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How Content Marketing is Done in China

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Manage episode 157909883 series 1236713
Content provided by Cas McCullough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cas McCullough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for the young, hip and wealthy. This episode gives you well-researched and timely tips on how to break into this burgeoning market by using powerful content!
  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 157909883 series 1236713
Content provided by Cas McCullough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cas McCullough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for the young, hip and wealthy. This episode gives you well-researched and timely tips on how to break into this burgeoning market by using powerful content!
  continue reading

13 episodes

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