Best Ayat Shukairy Podcasts (2024)

1
#63 – Building An In-house CRO or Experimentation Team 36:18

7M ago36:18

36:18

Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even tho…

1
#28 – Balancing Acts: Sales, Marketing, and Team Dynamics 22:59

7M ago22:59

22:59

In this episode of BootTrapped, Khalid and Ayat talk about how they manage sales, marketing, and teamwork together. They discuss how working well together helps their company grow and succeed. They share stories and tips on ensuring everyone is on the same page and working towards the same goals. They talk about how they use marketing to help sales…

1
#62 – A/B Testing Prioritization (ft. Ayat Shukairy) 34:42

7M ago34:42

34:42

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff. But how, then, do you determine which hypotheses you should do first (or ignore)? This is exactly what we're talking about in today's episode. Tune in... QUESTION — …

1
What lessons can you learn from your competitors (Bonus Episode) 5:20

8M ago5:20

5:20

In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: What lessons can you learn from your competitors? While outright copying your competitors is a big no-no, turning a blind eye to their strategies can be equally detrimental. Khalid delves into the delicate balance between drawing inspiration from competit…

1
#27 – Workload Management & Handling Enterprise Client Expectations 17:38

8M ago17:38

17:38

In this episode of BootTrapped, Ayat, and Khalid discuss various challenges and updates in their businesses, Invesp and FigPii. They delve into topics such as time off policies, workload balancing, client management, and product updates. Ayat shares insights into the challenges of managing time off and workload distribution in their agency. She dis…

1
#61 – 7 Principles Of A Conversion Framework 33:06

8M ago33:06

33:06

In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: What is a conversion framework, and why is it important to have one? Can you walk us through the 7 principles of the conversion framework? How do you prioritize these principles when designing and optimizing a webs…

1
#26 – Making Tough Decisions in Business, Team Management and Client Engagement 29:49

9M ago29:49

29:49

In this episode of the Bootstrapped podcast, hosts Khalid and Ayat delve into various topics that encapsulate the highs and lows of running a business. Khalid starts the conversation with a light-hearted discussion about the different "voices" one adopts in professional settings, such as the "sales voice," before sharing his frustrations and learni…

1
#60 – Expert Reviews: What Is It, Why Is It Important & How To Do It 27:06

9M ago27:06

27:06

In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportu…

1
#25 – Company Culture, Quarterly Assessments, Challenges With Hiring And Retaining Employees 23:31

9M ago23:31

23:31

In this latest episode of the BootTrapped podcast, Khalid and Ayat discuss various topics related to their business ventures and the challenges they're facing. They touch upon issues such as changing company culture, implementing new processes like quarterly assessments, challenges with hiring and retaining employees, marketing strategies including…

1
#59 – Unpacking the Power of Value Propositions (Part 2) 38:56

9M ago38:56

38:56

In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries: As personalization and customization become increasingly prevalent in marketing, how can businesses adapt their value propositions to resonate with diverse cus…

1
#58 – Unpacking the Power of Value Propositions (Part 1) 39:55

9M ago39:55

39:55

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, competitive analysis, and market trends in crafting a compelling value proposition that resonates with target au…

1
#57 – How Clarity Drives Conversion Rates 28:55

9M ago28:55

28:55

In this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user experience. Learn effective methods for measuring clarity's impact on conversion optimization. Join the c…

1
#24 – Handling Internal Feedback and Building Stronger Teams 24:22

9M ago24:22

24:22

In this enlightening episode of BootTrapped, co-hosts Ayat and Khalid delve into the complex world of internal team dynamics, sharing firsthand experiences from their dual ventures at Invesp, a pioneering digital marketing agency, and FigPii, a cutting-edge SaaS company. Facing the challenges of rapid growth, they discuss the delicate art of managi…

