On Dan's Cadre of Experts Podcast, you will meet an array of interesting people. Top politicians, doctors, teachers, engineers, warriors, lawyers, adventurers, racers, and entrepreneurs have something in common: passion, drive, and focus. And they all have a story to tell.
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Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from o ...
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Episode 29 - Dan Allford & Johnny Tyler on Industrial Video Marketing and LinkedIn
1:12:35
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Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties Dann Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail Summary Just Get it Done! TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn. Dan & Johnny emphasize the importance of authenticity …
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Episode 30 - Amy Franko on Building an Effective Sales Strategy
1:17:32
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Episode 30 - Amy Franko on Turning Sales Strategy Into Profit, Women in Sales, Board Governance over Sales and more Summary In this conversation, Ed Marsh interviews Amy Franko, a sales strategist and author, about sales strategy and the role of sales in organizations. They discuss topics such as leadership, accountability, sales training, and the …
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Episode 28 - Vaughn Mordecai on Sales Channel Ecosystems and PRM Software
1:18:15
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Episode 28 - Vaughn Mordecai on Building Powerful Indirect Sales Channel, Navigating Partner Ecosystems, and the Potential of PRM Software Summary In this episode, Ed Marsh and Vaughn Mordecai discuss the evolution of channel partnerships in the industrial space. They explore the concept of an ecosystem and how businesses are moving towards many-to…
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Episode 27 Alyssa Gelbard on Personal Branding, Executive Presence, and LinkedIn
1:19:23
1:19:23
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Alyssa Gelbard on the Power of Personal Branding, Executive Presence and LinkedIn - Industrial Growth Institute Podcast Episode # 27 with Ed Marsh Summary Alyssa Gelbard, founder and CEO of Point Road Group, discusses the importance of personal branding and executive presence in driving credibility and trust. Gelbard highlights the need for compani…
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Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research
1:25:24
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Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh Summary Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding the right path to predictable revenue growth. He emphas…
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Episode 25 Adam Honig on Why CRM Adoption is Poor and Initiatives Often Fail
1:14:10
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Adam Honig on Why CRM Adoption Rates are So Chronically Low Among Industrial Sales Teams - Industrial Growth Institute Podcast Episode # 25 with Ed Marsh Summary In this podcast episode, Ed Marsh and Adam Honig discuss the challenges and misconceptions surrounding CRM in the industrial manufacturing space. They explore the reasons why many sales re…
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Episode 24 - Rudy Scarito on Middle Market Industrial M&A and Access to Capital
1:16:56
1:16:56
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Rudy Scarito on Middle Market Industrial Mergers, Acquisitions and Access to Capital - Industrial Growth Institute Podcast Episode # 24 with Ed Marsh Summary Rudy Scarito, an investment banker with extensive experience in mergers and acquisitions, shares insights on the importance of considering acquisitions and exits as part of a business growth s…
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Episode 23 - Jim Blasingame on the Age of Customer Relevance: Human Connection in a Digital World
1:25:19
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Jim Blasingame on the Age of Customer Relevance - Industrial Growth Institute Podcast Episode # 23 with Ed Marsh Summary Jim Blasingame, a consultant, strategist and futurist, chats with host Ed Marsh about the importance of capitalism and the concept of abundance. He emphasizes the need for businesses to adapt to the digital age and prioritize rel…
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Episode 22 - Dan Ott on Generational Conflicts in Industrial Marketing and Sales
1:27:47
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Dan Ott on Generational Conflicts in Industrial Marketing and Sales - Industrial Growth Institute Podcast Episode # 22 with Ed Marsh Summary In this episode Ed Marsh interviews Dan Ott, the Creative Content Manager for the National Tooling and Machining Association (NTMA). They discuss the challenges faced by middle-market industrial manufacturing …
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Episode 21 - Cece Kintner on Marketing and Sales Operations for Industrial Manufacturers
1:22:27
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Cece Kintner on RevOps and Marketing and Sales Operations for Industrial Manufacturers - Industrial Growth Institute Podcast Episode # 21 with Ed Marsh Summary Cece Kintner, Director of Marketing and Sales Operations at TekStream Solutions, shares her insights on industrial marketing and sales, trade shows and events, and the evolution of buyer beh…
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Episode 20 - Jon Russo on Account Based Marketing and Sales for Industrial Manufacturers
1:25:05
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Jon Russo on Account-Based Marketing and Go To Market Strategies - Industrial Growth Institute Podcast Episode # 20 with Ed Marsh Summary In this episode, Ed Marsh interviews Jon Russo, a three-time global CMO and the founder of B2B Fusion. They discuss account based marketing (ABM) and its evolution into account-based go-to-market strategies. They…
