Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your ...
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Bringing you your weekly dose of real talk about expression, crap days, creativity, being a person, and everything in between.
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From Low Conversions to 30%: How Testing the Right Traffic Can Transform Your Lead Gen
18:57
18:57
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18:57
In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it wi…
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From PDFs to Live Workshops: Mariah’s Playbook for Scaling SEO Products | Mariah Magazine
29:31
29:31
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29:31
In this episode of Per My Last Promo, Danielle sits down with SEO expert Mariah to discuss how she turned her SEO expertise into scalable products and workshops. From launching live educational sessions to running an evergreen SEO course, Mariah shares the lessons she’s learned from trial and error and how she’s created a business that aligns with …
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Why Your Customers Aren't Upselling Or Repeating: Advice From A Sales Conversion Expert
14:33
14:33
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14:33
In this solo episode of Per My Last Promo, Danielle breaks down the five most common mistakes that stop your leads from becoming loyal, long-term customers. If you’ve ever wondered why people drop off after a single purchase or why they aren’t engaging the way you’d like, this episode is for you. Key Takeaways: • Mistake #1: How false urgency damag…
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From Facebook Groups to Strategic Partnerships: Ashley Mason's Playbook for Relationship-Driven Growth | Dash of Social
28:22
28:22
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28:22
In this episode of Per My Last Promo, Danielle sits down with social media strategist Ashley Mason, founder of Dash of Social, to discuss how building relationships is a core marketing strategy that transcends platforms. From the golden age of Facebook groups to the power of strategic partnerships in 2024, Ashley shares the lessons she’s learned al…
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The Future of This Podcast (what's coming in the fall)
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Fellow podcast listener, I wanted to share with you a personal update on the state of this podcast and where it will be moving to in the fall. It's final form if you will. In this episode I share the changes we're making, the upcoming intent of the podcast and what to look out for. You can check out the description of the new evolution, upcoming po…
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A Transparent Dive into Neurodivergent Business Building with Jess of Backbone Business
54:16
54:16
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54:16
On today's episode, we have Jess of Backbone Business. She is a business coach who helps neurodivergent entrepreneurs create 50 percent more revenue in 12 months just by streamlining their client experiences, selling a high ticket offer, and hiring their first team member. This is a really cool episode because she gets honest and vulnerable about w…
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Listen to this when doubt, low sales, or future uncertainty creeps into your business
13:53
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This is probably one of my favorite episodes in recent since it's the pep talk I know I needed in times of low or stagnant sales/post engagement making me feel uncertain about business. Or seeing all that's happening externally that begins to shake you. This episode will ground you back into the truth you need to hear before you take another action…
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Beyond Data: The Sneaky Clarity Exercise I Assign My Clients
22:40
22:40
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22:40
In this illuminating podcast episode, Danielle takes a deep dive into a critical yet often overlooked aspect of entrepreneurship – the emotional connection to your offer. That influences sales more than most data points. Through personal anecdotes, industry examples, and actionable insights, she unveils the profound impact this connection has on sa…
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'Nobody's Buying' Solution [Real Life $1M Client Case Study]
18:45
18:45
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In this episode, Danielle dives deep into the changing landscape of business in 2023/2024 and beyond. She explores the common feeling of "nobody's buying" and the challenges many entrepreneurs face when it comes to scaling their businesses. Drawing from her own experiences and a case study of a successful client, she highlights the importance of al…
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Healing & Scaling aren't linear...here's what to do instead
19:43
19:43
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19:43
In this episode, we explore the nuances of growth in both business and personal healing. Danielle challenges the conventional idea of linear progress, emphasizing the need to embrace uncertainty and non-linearity. Drawing from a personal experience with a chronic illness, they highlight the pitfalls of expecting predictable outcomes from consistent…
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The Thank You Page Slip-Up...When Perfectionism Meets Reality
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13:13
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Today, we've got a lesson that even the most seasoned marketing veterans can learn from. Resources Mentioned: FREE Workshop Show & Sell: https://www.danielleklemm.com/show Kajabi Page Template Etsy Shop: https://pagedesignsbydk.etsy.com Instagram: https://www.instagram.com/danielleklemmm/By Danielle Klemm
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Breaking Free from 'Magic Pill' Marketing & Understanding Strategy with Kristina Knapp, founder of Elixir Media Co.