1
#56 – Program Management in Conversion Optimization 33:45

10M ago33:45

33:45

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimizatio…

1
#23 – Lessons on Documentation, Scaling, and Negotiations 18:28

10M ago18:28

18:28

Join Ayat and Khalid in this insightful episode of BootTrapped as they dive deep into the challenges of documentation, scaling, and negotiations. Discover the importance of organized documentation in running a successful company and the lessons learned from navigating the complexities of scaling operations. Khalid shares a valuable lesson in negoti…

1
#22 – Defining Roles, Reflecting on Decisions, and Planning for Success in 2024 17:45

10M ago17:45

17:45

From defining roles and responsibilities within the organization to making crucial hiring decisions, Khalid & Ayat provide candid reflections on their journey, emphasizing the importance of learning from both successes and regrets. As they discuss the significance of clear communication, structured growth, and the evolving dynamics of their team, y…

1
#55 – Questions To Ask Before Hiring CRO Agency 28:08

10M ago28:08

28:08

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable insights into the complexities of experiment launches, resource commitments, and team involvement. Tune in…

1
#21 – Client Management, Team Dynamics, and Lessons Learned In 2023 22:10

11M ago22:10

22:10

Join hosts Khalid and Ayat in this episode of Bootstrapped as they unravel the complexities of client management and share candid insights into their growing team. Ever wondered about the challenges of identifying the ideal client or managing client expectations effectively? How does a husband-wife team lead two companies, Invesp and ThickPie, thro…

1
#54 – Post-BFCM Experimentation Strategies 27:06

11M ago27:06

27:06

Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-dri…

1
#20 – Black Friday Recap, Client Satisfaction & Building a Consistent Sales Cycle 22:17

11M ago22:17

22:17

In this episode of Bootstrapped, Khalid and Ayat talk about managing goals, autonomy, and client satisfaction within their respective companies, FigPii and Invesp. They discuss the balance between giving teams the freedom to achieve set goals and the need for involvement when objectives aren't met. The hosts share insights into their experiences du…

1
#19 – Onboarding Clients, Marketing Experiments, and Dual Company Update 27:04

12M ago27:04

27:04

Welcome to BootTrapped, where Khalid and Ayat, co-founders of Invesp and FigPii, delve into the dynamic world of entrepreneurship. In this episode, they explore the intricacies of optimizing CRO processes, tackling the challenge of onboarding new clients, and navigating the measurement metrics for marketing experiments. Join them as they candidly d…

1
#53 – Conversion Funnel Optimization Tactics For Any Website 34:48

12M ago34:48

34:48

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved use…

1
#18 – Behind the Scenes: Unveiling the Realities of Entrepreneurship 20:33

12M ago20:33

20:33

In this latest episode of BootTrapped podcast, hosts Khalid and Ayat take their listeners on a candid journey through the highs and lows of entrepreneurship. Opening with a reflection on the previous week's challenges, the duo delves into the nitty-gritty of onboarding a new team member, highlighting the importance of transparency in showcasing bot…

1
#52 – CRO Strategy vs. CRO Tactics 28:37

12M ago28:37

28:37

In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast: What is the difference between strategic and tactical CRO? Could you shar…

1
#17 – Strategies for Defining Responsibilities in Your Business 22:33

1y ago22:33

22:33

In this episode of BootTrapped, hosts Khalid and Ayat candidly discuss the challenges and reflections that come with defining roles and responsibilities within a growing company. They share valuable insights into the fundamental importance of role clarity for smooth business operations. Tune in to hear how they grapple with the complexities of defi…

1
#51 – A/B Testing and Decision-Making: Lessons from the CRO Trenches 36:35

1y ago36:35

36:35

In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex. QUESTI…

1
#16 – Agency Insights: Balancing Client Work and Internal Reflections 21:26

1y ago21:26

21:26

In this episode of BootTrapped, hosts Khalid and Ayat dive deep into the challenges faced by their agency, sharing valuable insights and lessons learned along the way. With a focus on hiring, culture, and client relationships, they reflect on the importance of adopting fresh perspectives to tackle business obstacles. The episode unfolds with a cand…

