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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt

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Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech ...
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Learn to sell anything to anyone! Who is your avatar? You know what you're selling, but what is your customer buying? Hint... it may not be what you think! I'll share tips and insights from my years of selling to B2B and B2C clients. So welcome to the Podcast! And, find out more about my online courses at: https://www.salescraft.training
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Experience Action

Jeannie Walters, CCXP

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How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here t ...
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Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
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Polyglot Software Development

Krish Palaniappan and Varun Palaniappan

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We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast ...
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Marketing: Art & Science

greg@techstronggroup.com

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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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Customer service, done right, can be your company’s single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and sales ...
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
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Welcome to "Relentless Goal Achievers," the podcast that fuels your inner fire and propels you toward purposeful living. Every week, we invite you to join us on a journey that celebrates the extraordinary power of having a goal—one that transcends mere aspirations and becomes the cornerstone of your existence. Join us as we embark on a journey into the heart of goal setting, exploring the psychology, science, and real-life stories behind its transformative power. But this podcast isn't just ...
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StrategyCast

Lori Jones from Avocet Communications

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Unofficial SFCC

Oleg Sapishchuk, Peter Schmalfeldt

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Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.
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B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Voices in the Spotlight is an online audio promotional show designed to showcase you and your business, product or service, new book, training program, thought leadership, etc. Each program runs about 30 minutes. During that time, you’ll take questions and engage in conversation with Voices in the Spotlight, Jeff Ostroff.** You Can Benefit from an Appearance on Voices of the Founders if You… • are looking to increase capital, visibility, credibility, etc. for your start-up or other venture • ...
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Business & Digital Transformation, Leadership, Innovation and Customer Experience. It's not about B2B or B2C business - we are in a HUMAN to HUMAN environment. Don't waste your time looking for latest insights, best practices, methods, ... I bring them to you. I personally select the best thought leaders, experts, specialists and friends to give you, episode after episode, everything you need to smartly play in your job and in your life. More information: www.cxgoalkeeper.com/podcast About G ...
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Zip Logistics is a company that helps you navigate the logistics of business shipping, transportation and inventory management. They believe their mission-critical to both B2B & B2C cargo movement within an industry space so they have developed an automated system which includes everything from sourcing products/suppliers all the way down your customer service experience with them!
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Welcome to Mission Control presented by RocketCart. Mission Control is for the passionate, in-the-weeds C-suite entrepreneur looking to supercharge their growth and strategy. Join hosts Dave and Alex as they sit down with top marketing and business professionals to provide brands with actionable tactics to scale their business and navigate their growth to the upper echelons of eCommerce domination.
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We are 4 people in each corner of the DISC personality spectrum who want to help you make selling easier and more successful by improving communication, learning a little psychology, and finding the fun in sales!
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Patrick Campbell (Founder, CEO, ProfitWell) and Michael Klett (Co-Founder, CTO, Chargify) get together to demystify and deconstruct RevOps with insight from industry leaders who are pioneering the field. Join them on the RevOps mission as they float down the San Antonio River consuming craft beers and conducting exclusive interviews to lay the foundation for RevOps success.
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Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
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MAKING IT TO MARKET - WITH DAHLIA KELADA

Making it to Market - Dahlia Kelada

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On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
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Whether you're an architect, developer, GC, installer, or business owner... if you work in B2B / B2C in the construction & building materials industry, we want to tell the world about what YOU do, what YOU'RE passionate about, and hear about #YourProjects. Every week, join us at AL13 to learn best practices, gain valuable insights, and hear from the experts in the B2B building materials industry. Listen to conversations from estimators, real estate agents, "starchitects," trade show hosts, a ...
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Sales Pipeline Radio

Matt Heinz, Heinz Marketing

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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Bits and Bytes by Byteworks

