Best Becker Drive Podcasts (2024)

This week the boys talk about how car YouTube seems to be falling apart. Jake and Brent also talk about drivers that started old. Jake talks about how cool what McLaren has pulled off truly is. Brent has big old van plans! Jake has big doubts about his AC plan. Brent explains a recent hack to Jake. Brent learns the term shooting brake (again). The …

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Become a linchpin. 28:07

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2h ago28:07

28:07

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is filled with actionable insights and real-world exampl…

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It Ain’t Gunna Save You 2:43:47

6d ago2:43:47

2:43:47

This week the boys are discussing a 32 Hudson Jake wants to buy. The boys talk about the pitfall of looking at different cars while your current car is broken. Brent talks about the downfall of Tesla and gets Jake all excited. The fellas discuss BMW and Toyota having hydrogen plans. Jake explains gas octane ratings to Brent. Jake and Brent also dis…

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Dead Cells 1:54:30

10h ago1:54:30

1:54:30

This week Jake tries to talk Brent into a first generation Honda CRV. Jake also expresses his love of the original Rav 4 two doors. The boys discuss what they think the next classic cars will be. Brent has a theory about the M badging shenanigans at BMW, is more disappointed in his rental Jeep than he thought possible, and gets Jake riled up about …

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I Wanna Drink It 55:49

15d ago55:49

55:49

This week the boys talk about the dang Yangwang. Jake tells Brent about the BMW/Ford Land Rovers. Jake tells Brent about his favorite low-key car show on tv right now. The fellas talk about how certain cylinder combos are easier to balance. Brent also explains the Toyota Tundra recall. Jake admits how he feels about diesel.…

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Bunch of Dumb Doors 58:48

1M ago58:48

58:48

This week the boys talk about the Supra sales and future of the car. Did the M sport badge water down true M cars? The fellas recap Jakes amazing car guessing abilities on Chubby Behemoth. Jake believes the first gen Audi R8 with the v8 is an all timer. The boys discuss why C7 Corvettes are way overpriced. The XLR-V is an ignorant decision that Jak…

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RSVP To Go Home 1:21:52

2M ago1:21:52

1:21:52

This week the boys start off talking about T-5 transmissions. There’s some Van culture talk, Brent talks about Benz new autonomous car, and we talk about the tesla combustion engine rumor. Jake hates Mercedes new sunroofs. Jake teaches Brent about Sciroccos. Will DMC ever actually come back? The boys are super excited about the tiny Toyota rumors. …

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Turbo Means Something! 1:07:17

2M ago1:07:17

1:07:17

Will the Tesla Roadster happen? Jake is very upset about 4 doors being labeled coupes. Brent learns that the VW Rabbit came in a pickup variety and wants to mid engine one now. The Touareg is the best version of the Touareg, especially the V10 TDI. The boys think Porsche is out of line with their new naming conventions for electric cars. Alcantara …

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Ep. #120: Monetization, Failing Fast & Lead Management in 2024 17:15

2M ago17:15

17:15

This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key Takeaways: Monetization Timing: Understanding when t…

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Glory Of A Defroster 1:14:53

2M ago1:14:53

1:14:53

Why aren’t we drifting deuce coupes? Brent got excused. Jake and Brent get into the history of car manufacturing. They discuss how the changes in cars now aren’t as important as the changes during the 60’s. Jake talks about how ZZ Top kind of ruined hot rod culture. Brent has developed a Forza/simulator addiction. Brent shares some racing advice he…

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Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business 10:01

2M ago10:01

10:01

This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business: Financial Health: Evaluate the financial statements and profitability. Market Position: Understand the business’s position within its…

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COUPES PLEASE 1:07:47

3M ago1:07:47

1:07:47

This week the boys saw an eclipse. Jake explains the list of stuff the Buick is having done. Brent is having a rough customer experience. Jake talks about how Buick accidentally put their engine a little further back. The boys get into their feelings on the new Integra.By BrokeDownGarage

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Matt DePalo Stops By 1:27:20

3M ago1:27:20

1:27:20

This week the boys are joined by Matt DePalo (Director of engineering for Carbon High Performance), he helped out with the Z3 and E46 builds, he’s a huge LS fan, and an all around dope fella. Brent is on his second former drug dealer car, Matt tells us about a sketchy car trade, and tells us about his new Nissan 240 drift car. Matt also teaches Bre…

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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers 8:57