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In this solo episode, Dan Allford challenges the common misconceptions about leadership. He argues that true leadership stems from deep expertise and proven accomplishment, not from mere titles or positions. Dan shares his insights on the leadership qualities he admires in historical figures like Oppenheimer, Kelly Johnson, and Admiral Rickover. He…
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Episode 19 - Ben Tagoe on Using Data to Optimize Your B2B Sales Hiring and Performance
1:26:40
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Ben Tagoe on the Power of Data and Analytics to Improve B2B Sales Performance - Industrial Growth Institute Podcast Episode #19 with Ed Marsh Summary Ben Tagoe is the CEO of Objective Management Group (OMG), a company that provides talent assessments for sales teams. He and Ed discuss the importance of data in sales and how OMG uses data to help co…
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Episode 18 - Franz Josef Schrepf on Partnership Ecosystems and Go To Market Strategy
1:24:26
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Franz Shrepf Lays out the Power of Partnership Ecosystems and the Nearbound Movement - Industrial Growth Institute Podcast Episode #18 with Ed Marsh Summary In this episode, Ed Marsh interviews Franz Schrepf, a director of strategic partnerships at StreamYard and a renowned expert on partnerships. They discuss the importance of partnerships in tech…
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Episode 17 - Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent
1:24:57
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Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent - Industrial Growth Institute Podcast Episode # 17 with Ed Marsh Summary In this episode, Ed Marsh interviews Brisa Renteria, a sales expert and CEO of Improved Growth, about the challenges of hiring and training sales teams. The discussion covers a variety of topics in…
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Episode 16 - Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment
1:39:03
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Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment - Industrial Growth Institute Podcast Episode # 16 with Ed Marsh Summary Dustin Levy, Vice President of the Industrial Safety Business Group at Gentex Corporation, chats with host Ed Marsh about a wide range of industrial marketing and sales topics including: comfort, learn…
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Episode 15 - Lisa Thompson on Strategic Pricing for B2B Companies
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Lisa Thompson Unveils Secrets of Strategic Pricing - Industrial Growth Institute Podcast Episode # 15 with Ed Marsh Summary In this conversation, Ed Marsh interviews Lisa Spadafora Thompson, a globally known expert in pricing and portfolio growth for B2B companies. They discuss strategic pricing, product management, and the challenges faced by indu…
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Episode 14 - John Panaccione on Veterans in Business and the Silver Tsunami
1:20:28
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John Panaccione on Decisions and Veterans in Business - Industrial Growth Institute Podcast Episode # 14 with Ed Marsh Summary In this episode, Ed Marsh interviews John Panaccione about the importance of inorganic growth and the role of inorganic growth options in revenue growth. They discuss John's background, his experience in small business fina…
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Episode 13 - Jon Selig Unleashed on Humor in Sales and Prospecting
1:19:41
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Jon Selig on the Power of Humor to Improve Sales and Prospecting - Industrial Growth Institute Podcast Episode 13 Summary Episode 13 starts with Jon Selig and Ed Marsh lamenting the fact that sales can be less fun than it was a decade ago. Salespeople and prospects feel overwhelmed by repetitive sales cadences and stale tactics. John Selig, a stand…
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Episode 12 - Kathleen Booth on why Community is the New Google
1:13:25
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Kathleen Booth on Professional Communities and Marketing and Sales Alignment - Industrial Growth Institute Podcast Episode 12 Summary In Episode 12 of the Industrial Growth Institute Podcast, host Ed Marsh and guest Kathleen Booth discuss the role of community in personal and professional development, as well as organizational success. Boil it all …
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Episode 11 - Scott MacKenzie on Podcasting for Business Development
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Scott MacKenzie on the Business Development Power of Podcasting - Industrial Growth Institute Podcast Episode 11 Summary Scott MacKenzie is the founder of Industrial Talk, an innovative and disruptive business that he founded after taking a company public, retiring, and wanting to do something fun. But the business builds on a crucial discovery he …
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Episode 10 - Trista Morrison on Strategic Communications as a Forcing Function for Corporate Strategy
1:21:57
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Trista Morrison Talks Strategic Communications, Strategy and Boards - Industrial Growth Institute Podcast Episode 10 Summary Trista Morrison, a seasoned bio-pharmaceutical executive, started her career as a biologist and journalist. In this episode she discusses the intersection of communications and strategy in the industrial growth context. Trist…
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Episode 9 - Mario Trafficante on NCAA Athletes in Sales and Sales Management KPIs
1:11:41
