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Creator Science helps you become a smarter creator. It's never been easier to create content, but breaking through the noise gets more difficult every day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, includ ...
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The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio. ⚡️mattcundill@getalby.com
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RTA School of Media at Toronto Metropolitan University

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From their sessions to your ears, we feature the best of RTA School of Media's students. Every episode we play back a few of our favourite projects and meet the students and staff behind them. From audio dramas to original music to podcasts, this is not your average playlist show.
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Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at …
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After 7 and a half years, the longest gap between appearances in Sound Off Podcast history, Leslie Scott finally returns. And to say things have changed is a massive understatement. Back in 2016, Leslie was the PD for 107.7 The End in Seattle, driving the station to huge success in the millennial market. Since then, she's taken on a few more statio…
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This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month’s performance. I share: My Profit & Loss statement (including a breakdown of where those revenue and expenses come from) …
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ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsor…
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Jordan Heath Rawlings, host of the Big Story Podcast, returns to discuss the evolution of daily news podcasts over the past five years. We first had Jordan on the show in 2019 after year one on the show. Since then, he noted the increased competition and the shift to virtual interviews post-pandemic. There's simply more choice with outlets having r…
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ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsor…
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Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about t…
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In keeping with tradition, I spoke with Justin Moore at VidSummit 2024 about two major things. One is being a new parent and a creator. That's the first half of our conversation. The second half is all about a new product that I am building behind the scenes, so I think you're really going to enjoy it. Full transcript and show notes Signup for the …
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Jeff Umbro, is the founder of The Podglomerate, an award-winning podcast services firm specialized in production, marketing, and monetization of outstanding content. In this episode, we discussed his transition from book publicist to podcasting, highlighting the company's evolution since 2017. He emphasized the importance of podcast promotion, noti…
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Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet. As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more. In this episode, Paddy share…
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ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsor…
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Are you into this idea? Comment on Spotify or tag @jayclouse and let me know. ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagra…
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This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May. He’s a member of The Lab, the founder of Creator Wizard, and THE guy to learn sponsorship strategy from. Justin is making some big moves – next year, he’s publishing his first book AND he’s hostin…
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Sharon Taylor, Senior Vice President of Podcast Strategy and Product Operations at Triton, discusses her career journey from hospitality management to podcasting. She joined Omny Studio in 2016, initially on a contract basis, and later becoming CEO. Sharon highlights the evolution of Omny Studio from a radio tool to a comprehensive podcast platform…
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This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today. Full transcript and show notes Submit your own questions for Ask Creator Science Professional Creator Crash Course Creator Science…
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Blubrry's CEO Todd Cochrane is back once again this week, and this time he's got a new toy he's eager to share: The Thrive bundle, Blubrry's first major foray into AI integration for podcasters. We begin by going over what exactly the Thrive bundle offers its users, including various AI-powered tools to help podcasters with tasks like episode plann…
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched …
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You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content…
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Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days. Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This…
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Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We discussed her early career path in radio, starting as a vinyl collector in high school and later transitioning from a medical billing job and then into broadcasting. She was inspired by DJs like Dusty Street and Doug "Sluggo" Roberts of KROQ fame. Carlota shared stories of her early da…
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube…
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At least once a year I get the urge to do an episode about career management and what to do when there are mass layoffs from the impactful culprits like Bell, Audacy, iHeart, Corus, Rogers, or Cumulus. Yes these aren't the only companies that lay off staff but it feels worse when public companies do it. Over the last few months, Corus and Audacy ha…
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We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same. In this episode, you’ll learn, My overall progress on my goals as tracked in Creator HQ A breakdown of some of my numbers, mostly talking…
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This week, I speak with Rob Grant from 101.5 Today Radio in Calgary. Back in 2022 I went to Spain and landed in Seville for the Copa Del Rey final between Real Betis and Valencia. On my Instagram I wondered why there were so many firecrackers going off. It was Rob who explained that it is the Valencian way of saying hello - it football terms. Over …
