Are you a travel advisor in Australia or New Zealand looking for short, reliable updates from destinations and suppliers? Your host Charlie Trevena, from Destination Webinars, brings you a podcast series of bite-sized chats with reps, sales managers, and other travel industry legends, delivering news, tips, and insights to keep you informed and ahead of the game. We know you’re busy doing an amazing job selling travel and want to help make it easy for you to learn and keep in touch in your o ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Eating at a Meeting explores a variety of topics on food and beverage (F&B) and how they impact individual experience and inclusion, sustainability, culture, community, health and wellness, laws and more. The mission of Eating at a Meeting is to share authentic stories that illustrate the financial, social, emotional, and mental impact food and beverage have on individuals, organizations, and the earth. I see it being threefold: ● Help individuals and organizations understand how F&B impacts ...
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Selectpath Benefits and Financial Inc.
Selectpath - Benefits & Pension, Financial Planning, and HR Management
A weekly podcast that discusses Benefits and Pension, Financial Planning, Human Resource Management, and HRIS and Payroll. Based in London, On, Selectpath takes a customized approach to help every client define their goals and overcome their roadblocks. We have been in business for over 20 years and have the expert team of advisors, specialized knowledge, and industry relationships to get you to your destination.
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SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That)
12:13
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expandin…
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Ep. 199 - BEST OFFERS to use Right NOW! Business and Consumer! 🫢The SECRET LIVES of Mormon Wives #momtok!😬
13:02
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In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and off…
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Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services
22:25
22:25
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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. =================…
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Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING
8:46
8:46
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In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture. ================================================================= Best Moments: (00:1…
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Ep. 196 - What’s Up THIS WEEK ==> RETURN TO OFFICE?🤮! + WOLFS w/Pitt and Clooney is TERRIBLE! 👎
8:38
8:38
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In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings. ================================================================= Best Moments: (00:58) Companies pushing for return to office (01:4…
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272: Exclusive Insights: Lessons on Event Food Waste, Labeling, and Communication
33:13
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In today's Eating at a Meeting episode, I'll dive into the latest food and beverage headlines that are making waves. From allergen safety to loneliness, I’m breaking down what these stories mean for your next event. Join me as I connect the dots between the news and your food and beverage strategy. You won’t want to miss it! Join the Eating at a Me…
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SPECIAL LIMITED SERIES: ===> PUBLIC SPEAKING TIPS! (in meetings, on webinars, at events) 🚽 <=== | BATHROOM Break #23 (COLLAB: The Marketing Millennials + Do This, Not That)
12:49
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience. ==============================…
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Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP
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In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates. ===============================…
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Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room Company in U.S. MARKETING LEADER: Teddy Cheek from The Escape Game!
18:20
18:20
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In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading mark…
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Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING
11:29
11:29
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In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends. ================================================================= Best Moments: (01:15) In-N-Out Burger …
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Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥
7:37
7:37
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In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture. ================================================================= Best Moments: (00:28) Rise in digital ad costs due to the upcoming presidential election (02:02) Increased weeken…
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271: Turning Taste into Trust_ How to Make Your Healthcare Booth Stand Out
39:18
39:18
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For this week’s Eating at a Meeting podcast episode, I’m coming to you live from the Healthcare Convention & Exhibitors Association convention in Tampa. It’s at a special time — 2:30 PM — since I will be on stage presenting at noon. I’m thrilled to be joined by two incredible guests who know exactly how to make a healthcare booth stand out in the c…
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SPECIAL LIMITED SERIES: ===> Do ALGORITHMS Matter? and Airport Food? 🚽 <=== | BATHROOM Break #22 (COLLAB: The Marketing Millennials + Do This, Not That)
13:19
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape. ================================================================= Best Moments: (00:31) Discussi…
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Ep. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger Words - WHAT are they and what does it mean??? 📺 NEW SHOWS coming out!! Soooo good! - Jay’s SCOOP
11:22
11:22