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Mario Trafficante on Athletes in Sales & Managing Sales KPIs: Industrial Growth Insitute Podcast Episode 9 Summary In Episode 9, host Ed Marsh interviews Mario Trafficante, a former NCAA hockey player, and an expert in technology optimization and sales. Mario shares his background and expertise in B2B sales and discusses the importance of routine, …
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Episode 8 - Jeff Cross on Creating a Media Publishing Function
1:04:36
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Jeff Cross on Industrial Media and Publishing: Industrial Growth Insitute Podcast Episode 8 Summary Ed Marsh is joined by Jeff Cross, the media director of ISSA, the Industrial Cleaning Trade Association for Episode 8 of the Industrial Growth Institute. Jeff shares his career journey and how he transitioned from journalist to owning a cleaning and …
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Episode 7 - Terri Hoffman on Industrial Marketing for Manufacturers
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Industrial Marketing for Manufacturers Built Right - Terri Hoffman riffs on NCAA athletics, accountability, strategy, and even UTVs and wine - all on Industrial Growth Institute Episode 7 Summary In Episode 7 of the Industrial Growth Institute Podcast, Terri Hoffman, founder and CEO of Marketing Refresh, joins Ed Marsh to discuss industrial marketi…
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Episode 6 - Carole Mahoney on the Role of Sales Managers and Buyer First Selling
1:27:32
1:27:32
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From Single Mom and Struggling Waitress to Sales Trainer & Author - Carole Mahoney on Industrial Growth Institute Episode 6 SummaryIn this episode, Ed Marsh interviews Carol Mahoney, a sales trainer and coach, about her journey through personal and business frustrations, the critical role of B2B Sales Managers, and the importance of mindset in sale…
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Episode 5 - Peter Caputa on the evolution of digital marketing and the power of data for revenue growth
1:22:06
1:22:06
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From Chemical Engineer to Inbound Marketing Legend - Peter Caputa on Industrial Growth Institute Episode 5 Summary In this episode, Ed interviews Peter Caputa IV, CEO of Databox, about his career and insights into #DigitalMarketing, #B2BSales and businesses. He shares his journey from the 15th employee at #HubSpot through his launch and management …
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Episode 4 - Markus Rimmele on Servitization & Digitalization of Industrial Support
1:14:54
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Growing Aftermarket Sales & Service with Digitization - Markus Rimmele on Industrial Growth Insitute Episode 4 Key Points Digitalization can help middle-market industrial manufacturers improve the buyer experience and differentiate their offerings. An adapted mindset and digital approaches can help grow high profit aftermarket parts, service and tr…
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Episode 3 - Bob Apollo on Outcome-Centric Sales
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In this episode, Ed Marsh interviews Bob Apollo, the founder and chief outcomes officer of Inflection Point Strategy Partners, a UK based sales effectiveness consultancy. They discuss Bob's career journey, the evolution of B2B sales, accountability in sales, different sales methodologies, and Bob's concept of outcome-centric selling. Bob emphasizes…
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Episode 2 - Sean Hurd on Military Vets in B2B Sales and Business Development
1:19:17
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In this conversation, Ed Marsh interviews Sean Hurd, a career Special Operations Soldier, former Sergeant Major in the U.S. Army, and current veteran advocate at Shift Group. Sean shares his military background, including his time in the Ranger Regiment and Special Forces, and explains why he transitioned to a career in sales. He highlights the imp…
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#25 - Matthew Perrault | Navigating Work, Family, and Society's Challenges
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Join host Dan Allford and guest Matthew Perrault on Dan's Cadre of Experts podcast as they discuss employment challenges, transitions, and societal issues. Matthew shares frustrations from various jobs, including night shifts and lack of purpose. Transitioning with support from mentors, the joy of fatherhood, and emphasizing teaching valuable lesso…
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Episode 1 - Chris Fox on Video for Industrial Marketing
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In this episode, Ed Marsh interviews Chris Fox, a content creator and consultant in the manufacturing marketing space. In addition to bourbon, music, and journalism, they discuss the importance of storytelling and creativity in content creation, as well as the value of imperfection and taking risks. Chris shares his experience in creating engaging …
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Ed Marsh introduces the Industrial Growth Institute podcast that helps B2B industrial manufacturers grow revenue.By Ed Marsh Consulting
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#24 - Louis Van Bergen | Spiralhorn Safaris
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Join host Dan as he sits down with Louis Van Bergen, owner of Spiralhorn Safaris, for an insightful discussion on hunting buffalo in Africa. Louis shares his wealth of experience and expertise in guiding hunters through the exhilarating and challenging terrain of South Africa. Louis and Dan delve into the nitty-gritty of buffalo hunting, discussing…
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#23 - Oilfield Nextgen with Brian Cooke and Adam Burris
