The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. F ...
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You won't get engagement if you're never vulnerable
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6:32
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Unlimited Inventory Is Killing Corporate Comms
4:08
4:08
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4:0800:00:00:09 - 00:00:41:00 Speaker 1 Unlimited inventory is the scourge of powerful communication. Let me say that again. Unlimited inventory is the scourge of powerful communication. You know, it's not PowerPoint that causes death by PowerPoint. There's no problem with PowerPoint. The issue with PowerPoint is you can always add another slight. The …
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Social media channels are not distribution platforms
5:57
5:57
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Leverage the physical world to stand out online
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2:29
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Almost every business will advertise at some point in its existence. I realised we have hardly mentioned advertising on this channel and I wanted to share 2 quick bits of advice today. For more on every aspect of #powerfulcommunication visit Comsteria. From video production and podcasts, to media training, presentation skills and crisis comms our t…
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How charities and community groups can get paid
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4:16
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4:16An embarassing encounter at the supermarket reminded me to tell you about this.
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Local newspapers and the local democracy reporting service
31:49
31:49
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31:49Here's a deep dive inside local newspapers and in particular the work of the local democracy reporting service. In this episode, Colin Kelly explores page by page, today's Paisley Daily Express explaining where the stories come from, how the newspaper comes together and its relationship with other titles in its group. Find out more about the Local …
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It's amazing how many communications teams do neither. Work with me and we can change that in 2025. www.comsteria.co.uk
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Rule Number 1 - assume everything you say is being recorded. You might know this already. I bet there's someone working near you who's forgotten and could put your business at risk in 2025. Share this and remind them. https://www.comsteria.co.uk
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We need to realise that demographic cohorts (Baby Boomers / Generation X etc) are lazy marketing constructs with no more value than horoscopes. I'd urge communications professionals to stop referring to these and to resist the urge to label and divide particular generations. It simply doesn't follow that someone born in 1975 is automatically more l…
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If you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk
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How words can make e-cigs seem less harmful and climate change more scary
3:59
3:59
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Unnamed sources have an important role to play when it comes to exposing wrongdoing, whistleblowing and corruption. But they've become overused in much of our media and run rampant online with no controls or accountability. Worse, they give rise to the myth that there's a secret elite of connected 'insiders' that know more than you and me. It's tim…
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Should I Get Verified On Linkedin? And What Actually Happens?
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7:26
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7:26Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT! Here's a quick explainer. Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power! www.comsteria.co.uk
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It's time the poltical podcast chataratti realised just how out of touch they are.
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What makes media training from Comsteria different?
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1:40
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1:40We've got several important advantages over our competitors. Obviously, we've youth on our side. Training and consultancy is a full time business for us - we're not doing this on the side while working for someone else or enjoying a semi retirement. We live and breathe this every single day. And our knowledge of the media is based on how it is now,…
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Media training tip - build your media intelligence
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1:06
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1:06Here's a simple step you can take to improve your understanding of the media, which in turn will increase your confidence, hek you get over some fear of the unknown and should also highlight opportunities you can take advantage of. If you're part of a comms team, you could all get involved in this and share the workload.…
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Colin Kelly with advice on how to get the most out of a relationship with a PR agency. At Comsteria, we believe the best results come from combining outsourced agency support with investment in your own skills. Contact us today to discuss what we can do for you.
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Media training tip - how to bring an answer to a close
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3:33
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3:33Comsteria's media trainer Colin Kelly with advice on a neat and tidy way to 'put the brakes on' and stop talking when you're giving an interview. Don't user use this..it would get annoying if you did it on every answer, but used sparingly, this is a good technique to help end an answer strongly and get a key call to action across.…
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Open and transparent leadership - just how 'open' should we be?
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2:38
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2:38Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admi…
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We've realised media training has a particular 'reputation' in some sections of society. Many of the participants on our courses say things at the end of the day like 'I actually quite enjoyed that' or 'I didn't think that would be so much fun', or 'I was dreading that but it was actually really good'. We think this is because some providers use a …
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If your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power. Visit www.comsteria.co.uk
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We need people to experiment with new technology such as ChatGPT, MidJourney and the rest but there's much more to artificial intelligence than creating videos and pictures that freak people out with how realistic they are. Technology is not entertainment. It's a tool we use. And we can learn lessons from our friends in farming and the way they've …
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Time Management - can your AI experiments help?