1
#15 – Growth Pains: A Candid Conversation about Startup Hurdles and Solutions 22:21

1y ago22:21

22:21

In this episode of the BootTrapped podcast, hosts Khalid and Ayat delve into the challenges faced at Invesp (a conversion rate optimization company) and FigPii (a SaaS company). They candidly discuss their recent experiences, including struggles with onboarding new team members, adapting to evolving processes, and managing financial aspects. Khalid…

1
#14 – Navigating Storms: Crisis Management, Company Culture, and Team Building 30:34

1y ago30:34

30:34

In this week's episode of the Bootstrapped podcast, your hosts Khalid and Ayat dive deep into the heart of entrepreneurship, discussing the challenges faced during times of crisis. Drawing from their own experiences and insights, they unravel the intricacies of managing a company in the midst of a storm. Tune in for an insightful conversation that …

1
#50 – Manipulation Or Improvement? Is A/B Testing Ethical? 25:45

1y ago25:45

25:45

Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. Here are some of the questions we …

1
#49 – How To Design Winning Holiday Experiments 29:43

1y ago29:43

29:43

In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover …

1
#13 – Navigating Entrepreneurial Challenges With Karen, Founder of Apiary Digital 43:01

1y ago43:01

43:01

Join hosts Khalid and Ayat in a deep dive conversation with Karen, the dynamic founder of Apiary Digital, a renowned agency specializing in handpicking top-tier talent for high-growth organizations. In this insightful episode of the Bootstrapped podcast, Karen candidly shares her extraordinary entrepreneurial odyssey, from the initial uncertainties…

1
#12 – Crafting a Vision, Satisfying Clients, The Who Method and FigPii Acceleration 28:55

1y ago28:55

28:55

In this episode of "The Bootstrapped" podcast, hosts Khalid and Ayat dive into the complexities of client satisfaction and the importance of establishing a consistent flow and vision in your business. They share insights on seeking guidance from a business coach to navigate challenges, introduce the "Who Method" of hiring to build a stellar team, a…

1
#48 – Conversion Optimization Plan for Peak Seasons 25:23

1y ago25:23

25:23

Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conv…

1
#47 – Black Friday and Cyber Monday CRO Strategies For E-Commerce Websites 30:20

1y ago30:20

30:20

Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes camp…

1
#11 – Inside Our Company: Onboarding, Growth, and Project Challenges 25:29

1y ago25:29

25:29

In this week's episode of the BootTrapped podcast, join us, Khalid and Ayat, as we dive deep into the whirlwind of running two companies and the challenges that come with rapid growth. It was a whirlwind of a week filled with back-to-back meetings, and we're here to share the inside scoop. We'll discuss the intricacies of handling growth as a small…

1
#46 – Should You Choose In House or Agency For Experimentation? 34:55

1y ago34:55

34:55

Episode Title: "Exploring Experimentation Strategies: In-House vs. Agency" Description: In this episode of the CRO Live Hour Podcast, your hosts Simbar and Khalid delve into a dynamic discussion comparing the two primary approaches to experimentation: in-house and agency-driven. With insightful perspectives, they break down the advantages and consi…

1
#10 – Boosting Sales Effectiveness, Hiring Right, And Contemporary Time-off Frameworks 35:54

1y ago35:54

35:54

Join hosts Khalid and Ayat on a dynamic episode of BootTrapped, where they delve deep into the world of effective business practices. Discover the secrets to building a winning team through smart hiring strategies while unlocking the art of sales excellence to drive your business forward. Tune in as they explore innovative approaches to time-off po…

1
#9 – Navigating Decision-Making as Business Partners 29:02

1y ago29:02

29:02

Tune in to a dynamic episode of the BootTrapped podcast hosted by Khalid and Ayat, where they dive into the art of making decisions at lightning speed. As partners steering the ships of both Invesp and FigPii, they intimately understand the challenges of timely decision-making. Join them as they unravel their strategies for overcoming the common hu…

