Ep. 195- NEW! 5 SUBJECT LINE TESTS You Have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD Or BAD?? - Jay’s SCOOP Do This, NOT That: Marketing Tips With Jay Schwedelson L Presented By Marigold podcast

10:51

In this episode of Do This, Not That , host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways. ================================================================= Best Moments: (00:56) The holidays are over, and people are back at work (01:14) TikTok trend of awkward photo sessions at JCPenney (02:23) Criticism of misleading marketing statistics (04:37) Updates from the Consumer Electronics Show (CES) (06:23) The rise of AI-integrated TVs and connected TV marketing (07:43) Review of the Extreme Makeover Home Edition reboot (08:26) Anticipation for Kitchen Nightmares season 2 (08:54) Commentary on award shows and acceptance speeches (09:54) Announcement of Eventastic, a free virtual event about events ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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SPECIAL SERIES ===> JANUARY Marketing Tactics!🔵Saddest Day of The Year? Dry January? and more...!<=== | BATHROOM Break #36 (COLLAB: The Marketing Millennials + Do This, Not That) 10:20

2 days ago10:20

10:20

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January. ================================================================= Best Moments: (00:41) New Year reflections and motivational posts (01:53) Jay's holiday trip to Japan (02:34) January marketing strategies and performance metrics (03:23) Focusing on low-hanging fruit and conversion rates (04:35) Discussion about "Blue Monday" marketing campaigns (05:41) Capitalizing on January trends like Dry January (06:02) LinkedIn connections and networking in January (07:09) Reigniting cold leads after the holiday season (07:42) Personal New Year's resolutions update (09:37) Podcast recommendations and wrap-up ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 250- ULTIMATE Call-To-Action Button Episode!🤓I said "NO" to switching seats!✈️😡Jay’s SCOOP 10:13

5 days ago10:13

10:13

In this episode of Do This, Not That , host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results. ================================================================= Best Moments: (00:45) Introduction to the ultimate call-to-action button episode (01:26) The difference between call-to-action and statement of value (02:47) The secret sauce for CTA buttons: using first-person language (03:49) Optimizing submission buttons on landing pages (04:52) The impact of social proof near CTA buttons (05:49) Introduction to Marigold, the podcast sponsor (06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 249- Are EMAIL NEWSLETTER Sponsorships Effective?✔️❌ GUEST: Co-founder of Media Intercept - Jeffrey Eisenberg [Biggest Player in Email Newsletter World!]🌎 18:47

5 days ago18:47

18:47

In this engaging episode of Do This, Not That , Jay Schwedelson hosts Jeffrey Eisenberg , Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World. ================================================================= Best Moments: (01:32) Jeffrey's entry into the email newsletter industry (03:30) Insights on email newsletter sponsorships (05:36) Comparing personal brands to generic publisher newsletters in effectiveness (10:29) Setting realistic performance expectations for newsletter ads (12:19) Key metrics for monetizing your newsletter (14:13) Jeffrey’s personal tips for visiting Disney World (15:38) Ranking the best and worst rides at Disney and Universal ================================================================= Guest Bio: Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space. Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/ ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 248 - Ask Us ANYTHING❓3 'NEVER DOs' in Marketing?➕ NETFLIX Hack!🔓 10:03

7 days ago10:03

10:03

In this episode of Do This, Not That , host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits. ================================================================= Best Moments: (01:24) Why LinkedIn automation programs should be avoided (02:50) The importance of sending regular emails to your database (04:32) When to stop trying to win back unengaged email subscribers (05:44) Brief mention of Marigold, an email sending platform (06:42) A secret Netflix hack for finding more content categories (08:13) Introduction to secretmenus.com for hidden restaurant menu items ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 247 - 🥳Happy New Year!🪩What's Up THIS WEEK:🆕Big Search Changes, 20% Increase in Email Opens🦑SQUID GAMES🦑 11:14

8 days ago11:14

11:14

In this episode of Do This, Not That , host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates. ================================================================= Best Moments: (01:05) Introduction of SearchGPT and its potential impact on Google's search dominance (02:25) ChatGPT's growing user base and implications for marketing (03:41) Tips for optimizing content for AI search tools like SearchGPT (06:06) Effective email subject line keywords for January in B2B and B2C marketing (07:26) Unusual collaboration between Dove soap and Crumble cookies (08:16) Updates on popular TV shows like Squid Game and Wicked (09:19) Top New Year's resolutions for 2025 ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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SPECIAL SERIES: ===>How to Start New Year STRONG!<=== | BATHROOM Break #35 (COLLAB: The Marketing Millennials + Do This, Not That) 9:53

9 days ago9:53

9:53

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time. ================================================================= Best Moments: (01:00) New Year's Eve plans and opinions (01:43) Discussing marketing mindset for the start of the year (02:04) Consumer mindset and subscription trends in the new year (02:40) Importance of educational content in early-year marketing (03:19) Providing value through free content and forecasts (04:05) Social media engagement strategies for the new year (04:34) Managing expectations for early-year metrics (05:00) Benefits of posting during holidays (05:18) Importance of maintaining marketing habits (06:06) Connecting with influencers during slower periods (06:35) Attaching to new habits through content creation (07:39) Discussion on how long to say "Happy New Year" (08:51) Wrap-up and podcast recommendations ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 246- MISTAKE! You're ignoring your BEST PROSPECTS!🫢"WHAT DO YOU DO?"😡Jay’s SCOOP 10:17

