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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 20 minutes or less). If you've got a business - this is the show you need to fill your calendar with perfect clients.
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Run your real estate business like a boss. Join Side co-founder Hilary Saunders and Side managing broker Spencer Krull, as they chat with entrepreneurs, thought leaders, and influencers such as Tim Collom, Pam Perry, and Katie Lance, to name a few. They’ll explore how these rebels of real estate faced their mistakes, embraced their strengths, boldly bet on themselves, and ultimately raised the bar in real estate. Tune in for actionable insights and inspiration (plus a few belly laughs) you c ...
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1. Jastin Martin - Hurt Before 2. Daniel Caesar - Let Me Go 3. Drake - Against The Wind (Extended and Rearranged) 4. Aliah Sheffield - Boo Boo The Fool 5. Baby Rose - Stop The Bleeding 6. Krishawna - Do for You 7. Avery Sunshine ft. DrewTheRew - W8 8. Melinda valenz - My Best Life 9. Aliah Sheffield - Some Of Your People 10. Kiana Ledé - Jealous (Clean) (feat. Ella Mai) 11. THEY. - You Don't Deserve This 12. Ciara’s - Da Girls (Girls Mix) (feat. Lola Brooke & Lady London) 13. iCandy - Keep D ...
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1. (EYES OPEN RIDDIM) - Alaine - If I Have Faith 2. (EYES OPEN RIDDIM) -Shane O - Wicked People 3. (EYES OPEN RIDDIM) - Jahshii - Senseless 4. (EYES OPEN RIDDIM) - Beenie Man - Mankind 5. Burna Boy - Common Person 6. Pheelz - Stand By You 7. XLojay - Moto 8. Libianca - People (Check On Me) 9. Vanessa Bling - Beautiful 10. Alkaline - All Bout 11. (Bedroom Mirror Riddim) - D'Yani - Love Me 12. (Bedroom Mirror Riddim) - Jahvinci - Love & War 13. (Bedroom Mirror Riddim) - Mink Jo - Reverse It 14 ...
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✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Tap …
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As the co-host of Own It, Hilary Saunders usually interviews industry thought leaders, but in this episode, the mic is turned on her. Hilary is a trailblazing force in real estate, blending her legal expertise with an unorthodox flair to revolutionize the industry. From tackling gritty landlord-tenant disputes in San Francisco to co-founding Side, …
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Andrew Flachner is the rebel genius behind RealScout, a game-changing company putting real estate agents at the heart of the digital experience. Starting his career young, Andrew’s journey is all about challenging norms and constant innovation. His bold vision? A future where technology enhances agent-client relationships and elevates industry stan…
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Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out ther…
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In the cutthroat real estate industry, Cynthia Cummins stands out for her authenticity and care, drawing kindred agents and clients to her. When she’s not running her aptly named company, Kindred Homes, she’s leading mindfulness workshops and writing her Real Estate Therapy blog. In this episode, Cynthia talks about her unconditional love for her c…
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I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and…
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Anita Legacy Blue, one of HousingWire’s Women of Influence for 2024, retired from the Air Force in 2021 after 35 years of military service. Now she not only sells real estate and writes bestselling books, but she also serves as 2024 National President for the LGBTQ+ Real Estate Alliance. Tune into this episode, recorded live at WomanUP!® 2024, to l…
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Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process. BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of t…
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Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities. In th…
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This week, we’re turning the spotlight inward to talk tech with our very own Co-Founder and Chief Innovation Officer, Ed Wu. From building websites as a kid to revolutionizing real estate tech, Ed shares his background and Side’s startup story. He outlines his vision for streamlining the contract-to-close process, reducing transaction time and cost…
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If you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email. It's a win-win! T…
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Viral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some …
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This week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack. We'l…
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Mike Simonsen has always been a data nerd, but his obsession really paid off when he started tracking his local real estate market. Realizing others could benefit from his insights, he launched Altos Research. In this episode, Mike talks about how monitoring market activity, inventory, and price cuts gives agents and their clients an edge. He dives…
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7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike. In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers" Whether you're a business owner, an entrepreneur, or professional marketer this episode …
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In this episode, we chat with Tia Hunnicutt, founder of Proxima Realty in Oakland. Named after the star system Proxima Centauri, Tia’s firm is all about future-thinking real estate. She dives into today’s industry challenges, the need for more affordable homes, and the power of local advocacy. Tia also highlights the importance of mentorship, clien…
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In this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)! ✨Tap here to watch a FRE…
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Did you know actors make fantastic business owners? Why? Because they have inherent traits that entrepreneurs need to succeed. In this episode I'll share what those traits are, so you can hone and harness them in your own business growth journey. I'll also share one of the WORST audition stories from my life as an actor, and a bit about why I now f…
