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Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelanc ...
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How to Enjoy Summer Without Sacrificing Your Business Goals with Nicole Culver
24:19
24:19
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As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success whil…
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Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clie…
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Turning Overwhelm Into Action In 4 Easy Steps
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18:34
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Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and…
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Breaking Up With Tracking: When Tracking Turns Toxic
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In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking f…
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Purpose-Driven Packages: How to Design Offers That Sell
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In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results a…
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The Game-Changing Funnel For Ad Managers and Their Clients
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In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions …
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From Routine to Results: 5 Non-Negotiables That Deliver
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Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on t…
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The Art Of Cold Calling: Strategies That Work With Ashley Monk
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In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looki…
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Behind The Scenes Of My Reading List For Quarter 1
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In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intenti…
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Generalist to Specialist: The Power of Niching Down
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In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professional…
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5 Things I Didn't Do As A Freelancer To Hit $250K Per Year
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25:44
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In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, bu…
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Crafting Your Client Communication Protocol
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Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and frustrations for both the client and t…
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The Creative Cocktail: Blending The Perfect Ad Creatives
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Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. Topics Covered In This Episode: The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower co…
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Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path
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29:12
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As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to th…
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The Project Management Pivot: Why We Moved Away From ClickUp
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Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust…
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A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now
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Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affai…
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Maximizing Efficiency: 5 Essential Processes For Ad Managers
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As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effe…
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Reels Ads: Crafting Engaging Video Ads with or Without Client Participation
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21:48
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In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. In this week’s episode of the Serve Scale® podcast, we…
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Brick and Mortar vs. Online Entrepreneurs: Choosing the Right Ad Clients For You
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In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different ty…
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In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager. She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get re…
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The One Ad Every Client Needs: Discover the Power of "Billboard" Ads
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In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building b…
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3 Habits Every Successful Ad Manager Needs
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3 Habits Every Successful Ad Manager Needs For Success In 2024 In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other…
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Unlocking the Path to Financial Freedom: Wealth Through The Decades with Mel Abraham
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Today, we are joined by the incredible Mel Abraham to delve into the fascinating topic of wealth through the decades. From financial strategies in your 30s, 40s, and 50s to the importance of debt management and building a fulfilling life, Mel brings his expertise and unique perspective to the table. We'll discover actionable steps to take control o…
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Toasting 200 Episodes: Top 10 Insights & Highlights from the Serve Scale Soar Podcast
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Today, we have a special treat in store for you as we celebrate our 200th episode. Can you believe it? We've come a long way and couldn't have done it without your continued support and engagement. In this milestone episode, your host, Brandi, reflects on the top 10 most downloaded podcast episodes and shares her biggest takeaways, quotes, and less…
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The Invisible Time Thief: Context Switching and Productivity
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On this episode of Brandi Mowles, discusses the invisible time thief known as context switching and how it impacts productivity. She highlights the importance of consolidating and organizing tools, as well as creating batch days for tasks to improve efficiency. Brandi advocates for eliminating unessential tasks and focusing on important ones. Brand…
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