12 days ago10:17

10:17

In this episode of Do This, Not That , host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic. ================================================================= Best Moments: (00:40) Introduction to the topic of overlooked prospects (00:56) 24% of offer page visits occur after the offer expires (02:28) Higher lifetime value of customers who convert on expired offers (04:02) Importance of having strategies for expired offer pages (05:32) Podcast sponsorship by Marigold (06:30) "Since You Didn't Ask" segment on misunderstandings about Jay's profession (08:55) Information about upcoming events and programs ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 245- ➡️#1 Marketing Podcast host in U.S. joins the show! RYAN ALFORD: 1,000,000 Podcast Downloads a MONTH! (Show: Right About Now)😮 23:27

12 days ago23:27

23:27

In this episode of Do This, Not That , host Jay Schwedelson interviews Ryan Alford , a successful marketer and podcaster, about his career journey and insights into the podcasting industry. ================================================================= Best Moments: (00:55) Ryan's background and early career in advertising (02:28) Ryan's transition from agency work to entrepreneurship (05:27) Discussion on the fallacy of "do what you love" career advice (11:44) Ryan's journey into podcasting and agency ownership (16:54) The current state and future of podcasting (19:32) Ryan's current business ventures and the Radcast Network ================================================================= Guest Bio: Ryan Alford is a marketing expert and entrepreneur with over 20 years of experience in the industry. He is the host of the popular podcast Right About Now and the founder of the Radcast Network. Ryan's career spans from working at top advertising agencies to running his own successful podcast and marketing ventures. He is known for his insights into media trends and his innovative approach to podcasting and content creation. Ryan's Instagram: https://www.instagram.com/ryanalford/ Ryan's LinkedIn: https://www.linkedin.com/in/ryan-alford/ ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 244-🤔DOUBLE OPT-IN: YES or NO⁉️Bar Crawls? Stranger Things?🛸Ask Us ANYTHING 10:31

14 days ago10:31

10:31

In this episode of Do This, Not That , host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes. ================================================================= Best Moments: (01:37) Question about double opt-in for newsletters (02:57) Reasons not to use double opt-in for email lists (05:06) Sponsor message for Marigold email platform (06:02) Three "This or That" questions from a listener (08:16) Jay's experience auditioning for a reality show ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK 8:48

15 days ago8:48

8:48

In this episode of Do This, Not That , host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture. ================================================================= Best Moments: (00:56) Introduction of SearchGPT, a new search tool from OpenAI (02:04) Growth of Threads, Meta's Twitter-like app (03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd" (04:15) The effectiveness of using "most" in email subject lines (05:40) New real estate platform showing political affiliations of neighbors (06:30) National Film Registry's latest additions ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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SPECIAL SERIES: ===>BIGGEST MARKETING TRENDS💯heading into 2025!<=== | BATHROOM Break #34 (COLLAB: The Marketing Millennials + Do This, Not That) 9:17

16 days ago9:17

9:17

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space. ================================================================= Best Moments: (01:05) Jay discusses the trend of wearing taller socks (02:07) YouTube Shorts becoming increasingly important for marketers (03:00) Serialized short-form video content trending in marketing (03:48) The decline of generic email templates in marketing (04:38) The growing importance of zero-party data and AI-driven personalization (05:22) Sentiment-based content marketing and segmentation (06:21) The rise of B2B influencers and creator-led content (07:17) Discussion about "The Rizzler," a popular young influencer ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 242- JANUARY will be ROUGH for Marketing!🤕Annnnd People are GROSS!🤢Jay’s SCOOP 11:17

19 days ago11:17

11:17

In this episode of Do This, Not That , host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns. ================================================================= Best Moments: (01:07) Why marketing performance is poor in early January (01:51) Data on email click-through rates in January (03:17) Increased unsubscribe rates in early January (04:14) Effective content types for January marketing (05:12) Examples of successful list and checklist content for B2B marketing (05:59) Examples of successful list and checklist content for consumer marketing (06:37) Introduction to Marigold, the podcast sponsor (07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 241- NHL! Nashville Predators DIRECTOR of Consumer Strategy: Lindsay Rutledge: Email Segmentation, Animated GIFs, and more! 18:51

19 days ago18:51

18:51

In this episode of Do This, Not That , host Jay Schwedelson interviews Lindsay Rutledge , Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team. ================================================================= Best Moments: (01:18) Lyndsay's background in sports marketing (04:07) Managing multiple brands and marketing responsibilities (05:31) Segmentation strategies based on past behaviors and interests (08:58) Cross-promotion between concerts and hockey games (10:05) Using animated GIFs and creative elements in emails (12:18) Email sending cadence and timing strategies (13:54) Collaboration between marketing, social media, and PR teams (14:56) Testing new ideas and creative approaches (15:50) Discussion of the catfish-throwing tradition at Predators games ================================================================= Guest Bio: Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches. Lindsay's LinkedIn: https://www.linkedin.com/in/lbrutledge/ Nashville Predators Instagram: https://www.instagram.com/predsnhl/?hl=en ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Ep. 240- HATE MAIL!😡(Here is MEAN stuff people send me!) 🫠Ask Us ANYTHING 10:56

21 days ago10:56