37:12
37:12
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37:12
In this episode, we dive into the crucial mindset shift required for successful marketing strategies for any stage of business you’re in. With today’s guest Kristina Knapp of Elixir Media Co., an Expansive 7-figure Marketing + Business Coach, shares her insights on how to approach marketing as a partnership and collaboration rather than a magic pil…
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CEO's Inner Compass: Navigating High-Stakes Decisions Intuitively + [Bonus Meditation] with Spiritual Consultant, Grace Emmons
51:18
51:18
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51:18
In this episode, we delve into the transformative power of intuitive wisdom and energy healing for entrepreneurs & CEO's. Our guest, Grace Emmons comes on who is is the founder of Forward With Grace, the first spiritual consultancy of its kind facilitating transformations for CEOs, celebrities, and high-powered individuals from Silicon Beach to Mal…
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The Marketing Permission Slip You Need to Hear During a Summer Slowdown
18:20
18:20
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In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities. The Rhetoric of Steady Growth Emphasizing the pressure for continuous monthly growth in business. Highlighting the need for a sustainable approac…
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The Goldilocks Sales Copy Theory: Are high converting sales emails just a learned skill?
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11:23
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The reason your pages & emails won’t convert… even after hiring a copywriter or DIY Youtube course. Inside this episode you’ll hear an excerpt of a voice memo I sent to a client earlier who mentioned the struggle with getting sales emails out.. and what I shared with her might surprise you. I share how I see sales emails & messaging after 5+ years …
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Youtube Shorts & Strategy for Healers/Intangible Entrepreneurs with Jamar Diggs [Part 2]
44:22
44:22
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In this exciting episode of the podcast we welcome back Jamar Diggs back for Part 2 of their discussion on YouTube Shorts, lead generation, and strategies for healers/intangible entrepreneurs. Including topics on: Importance of Video Topics and Overall Message: Choosing the right video topics is crucial for capturing the target audience's attention…
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From Views to Revenue: YouTube's Secret Sauce for Entrepreneurs with Jamar Diggs [Part 1]
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In today's episode, we dive into the world of YouTube and its incredible potential as a lead generation tool for entrepreneurs. Our guest, Jamar Diggs of Diggs Media, a YouTube management and strategy agency for online businesses. They help businesses turn their YouTube channels into evergreen conversion machines using their signature YouTube funne…
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How to Rekindle (or Re-engage) Your Leads' Interest in What You're Selling
11:28
11:28
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In this episode, I'll reveal the 3 things you need to check and change to spice up your sales pitches and transform those leads into new customers. 🎥 Here's the original video & youtube channel If you're ready to sell more of your life-changing offers, don't miss out on our 🧊Ice Cold to I'm Sold🔥 Freebie: https://www.danielleklemm.com/cold Dive int…
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This Type of Sales Funnel Turns Away 50% of Your Potential Buyers & Here's What to Do Instead
12:00
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This podcast episode discusses the importance of understanding your specific audience's different types of buyers and creating a personalized and intentional approach to sales funnels. Chatting about the reasons why customers and leads leave and encourage YOU to look for mile markers and understand what your customers need. The north star is to hel…
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My birthday gift to you: The 2 Life-Altering Shifts I've Been Experiencing in the last 365 Days
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In this car-chat episode, I get open and honest about the two significant shifts that have profoundly impacted my life, both personally and professionally in the last 365 days Join me as we explore the unexpected health issues that forced my to adapt my business practices and the transformative process of prioritizing real-life experiences on the Q…
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Embracing Neurodiversity in Entrepreneurship: A Conversation with Jennifer Alumbaugh
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49:03
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49:03
In today's episode, we have a special guest, Jennifer Alumbaugh, an Expansive Mindset Coach, Consultant, and Creator. Jennifer is passionate about transforming culture for late-identified Autistic and ADHD adults through entrepreneurship, connection, and opportunity. Join us as we delve into the world of late-identified neurodivergent adults, the c…
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The Art of Conscious Scaling & Soft Funnel Creation for Low on Time Entrepreneurs
15:20
15:20
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15:20
This episode is one I hope is a turning point for you when you think about approaching bettering your messaging/marketing or even creating a funnel. I get how overwhelming it can all feel and I truly believe the way talked about in this episode which is intentional and built on your current capacity level is the way to go. If you want to find out y…
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Consent, CARE, and Coaching: Elevating Your Practice with Lee Chaix McDonough
45:21
45:21
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Today’s guest is Lee McDonough, CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestseller, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfuln…
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Your Season of Selling & Other Intangible Sales Factors
21:47
21:47
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Let's go under the hood and talk about the factors of sales you can't see through the naked eye. Chatting about seasons of selling, your capacity and non-metric conversion indicators. Resources Mentioned: InstagramBy Danielle Klemm
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Where I’ve failed & What I’m changing [mid launch thoughts]
20:56
20:56
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All the inner workings of a new offer launch and what I'm committing to. Let's chat further @danielleklemmmBy Danielle Klemm
