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The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marke ...
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Cynthia Dearin is the Managing Director of Dearin & Associates, Founder of the International Business Accelerator and author of Amazon best-seller "Camels, Sheikhs & Billionaires: Your Guide to Business Culture in the Middle East and North Africa". Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets. We are passionate about helping our clients expand internationally, because we recognise that the ...
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4. From Organisational Strategy to Operational Impact
44:10
44:10
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In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business processes, and frameworks to take consumer input to cre…
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In this episode, we talk about some of the challenges B2B companies face in the era of digitalization, the storytelling frameworks used by leaders to communicate their strategic narrative, and the power of podcasts as a medium to acquire and influence. We also touch on topics like new customer experience, many-to-many storytelling, and content vs c…
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In this episode, we talk about some of the challenges leaders face communicating change to their teams, aligning the OKRs to unleash growth, and the tools used by Google, Disney, and Pixar to tap into the talent and drive the most effective team meetings. We also touch on topics like transparency, trust, and frameworks to create high-performance te…
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1. Reimagining the Future of B2B Marketing and Sales
59:29
59:29
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In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for running virtual events. We are joined by three most tale…
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Episode #33 - Dai WIlliams , Chief Growth Officer of SiteMinder
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42:37
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In this episode of Business Beyond Borders I chat to Dai Williams, Chief Growth Officer at SiteMinder.Siteminder started as a two-person operation working out of a rental home on Sydney’s northern beaches. Just over a decade later it employs more than 800 people and services more than 35,000 hotels around the world. Today, SiteMinder generates more…
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Business Beyond Borders Podcast Episode #32 - Lee Hackett, CEO of BluprintX
29:00
29:00
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Lee Hackett is CEO of BluprintX, a company which helps CMOs, CROs and CEOs of mid-to-large-sized businesses to grow revenue by using data and technology. Lee set up the firm in the UK 2013 and has expanded its footprint to four countries.Before Bluprint X, Lee played a leading role in creating and scaling seven startups in four continents over the …
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Business Beyond Borders Podcast Episode #31 -Zach Selch, The Global Sales Mentor
47:51
47:51
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Today, we’re doing something a little different. I’m talking to my colleague, Zach Selch, the Global Sales Mentor. Zach is the VP Global Sales for a high tech medical company and has spent his career solving international sales challenges that CEOs can’t fix.He’s passionate about driving incremental improvement across every inch of the sales proces…
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Business Beyond Borders Podcast Episode #30 - Vanessa Garrard, Founder of SourceHub Group
36:19
36:19
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In this episode of the Business Beyond Borders podcast, I caught up with Vanessa Garrard who has been ranked in Australia’s Top 30 Female Entrepreneur list every year since 2010.Vanessa’s entrepreneurial journey started by selling lollies and sweets at the ripe old age of 12 to now establishing Adventure Operations, a group consisting of 17 compani…
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Business Beyond Borders Podcast Episode #29 - Angus Raine, Executive Chairman of the Raine & Horne
24:38
24:38
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This week Cynthia Interviews Angus Raine, leading real estate commentator and fourth generation member of the family that created the Raine & Horne Group. After starting his career outside the company Angus came back, joined the family business and has been instrumental in expanding the company’s vision and taking it overseas.At 135 years old, Rain…
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