My guest today is Meiyoko Taylor. He’s been on the show before – Episode 188 where he spoke about How to Find our Amazing. Just to recap – Meiyoko is an Author, Entrepreneur, and Personal Development Coach. He helps people find their AMAZING by showing them how to take charge, discover their passion and creating [...] The post [Ep #204] The secret …

Today’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal customer community.By Cas McCullough

One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years.If you’re in business to be a force for good in the world but you’re drowning in social media sea amongst every other company…

If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential to be an incredibly powerful tool and marketers are al…

Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for t…

Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through podtrac.com.Today’s Brilliant Content Idea is to use podtrac.com to track the stats on your Podcast Show…

If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire.In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are tactics you are using, you may be paying more for your Facebook Ads than …

A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment, including social media. Today's episode digs a little deeper into how you can use live events in your content marketing mix and what the benefits could …

One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is music. Specifically today's brilliant content idea explores how to use Spotify to enhance your brand, …

One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard sell techniques, marketers can often be…

One of the often overlooked factors in social media marketing is the incredible power of influencers. Influencers aren’t necessarily experts. They are just people with massive, and highly engaged followings. Your reach is largely governed by your community’s reach, so connecting with key influencers is key to getting ahead of the game in your niche…

Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for o…

How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today's brilliant content idea is to create a subscriber call to action specifically for different needs by integrating it with a blog post. Today's episode walks you through the process.…

Find out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the very first in this series, you'll find out why selling directly on social media without warming people to your brand first may be counterproductive. You'…

Are you struggling to keep up with a hectic workload in your business? Feeling stressed when you look at you ever-growing ‘to do’ list and wonder how on earth you’re ever going to get through it all? Well, according to my guest today – you'll be amazed at how much stress you’ll leave behind once [...] The post [Episode #106]: Reduce your stress and…

Are you feeling stuck in your business? It certainly doesn't have to be that way. Listen as Celene Harrelson shares how to overcome overwhelm and move forward in your business. Here are some of the topics Celene and I cover in today's show: Shiny Object Syndrome Having a plan Why every business owner should have [...] The post Feeling stuck in your…

Micro businesses are the fastest growing segment in the Australian economy but they are also failing as fast as they are getting started. Numbers are similar seen in both the US and the UK. Listen as Cas McCullough shares how using Content Marketing can help save your business from a similar demise. Content Marketing is [...] The post Content Marke…

Building business relationships online through social media– with a specific focus on blogging. Have you ever wondered if you have the potential to write a book? Join me today to hear how Angela Brooks took the stories on her blog and turned them into a book. Angela shares some “how tos” on using blogging and [...] The post Building business relati…

Today I’m extremely excited to be chatting with a very dear friend of mine, Dina Proctor. During our conversations you will learn simple practical techniques/methods to change your life and create a more peaceful, happy existence. You will hear Dina’s story, how that became the subject for her book and her 3x3 meditation technique which [...] The p…

Discover how blogging can help build your platform and audience. Learn simple ways to generate ideas and build credibility with your blog; along with some creative tips and suggestions to get your blog noticed in order to generate more traffic to your website. Lots of authors and entrepreneurs see the value in blogging and have [...] The post Busin…

Social Media Marketing - Providing social media consulting and relationship marketing to assure your social sites and strategies are maximized to give you the best possible engagement through Google+. Today I’m talking with Elaine Lindsay about Google+ and how you can optimize your search engine capabilities. Google+ is considered by Elaine to be t…

Psychotherapist, author and speaker – Cathy Lumsden shares with us techniques from her book “The Best Advice Your Mother Never Gave You”, which will inspire you to want to build better relationships. Plus, we will also hear some of her ‘how to’ tips to assist us in building stronger, healthier relationships. Discover how to: understand [...] The po…

Ebooks are great lead generators, easy to get to market compared to print books with fewer costs with a lot less risk factors involved. You will hear suggestions about: Whether to self-publish or not; Various royalty rates and policies for Amazon, Barnes & Noble, iTunes and Kindle plus formatting suggestions, book quality and size benefits [...] Th…

As an author or potential author could you use fresh creative ideas on how to get published, establish your own website in order to promote your books online AND find creative ways to promote your books… then take the time today to listen to Thomas Umstattd share many of his insightful and ingenious methods for [...] The post Book Marketing – key i…

Could your small business use an infusion of new ideas to expand sales and draw new clients your way? Perhaps it’s time for you to investigate and explore social media as a means of achieving these goals. A recent interesting statistic to consider concerning Facebook… “Facebook has passed the 1 billion user mark in Oct. [...] The post Social media …

Ambitious Entrepreneur Podcast Network is thrilled to welcome Stacey Myers and her podcast the Author Platform Success Podcast to the program. Founder & CEO, Annemarie Cross welcomes and introduces Stacey through a previous interview Annemarie & Stacey did, where Stacey shared her wisdom about how to create a powerful Author Platform. Do you have a…