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[1% Sales Checkpoint- Ep. 3] More Sales at ANY Audience Size: Case Study Series
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15:04
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Episode 3 is about seeing how those 2 and the rest of the 5 Key Conversion Indicators are put into practice with 3 different examples at various audience sizes, offers, etc. SO Helpful for anyone who wonders how these numbers actually help with sales. @danielleklemmmBy Danielle Klemm
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Why Time Blocking or Notion Planners Won't Fix Your Lack of Biz System Issues with Mary Williams of Sensible Woo
1:11:40
1:11:40
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In this part two episode of the podcast, Mary comes on to dive into the topic of productivity and finding ways to increase productivity without sacrificing one's life force. (cough cough all those calendar blocking tutorials you watched that ended up never working) Mary discusses productivity and ways to increase it while also honoring one's need f…
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Client Spotlight: Her Open Rates Skyrocketed After Creating ‘Disgustingly Obvious’ Messaging with Mary Williams
1:46:46
1:46:46
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Today is a special and long episode with a 1:1 Client, Mary Williams of Sensible Woo. On her experience working together elevating the Incubator sales page & message. We don't hold anything back (including why hiring a DFY copywriter won't save your launch) so make sure you catch this before you do your next launch or sales push! Mary was seeking w…
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Have Your Testimonials Make YOU Money with these 2 Optimization Techniques (Yes Really)
31:15
31:15
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31:15
This podcast episode is truly one of my most-value packed solo episodes in a while. It discusses the strategy of utilizing testimonials to increase sales by using the "Heroine's Journey" framework. The framework involves understanding the before, middle, and after of a person's experience with a product or service and using this to create a story t…
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Why "Un-Niche"-ing is the Most Lucrative Business Move You Can Make with Madison Tinder
40:32
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Madison is a multi passionate marketing & business mentor who serves multi passionate creatives, visionaries and entrepreneurs to help them scale & expand their businesses. She also has an e commerce shop called Soulful Scrunchies and hosts retreats! We dive into this value-packed episode on: - The Process of Un-Niche-ing - How to make sure your au…
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My 'Low Energy, High Return' Launch Strategy
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19:05
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It’s wild how well this ‘strategy’ worked… like double the projected sales well for Money-Making Bulletpoints Early Bird Launch. This is for all my busy, overworked, burnout, NS recovery, low energy or neurodivergent entrepreneurs who the idea of doing a BIG HIGH ENERGY launch sounds like the farthest thing from fun for you. The reason this strateg…
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Become a Prolific Writer that Converts Your People [Audio Exercise]
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~You are now listening to an exercise inside Money-Making Bulletpoints~ This was created to help prime your brain to be in the most receptive and creative state to write that next post, email or DM about your offer. Take a spin by listening in and if you’re ready to have *new sale text notification* quickly becoming your most played ringtone then t…
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What to Know When a Launch Doesn’t Go Your Way (Low/No Sales)
20:03
20:03
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20:03
This is one of my favorite solo episodes I've recorded in a way that came from inspiration from a past client who didn't have a launch hit their 'best' goal. Part strategy, part reminder, part soul soothing, its what you need to hear whether you just finished a launch/promo period. About to go into one or smack dab in one. DM "head" on IG to get a …
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Rebirth in Business & Life…A Topic Bending Episode with Kaila O’Connor Part 2
1:10:30
1:10:30
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This isn’t ‘Out of the Box’…The Box Does Not Exist feels like the best explanation of this episode. It’s raw, unfiltered and truly a conversation between hearts who happen to be business owners. Listen in while I give Kaila a LIVE cashflow channeling session on her offers to see what it has to say to her in order to sell more. Along with diving int…
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The $1 Billion Company's Marketing Mistake (and how to use it to your advantage)
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I don't know about you but I'm getting PLASTERED with ads everywhere, especially anything related to health, wealth or dating (the amount of dating app commercials from hinge to farmers only has been insane). But I wanted to share this mistake I saw the nearly $1 Billion Company known as Beachbody make in their recent ad that is deterring their peo…
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Galactic Tarot, Self Publishing to Book Deals, Manifestation, and Soul Aligned Business with Pamela Unicorn
51:20
51:20
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Pamela Unicorn is a manifestation expert, deck creator, author, and psychic business coach. She helps result driven spiritual entrepreneurs swirl their magic and wisdom to build a multi 6 figure soul aligned business without having to pay thousands of dollars for ads. This episode is all kinds of gold with Pamela opening up about: Her journey from …
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How to Know if Your Online Course Can Stand the Test of Time or Outdated AF ft. Melissa Guller of Wit & Wire
37:34
37:34
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This episode was SO good for anyone who's felt their audience has lost some audience engagement, wondered which online product to create next (bite-sized or signature course), and what to do if your course needs to be revamped. And if you feel the same as your audience as a whole aka a whole lot of lurkers but not as many buyers, grab the Ice Cold …
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4 Reasons Why You Have Lots O’ Lurkers👀 in Your Audience
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17:16
