*Disclaimer: Bites is for informational and educational purposes only. Nothing on this show is advice - no financial, tax, legal, or any other kind of advice. Nothing we say is an inducement to make a particular investment or follow a particular strategy. Anything you invest in is at your own risk; do your own research and consult with professionals.*
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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How do I successfully market my business online? What goes into building a custom website? Which digital tools are actually worth it? If you’ve found yourself asking any of these questions, then you’ve come to the right place! The Mix & Matchbox podcast explores innovative digital tools, dissects complicated marketing strategies, and offers pro tips on how to grow your business online. Join podcast host Brent Feldman, Cofounder of Matchbox Design Group, in interviews with members of the Matc ...
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Money Mayhem: Exploring The Most Electrifying Episodes Of Wall Street's Wild History – And Beyond!
Trader Joe
NEW "BITE-SIZED" EPISODES EVERY FRIDAY. "Money Mayhem: Exploring The Most Electrifying Episodes Of Wall Street's Wild History – And Beyond!" is a thrilling podcast series that delves into Wall Street's most electrifying episodes, taking readers on a rollercoaster ride through market booms, busts, and the world of high-stakes finance. Started in May 2023 and written by "Trader Joe", a secretive Wall Street insider with 30 years of experience under their belt, each episode pulls back the curta ...
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Hiring Tech Talent In Ukraine | Mix & Matchbox Podcast
23:34
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We chat with Kyle Mau about his journey from being an engineer to hiring them. Kyle owns HireUA which helps to "Hire In 5 Days". HireUA sources talent from Ukraine to pair with Western companies to help deliver high quality, skilled talent at lower costs. https://hire-ua.com/mix/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesign…
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It's something I'm sure everyone has heard that people are going back to the office, sometimes by desire and sometimes, well, not. Matchbox Design Group has made it a point to stay remote. Brent Feldman, CEO, and Cullen Whitmore, COO, chat about what it means to be remote, how to retain culture and relationships and what it looks like long term. Co…
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We speak with Dr. Jonathan Baktari, CEO of eNational Testing and e7 Health. We chat about his experience in the medical field, what medical testing means to healthcare and also what it's like to help other organizations through leadership coaching. www.e7health.com https://jonathanbaktarimd.com/ Contact Matchbox: Phone: 314-849-6969 Website: https:…
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#EP157 - How to Make Paid Social Work For Small Business
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Hi all and welcome back to another episode! This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset. Joining us for this episode is Jo Francis, Me…
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Lately there's been a lot of buzz on social media from 7th Level, creators of the NEPQ method of selling. We chat with Anthony Vizzari, CRO for 7th Level about how this method is setting out to change how people sell goods, services or basically anything. https://7thlevelhq.com/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigng…
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We talk with Zach Parcell, Owner at Powergrip USA, about his experience starting his company and what it's like to work with a Finnish ownership group. We also discuss his former experience in a marketing role in higher ed and his 168 system for brass tacks steps to get more done and not worry so much. https://powergripusa.com/ https://168system.co…
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We chat with Greg Brooks, CMO & Partner at SearchTides. We dig in deep on the future of SEO, AI and its implications for how people are still important to the equation. https://searchtides.com/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.com/about/mix…
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#EP156 - [Bitesized] How To Make Better B2B Marketing Content
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Hello and welcome to another bitesized episode! This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it? Joining me for the episode is Cass Swall…
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#EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp
26:29
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Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. We dis…
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#EP155 - [Bitesized] How To Get Better At Time Management
14:27
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Hello and welcome to this week's bitesized episode! This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to wo…
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Applying Better UX Thinking - Episode 38 - Mix & Matchbox
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Dive deep into the world of user experience with Jon MacDonald, CEO of The Good, as he shares his extensive knowledge and practical tips for applying better UX thinking. In this episode, hosted by Brent Feldman, Jon discusses the evolution of UX, its current trends, and the critical role of user-centric design in digital products. Video Highlights …
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#EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments
33:24
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Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brand…
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#EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit
37:49
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Welcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT…
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Targeting, Tactics and Budgets in Paid Media - Episode 37 - Mix & Matchbox
26:54
26:54
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Mary Ann Pruitt, CEO/President at Mosaic Media, joins us to chat about paid media, the nuances of targeting and audience segmentation and tactics to make and impact. https://mosaic.agency/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.com/about/mix-matc…
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#EP152 - [Bitesized] How To Deal With (Professional) Rejection
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Welcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the …
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#EP151 - Is Digital Marketing Education Broken? With Giovanni Pupo, Lipton
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In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Market…
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#EP150 - [ShopTalk] Sara Worland, SVP Brand, Million Dollar Baby Co
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co. Enjoy!!By Overdrive Digital
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#EP149 - [ShopTalk] Alexa Fisher, Ecommerce Manager North America, Delognhi Group
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group. Enjoy!By Overdrive Digital
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#EP148 - [ShopTalk] Lauri Joffe, CMO, American Freight
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight. Enjoy!By Overdrive Digital
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#EP147 - [ShopTalk] Matt Smolin, CEO, Hang
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang. Enjoy!By Overdrive Digital
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#EP146 - [ShopTalk] Poonam Goyal, Senior Research Retail Analyst, Bloomberg
14:27
14:27
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg. Enjoy!By Overdrive Digital
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#EP145 - [ShopTalk] Patrick McIntyre, Head of Development, Krispy Kreme
12:51
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme. Enjoy!By Overdrive Digital
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#EP144 - [ShopTalk] Anna Farberov, GM, Pepsico Labs
11:56
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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!By Overdrive Digital
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What Is Your Digital Marketing Strategy Missing? - Episode 36 - Mix & Matchbox
38:15
38:15
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In this episode we chat with Nathan Hawkes again but this time it is an open conversation centered around digital marketing, strategy and targeting in a cookieless world. https://www.arcanemarketing.com/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.com…
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#EP143 - Authenticity & Sustainability with Vanessa Jefferies - Too Good To Go
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28:37
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Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? …
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Storytelling in SEO - Episode 35 - Mix & Matchbox
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35:27
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Rachel Hernandez is the Director of Marketing at Next Net Media. Rachel discusses her experience in SEO, writing and how good storytelling can bring any content to life. https://nextnetmedia.com/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.com/about/m…
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#EP142 - [Bitesized] Applying For A Job? Here's an Employers Take...
