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Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape. Each episode ...
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How do you actually sell a rocket? Or a nuclear reactor? Let's find out about that with interviews of deeptech and climate scale-ups & startups and insights from my own experience as a sales leader.
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How to Attract American Clients to Your European Business
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11:52
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Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster. I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year. 📣📣📣Join me on August 28 for a…
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Deeptech & Climate Tech Startup 101 - Lesson 2 From Ideas to Execution - The True Value Lies in Action
16:04
16:04
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Hello everybody! How do you create a deeptech or climate tech startup? You ask. I have got the question SO MANY TIMES and since we can't all get into deeptech accelerators, I thought that.. Well, I'll give it a shot in a series of videos. Deeptech & Climate Tech startup 101. This is the second one. Instead of focusing on ideas: execute. Fast. Repea…
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Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business.…
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Creating a Deeptech & Climate Tech Startup 101 - 01 Foundations: Your Mindset - Ep 009
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22:36
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Thanks for watching this episode and see you soon ! Are you a deeptech or climate startup? Do you want to appear on Reactor special edition called 'Biz Decoder' in front of investors and customers? https://tally.so/r/wzYVGk Find the newsletter here: https://reactortech.substack.com/ Follow me on Linkedin / jeromegilleron summary In this episode, Je…
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Do eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola Shoes
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28:32
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This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market. What we talk about in this episode: Eco-friendly business success: Guillaume's passi…
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Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think
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46:38
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I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA. We have switched places! I moved from the USA to France. They moved from Europe to the USA. So we always have a lot of things in common. This week, I have the great pleasure of interviewing Maartje Bakker. If you don't know Maartje, you should f…
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My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]
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17:15
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In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keyword…
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Building the best deep tech startup acceleration program in the world with Markus Bohl from Intel Ignite- Ep 008
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44:33
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Thanks for watching this episode and see you soon ! Are you a deeptech or climate startup? Do you want to appear on Reactor special edition called 'Biz Decoder' in front of investors and customers? https://tally.so/r/wzYVGk Find the newsletter here: https://reactortech.substack.com/ Follow me on Linkedin / jeromegilleron Our guest today: Markus Boh…
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AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker
44:13
44:13
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Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/ Con…
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LinkedIn for Lead Generation, with James Donovan of Nine Two Media
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In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients. And we…
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Climate Startups - new bubble Interview with August Solliv - Impact Supporters Author - EP 007
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56:40
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56:40
Thanks for watching this episode and see you soon ! Are you a deeptech or climate startup? Do you want to appear on Reactor special edition called 'Biz Decoder' in front of investors and customers? https://tally.so/r/wzYVGk Find the newsletter here: https://reactortech.substack.com/ Follow me on Linkedin / jeromegilleron Guest Presentation August i…
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Optimize your online presence to attract American clients to your service business
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20:54
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In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to ov…
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5 best ways to crash your deeptech startup like I did with Space Eternity - Ep 006
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20:03
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Thanks for watching this episode and see you soon ! Are you a deeptech or climate startup? Do you want to shine in front of INVESTORS and CUStOMERS on Reactor newsletter? https://tally.so/r/wzYVGk Find the newsletter here: https://reactortech.substack.com/ and the podcast here https://open.spotify.com/show/25DtGEXLS3vJFKYhiky3Pl Follow me on Linked…
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The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI
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29:43
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Franziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe. I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in th…
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Episode 005 - My interview by Caroline Rousset - in French
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53:57
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Summary Jérôme Gilleron, the founder of Reactor Media, discusses his background in aeronautics and aerospace and his transition to marketing and sales. He explains the concept behind Reactors, which aims to provide support and resources for early-stage startups. Guiron emphasizes the importance of marketing and personal branding for startups and th…
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Episode 004 - My product is 10x better. Why no one is buying
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15:40
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15:40
Thanks for watching this episode and see you soon ! Are you a deeptech or climate startup? Do you want to appear on Reactor special edition called 'Biz Decoder' in front of investors and customers? https://tally.so/r/wzYVGk Find the newsletter here: https://reactortech.substack.com/ Follow me on Linkedin / jeromegilleron Summary In this episode, Je…
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Case Study - A Startup targeting 10 markets - Killing the myth
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18:41
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Summary In this episode, Jerome Gilleron discusses the importance of focusing on one niche market when starting a business. He emphasizes that solo founders or small teams should not try to address multiple markets simultaneously. Instead, they should identify a niche where they can provide value and have a clear understanding of the pain points an…
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Episode 002 - Building a global anti food waste app - Camille Colbus ex-Too Good to Good - Nb 1 employee
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Summary Camille Colbus, the first employee of Too Good to Go, shares her experience in scaling the app that fights food waste. She emphasizes the importance of passion and belief in the product when convincing stores to join the platform. Camille also discusses the key elements that investors look for, such as the mission and potential impact of th…
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Mastering the 1:1 Business Pitch: Why Less is More
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11:11
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Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024 Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch ----------------------------- Now, let's talk about the importance of tailoring your pitch to the c…
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The 2 Types of Pitch that Every Entrepreneur Needs
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14:36
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ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch" We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?" Click here t…
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My story: From Mississippi to Grenoble + doing business in the US when you're French
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35:39
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I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur 2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble!…
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Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing
34:51
34:51
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Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. Tristan and his company are based in Grenoble,…
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Episode 001 Reactor Podcast Christina Rebuffet-Broadus US Market, Marketing and Deeptech
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37:27
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Christina Rebuffet-Broadus is a coach and consultant specialized in helping European companies successfully land in the USA. She has helped dozens of deeptech and climate companies and she is sharing with tips about personal branding, how to finally reconciliate tech and sales and sharing her experience of entrepreneurs and with companies from Gren…
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Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"
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39:57
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I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. He's worked with more than 150 entrepreneurs and small businesses, so he's seen it…
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#deeptech #startup #sales #deeptech #startup #sales Very first episode of Reactor! Thanks for watching this episode and see you soon ! Do you need help developing your deeptech or climate business? https://linktr.ee/reactornewsletter Find the newsletter here: https://reactortech.substack.com/ Follow me on Linkedin https://www.linkedin.com/in/jerome…
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The US Prospection Problem You Didn't Know You Had
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10:47
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Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their c…
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LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs
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17:44
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**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024 European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communica…
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I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me re…
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