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Diversity and inclusion are not just buzzwords to Jason Riveiro, CEO and executive director of the National Association of Hispanic Real Estate Professionals (NAHREP). They’re essential for shaking up the real estate industry. In this episode, Jason warns that the recent NAR settlement could hurt budget-conscious homebuyers. He urges real estate pr…
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OOF the age old question: How do you raise your rates for a client-based business? It's stressful, it makes imposter syndrome come a' calling and sometimes it feels weirdly illegal? (...just me?) In this episode, I'll be playing the role of your business/marketing coach and self employment bestie helping you sort through the mental ish surrounding …
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In this episode of Own It, we talk proptech with HomeStack co-founder and CEO Will Grewal and VP of Sales Robert Arauco. This tech-savvy twosome and their team are disrupting the real estate space — creating slick, custom-branded apps for agents, teams and brokerages. Tune in to hear the story behind HomeStack (including how they scored a year’s wo…
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Don't make this hiring mistake when bringing people into your business... In this episode you'll hear simple stories that lead to big lessons in how to hire contractors and employees in your small business. If you don't wanna be a solopreneur forever, then you've gotta hire at some point. Whether that's months or years down the road from hiring you…
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This is the marketing mindset pep talk you probably didn't know you needed... But it can help you do everything from writing better social media posts, to having more confidence on sales calls, to landing more leads directly from your social media content. In this episode we talk about the big mistakes service based business owners are making in ho…
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Meet Meshell Perry and Elaine Samaan, the dynamic duo behind Dogwood Real Estate. They once battled for the top spot at a big-box brokerage. Now, they’re “the yin to each other’s yang.” With Meshell as the listing agent and Elaine working with buyers, they’re dominating Jacksonville — closing 99 transactions in one year. The secret to their success…
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Pushy sales tactics are OUT and selling a way that feels GOOD is in. Believe it or not, you can actually sell in a way that makes your audience scream "Take my money!" and in this episode you'll hear exactly how to do it. Forceful/pushy/masculine sales tactics are not my style and if thats your jam this podcast probably isn't for you. If you wanna …
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You can take the man out of the Navy, but you can’t take the Navy out of the man. Case in point: Marcus Miller, who runs his company, Helm Real Estate, like a tight ship. In this episode, he shares how discipline, time management, and adaptability have helped his close-knit crew achieve success. But it’s not all smooth sailing. He also discusses th…
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You started out as a business owner so you could do that thing you love to do... And ended up being a a marketer, salesperson, manager and... Mediator. Having difficult conversations with your team and with your clients is a necessary part of business growth. It takes skills, perspective and patience. In today's episode, Lawyer, Facilitator and Emo…
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Meet Logan Mohtashami, the "chart guy" who’s changing the real estate game. Starting as a high school basketball coach, he stumbled into mortgages through family ties. Now, as lead analyst for Housing Wire, he’s all about using data to decode the market. He's not just crunching numbers though; his podcast and socials are helping him spread his spot…
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No more gatekeeping. In this episode you'll hear why email marketing has some of the highest conversion rates, the email software I use and some key terminology to know, how often to email your list when you're just starting out, plus 7+ tactics for how to grow your email list... Including.... The BEST way (imo) and how I've grow my email list by t…
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Get ready to meet Joe Cruz and Lou Belisario, the brains behind Revived Residential in Brooklyn. They're all about blending old-school community values with a fresh twist of social media savvy. In this episode, they dive into the vital role of personal branding and emphasize the importance of authenticity, honesty, and relationship-building in the …
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It's so hard to look at your own business objectively... so let's look at someone else's instead. In this episode we talk about top of funnel marketing, scaling your business, playing off of the market to sell people what they want, and growing your big beautiful multiple six figure business. ✨Tap here to watch a FREE masterclass about “How To Get …
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Get ready to dive deep into the world of commercial real estate with Laura Alice, the powerhouse founder of Eve Capital. Laura shakes things up by shedding light on the lack of diversity in the industry and advocating for a sales force that mirrors its clientele. She's all about giving clients the info they need, and breaking down barriers between …
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As a child, Carla Masse learned the value of owning properties from her grandfather, who was a landlord in their small Brazilian village. After migrating to the U.S. as a young adult, Carla’s living the American Dream. Not only does she own investment properties, but also her business, Sunrizon Real Estate. In this episode, Carla shares her passion…
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Build your business faster when you change how you think... I would be SHOCKED if this episode doesn't give you at least one lightbulb moment that helps you grow your business faster. With a special 90 second guest spot from Mindset Coach Alicia Wood this bite-sized episode about business mindset, marketing and growth might just transform the way y…