3M ago8:57

8:57

In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews: Strategies to address and mitigate negative reviews in the public domain by exceeding customer expectations and going above and beyond what other companies ar…

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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention 14:44

3M ago14:44

14:44

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring pro…

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Guess Who Loves Hyundai? 1:23:00

3M ago1:23:00

1:23:00

This week the boys discuss their broke down cars. Brent thinks he has bad luck working on cars, he thinks he is finally ready to sell the Z3, and is stoked on the Hyundai retro EVs. Jake explained the Buicks steering and frame specialties. Jake thinks Hyundai will be the new BMW in his heart, and talks about the N Vision 74. The boys wrap it up tal…

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It’s More Romantic… 1:16:30

3M ago1:16:30

1:16:30

This week the boys start off by talking about some more race cheating! They wish that NASCAR was still cars we could go buy, they’re afraid of the used car market in the future, and Brent updates Jake on F1 going ons. Brent wants to champ car race! Are reality shows a good way to get people into watching racing?…

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The Last Batch Of Rippers 2:32:46

4M ago2:32:46

2:32:46

This week the boys get excited about 7 speed manual transmission. They talk about the manual cars that are left on the market in 2024. Jake wants a GR86 so bad that Brent starts to think it’s a good idea too. Is this the last real generation of sports cars?! Jake breaks the news to Brent that the new Z is lame, then he explains that the 135i is sen…

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Ep. #116: From Rock Bottom to $50K Months: Secrets to Abundance [w/ Anton Wisbiski] 1:07:41

4M ago1:07:41

1:07:41

In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance: Level of Consciousness: Learn how to creatively and strategically manipulate t…

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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta 4:22

4M ago4:22

4:22

This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST. Key Takeaways: Disruptor Mindset: Aim to bring more value in a more economical, scalable way than others. Go Meta: By encompassing and invalidating all prior iterations of a product, you can create a version that is 10x better. Net…

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Ep. #114: My 8 Marketing & Business Growth Principles 8:11

4M ago8:11

8:11

In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referr…

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Ep. #113: Pricing Strategy is the Key to Maximizing Sales 9:43

4M ago9:43

9:43

In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensur…

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If You Ain’t Cheating, You Ain’t Tryin’ 1:26:57

4M ago1:26:57

1:26:57

This week the boys start out talking about military drugs. Jake explains to Brent that racing is the art of cheating. Jake talks about an Alfa Romeo hood fix that cracks him up. The boys fall in love with the slept on BMW M8. Is leasing or owning the way to go?By BrokeDownGarage

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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge] 6:41

4M ago6:41

6:41

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ ====…

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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum 20:21

4M ago20:21

20:21

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as poss…

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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom 13:29

4M ago13:29

13:29

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is t…

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Ep. #109: Our Simulation, Spiritual Ascension & Tech Innovation [PT II] 13:17

4M ago13:17

13:17

In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLe…

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Ep. #108: Our Simulation, Spiritual Ascension & Tech Innovation [PT I] 20:30

4M ago20:30

20:30

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and s…

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It Really Ties The Room Together 1:19:23

4M ago1:19:23

1:19:23

This week the boys discuss Brent getting back injections, watching tape, and if going to a dealer for service is a good idea. Jake thinks making an engine pretty is silly. Brent shares his discovery that EV cars are chewing through tires. Finally some F1 talk! Will there be a Chicago Grand Prix? Did they do Cadillac dirty?…

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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate) 20:01

4M ago20:01

20:01

I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%…

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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice] 17:15

4M ago17:15

17:15

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONT…

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Big Wheels Are Lame 1:18:16

5M ago1:18:16

1:18:16

This week the boys discuss the Scottsdale auction and how the market seems like chaos. Why do some cars have such expensive maintenance. Brent doesn’t know what to do about his suspension in both the LS BMWs. Jake gets mad about wheel size. Brent has a very dangerous sneeze situation. Jake tries to remember all of Nash auto history. They wrap it up…

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The Sun Is Rising On Us Now 1:10:58

5M ago1:10:58

1:10:58

This week Jake tells Brent how much he has fallen for the E-Ray and how ready he is for the Zora. The fellas discuss why Brent wasn’t aware of the AMG Black Label cars. Jake gets mad about a Land Cruiser detractor. The Buick broke down again and Brent wants to know why it isn’t fuelie yet. They hash out the perfect car couples dynamic for dating. J…

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Was Bob Lutz Secretly Jesus? 1:26:42

