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Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills ne ...
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Why Startup Dental Practices Need to Run Google Ads
13:06
13:06
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13:06
It's common to experience challenges when starting a new dental practice, especially in attracting new patients. The initial frustration with slow marketing results can be disheartening, but it's important to remember that building a patient base often takes time. You might find that refining your approach and exploring different marketing avenues …
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Google's AI Overview is Here. The Impact on Google Search Results for Dentists
15:29
15:29
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15:29
As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on loc…
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Based on statistics, dental practices miss a lot of potential new patients. You might scratch your head If you are one of those who miss their chance to get patients from calls. But with the right training, you could book 10 extra patients each month. By focusing on enthusiasm, understanding others' perspectives, sharing helpful information, and em…
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How to Optimize Your Dental Website to Convert More Visitors Into Patients
24:49
24:49
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24:49
Attracting new dental patients to your practice is a great struggle. Many dentists fail to clearly communicate what services they offer or create content that actually engages website users. With attention spans shrinking and mobile usage rising, dental websites must quickly connect with visitors emotionally and address their needs. By adding fun, …
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The Four Roadblocks That Prevent New Patients from Scheduling with your practice - and how to get around them
30:25
30:25
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30:25
Understanding patients' perspectives and addressing common objections in marketing communications is crucial for dental practices. By empathizing with patients' concerns and offering solutions, practices can build trust and attract new patients. Positioning themselves as the solution to common dental objections can differentiate practices and foste…
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Eight Ways Dentists Can Improve Their Google Map Pack Rankings
24:07
24:07
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24:07
In this episode, I discuss 8 strategies that dentists can use to improve their Google Map Pack rankings. I explain what the Google Map Pack is and the ranking criteria that Google uses. I also provide tips on claiming ownership of your Google Business profile, optimizing your profile with relevant information, soliciting and responding to reviews, …
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