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In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference. ================================================================= Best Moments: (00:40)…
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Ep. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨💻
32:07
32:07
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In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life. ================================================================= Best Moments: (00:40) A look into Dave’s professional journey, from Drift to Privy, a…
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Ep. 189 - NEW DATA: What is BEST TIME to Send EMAIL? 😳 Starbucks dude loses it! ☕️Ask Us ANYTHING
11:47
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In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks. ================================================================= Best Moments: (01:09) Work-related question from Becky in Minneapolis (02:27) Myth…
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Ep. 188 - What’s Up THIS WEEK ==> NASA Wants to HIRE YOU? 👻 Halloween for B2B and B2C already? BENNIFER is Not Over! I repeat NOT OVER🫠
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In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip. ================================================================= Best Mom…
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270: Event Menus: How to Provide Freedom and Independence in Food Choices
28:33
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Each July, I focus on the spirit of July and the celebrations of freedom and independence. I am inspired to discuss the importance of these themes in the context of food and events on this episode of the Eating at a Meeting Podcast. 🌍🍽️ In this episode, I discuss how we can ensure freedom and independence for event attendees, particularly those wit…
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SPECIAL LIMITED SERIES: ===> You're a FAILURE! Turn FAILURE into Success! AND sharing food with other people at restaurants? 🚽 <=== | BATHROOM Break #21 (COLLAB: The Marketing Millennials + Do This, Not ...
12:40
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success. ================================================================= Best Moments: (01:23) Jay discusses the value…
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Ep. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOP
12:48
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In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period. ================================================================= Key Discussion Points: (00:40) The m…
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Ep 186 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮
20:21
20:21
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In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies. ================================================================= Best Moments: (00:49)Kristen's role at RingCentral and her journey in the event tech industry (04:31) Explore how jou…
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Ep. 185 - EASY Ways to WIN AWARDS! (they really matter!) 🎃 I was a TOILET for Halloween 😨 Ask Us ANYTHING
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In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas. ================================================================= Best Moment…
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Ep. 184 - What’s Up THIS WEEK ==> VIDEO Content is changing! How many EMAILS should you send EACH WEEK? 📺NICOLE KIDMAN Show on NETFLIX...REALLY GOOD! And Devin is a LOSER!👎
6:42
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In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette. ========…
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269: Crowd-Pleasing Event Menus a Northstar Meetings Group Webinar
55:25
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With the growing prevalence of diverse dietary needs and preferences, designing event menus that satisfy everyone can be challenging. Join our seasoned experts as they share strategies to craft inclusive, flavorful meals that accommodate a wide range of dietary restrictions and delight every palate. Webinar attendees will gain: • An understanding o…
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What Happens in Vegas… with Roslyn Ranse from Travel Agent Achievers
18:50
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Ever wondered what happens behind the doors at one of the biggest travel trade shows in the world? Tune in to discover some of the insights and takeaways from Virtuoso Travel Week in Las Vegas! In this special Season 1 finale, I chat with the amazing Roslyn Ranse, a seasoned travel advisor and coach, about her recent experience at Travel Week in La…
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SPECIAL LIMITED SERIES: ===> See COMPETITOR Info! EXACTLY how to see what your competition is doing!🚽 <=== | BATHROOM Break #20 (COLLAB: The Marketing Millennials + Do This, Not That)
10:47
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In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success. ================================================================= Best Moments: (01:47) Understanding the role of analyzing your competitors' action…
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Ep. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOP
11:00
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In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates. ================================================================= Best Moments: (00:40) What aspirational marketing is and why it's effective (02:00) Statistics showing how aspirational subje…
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Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘
20:31
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In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital commu…
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Ep. 181 - EMAIL PRE-HEADERS Are Going AWAY? 🍝 Are You a LOSER When the Dinner Check Arrives? 🫠 Ask Us ANYTHING
9:36
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In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions. ================================================================= Best Moments: (01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 …
