The Mischief mindset behind the most creative agency in the US with Greg Hahn

Uncensored CMO

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times.

Timestamps

• 00:00:00 - Intro
• 00:01:10 - How did Greg Hahn get into the advertising industry?
• 00:02:42 - 14 years at BBDO
• 00:03:52 - Getting fired from BBDO
• 00:06:24 - From being fired to creating Mischief
• 00:11:08 - The extraordinary cost of being dull
• 00:14:11 - Why do so many companies play it safe?
• 00:16:36 - Winning a Grand Effie with Tubi
• 00:19:29 - The Mischief mindset
• 00:26:21 - The opposite of a good idea can also be a good idea
• 00:26:59 - How can you use you disadvantage as your advantage?
• 00:30:50 - How can you change the context and reframe things
• 00:34:10 - What would you do if you weren’t afraid
• 00:38:14 - How to make the best out of being fired
• 00:49:24 - What Mischief believes in
• 00:53:49 - How Mischief hires great people
• 00:55:29 - How does Mischief stay sharp as they grow?
• 00:56:29 - Choosing the right clients to work with
• 00:58:55 - What’s next for Mischief?
• 01:00:10 - Hardest part of growing and scaling Mischief
• 01:03:27 - Advice for starting an agency from scratch