1
#45 – Debunking A/B Testing Myths 28:36

1y ago28:36

28:36

Join hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths. Is A/B testing only for statisticians? Does faster testing guarantee better results? Must you wait for statistical significance? The higher the testing velocity, the better the experimentation program. Should you A/B test everything? Get ready to chal…

1
How We Balance The Marketing Of Two Companies 32:57

1y ago32:57

32:57

In the newest episode of the BootTrapped podcast, Khalid and Ayat talk about what's been going on with their two companies over the past year. They also dive into the specifics of: FigPii's impressive growth. 🚀 Invesp doubling in size. 🤯 Clients staying with Invesp for longer on average. 📈 Plus, many other exciting developments Don’t miss the BootT…

1
#44 – A/B Testing Velocity – Is It That Important? 35:47

1y ago35:47

35:47

In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions: How do you balance A/B testing speed with the risk of false positives/negatives in results? Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting the…

1
#43 – How To Approach Customer Review Mining In CRO 39:00

1+ y ago39:00

39:00

In this episode, Simbar and Khalid talk about customer review mining and how you can use them to improve your website conversion rate. In this episode, we answer the following questions: - How can businesses utilize customer reviews to improve conversions? - Where do you go to find customer reviews? - How do you approach customer review mining? - W…

1
#42 – Building High-Converting Category Pages 35:22

1+ y ago35:22

35:22

Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode: What are the key elements that distinguish a high-converting category page from an average one? Category pages often have a wide range of products. How do you strike a balance between providing eno…

1
#41 – CRO ROI, A/B Testing Surprises, Experimentation Setup 35:51

1+ y ago35:51

35:51

In this latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle essential aspects of CRO research, including assessing the potential return on investment, utilizing tools for detailed insights, uncovering surprising A/B test results, and choosing between visual editors and JavaScript for experiment setups. QUESTION — Have a ques…

1
#40 – Unveiling the Secrets to Reducing eCommerce Abandonment Rates 39:32

1+ y ago39:32

39:32

In this episode of CRO Live Hour, hosts Khalid and Simbar dive deep into the world of eCommerce abandonment rates and uncover valuable insights that can revolutionize your online business. Join them as they explore the top 5 A/B tests that can transform your conversion rates and discuss the key factors contributing to high abandonment rates. Discov…

1
#39 – Mastering Customer Journey Mapping in the Ever-Evolving E-commerce Landscape 39:02

1+ y ago39:02

39:02

In this latest installment of the CRO Live Hour, Khalid and Simbar unravel the intricacies of customer journey mapping in the ever-evolving landscape of e-commerce. With the digital realm constantly evolving, accurately mapping the customer journey can be a daunting task. How do we ensure accuracy and completeness amidst the complexity of today's e…

1
#38 – E-Commerce Metrics That Matter 42:55

1+ y ago42:55

42:55

Welcome to CRO Live Hour, the podcast dedicated to Conversion Rate Optimization in the world of e-commerce. The hosts, Khalid and Simbar, dive into the intricacies of online business metrics and uncover valuable insights to boost your e-commerce success. This episode tackles the often-overlooked e-commerce metrics that businesses should prioritize.…

1
#37 – Running An Experimentation Program On E-commerce Websites 33:21

1+ y ago33:21

33:21

Join hosts Khalid and Simbar on the latest episode of the CRO Live Hour podcast, where they dive deep into the world of e-commerce experimentation. In this insightful episode, they explore strategies for effectively prioritizing and selecting areas or elements of websites to experiment with, all aimed at maximizing conversion rates. With expert ana…

1
#36 – How to Align Business Objectives With CRO Goals 38:51

1+ y ago38:51

38:51

Join hosts Khalid and Simbar on the CRO Live Hour Podcast as they explore the importance of aligning business objectives with conversion rate optimization (CRO) goals. Discover the benefits of this alignment and gain insights on identifying and prioritizing conversion goals for specific industries. Learn about potential challenges and how to overco…

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Ayat Shukairy Podcasts

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