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Kelli Griggs is a “badass real estate agent,” a mother, a cancer survivor, a professional poker player and a hobby farmer. In this episode, the Navigate Realty founder talks about the importance of coaching, how it changed her approach to business, and how she’s using what she’s learned to help elevate others. She also shares why she’s grateful her…
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This intro to Google Ads will clarify so much for the beginner, and the advanced business owner, alike! Whether you're testing the waters to see if Google Ads are your next advertising venture, or just getting a feel for all your digital marketing options.... This quick, informative episode is the perfect gateway. Jyll Sasken Gales is an ex-Google …
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There are a lot of buzzwords involved in marketing your service-based business, and some of them are less than helpful. So in today's episode, we OVER-simplify everything you need to know to get clients with your marketing. Will having a "niche", perfecting your "messaging" and creating a "brand" help you sell more? Yes. BUT only if you're not abso…
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Real Estate Experts founder, coach and podcast host Brett Jennings is on a mission to change the culture of business and bring more love into the world. (Not totally surprising, considering he’s worked with both Deepak Chopra and Tony Robbins.) In this episode of Own It, he discusses the importance of embracing positivity, setting audacious goals, …
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In this episode of Own It, we chat with Danielle Lazier, the founder of San Francisco-based Vivre Real Estate, and a champion for fair housing and female-owned businesses. Danielle shares her thoughts on the recent NAR settlement and its potential impact on the industry. She also discusses her experience with career burnout (and how to beat it), an…
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This episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here. I counted at least 11 super acti…
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Continuing our celebration of Women’s History Month, in this episode we’re joined by Heather Herr, the founder of Private Real Estate Collection. Heather talks about her passion for marketing and hosting community events, and offers tips for creating engaging social media content (The Team Herr Instagram account has 45.5K followers!). She also disc…
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Even if you hate learning new tech, these 2 social media marketing automations are free, easy, and gonna transform your social media lead generation. Trust me! You can set both of these up in a couple hours, and soon you'll consider them must-haves in the organic social media marketing strategy for your business. Wondering what ManyChat.com is? In …
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In this episode, we're celebrating Women’s History Month with Leslie Appleton Young, a powerhouse in the industry. As former Chief Economist for the California Association of REALTORSⓇ, she's all about figuring out the story that data can tell and stresses the importance of data-driven opinions. But it’s not just about numbers; Leslie also dives in…
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From interviewing A List celebrities on the red carpet, to anchoring live news on a National Network, Gina Phillips has mustered up confidence in seriously high pressure environments. In this episode she’ll share how you can brave-up, hold your ground, and have the ✨literal audacity✨ to ask for what you want (even if it’s asking an actual pop star …
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Helping us celebrate Women’s History Month are Jennifer Branchini, Regional VP for the National Association of REALTORSⓇ (NAR) and 2023 California Association of REALTORSⓇ (CAR) President, and Melanie Barker, 2024 CAR President. In this episode, they talk about female leadership and tackle tough issues like sexual harassment and diversity in the in…
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You're about to become 100% resilient to social media unfollows. Seriously. You'll never fret about them again after you hear the REAL reason people unfollow your business on social media. Wanna know how many unfollows I got this week? I'll tell you... and it's probably hundreds more than you think. Yet to me, it's water off my back and your unfoll…
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In this episode of Own It, Ashley Provost takes center stage. The staging expert and founder of Ashley Provost Design shares her journey into the industry and discusses the benefits of staging: attracting buyers, reducing a property’s days on market, and boosting the sale price (with a $4 return for every $1 invested). She delves into her approach …
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Struggling with imposter syndrome? Oof the struggle is real, especially for women in business. In this episode, I'll share 3 unconventional affirmations that have helped me at various stages in my business. From the early days when I thought I had no business being there... To the starter years when I was finding my way... To my most recent affirma…
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Anthony Marguleas is the ultimate giver — and he’s built a growing team of agent-philanthropists at his company, Amalfi Estates. In this episode of Own It, he talks about the “two big whys” motivating him today: mentoring his agents to reach their goals and giving as much to charity as possible. (His company is a top donor to six different charitie…
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If you've heard the word "Mindset" tossed around in a business setting and wondered what the heck that means... This episode is for you. We talk about pricing your offers, embracing ‘seasons’ in your business and relieving the pressure to have to sell constantly, and how to map out your year and decide when to sell, and when to rest. Dive into the …
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