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#EP123 - UX & SEO: The Digital Marketing Power Couple

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Manage episode 380811960 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys.

Key Takeaways from this episode:

  • The importance of the customer Journey: Gain a clear comprehension of what the customer journey entails and why it is a pivotal component of successful digital marketing efforts.
  • Integration of Digital Marketing SEO and UX: Understand how Digital Marketing, SEO and UX overlap, and how each aspect must intertwine for a successful online presence. The goal is to create content that not only ranks well but also provides a great user experience.
  • Measuring Customer Journey Success: Practical methods for effectively measuring and assessing the success of customer journeys.
  • Enhancing Conversion Rates: How improved UX directly influences the success of pay-per-click (PPC) advertising campaigns, showcasing the potential for higher conversion rates through strategic UX enhancements.

Guidance for Businesses: Actionable advice and best practices for businesses seeking to elevate their customer journey and enhance their UX, contributing to improved brand perception and customer satisfaction.

  continue reading

157 episodes

Artwork
iconShare
 
Manage episode 380811960 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys.

Key Takeaways from this episode:

  • The importance of the customer Journey: Gain a clear comprehension of what the customer journey entails and why it is a pivotal component of successful digital marketing efforts.
  • Integration of Digital Marketing SEO and UX: Understand how Digital Marketing, SEO and UX overlap, and how each aspect must intertwine for a successful online presence. The goal is to create content that not only ranks well but also provides a great user experience.
  • Measuring Customer Journey Success: Practical methods for effectively measuring and assessing the success of customer journeys.
  • Enhancing Conversion Rates: How improved UX directly influences the success of pay-per-click (PPC) advertising campaigns, showcasing the potential for higher conversion rates through strategic UX enhancements.

Guidance for Businesses: Actionable advice and best practices for businesses seeking to elevate their customer journey and enhance their UX, contributing to improved brand perception and customer satisfaction.

  continue reading

157 episodes

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