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*I first want to acknowledge that if you feel like a majority of your audience is ice cold to cool, you’re in the right place. And want to let you know they might be cold but they’re not dead. It’s natural for our audience to have lurkers especially if you’ve been in business longer than 2+ years i.e. people who’ve come in at different points (old …
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If you’re wanting more consistent sales in 2023…don't do a Black Friday or Holiday🎄Sale
23:29
23:29
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This is a juicy episode and one I wish was around last year for myself and clients who were on the fence of doing a black Friday or Xmas sale in their business. In the episode we're chatting about: Where these sales came from & the evolution of it has been in online marketing (tons to very few) Why it breeds fewer sales in the long term Deal mental…
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How this ~Spicy~ Email brought the most sales AND unsubscribes
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18:46
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Increase sales this WEEK by writing ~10 lines of copy with the Instant Yes Workshop. LIVE Watch Party + Hot Seat Bonus Ending 10/21 In this episode, all I can say is that it's EXACTLY what you need before you do your next launch or sales push. I go over: how I wrote my 4 launch emails why didn't show up on social media for it how an email got the m…
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This has been on my heart for a while to share. As the new ‘nice girl’ persona in business has turned to the ‘all business girl’ persona. Where you shut out or intentionally not talk about certain topics or interests that you worry your people won’t get. Or somehow distract them from buying. When maybe.. it could be the best thing for your business…
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What I changed on my Workshop Sales Page for more 💸 & why [Step- by-Step breakdown]
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25:42
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So you want a sneak peek behind the recent message & page elevation of the Instant Yes Workshop sales page? I'll do you one better...give you the option of choosing this as audio OR video with side by side old + new pages to go through so you can see the design and formatting changes too. If you choose audio, great! continue on, if you do video, cl…
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These email subject lines are sucking sales out of your pretty wallet👛
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15:27
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So... we got to talk about the issue most are having with their email subject lines. Where I'm doing a LIVE sales email subject line critique of a few email styles I'm seeing in my inbox that as a sales conversion expert is an instant NAH. Check out the episode to make sure you avoid using some of these phrases, words, or formulas in your next emai…
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What you need to know before seeing another money💸 win online
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14:07
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This is a topic that's been on my heart for a bit about: Data doesn't lie, but it does without context. AND so much of it is tainted by a moment in time. In this episode, I share with you why I DON'T look at data first with clients. And what factors matter MORE than data. Plus what is YOUR ultimate decision maker. If you're ready begin your path on…
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Paradigm-Shifting Marketing: Personal Observations, IG Feed & Multipassionate Acceptance Pt. 4
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On the last episode of this series, let’s go into more of the human side of all this including my personal thoughts around Instagram. The feed feeling permanent and how to shift out of it Unpretty content outperforming polished designs Accepting and owning multi-passionate side while acknowledging past people pleasers I hope you enjoyed this 'off t…
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Paradigm-Shifting Marketing: Intention, Novelty & How it Plays into Selling Your Offer Pt. 3
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16:30
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If you're marketing towards a more creative, neurodivergent, or more established person when it comes to the topic you help them with..listen up. In this episode we discuss: - Why out-of-the-box yet intentional marketing is the new way to attention grab. - The little details are more important than you know ESPECIALLY if the majority of your audien…
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Paradigm-Shifting Marketing: An Overthinker's Journey to Emotional Depth in their Sales Content
18:56
18:56
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This episode is a bit of my journey to how I found my way back to my emotions. As someone who used to identify as an overachiever/overthinker I valued productivity over emotional health and well... that led to let's just say bad times. Keeping this short and sweet so you can dive into the episode but to go one step deeper head to the Instant Yes Wo…
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Why Traditional Sales Copy or 'Speaking Your Truth' Fails in Converting to Sales (+ the solution)
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This actually isn't part of the Paradigm-Shifting Series lol but it came after I recorded this reel. And I was too passionate to let a 90-second video be it. Inside the episode, we go over the main ways people try to position & articulate their offer for more sales and why that fails.. to the solution instead. To go in deeper head to the Instant Ye…
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Paradigm-Shifting Marketing: Increasing Lifetime Buyers with Emotions Pt. 1
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16:58
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The best copy I create always comes after disengaging the 🧠 and dropping into the 🫀. Through channeling or after a good scream/cry from all the overthinking of the ‘sales copy rules’ that came before it. Inside the episode I explain how to cultivate emotions to increase lifetime buyers while priotirinzg YOU the human. If you want to dive into the f…
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Where Marketing & Offer Creation [+] Human Design Collide with Kaila O’Connor
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56:17
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Want to listen to me get read? Kaila comes on the show to drop a ton of wisdom on the practical aspects of HD and how to translate them into marketing & offer creation. Along with reading my chart to hear in real-time wisdom from her, especially for all my 1/3 Generators out there! More on Kaila: After a decade-long PR career filled with panic atta…
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