Matthew P. Scott and Joey Wenzler

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A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
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Bringing everything Dubai, UAE, and everything in between to you is Medialinks Podcast Majlis. We’re keeping you informed about what’s hot and what’s not in this part of the world! Discover more about tourism, fashion, B2B and B2C businesses, government regulations, hospitality, and events here. Discover what’s happening in Dubai from some of the city’s most prominent people. Don’t miss any relevant news or events by subscribing now. You can listen via Spotify, Apple Podcasts, or Google Podc ...
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn m ...
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Being a product leader is not for the meek. Join Hope Gurion, product leader coach at Fearless Product, as she interviews experienced product leaders in B2B & B2C, start-up, growth and mature companies. In each episode she asks for 5 perspectives on how product leaders handle a tough responsibility of the role. If you're a new product leader, or just want to hear how other product leaders fearlessly tackle the challenges you're facing, this is the podcast for you.
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Welcome to "2x4x2 Leadership Framework” Interview series - This Vlog and podcast delves into the minds of influential leaders across industries to uncover the secrets of their success and the lessons they've learned on their leadership journey. In each episode, we sit down with seasoned executives, entrepreneurs, and thought leaders to explore the strategies, challenges, and insights that have shaped their leadership philosophy. Biz Esteem is a business development consulting services firm i ...
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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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Our flagship series will propel you to the forefront of the global ecommerce revolution. From analyses of breaking current events to the intricacies of navigating cross-border sales and regulations, Business over Borders entertains and informs any audience who wants to learn more about how international ecommerce works.
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In this episode with Brian Cho, co-founder and general partner at Patron, we explore the intricacies of the gaming world's future. From the complexities of cross-currency games to the delicate balance of control and user flexibility within game economies, Brian offers his invaluable perspective. We delve into the sustainability of centralized model…
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In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip. ================================================================= Best Mom…
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The year’s biggest shopping season is soon upon us and your customers are anxiously awaiting to buy their favourite items and holiday gifts from you - are you ready? Get expert tips from Reach’s Head of Sales, Cayleigh Palen, including: reducing friction at checkout, auditing last year’s sales data, and tapping into the psychology of your customers…
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Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the …
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expandin…
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In this episode of the CX Goalkeeper Podcast, Gregorio Uglioni sits down with Eryc Eyl, author of Stop Engaging Employees, Start Making Work More Human. Eryc passionately shares insights on how shifting the focus from employee engagement to fostering a human-centered workplace can drive real results. He explores the importance of human dignity at w…
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Unlock the secrets to mastering sales prioritization and time management. Ever wondered how understanding your personal strengths and weaknesses could transform your business? This episode promises to guide you through the art of leveraging tools like the DISC profile to optimize your workflow. We'll help you navigate the challenges of juggling mul…
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In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and off…
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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. =================…
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In this episode, ⁠Krish Palaniappan⁠ discusses the essential elements of entrepreneurship, drawing from personal experiences at Snowpal. He emphasizes the importance of patience, identifying real problems to solve, building a supportive network, and the need for self-motivation. The conversation also touches on the long-term commitment required in …
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In this special Chicago episode of the Driven by DCKAP podcast, our host Karthik Chidambaram, Founder and CEO of DCKAP, has the opportunity to sit down and speak with Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Originally founded as Internet Retailer, Digital Commerce 360 is an industry pioneer and global …
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Chief Revolution Officer John DiJulius talks with Lori Saitz, a leading authority on improving productivity and engagement through workplace well-being. She is the founder of the Zen Leadership Program for Results Focused Professionals. With a comprehensive background in wellness and communication strategies, Lori helps executives create focused, r…
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In this week's episode, Chief Revolution Officer John DiJulius sits down with John Bernatovicz who is an entrepreneur, podcast host, speaker, HR advocate, and author of HR like a Boss. Learn · How John got into the HR world · How john defines HR · Why he wrote HR Like a Boss · The cornerstones of LOVE and OWNERSHIP to do HR Like a Boss. · Why do hu…
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In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture. ================================================================= Best Moments: (00:1…
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Hey, everybody. I’ve got a great interview today! It’s with Shawn Nelson, the CEO and founder of LoveSac, a $700 million furniture company Shawn founded 25 years ago. During our interview, Shawn shares a few of the tips-- what he calls "Shawnisms"-- that are in his new, Amazon best-selling book, "Let Me Save You 25 Years: Mistakes, Miracles, and Le…
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The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreak…
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In this episode, ⁠Krish Palaniappan⁠ discusses the implementation of a specific feature in their mobile app, focusing on system notifications. He explains the different types of notifications, the design considerations for scalability, and the importance of creating a generic framework for future features. The conversation also touches on the manag…