5M ago1:26:42

1:26:42

This week the fellas are talking Porsche BioFuel again, the Nissan 3 banger, and how many broken cars are enough? Brent’s jealous of a Bentley purchase. Jake rediscovers why he loves Bob Lutz. The boys hash out why EV classic car conversions are mostly a bad idea. Are Tesla cars built better or worse than Yugo cars?…

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We Cannot Get Into Planes! 1:28:17

5M ago1:28:17

1:28:17

This week the boys talk about the new Land Cruiser and how excited Jake is for it. Brent explains why more car manufacturers should operate like In N Out. Jake pitches his idea for Bob Lutz Day. They discuss Carol Shelby’s involvement in the Viper program. Brent gets his heart broke by discovering who makes Lambo now. Jake mixes up the SRT6 and Cal…

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Ep. #105: How to Monetize Your Audience & Build a Sellable Content Business [w/ Joe Pulizzi] 13:48

6M ago13:48

13:48

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content M…

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Ain’t Never Gunna Rust 1:15:32

6M ago1:15:32

1:15:32

This week Brent and Jake Discuss the Puffco peak. Brent went to a Porsche show is upset by the scoring process. The talk about why old cars aren’t attractive to drive to younger folks. Is Kia dope? They talk about a Stosek Porsche Jake found for sale online way undervalue. The debate owning 1 car Vs owning several. Jake thinks that the new 2 series…

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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media 17:26

6M ago17:26

17:26

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company). In the future, companies will hire …

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Ep. #103: How to Sell High-Ticket Offers (PT II) 59:11

6M ago59:11

59:11

In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content …

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Ep. #102: How to Sell High-Ticket Offers (PT I) 12:26

6M ago12:26

12:26

How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 …

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LS 4 Banger 59:00

6M ago59:00

59:00

This week the boys discuss Ralph Nader and why we don’t like him. We also talk about the Blueprint Engines LS 4 banger, why we want it, and what we would put it in. Brent discusses his beauty routine a little bit.By BrokeDownGarage

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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024 7:51

6M ago7:51

7:51

For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business? In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and shoul…

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Ep. #100: 5 Ways to Become More Respected 5:36

6M ago5:36

5:36

In this episode, I share five actionable paths toward gaining status and respect that you can incorporate into your disposition and decision-making right now. These strategies will help you enhance your presence and influence in both personal and professional settings. Key Takeaways: Articulate Thoughts for Maximum Potency and Impact Become More Un…

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Bean Believer 1:31:22

6M ago1:31:22

1:31:22

The boys discuss airless tires and why they shouldn’t be on passenger cars. Jake talks about the truck he finally found to replace his totaled one. The boys talk about getting a dealer license. Brent discovers the Ghia Golden Sahara and falls in love. We talk about why naming conventions are important. We both kinda have a crush on the M81 McLaren …

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Ep. #99: 4-Step Framework to Alter Human Behavior (Psychology of Action) 12:20

6M ago12:20

12:20

In this episode, I share the 4-part framework that all humans undergo before we make a decision to act. The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action. Your job is to break throu…

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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response 6:57

6M ago6:57

6:57

In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include: The Jewel is offering to shoot over a "pre-made" customized gift The Obviously Non-Automated Touch includes elements like a voice not…

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Ep. #97: How to Turn Competitors into Collaborators (Who Spread Your Message for You) 5:05

6M ago5:05

5:05

In this episode, I dive into how millennial entrepreneurs are revolutionizing the business landscape by turning competitors into collaborators. By leveraging a series, such as a podcast, you can transform would-be competitors into co-creators who help spread your brand. Key Takeaways: Collaborative Mindset: How the new generation of entrepreneurs i…

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Ep. #96: How to Trigger DM Responses in 2024 6:57

6M ago6:57

6:57

In this episode, I'm sharing an exclusive snippet from my new mastercourse. I break down a mock 3-step outreach cadence that you can insert into your prospecting work right away. With DMs and inMails today, you've got to get to the value for the recipient up-front (first line) - no fluff, no BS, no wasted space. Abbreviations, brevity and even slan…

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Ep. #95: The Future of Marketing is Content Communities 8:12

6M ago8:12

8:12

In this episode, I explain why members-only content communities are the future of marketing... and how you can take advantage of this shift. The “new" era of marketing isn’t aimed at convincing anyone of anything, but rather creating content communities—and companies—that speak for themselves and sell on your behalf. With content communities, in th…

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Becker Drive Podcasts

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