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Ep. 180 - What’s Up THIS WEEK ==> UH OH! Are you aware of BIG Dates COMING UP? 🌭 JOEY CHESTNUT... HUGE NEWS! (you gotta hear this)!!! 🌭
7:50
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In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event. ================================================================= Best Moments: (00:56) Instagram's New Feature: Discussion about Instagram's new feat…
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268: What does it Take? A Deep Dive into Inclusive Food & Beverage Experiences
1:01:49
1:01:49
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At a PCMA EduCon in Detroit, I ran into my friend Zoe Moore, CEO and Strategic Disruptor at Grow with Zomo. When I saw her, she said, "We have lots to discuss." As a passionate advocate for EDI in hospitality, events, and tourism, Zoe brings a wealth of experience and a powerful voice to the table. However, she is learning that there is still much …
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Walking into a West Australian Dream with Amanda Fenwick from BKB Holidays & Christine Poole from Tourism WA
13:39
13:39
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Are you keen to discover the hidden gems of Western Australia and learn how to offer your clients unforgettable travel experiences? In this episode, I chat with Amanda Fenwick from BKB Holidays and Christine Poole from Tourism Western Australia. Together, they share insights on the best destinations, unique experiences, and top-selling packages tha…
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SPECIAL LIMITED SERIES: ===> DANIEL Goes to a MEDIUM! Power of SWAG! And POWER of Letting People be FIRST! 🚽 <=== | BATHROOM Break #19 (COLLAB: The Marketing Millennials + Do This, Not That)
11:58
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In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it. ================================================================= Best Moments: (00:49) Daniel's Medium Experience: A quirky start with a mediu…
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Ep. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s Scoop
12:26
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In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content. ================================================================= Best M…
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Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!
15:31
15:31
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In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing. ================================================================= Best Moments: (04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies (04:37) Jay frames the conver…
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Ep. 177 - BAD: YOUR EMAIL Program is NOT READY for 2025! 🤮 Eating FISH at the Airport? 🤮 Ask Us ANYTHING
10:14
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In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle. ================================================================= Best Moments: (01:10) A first-hand account of Jay's brush with nature's unpredictability (02:13) Exploring the k…
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Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂
7:27
7:27
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In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show. ================================================================= Best Moments: (00:40) Jay sets the stage for an insightful discussion on marketing and media trends (01:0…
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267: We Reconnect to Talk about Event F&B after PCMA EduCon
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27:29
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After months of not seeing each other, I'm excited to have had just spent four days together at PCMA EduCon and to now sit down with my good friend and former neighbor, Tess Vismale, to reconnect and talk about event food and beverage. Join the Eating at a Meeting Community Connect with Tracy at tracy@thrivemeetings.com…
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Responsible Expedition Cruising with Jamie Van Jones from Paspaley Pearl by Ponant
16:23
16:23
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How can expedition cruising have a positive impact? In this episode, I sit down with Jamie van Jones, an experienced Expedition Leader and Sales Executive for the brand new Paspaley Pearl by Ponant, to explore the unique and sustainable approach this boutique cruise offering is taking. With only 30 guests on board and a deep commitment to responsib…
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SPECIAL LIMITED SERIES: ===> The Tiktokification of Everything😬Marketers are SLEEPING on Short-Form VIDEO! 🚽 <=== | BATHROOM Break #18 (COLLAB: The Marketing Millennials + Do This, Not That)
9:22
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In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies. ================================================================= Best Moments: (00:30) The Rise of Short-Form Video: How short-form video is transfo…
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Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹
12:24
12:24
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This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost. Best Moments: The F-Name Episode: Personalization Th…
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Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰
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In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns. ================================================================= Best Moments: (01:48) Is Threads (the Meta app) the next…
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Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING
9:51
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding em…
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Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳...
9:04
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates! ================================================================= Best Moments: (00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newslette…
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