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Welcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!…
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#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times
34:21
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Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We de…
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Longevity As An SEO Agency - Episode 34 - Mix & Matchbox
1:07:50
1:07:50
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We chat with Nathan Hawkes, President of Arcane Marketing about his career in SEO, being a VP at Netmark and then running his own agency. https://www.arcanemarketing.com/ Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.com/about/mix-matchbox-podcast-digit…
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#EP140- [Bitesized] The Best Way To Learn Performance Marketing?
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Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!…
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#EP139 - Hitting a Home Run in Paid Media, with Jon Loomer
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39:58
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Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community …
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Media Coverage Can Improve Your Credibility and Visibility - Episode 33 - Mix & Matchbox
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Mickie Kennedy, founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clie…
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#EP138 - [Bitesized] 75,000 Meetings in Three Days!!
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Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!…
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#EP137 - The 2024 PPC Playbook, with Vince Norris
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Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their …
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#EP136 - [Bitesized] What's Keeping You Up At Night?
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Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover …
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#EP135 - Nice Pitch, Shame About The Service! With Abi Carey
25:21
25:21
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Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better …
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#EP134 - [Bitesized] 2024, The Year The Cookie Finally Crumbles?
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Hello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?…
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#EP133 - The Evolution of PPC in Digital Marketing with Indi Rai, Ufurnish
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Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring everything from…
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#EP132 - [Bitesized] Has Elon Musk Completely Lost It??
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Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!…
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Can You Be A Developer & Entertainer? - Episode 32 - Mix & Matchbox
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Brent chats with fellow Matchboxer, Tim Stone. Tim is not only a developer at Matchbox but also a host of Things I Learned Last Night. Tim talks about how he got into development and has advice and recommendations for growing an audience for a podcast. https://www.youtube.com/@TILLNPodcast and https://tilln.com/ Contact Matchbox: Phone: 314-849-696…
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#EP131 - Becoming a Leader. How to Become a Successful Marketing Leader with Danny Denhard
36:05
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Welcome back to the Marketing Freaks Podcast. In this episode, we’re diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO’s, VP's and Directors to enhance their car…
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#EP130 - [Bitesized] - Black Friday / Cyber Monday Special
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Hello and welcome to the Black Friday / Cyber Monday special! In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. We also pull out some key news items and take a look at Shopify's real time BFCM stats. Enjoy!…
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#EP129 - The Power of Social Proof with Ed Bolton, Trustpilot
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Welcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses…
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#EP128 - [Bitesized] - Learning to Play the Game
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Welcome back to another bitesized mini episode! This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to pro…
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#EP127 - The Recipe for Success: How online marketing drives offline activity
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Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their m…
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From For-Profit to Non-Profit - Episode 31 - Mix & Matchbox
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This week we chat with Joe Wurm with GOLI (Gifts of Love International). Joe shares what it has been like to go from roles leading at other organizations, to product innovation to now the non-profit arena. Contact Matchbox: Phone: 314-849-6969 Website: https://matchboxdesigngroup.com/contact-us/ Visit Our Podcast Page: https://matchboxdesigngroup.c…
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#EP125 - Halloween Special: Performance Marketing Horror Stories
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It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling acc…
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#EP124 - [Bitesized] - Are the Robots Taking Our Jobs?
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In this week's mini bitesized episode, we talk all things AI and paid media. Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients? We talk through all of the above and also get a new snapshot …
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#EP123 - UX & SEO: The Digital Marketing Power Couple
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Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding o…
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#EP122 - [Bitesized] - Why An Agency Fee is Worth Paying
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Join us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying. Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource. Nick Boyce dials b…
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