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Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What…
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Jeff Woods returns to the show. He was a guest way way back in 2016 in Episode 2. Back then we spoke about his (then) new book, Radio, Records and Rockstars. Shortly after came the creation of a successful radio show and podcast. In this episode you will hear his process of creating an episode, the non-use of AI in research, and the influence of th…
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Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 20…
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Back in August of 2020, I had Alan Cross on the show to talk about the issues facing the music industry in the wake of the pandemic. In 2022, we could have declared that music was back but we still didn't have any real numbers with so many people trying to make up for lost time, missed shows, and those forgotten tickets stored somewhere on the inte…
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Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving. If you haven…
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It appears that Jeremy Baker has come full circle. After starting the commercial part of his career at the Zone in Victoria, Jeremy has returned. We discuss his early years buying 90's CD's, listening to 99.3 the Fox, X, and other alternative formated radio. We talked about his time working university radio before heading to the Zone in Victoria th…
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Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration w…
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In this episode, Jeremy recounts his career journey from his first internet and computer experiences in the 1990s to his current role in digital innovation for radio. Beginning with a vivid recollection of early personal computing and internet usage, Jeremy shares how his tech-savvy background led him to a pivotal role at Clear Channel and later at…
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In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New …
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Another episode years in the making. Scot Turner recently retired from Evanov Radio in Brantford, Ontario. Scot discussed his experiences in radio programming, sharing insights on how to navigate challenges and create successful radio stations, including CFNY, 94.5 The Beat, Dave-FM in Kitchener, and many more. Scot emphasized the importance of ble…
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Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all Con…
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Heather Furr is the Director of Digital for the Bob & Sheri Show. They have 70 radio affiliates that they work with. Inside the walls of one radio station, digital strategy is an ongoing discussion and debate over best practices, staying on brand and what makes content go viral. Heather's work day is about deciding what is important in the moment a…
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Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation t…
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Last time Sue Haas was on the show, she had just moved over from Blue Ant Media to start as the President and COO of NLogic. Well, almost a year has gone by since then, and Sue's back to let us know how it's going. If you're listening in Canada, you're probably aware that NLogic has been a steady supporter of this show for a long time now. We use t…
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Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my …
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I reached out to Roz Weston when he was releasing his book, A Little Bit Broken in September of 2022. So that is not completely true - I sent an email to the publisher requesting an interview and you know how that can go. Publisher prefers TV over a podcast so on and so forth. It was another show in our company The Women of Ill Repute that had a re…
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We last had Arielle Nissenblatt on episode 307 a few years ago and loved the enthusiasm and energy she brings to the space. So much has changed in two years including many things that pertain to marketing like social media and video usage - so you have an idea where this conversation is headed. This is some all encompassing involvement: Her Ear Bud…
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Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was …
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creato…
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Craig Bruce’s radio days started in 1986 hosting shows in Australia. He now consults for radio stations and launched a podcast called Game Changers Radio in 2016, featuring interviews with radio personalities from around the world. While the show podfaded in 2020, it is the new series called Melbourne Radio Wars, which documents Kyle and Jackie O’s…
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Joining us Tuesday on the show is Craig Bruce, a consultant for radio companies in Canada, New Zealand and Australia. We are going to talk about his career but also his podcast is called ‘Game Changers Radio’ which returns with a new series called Melbourne Radio Wars. Please take this moment to follow or subscribe to the show. About Melbourne Radi…
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Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity…
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So this is episode 400. I'm never really sure if as podcasters we are supposed to celebrate these milestones publicly; I have never heard a listener tell anyone that "you need to listen to Episode 100 of" any podcast ever. But I have heard them say, "Did you check out the episode with [insert relevant person here]"? Tell your friends that Dave Jack…
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Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business. I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship…
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One of the first questions I ask people when they make a decision to leave their radio job under the guise of retirements is: "Were you pushed or did you jump?" Unlike the Terry Dimonte "retirement" where he was clearly pushed, Ken Connors is leaving his weekend morning job at CJAD 800am on his own terms. In this episode, you will hear all about Ke…
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, C…
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