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Join us in this insightful conversation with Brian Cook & Adam Burris, founders of NextGen Trades, as they discuss their mission to empower young individuals to pursue careers in skilled professions like welding and electricians. They share their unique approach of interacting with schools, students, and sponsors to guide and support these aspiring…
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In Episode 22 of "Dan's Cadre of Experts," host Dan Allford engages in a compelling conversation with Vianna Von Weyhausen, Founder and Director of Conservation Solutions International (CSI). The episode explores the financial intricacies of training dogs for anti-poaching initiatives, CSI's international projects, and the versatility of trained ca…
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In this episode of Dan's Cadre of Experts, we are joined by industry expert , Chip Arata as we delve into the world of powder metallurgy, uncovering the versatile applications and innovative uses of metal powders in manufacturing. From the intricacies of plasma transfer arc processes to the surprising applications in magnetic paint, aerospace, and …
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In this engaging podcast episode, Dan sits down with Mark Busbee, a seasoned professional in combat shooting tactics. Mark's diverse background as a nurse underscores the significance of communication and accountability in effective leadership. Dive deep into Mark's involvement with Combat Shooting Tactics and the Guardian program, a comprehensive …
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In this of Dan's Cadre of Experts, Dan Allford sits down with the welding industry veteran, Warren Hankammer. Together, they explore their shared journey through the world of welding, showcasing the diverse paths one can take in this field. From aeronautical dreams to innovative welding techniques, this conversation delves into the fascinating worl…
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In this episode of "Dan's Cadre of Experts," host Dan Allford is joined by Wes Virdell, the State Director for Gun Owners of America (GOA). They discuss the recent controversy surrounding pistol braces, legislative efforts to protect Second Amendment rights, and Wes's potential bid for political office. Watch the video!…
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In this episode of Dan's Cadre of Experts, Dan Allford welcomes his longtime acquaintance Rodger Johnson to the show. They reminisce about their initial meeting, which took place during their involvement with Ransome. Ransome specialized in building manipulators, early versions of robots, used for welding in various industrial applications. The con…
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Dan's Cadre of Experts Podcast on BrainPub Network, where you will meet an array of interesting people. Top politicians, doctors, teachers, engineers, warriors, lawyers, adventurers, racers, and entrepreneurs have something in common: passion, drive, and focus. They all have a story to tell. My guest on today's podcast is Nathan Sumrall, the weldin…
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#15 - Dr. Charlie Ribardo Materials& Welding Engineer
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In this episode, we are thrilled to have Dr. Charlie Ribardo, Materials & Welding Engineer. Dr. Ribardo's expertise in the industry, combined with his passion for helping the youth with his work with Boy Scouts of America, make this episode a must-listen . So, join us as we delve into the world of welding with Dr. Charlie Ribardo.…
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#14 - Greg Michelson of GM Zambia Safaris
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On this week's episode, Dan is joined by Greg Michelson of GM Zambia Safaris. "GM Zambia Safaris is a hunting /marketing company owned and run by Greg Michelson. Greg was born in Africa, in Zimbabwe, and has been a full-time Professional Hunter since 1986. Over 30 seasons guiding big game hunters from all over the world have made Greg one of the mo…
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Dan's Cadre of Experts #13 - w3r3on3 & Poncho: Muralistas
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On this week's episode, we are joined by Gelson D. Lemus aka w3r3one, and ARC Specialties' own Pancho, join our host in the studio to talk about life as a graffiti artists, what is a muralista, and being more accessible to fans of your work. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!!…
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Dan's Cadre of Experts #12 - Wes Virdell of Gun Owners of America
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On this week's episode, we are joined by Wes Virdell of Gun Owners of America. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!! Watch the Video HereBy Dan Allford
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On this week's episode, we join Vick Jones, of Cedar Hollow Ranch in the hill country of Texas. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!! Watch the Video HereBy Dan Allford
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#10 - Francisco & Joëlle Rosich - Hunt Trip Spain
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On this week's episode, we are joined by Francisco & Joëlle Rosich, of Hunt Trip Spain. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!! Watch the Video HereBy Dan Allford
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On this week's episode, we join Tim Fallon, of FTW Ranch and SAAM Hunter Training, in the hill country of Texas, to talk about the Dallas Safari Club. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!! Watch the Video HereBy Dan Allford
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On this week's episode, we join Tim Fallon, of FTW Ranch and SAAM Hunter Training, in the hill country of Texas. We hope you enjoy this episode of Dan's Cadre of Experts. Subscribe to show!! Watch the Video HereBy Dan Allford
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