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1:17
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1:17I kep hearing clients say they 'don't have time' and yet many of those same clients tell me that over the last few months they've been experimenting with AI at work. So where did the time come from? And could you use this same approach to free up time for other important activities?
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Why you shouldn't use the phrase 'town hall' to describe a business meeting
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Màiri McAllan and a lesson in how to give and receive criticism
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7:12Rule Number 1 - only pick fights you can't lose. Rule Number 2 - learn to recognise when you're dealing with a winner. Some advice from Comsteria's Colin Kelly.
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Writing training - confidential, bespoke support for your writing
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7:18
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7:18Contact us today for tailored, confidential support to develop your writing skills. [email protected] www.comsteria.co.uk
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Google Podcasts Is Closing - Here's What You Need To Do
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Your message, with clarity and personality. Comsteria's mission is to help your organisation communicate with power. Find out more about all our training, consultancy and creative services in our 2024 brochure.
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The thing Scottish politicians do when they speak that drives audiences up the spout
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2:57
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2:57Y'all know who you are.
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Media Training Tip: The General-Specific transition
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6:11Here's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comste…
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What impact are your attitudes towards AI having on your team?
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Crisis comms and the need for compassion in holding statements
9:48
9:48
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Colin Kelly is back on the Powerful Communication podcast from Comsteria. Grab our new training and creative services brochure, with full details of our courses and content creation. Should we talk about 'National Health Service' instead of 'NHS' all the time?
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A quick chat about 2 of the best communicators I've ever encountered. There's so much you can learn from Iona MacGowan and Sam Sulek if you're interested in digital media content creation, general marketing and anything around engaging an audience. Brilliant.
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Why do football clubs put their managers in such vulnerable positions?
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8:51
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8:51The Celtic manager referred to a reporter as a 'good girl' when he walked away from a post match interview yesterday. Why don't PR and comms profesionals get involved when things like this occur? Can't they see the potential for reputational damage? Easier all round of course if men improve their attitudes but it should't take national newspaper he…
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Replace the word 'legislation' with the word 'guidance'. Send your completed MP3 recording to [email protected]
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Josh Simons on LBC comments about Scotland
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10:16
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10:16Another horror story you can learn from.
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If you're involved in thought leadership in any way, you ought to be aware of the dangers of false assertions. Here's Comsteria's Colin Kelly with more. Looking for new ways to get your message across with clarity and personality? Ask about our Presenting With Confidence prsentation skills training. www.comsteria.co.uk…
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Reaction to Chris O'Shea £4.5 million salary
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9:53
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9:53Comsteria's media trainer Colin Kelly reacts to CEO of Centrica, Chris O'Shea's latest interview here he reveaed his salary last year was £4.5 million. Are you able to be sp upfront about your earnings? What are the pros and cons of sharing this in an interview? Have a listen.
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Media training breakthrough - cutting out the verbal crutches.
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4:42
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4:42Here's a quick look at what went on during our media training webinar yesterday. A couple of participants made some excellent progress. Think we can help you? Get in touch - [email protected]
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Changing the way we talk about mental health
4:22
4:22
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4:22Colin Kelly from Comsteria calls for a grown up conversation around mental health and an end to what he calls 'an unholy mangling of the English language'. Every year, Comsteria helps more than 200 organisations communicate with power. Get in touch and see what we can do for you. www.comsteria.co.uk
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This is an issue many organisations are facing at the moment. But there's a lack of understanding around why many staff are reluctant to come back. In this episode, Comsteria's Colin Kelly explains how many employees have been left feeling after the COVID pandemic and cost of living crisis and how you need to better understand what's going on in th…
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Should your business have an AI working group?
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3:30
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3:30Comsteria's Powerful Communication podcast helps communications professionals and small business owners navigate today's fast moving communications world. Today, Colin Kelly discusses how you might implement an internal working group to discuss the role of artificial intelligence in your organisation. To find out more about Comsteria and the work w…
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How would your business cope with a YouTube audit video?
7:45
7:45
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7:45Comsteria is back for 2024 helping businesses like yours communicate with power. From media training to crisis comms, smartphone video production, writing workshops and podcasting, we are here to support you with every aspect of your corporate communications activity. In this podcast, our media trainer and Managing Director Colin Kelly explores the…
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When you're introduced at conferences or on podcasts, make sure you give a positive first impression. You don't need to use your actual job title and don't include abslutely everything you've ever done when the host asks for your biography. https://www.comsteria.co.uk
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