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We get results from social media when we’re able to identify the result that we’re looking to get, and identify the messaging that we need to create to be able to get in front of these ideal prospects to have them raise their hands and express interest. When we do those things correctly, then you can get to the point where nearly everybody you talk…
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Ever wondered how small businesses can outshine their larger counterparts in customer experience? Hear how journey mapping can transform every touchpoint and why eliminating barriers is crucial to delivering a seamless customer experience. Real-life success stories from companies like Zappos and a local pharmacy illustrate the power of proactive cu…
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In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings. ================================================================= Best Moments: (00:58) Companies pushing for return to office (01:4…
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In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…
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Transform 'garbage' leads into gold while meeting your revenue goals with precision. In this episode, you'll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delight your prospects. And don't f…
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In this episode, ⁠Krish Palaniappan⁠ interviews ⁠Rod Telpizov⁠, CEO of ⁠SmartJobBoard⁠. They discuss the journey of launching and growing a SaaS business, the importance of choosing the right market, navigating business challenges, and the critical role of resilience in entrepreneurship. Rod shares insights on leveraging AI tools to enhance product…
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In this episode of the CX Goalkeeper Podcast, host Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty shares invaluable insights on aligning CX efforts with business strategies, understanding executive prioritie…
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When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of te…
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience. ==============================…
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Takeaways: - Enjoyment fuels achievement, not just hard work. - Testing business hypotheses quickly is crucial for success. - Fear should not hold you back from making decisions. - Prioritize moments over milestones for a fulfilling life. - Decision-making is a skill that can be improved. - You can achieve more with the skills you already have. - C…
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In this episode, ⁠Christoph Steinlehner⁠ discusses the challenges faced by product managers, including endless discussion cycles and the importance of visual communication. He emphasizes the need for effective meetings, collaboration between product managers and developers, and the role of prototyping and user feedback in product development. Chris…
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Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.…
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OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OS…
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In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates. ===============================…
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In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading mark…
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This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN. Tune in to Learn: How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B Why companies are reinvesting in storytelling to foster deeper engagement and gr…
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Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? Business consultant and author Ed Forteau helps service providers, en…
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In this episode, ⁠Krish Palaniappan⁠ interviews ⁠Andrew Brooks⁠, co-founder of ⁠contextual.io⁠, an AI orchestration platform. The episode includes a live demonstration of the platform, showcasing its features, user interface, and capabilities for integrating AI solutions into business processes. They discuss the functionalities and features of Cont…
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Welcome to the latest episode of Sit Down Startup! Today, host Adam O'Donnell sits down with Tigran Sloyan, an MIT alumnus and the co-founder and CEO of CodeSignal, to discuss his remarkable journey to the forefront of innovation. Uncover the invaluable insights Tigran gained about resilience, adaptability, and the necessity of continuous product e…
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In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends. ================================================================= Best Moments: (01:15) In-N-Out Burger …
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In this conversation, ⁠Daniel Mawdsley⁠, founder of ⁠Skill Society⁠, discusses the innovative approach his company is taking to revolutionize the hiring process through AI-driven assessments. He emphasizes the importance of identifying real problems in the market, understanding product-market fit, and the significance of creating a minimum viable p…
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In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can…
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David: When we talk about learning from failure, it doesn’t just have to be our failures. We can learn from the failures of others. Jay: Oh yeah. David: We can learn from the failures of our friends, our family, our parents, our children. We can learn from any type of failure that we meet along the way. And when we do that, when we learn from other…
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What if your customer data could be the key to transforming your business? Join Jeannie Walters as we explore ways to turn overwhelming data into actionable insights. This episode starts with examining your approach to customer data, setting clear objectives like improving customer retention to make your data analysis meaningful and targeted. We ta…
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In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…
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In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture. ================================================================= Best Moments: (00:28) Rise in digital ad costs due to the upcoming presidential election (02:02) Increased weeken…
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This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling you…
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Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggyb…
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In this engaging conversation, ⁠Krish Palaniappan⁠ and ⁠Ivan Gekht⁠ delve into the concept of business agility and its significance in the modern world. They explore the differences between business agility and agile software development, the importance of mindset, and the challenges of implementing agile practices in teams. Ivan shares insights on…
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It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin …
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