The best business advice for Wedding Professionals. Interviews with business experts including speakers from the annual Wedding MBA Conference. Marketing, Branding, Advertising, Social Media, Legal, Inspiration, Motivation, Humor and Leadership. Hosted by Clint Hufft.
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Wedding Industry News, Trends and Marketing Information For Wedding Professionals.
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Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.By Clint Hufft
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Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?By Clint Hufft
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Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.…
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Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?By Clint Hufft
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Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.By Clint Hufft
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Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.By Clint Hufft
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Wedding MBA Podcast 252 - Andrea Eppolito
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Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. Research the newest wedding ideas and be two steps ahead of your competitors.…
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Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding planner? You know you can save them time and money and make their wedding day stress-free. Education outreach can change the way your wedding market sees the true role of a wedding pl…
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Wedding MBA Podcast 250 - Cayce Turbeville Wed Talk
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17:45
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Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com. How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!By Clint Hufft
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Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.By Clint Hufft
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Wedding MBA Podcast 248 - Brian Franklin Wed Talk
18:51
18:51
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Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words. We’ll help you find them. Highly personalized, human-written, custom vows, wedding speeches, and Full ceremony scripts for officiants.By Clint Hufft
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Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee" . They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.…
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Wedding MBA Podcast 246 - Jennifer Trotter
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27:09
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Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should always be able to manage it all. But sometimes enough is enough. • Warning signs • Best ways to cope with burnout • Action plan for positive workplaceBy Clint Hufft
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Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill, precision, and expertise to avoid overpaying. Get proactive and learn how to keep more of the money you make. • Increase your take-home pay • IRS red flags • Lesser-known tax deductions…
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How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search. • Include photos that boost your ranking • Optimize web presence for local organic search • Reviews, map embedding, and local/destination search…
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Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you can convert into bookings. • Is the budget really the issue • Words and phrases to avoidBy Clint Hufft
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Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business? • Critical phrases for every contract • Essential insurance types and limitsBy Clint Hufft
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Wedding MBA Podcast 241 - Christie Osborne
22:17
22:17
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Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads. • Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline • Real-life posts and ads t…
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Wedding MBA Podcast 240 - Ben Chernivsky Wed Talk
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Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!By Clint Hufft
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Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up? • Charge for all planner/designer services • Monetize services that go beyond the contract…
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Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Co…
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Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action. • Understand potential buyers on a deeper level…
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Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief, Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend. • Find the best expos for your target audience • Gain credibility and network with other wedding pros • Booth design dos and don'ts…
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Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.…
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Wedding MBA Podcast 234 - Lauren Bercier Wed Talk
18:17
18:17
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Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com. How to create ceremony spaces for less. Save couples over 70% with rent & return premium silk florals from SBBloomsBy Clint Hufft
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Streamline Your Wedding Pro Business with Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin. Technology can be your best friend or worst nightmare. • This year's best automation systems for wedding pros • Tips to streamline your business • Organization before and afterBy Clint Hufft
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Wedding MBA Podcast 232 - Shannon Underwood
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30:14
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Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.By Clint Hufft
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Wedding MBA Podcast 231 - Elizabeth Sheils
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23:47
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Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.By Clint Hufft
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Wedding MBA Podcast 230 - Kirsten Palladino
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27:11
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Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever. • Create your own inclusive marketing strategy • Serve the entire gender-diverse community…
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Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags • Actionable contract inclusionsBy Clint Hufft
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So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically. • Must-know legal concerns in the event industry • Key contract terms to protect your business • Adjust contracts without a lawyer…
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Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape • Strategic timing for your submissions • What you need to know about getting publishedBy Clint Hufft
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Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.By Clint Hufft
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Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life. • Automate to free up time • When to say no • Set your boundariesBy Clint Hufft
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Wedding MBA Podcast 224 - Shannon Tarrant
23:19
23:19
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Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial? • Evaluation criteria for your current list • Simple questions that eliminate the takers • Reciprocal vendor application processBy Clint Hufft
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Wedding MBA Podcast 223 - Brandon Frazier
24:53
24:53
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Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths. • Add a photo booth to your existing business • Strategic ways to marke…
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Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives. • Assets, liabilities, income, and cash flow • Advanced tax and finance strategies to increase profit • Prevent financial mistakes…
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Wedding MBA Podcast 221 - Wed Talk with Tim Flors
22:27
22:27
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Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!By Clint Hufft
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Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns.By Clint Hufft
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Wedding MBA Podcast 219 - Wed Talk with Matt Campbell
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17:37
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Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day!By Clint Hufft
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Wedding MBA Podcast 218 - Andrea Eppolito
26:54
26:54
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The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrea Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the client's vision through your personal filter. A fantastic story about a pink wedding!By Clint Hufft
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Wedding MBA Podcast 216 - Wed Talk with Kristen Leen
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28:31
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Wed Talk with Kristen Leen, EventSalesPro.com. How to Create a Venue Sales System. Every venue is unique. A Virtual Sales Manager can run a Sales System and help you close contracts faster! Why it's good business to use a professional sales system so you can focus on what you do best!By Clint Hufft
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Run Your Business Like A Boss with Julie Novack, CEO & Co-Founder, PartySlate. Take your business to new heights by applying the four foundational principles to scale your business to the next level. • Annual and quarterly reports • Increase efficiency • Create a pipeline of initiativesBy Clint Hufft
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Google Ads with Mark Chapman. TheIDoSociety.com. Direct your advertising budget on Google to strategically maximize your exposure and minimize your cost per lead. • When paid ads pay off • Powerful advertising campaings • Analytics that measure ad effectivenessBy Clint Hufft
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SALES CYCLONE Best Sales Funnel Renée Dalo, ReneeDalo.com Wedding companies that create an easy buying process generate 50% more ready-to-buy customers than businesses without a process. The right sales funnel identifies who is serious about booking their wedding with you. • Right/wrong way to prospect with funnels • Sales-ready leads at a lower co…
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Stellar Sales Tips with Alan Berg. AlanBerg.com. Sales are what power your wedding business. Whether you love it or hate it, or have been selling for a short or long time, there are things everyone can learn to convert more leads to sales.By Clint Hufft
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Starting your Business with Maria Romano. TrueLoveKnots.com. How a newly widowed, former rental car employee created a Las Vegas officiant business that does over 1100 ceremonies a year! How to provide true value to the real client.By Clint Hufft
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Wedding MBA Podcast 211 - Angela Proffitt
31:04
31:04
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Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool? • Content creation ideas for TikTok and InstagramBy Clint Hufft
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Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos. • Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos…
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Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding • Logo and color strategies that resonate with clients…
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