Retail Ready® program and how it benefits brands.
- Discover why product packaging is vital for convincing the consumer.
- Background about Alli, the Retail Ready® course, and Food Biz Wiz’s mission.
- What shifted her interest to working with brands and retailers.
Links Mentioned in Today’s Episode:
‘Better Snack Options with Ashley Nickelson of B.T.R. Nation’
Brands for a Better World Website
Brands for a Better World on YouTube
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